In my opinion, the worst hook one can use is when the video says right in the beginning, "Stop scrolling," or "Don't scroll away!" For me, that's all the more reason to scroll.
@marketingbyshelby Жыл бұрын
Haha yea I definitely can understand that! I think showing your audience WHY they should stop on their own is more effective than telling them to 😊
@ChristyLoveSinging7 Жыл бұрын
While I can’t focus on TikTok (because of my part-time education job), I still found this useful for Instagram Reels. Also interesting to see how I was doing well with TikTok. Overall, it’s best this way, because of my health and energy to produce content. - Christina Vourcos
@marketingbyshelby Жыл бұрын
Definitely! A lot of tiktok tips can be applied to all short form video 😊
@dayfish Жыл бұрын
This was incredibly helpful. Thank you.
@marketingbyshelby Жыл бұрын
Glad it was helpful! Thanks for the feedback :)
@maryscatlinauthor Жыл бұрын
Thank you so much for your time and advice. As always, very helpful. ❤
@marketingbyshelby Жыл бұрын
you're welcome! thanks for volunteering 😊
@karenfredericks8474 Жыл бұрын
Truly awesome. This may be the most clear, thoughtful, instructive video I've ever seen! Thank you so very much!
@marketingbyshelby Жыл бұрын
Thank you so much for this feedback! I appreciate it and glad you found it helpful 😊
@NikkiDavenportRomanceAuthor Жыл бұрын
Super helpful for this newbie. Thank you!
@marketingbyshelby Жыл бұрын
You're so welcome!
@BryanJFagan10 ай бұрын
Thank you. The type of information I was looking for.
@marketingbyshelby10 ай бұрын
Glad it was helpful!
@gerardcharleswilson99545 ай бұрын
A clear beautifully presented video.
@marketingbyshelby5 ай бұрын
Thank you!
@GransomHayes_author Жыл бұрын
That’s a good point about the watch parties, thank you
@marketingbyshelby Жыл бұрын
Thanks for watching!
@sylvanacandela7872 Жыл бұрын
Thank you so much for your helpful advice. I am new to Tik Tok and finding it overwhelming 🥴😱! With a series of dystopian novels out, I really need help with marketing.
@marketingbyshelby Жыл бұрын
You're welcome! It can definitely be overwhelming in the beginning but over time I've found with the authors I work with that it gets easier, from making content to actually seeing results! My BookTok Blueprint course is a great place to start if you're feeling overwhelmed. It's linked in the description of this video if you'd like to check it out! Best of luck with your series :)
@sylvanacandela7872 Жыл бұрын
@@marketingbyshelby I will definitely check it out. Thank you!
@thewriterchick1349 ай бұрын
Hi, I am new to TikTok and I do not know how to add a link to my books on Amazon. I have looked everywhere. I have almost 2,000 followers now and post videos about my books but when I post and it says add a link, my book isn't in there. I am an established author and I thought I knew social media but this is tricky for me. Thank you!
@marketingbyshelby9 ай бұрын
Hello! That is unfortunately not how the "add a link" button works. That specific section is a partnership with one publisher so most books aren't on there. You can add a link in your bio once you reach 1k followers and direct people to your book that way.
@jimpurdy325411 ай бұрын
Thank you for this information and advice. It is very helpful. If I write under two diffiferent author names (two different genres) would I need two TikTok accounts? Thank you for any advice.
@marketingbyshelby11 ай бұрын
You're welcome! And yes if they are different genres and different names I do recommend 2 accounts. I would start with 1 account focusing on 1 pen name and build that up and learn what works before jumping into the 2nd account. But it does help avoid confusion to your audience and the algorithm will better learn who your audience is for both :)
@jimpurdy325411 ай бұрын
@@marketingbyshelby Good advice! Thank you! I will order your marketing kit and follow instructions carefully to make sure I'm doing this correctly! :)
@mollycolbert8677 Жыл бұрын
Can we refrain an account with consistent new content or should we start from scratch with a new account?
@marketingbyshelby Жыл бұрын
It depends on how long you've been away! I've tried to bring accounts back to life that I didn't use for 4 or 5 months and ended up not being effective unfortunately. But if it's been a couple months or less it's worth trying to bring it back
@JournalistNabilАй бұрын
Hey i see your videos regularly. I am nabil from Bangladesh. Please make a video on how to make sale from kdp without marketing. If you already made give me the link please
@marketingbyshelbyАй бұрын
Hi! How to make sales without marketing? Unfortunately not really possible. You have to market your books if you want them to get seen :) There are millions of books on Amazon
@JournalistNabilАй бұрын
@@marketingbyshelby can i expect that i will get 5 sales per 25 click with kdp ads. Does it possible 5 sales per 25 click
@marketingbyshelbyАй бұрын
@@JournalistNabil It's not impossible but that is a VERY high conversion rate which is unlikely. With a very optimized book description, solid book cover, and positive reviews, good conversion rates are possible.
@mikesmith-hc4ci Жыл бұрын
I won't lip sync, dance like a fool, or any other silly stuff for a book sale. Too many writers on there acting like clowns. Then you have tons of young female authors trying to sell a book by dancing in a bikini like that's normal behavior. Backwards generation.
@marketingbyshelby Жыл бұрын
Interesting! I rarely see things like that on TikTok. Most of my videos I don't even show my face or talk and there are many authors who are using it the same, or sharing educational/inspirational videos. There are billions of people on TikTok, and not everyone is using it the same way. But grouping everyone together is definitely not helping anyone :)
@Books4Kids13 ай бұрын
Hi Shelby. What's the best way for a new author (with only 1 or 2 books) to start up an engaging TikTok acc? Considering a new author likely has limited content.
@marketingbyshelby3 ай бұрын
Hello! Keep making content about your books and content for your audience to inspire them or educate them, and storytelling content is also very engaging! I only had 2 books the first few years I was on TikTok as well but it's a great time to keep experimenting.
@ChristaKateAndersonpoetry Жыл бұрын
Thank you for the video.❤ I've watched a couple of of your videos and its been helping hearing it all. It's so dificult and overwhelming to know how to post about my book. And the results are so different. One video - the same video does well on Instagram but not Tik Tok or youtube. Then mix and match. 😂
@marketingbyshelby Жыл бұрын
Glad it’s helpful! They all have different algorithms so I find the same too - different things work for IG and Tiktok 🥰
@gerlineco5 ай бұрын
Amazing video as always! very helpful!
@marketingbyshelby5 ай бұрын
Thank you! 😊
@transformational.methods Жыл бұрын
Hi Shelby! Is it worth running ads on TikTok videos?
@marketingbyshelby Жыл бұрын
I haven't found it to be important or worth it yet while the organic algorithm is still really strong 💛