NEW MAJOR INSTAGRAM ALGORITHM UPDATES! What you need to know to increase your reach and engagement

The Instagram algorithm is changing! Here’s what you need to know about the new algorithm updates and how you can use them to increase your reach and engagement on Instagram.
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Thanks for watching: NEW MAJOR INSTAGRAM ALGORITHM UPDATES! What you need to know to increase your reach and engagement
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🕛 TIMESTAMPS 🕛
0:00 Intro to Major Instagram Algorithm Updates
0:26 First Instagram algorithm update
3:33 How to take advantage
8:09 Second Instagram algorithm update
15:57 New Instagram strategies to work with the algorithm
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This video is all about: Instagram algorithm update, increase reach on instagram, instagram algorithm change, instagram algorithm update 2024, latest instagram algorithm update, recent instagram algorithm update, instagram update their algorithm, instagram algorithm, instagram growth, ig algorithm 2024, instagram’s new algorithm, instagram algorithm 2024, how to grow on instagram, instagram growth tips
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[@Highseasonco]

What do you think of the updates? 👀 Join our membership channel and become a High Season Insider for access to exclusive members-only content like live Q&As, BTS vlogs, resources and templates: bit.ly/HSInsidersYT

[@tunisharenee]

This is exciting news for me. I went viral this weekend. I’m finally able to build a community around living with more joy.

[@Highseasonco]

Love to hear that! Congrats on going viral, that's always the goal, I hope you're set up for success!!! - C

[@Hhhooi616]

Hi how long and how many posts dit it take for you to have your first viral ?

[@justinphelps61]

That’s awesome to hear! This is definitely a grind, but probably the most enjoyable one I’ve gotten into

[@KyleMistieKnight]

Thrilled that Instagram is finally prioritizing the original creators, because our videos get stolen and reposted over and over again.

[@Highseasonco]

It's a very cool development for sure - C

[@judymyers1934]

Great video. If you are posting on instagram and not using some tools (like a bit of Famester), you are probably behind 70% of other creators. Btw, I love that we can now use all these social media platforms for benefits in other niches, not just content creation for itself. Keep up the great work bro, I believe this channel can be very successful.

[@chefcamm]

Famster? I’m going to look into that

[@OhMyHeartGifts]

I am so excited for the possibilities with this change! Thank you so much for breaking it down.

[@Highseasonco]

Our pleasure! Stoked for a future full of higher reach - C

[@ramonalisa4187]

As a social media manager, this is very exciting news!! I believe that I am already starting to notice increased reach. I noticed it yesterday on a few of my clients’ accounts prior to even watching this video, so this further confirms it for me. I’m excited!! That definitely sucks for theme pages though. Also, how do I join your community?

[@Highseasonco]

Loove to hear that 👏👏 they did already start testing so that would make a lot of sense. Good for our clients (and us). Here's the link to our membership, if you ever want to chat through SMM-related things, or if you'd like to see any videos related to the business side let us know! - T kzbin.info/door/sYxr-Su3k5vRMRUUasvREwjoin

[@ninjinb6763]

Thank you so much. Great videos

[@Highseasonco]

You’re so welcome, and glad you find the videos helpful!

[@FreewayFlippers]

Glad I watched this because we have a lot of content planned and this will help us plan it better!

[@Highseasonco]

Love to hear that! Thank you! - C

[@miguel-jesus]

Instagram should build a feature that will allow creator accounts to give specific accounts (theme pages) permission to simply re-post with no penalties. This way both can grow.

[@Highseasonco]

Great idea! This could be the first step towards that, perhaps - C

[@littletudordiary]

You would think crediting should be enough? So far all I credited were ok and happy about it.

[@Highseasonco]

@@littletudordiary I guess that's what they're wanting to change. As a user, I never ever tap on the link to the original creator and I imagine a lot of users are like me, and this change somewhat fixes that - C

[@vlo4829]

@@Highseasonco If I like the content, I always go to the profile page to "Like" it, but I can say that I haven't gotten so much engagement when my content has been reposted, so most people don't seem to do that.

[@Highseasonco]

@@vlo4829 Exactly. That's how I behave as a user, so I imagine most folks wouldn't take the time to go and check out the original creator - C

[@kayskaht2052]

I stumbled across your channel I'm looking for advice on how to enhance my Instagram experience having a small business. This was a brilliant video and I enjoyed the dynamic between the two of you! Thank you so much for giving us all this information and tips, it is helpful! Keep up the great work!

[@Highseasonco]

Thanks so much, Kay! Really appreciate the kind words, and we're super happy to hear the info is helpful. Thanks for watching, I hope you find more videos here that help! - C

[@curatedbykellimichelle]

Great video, chocked full of info (per usual). I’ve definitely benefited from the recent changes offer years of trying. Currently have a video specifically benefiting from the algorithm changes!

[@Highseasonco]

Thank you! Love to hear that! And it's barely kicked in yet, so very happy to hear you're already seeing some upticks :) Thanks for watching!! - C

[@herdesigncollective2717]

Great video! Glad to see them finally pushing reels to a test audience straight away. Does the original content apply just to the creative or to captions as well as I know some coaches will reuse captions from time to time, myself included.

[@Highseasonco]

Thank you! Agreed, it's a very cool development. They haven't clarified but it seems like they're just concerned about the creative itself, not the captions. Definitely worth testing it to see if any issues arise - C

[@andrewtorres476]

Amazing news, finally helping the little guy!

[@Highseasonco]

You love to see it! - C

[@Shelllmarieee]

Thank you for posting !

[@Highseasonco]

You’re so welcome! - T

[@DreamwalkerTenesha]

Thank you!

[@Highseasonco]

So welcome, Tenesha! - C

[@a.pollinairre]

thanks!

[@Highseasonco]

So welcome, thanks for watching! - C

[@dumisanimacdonald3519]

Woow! If it hadn't been for this video, l wouldn't have known for months to be honest. Thank you so much

[@Highseasonco]

You’re so welcome! Happy we could get that important information to you. - T

[@AlexisArmour-ub4dw]

First off, LOVE your videos. You guys are great - if you are ever in the Okanagan area - would love to meet! I just wanted to ask; what about when it comes to re-sharing static posts (images) from other accounts. This has all been clear and enlightening regarding REELS; however what about images. Thank you so much! You both rock!

[@Highseasonco]

Hey Alexis! Thanks for the super kind words :) Okanagan is high on our list, I (Craig) haven't been there in 20 years so hopefully soon! My guess would be it's the same for images as it is for Reels. It would make sense that all content would be judged the same, so as long as it is "materially changed" enough (text, voiceovers, music, edits etc) then it should be fine. Hopefully they release some more detailed info soon! - C

[@SingKiaMuze]

L

[@Highseasonco]

@@SingKiaMuze ?

[@manniesreactionchannel3808]

Great channel I definitely subscribed.

[@Highseasonco]

Appreciate that, thank you! 🙏 - T

[@manniesreactionchannel3808]

@@Highseasonco you’re very welcome!

[@juliannemarqua1361]

Thank you so much! Super helpful information! Does barrow content (that would get you suspended from being recommended) include reposting other peoples content to your story?

[@Highseasonco]

So welcome! No, that's fine, you can always share anything to Stories with no consequences. It's just about in-feed posts/Reels for now :) Thanks for watching! - C

[@breannajones2161]

This is good and definitely true my last 3 post that I re-edit of original creators pickup am at 2 millions views one post and the other 550k. It works this was right on time .

[@Highseasonco]

Love that! Editing, remixing or stitching is the way to go for larger creators, all the while crediting the original creator - C

[@Shelllmarieee]

I’m so glad I watched this. I have a themed account annnnnd this is very good to know! And it’s nice to know that as a creator, I’ll be recognized for it. Like those MMR accounts are going to not like this, I started to make one of my pages like this. Let me ask this now, all MMR reels are no good?

[@Highseasonco]

Hi Shelby! I imagine that the MMR Reels will suffer from these changes, as from my understanding they would have been uploaded many times and it would just trace back to the original creator/uploader. The best bet would be to edit them and make "material changes" - text, voiceovers, music, edits, etc, so that it's different than the others. Hope that helps! - C

[@AnomalyBelleza]

MMR? What is MMR? Do you all mean MRR? Also there is no such thing as MRR accounts. Do you all mean faceless accounts? Many faceless accounts market Master Resell Rights (MRR) products. Maybe you all are referring to faceless accounts. Just trying to understand the dialogue you all are having so that I can understand your perspective.

[@Highseasonco]

@@AnomalyBelleza That was a typo, I was mimicking the post I responded to and yes, it was intended to be MRR, faceless accounts.

[@LadyLowe321]

Thanks for the valuable Intel! Wishing everyone a wonderful and lucrative 2024

[@Highseasonco]

Appreciate you - and an abundant year to you! ✨ - C

[@grantrobertdavies]

I’ve actually seen a bit of a spike on my posts over the last couple of days!!! lol - and I was wondering what was going on? So I wondered what you guys might be thinking too only see you posted this video! (I missed it) Very interesting stuff… I’ve just changed my account over to a creator account now - So we will see how we go :) Thanks guys - Grant… Gold Coast, Australia 🇦🇺

[@Highseasonco]

Love to hear it, Grant! That's likely what's going on, happy to hear your posts are doing better. Hopefully the Creator account works well - cheers mate! - C

[@nancyfoxwell7002]

Would you say it’s ok to use someone else’s template? Will Instagram still push your post if it’s original content but using another creators template?

[@tombaxendale2575]

Hi, thanks for the video- very interesting and informative, as usual. One question: in your Instagram checklist, you advise changing your account to a business account, which I did. In this video you advise changing to a creator account to take advantage of these new algorithm revisions. What do you think is the best thing to do?

[@Highseasonco]

Hi! Originally the guide was directed at Business accounts only (that's all that existed at the time we made it), but we're going to update it to Professional accounts in general. Creator accounts allow you access to trending audio among other things, so it mostly depends on what you want out of your account - C

[@TudorNikole]

Hi guys, you're awesome! Thank you for sharing that info. I've noticed that my lately posts have 0 non-followers. Do you have any idea why, and what can I do to change that? Thank you.

[@Highseasonco]

Thank you for the kind words! Have you changed your content lately? It's tough to diagnose without knowing everything about your account and approach, but the best bet is to do all the things - daily engagement, hashtags, full SEO, switching up your content, being consistent etc. - C

[@samaston5827]

Great video with a lot of useful information! I have a question about the professional accounts, I have been using a business account for so long but my reach is plummeting, would you recommend switching it up to a creator account as a business?

[@Highseasonco]

Thank you! Switching to a Creator account won't change anything regarding your reach, but it'll definitely give you access to more tools like trending audio. The reach would be a different issue, likely due to lack of Stories, content not engaging your followers to therefore get the algorithm to share it to others etc. Test a few changes out with the content, do daily proactive engagement and post multiple Stories every day to see if that affects it - C

[@zainiboots2506]

I work as a SMM for a furniture sourcing company, most of our content does come from reposting the original brand content, we do create our content but not at a large scale as the original content. What changes can I make as a SMM to get more optimization.?

[@Highseasonco]

Hi! So the best way would be to remix or stitch the content from the original producer, that would get around the "material change" element. Or produce more of your own original content, that would definitely keep you in good stead - C

[@StefanMischook]

Great video

[@Highseasonco]

Cheers Uncle Stef!! - C

[@azaliaha2262]

Hi Loves! Do you recommend to switch to creator account for a jewelry brand too?😊 Thank you🌹

[@Highseasonco]

Hi! Great question - as long as you don’t need business features (displaying your address, IG shop, lead forms) then you’d definitely be fine to make the switch. 😊 - T

[@Humaofficialkids]

Hi! In your video you mentioned it is better to have a creator account. Do you mean first select a professional account and then pick creator as option? Is this still your advice if I want to run ads? I have noticed with a webshop account I have acces to more statistics.

[@Highseasonco]

Hi! Yes that's correct - set up a Professional account and then choose Creator. Yes, ads work perfectly on Creator accounts. We have our own High Season Co. account as a Creator and run ads regularly, with full access to insights so you should keep everything. Hope that helps! - C

[@rhondafromupstateny]

I have a theme page and the changes have already started so it’s interesting. Instead of reposting I just started using the remix feature, if I don’t do anything to it, I get a message to add a sticker or something to the video. Before all these changes I would always post the creator of where it comes from so I’m not one of the ones creators complain about. I often get comments or a “like” from the creator. I do memes about music and other things. I feel like my page actually helps creators. I post say the best of the best of a specific creator that does skits for example. It’s going to force me to post my original content I guess. I do have vids from concerts that sit in my phone lol Thanks for this important update. We’ll see how it goes.

[@Highseasonco]

Hi Rhonda! That's great that you're always tagging the original creators. You can just actually remix content and add something like a reaction to the end of it to make it more unique. It's definitely going to be interesting watching how this all rolls out. Thanks for watching! - C

[@dorottyaszalai8960]

Amazing video, thank you🙏😍 If I have an old account (never maintained properly) but want to start over with new reels, shall I open a new account or it is ok to continue with the original one. 🤗Thanks

[@Highseasonco]

Hi! Thanks for the kind words :) You could go either way. Regardless, it'll take a bunch of work to get it going. If the old account was ever shadowbanned or had fake followers (or something like that), then it'd be best to just go for a new account and start fresh. Hope that helps! - C

[@dorottyaszalai8960]

@@Highseasonco thank you 😊

[@shaun787max]

Thanks for the help guys but I’d like to know a little bit more about the difference between professional account and why that’s useful I only really have a website and a meta business suite would a creator account limit me in those regards ?

[@Highseasonco]

So welcome! A Professional account just gives you access to more features, and having a Creator account won't limit you in any way, the opposite in fact. - C

[@Majaakwithfitness]

Hi. Does remixing the reels or cliping other reels and making the content out of it like pointing out wrong and right in that clip - comes under original content?

[@Highseasonco]

Hi! Nope, that'll be considered a "material change" so you'll be fine if you do that - C

[@leighfaye]

Hey! So will this affect stock videos and stock websites if people are posting them with text over the videos to promote their brands? If that makes sense

[@Highseasonco]

Hey Leigh! I'd imagine it'd have no impact on stock images or videos, since they wouldn't technically be owned by any specific creator (at least on IG). They didn't say anything about stock so we'll have to see how it goes, but if you're adding text that might be enough to make it unique in their eyes - C

[@luiscastro7271]

HI I have a business account (small clothing brand), should I change it to creator account ? could you please explain me the differences and why is better'? (ps. Im in a country where instagram store is not available, which I think is one of the perks of business accounts and Im missing that benefit)

[@Highseasonco]

Hi Luis, absolutely, especially if you want trending audio. For all intents and purposes, they're like 97% the same, except Creator accounts have access to trending audio (ie popular music) while Business accounts don't. There are a few other things, but that's the main reason we prefer a Creator account. The best part is you can change back any time, so there's no impact to your account at all - C

[@imladyzen_]

What happens if I created a new account and deactivated the old one.. then I re-uploaded some of my old reels to my new account, would that still be counted as not original content? I hope you can answer my question. Because I keep getting restricted in posting comments several times. Looking forward to hearing from you. Thank you.

[@Highseasonco]

Great question. They haven't clarified that as yet, so I'm not sure how it'd go. If I could guess, I'd say it'd be fine because all that content is now gone from Instagram so it's become original again. That feels most logical. Hopefully they're clear about situations like this! Thanks for watching - C

[@Stellarose0329]

I’m super curious what this means for stock videos and photo companies. Is this going to put them out of business since a huge community of theme pages utilize this content now. Versus taking and remixing creator videos now.

[@Highseasonco]

Great question. A number of folks have asked and we have no intel currently. Tiffany thinks it won't be affected due to stock photos having meta data, but I believe that the first person to post the stock photo will be the OG creator and everyone else will get dinged. At this point, it's up in the air so any guess could be it - C

[@basilthecornsnake]

Key issue : automatic reel publishing cannot be done (...for some reason?...) with a creator account through software like later or buffer...so would I be right in assuming it's better to stick with a business account?

[@Highseasonco]

If that's important to you, then yes you should likely stay on a Business account. You'd be forfeiting the trending audio but it really comes down to what matters to you the most - C

[@gabriellehollis9081]

So if you have a personal account, do you open a whole new separate Creator Account, or do you add it under your existing personal account? Sorry, this may seem like a dumb question, but I’m older and haven’t used my personal account in awhile.

[@Highseasonco]

Hi! If you're looking to switch your Personal account to a Creator account, then you'd do it there and start by making it a Professional account. If you want to start a new account separate to your current Personal account, then you'd create that account, make it a Professional account and select Creator. Hope this helps! - C

[@gabriellehollis9081]

@@Highseasonco Ok great! I don’t want the accounts linked. Thank you!

[@KurtBunch619]

If you have a business account and switch it to a creator account does that affect anything like reach & exposure? Just want to make sure I don’t mess anything up.

[@Highseasonco]

Hey Kurt, you'll have no issues with reach if you switch to a Creator account. You'll be fine and you'll have access to trending audio - C

[@onelove762]

So it's better to have a creator account than a business account?? In my case I have a fashion accessories brand so switching to creator makes sense?

[@Highseasonco]

It feels like it's the move if you want trending audio, which is pretty handy! If you ever want to switch to a Business account, you always can :) - C

[@PeytosBusiness-ew4vu]

that's what I was going to say! the first change is like tiktok!

[@132channy]

I have a question, my page was really growing well the last 1,5 years. Around Juli 2023 my post aren’t being seen by non followers any more. My reach has gone down big time. I have the feeling now that the people that instagram is showing my post to in the first few minutes aren’t the right target group. How do I changes this?

[@Highseasonco]

Hi! Have you tried things like more proactive daily engagement, daily Stories, tools like ManyChat, posting consistently, switching up your content types etc? - C

[@Thehouseoftatum]

What about making reels with mrr done for you videos? Those videos are being sold over and over so it's adding text overlay enough to make it different?

[@Highseasonco]

This is a great question. Since the videos are sold over and over, it's possible that there could be an issue there. As we mentioned in the video, Meta hasn't specified exactly what constitutes enough of a "material change" to the content so it's something we'll have to wait to hear more about. If I'd make a guess, I'd say text plus a voiceover would be sufficient based on some of their suggestions but maybe text is enough. Hopefully we'll hear more soon - C

[@Thehouseoftatum]

@@Highseasonco thanks for your reply

[@Indigo-by7yg]

If you download a reel to post on a theme page with a 3rd party app, (and tag the creator in the caption) would Instagram see that as aggregated content? Or would the algorithm see it as original bc you’re uploading from your device? Great video btw!

[@Highseasonco]

Hi! And thank you! Yes they would definitely see it as aggregated content; all theme pages do exactly that process so it would count as aggregated content. Anything that has already been uploaded to IG would be the original content, and anything else is aggregated. Hope that helps! - C

[@gabiajando]

What if I want to repost my own content ? Or what if I use stock footage that anybody can use ? If I edit with my own text, color grading, etc.. what would happen in that case ?

[@Highseasonco]

Great questions re your own content. They haven't been clear about that. Stock footage, I'd imagine if you "materially change" it enough it'll be fine - C

[@marypeterson6916]

I saw a musician post a video yesterday and get far less views than usual with tons of shares and comments. I then saw an aggregated site re-upload their video. The musician had more followers than the aggregated site. The original video had more likes, shares, and comments. Based on this the musician should be getting the views, but the aggregated site got as many views on the same video with less followers and not original content. How is this possible?

[@Highseasonco]

Hi, this new update hasn't kicked in yet, so in that situation it's operating at normal. It's a few months away, so if this happened then, all of it would go to the musician - C

[@valleymedicalweightloss]

As a social media content creator for a weight loss /med spa company we are under business/Beauty should we switch to content creator? We don't use any tools as a business.

[@Highseasonco]

Hi! Yes that will get you access to trending audio, which is super popular in the med spa industry - C

[@APlaceforGrowth]

What about re-posting my previous Content in another language? Like re-posting the same exact post or real in Spanish when it was originally post in English on my own site?

[@Highseasonco]

Great question! They haven't specified the intricate details of it all, so perhaps that'll be something they'll discuss. If the voiceover, for example, is in a totally different language you could assume it'd be OK - C

[@Juliemarg]

How do you think collaborations are affected? And how positive (or not positive) are collabotations in general?

[@Highseasonco]

Adam actually emphasized the value of collabs so they’ll likely be more important than ever, which is great for creators. Collabs have been one of our most impactful growth tactics for our client, we can’t overstate the value when the right partners get together. Let me know if you have any other questions or if you’re considering collabs! - T

[@KirstinTuddenham]

A quick question for brand pages. Am I right in thinking that if we carry on sharing several posts by our customers that promote our brand each day we will be penalised for this?

[@Highseasonco]

Hi! You're correct. We touched on it briefly in the video but the best bet as far as we can see is to try to arrange for collaboration posts with your audience. If someone shares something to their Stories, you can just reshare it to Stories with no issues. If someone shares something to their feeds, you can also share it to Stories with no problems - however, if you take that content and just post it on your feed, it'll get caught and your posts will be relegated to your followers only. I'd suggest remixing the post or adding a stitch to make it more unique. Hope that helps! - C

[@grantbirdandplantnerd]

Super useful ❤Thanks

[@Highseasonco]

So welcome, thanks for watching, Grant! - C

[@sezstamorae9004]

Can you speak more on switching to a creator account and why instagram prefers them?

[@Highseasonco]

Hi, we were mostly saying that because Creator accounts seem to have access to more features, and all of the new changes are focused on Creators, we prefer to have all our clients on Creator accounts. At this point, we'd suggest to any business or creator to switch to a Creator account unless there's something super key that you need on your Business account. Hope that helps! - C

[@goodieswithgrace1004]

My account settings do not show the option for the creator account. Any tips? Thank you

[@Highseasonco]

Hi! We noticed with a client this week that their settings were in an entirely different place than the other accounts we see. Were these the steps you followed? help.instagram.com/2358103564437429 You can also try from desktop, let us know if that works! - T

[@littletudordiary]

So is it only apply ti reels or posts as well?

[@Highseasonco]

They specifically only mentioned Reels currently but it would make sense that it would apply to all posts, if not from the beginning but eventually - C

[@randomexe_7125]

thanks for the updates!

[@Highseasonco]

You’re so welcome! - T

[@kingcmctv]

I need to learn how to grow on ig. Thanks

[@Highseasonco]

We got you - start here: kzbin.info/aero/PLr0cAjaVapOPKf0fwNCKf437C1gtl8KJB - C

[@simonbkk732]

Hey guys could you help with some of your awesome insights please? I have all green on my status and says I can monetise yet when I look at partner monetisation status it says I am unable and it says I violated policy yet no reason for it so I have no idea why its there or what to do? Also it says I can appeal but the box is grayed out so I can't . Also since this happened I can no longer see anyone's crown for subscriptions and I can't see my posts on hashtags yet if I look from another account I see them all and crowns too 😔😔

[@Highseasonco]

Hey! Hmm that sounds like some sort of a glitch being that the information is inconsistent. If you can't appeal, to me that would just mean that nothing is actually wrong with your account and that the other indicators are false. That said, the best way to guarantee you get some help is to pay for Meta Verified for Creators and access their premium support - C

[@theloomstudio5401]

Is it still recommended to use trending reels music for own content or we need to use original audio only for better reach?

[@Highseasonco]

Trending audio always wins, so try to use that when you can. Otherwise things like Epidemic Sound are great - C

[@halimayusuf8007]

A quick question as a copywriting, what original content can i create for my audience 🤔 thanks

[@Highseasonco]

Hi! Best bet is to take a look at other copywriters who are doing well to see what they're posting. I'd suggest to post things like statistics as to why having a pro copywriter is important, tips on copywriting etc - C

[@halimayusuf8007]

@@Highseasonco thank you so much 💓

[@raekendall711]

So are side by side remixes in or out?

[@Highseasonco]

In! - C

[@markmesrobian9821]

Hi! Great content! Any idea how gifted product is handled. A big part of our strategy is to gift creators in return for content. These are not officially collabs, but we repost the great UGC people are creating for us. 🤔

[@Highseasonco]

Hi Mark, thanks for the kind words! The safest route there would be to request a collab post from the creators rather than just reposting their stuff. That way you're tapping in directly to each other's reach and avoiding any issues with original content - C

[@GoOnRoll]

What is the remix feature you mentioned?

[@Highseasonco]

Hi! When you're watching the Reel you want to Remix, tap the ... in the right corner below the Share button, then select Remix - C

[@vlo4829]

A lot of theme accounts add their own "stamps" or logo to the pictures they repost.

[@Highseasonco]

Without them specifying, my guess is that wouldn't be enough to count as "materially changed" - C

[@netochiagah]

What of accounts that use stock videos for content like Faceless digital marketing accounts

[@Highseasonco]

They haven't clarified that as yet. If their process is consistent, they might credit whoever originally uploaded the stock photo/video as the original creator and everyone else may lose the engagement. Tough to tell as they haven't explained what "material changes" means exactly. Best bet would be to add music, voiceovers and text to everything to make it super unique - C

[@rebecca-polanco]

Are you going to create a video on the update of this whole you have to pay subscriptions to grow on Instagram? Etc

[@Highseasonco]

We already did! You can watch here: kzbin.info/www/bejne/m5S8fY2DnL2LZrs - C

[@rebecca-polanco]

@@Highseasonco thank you! 💕

[@rubylee9276]

So fake / dupe/ bot accounts should also be removed if taking content from original creators? I can see how it also addresses this 🙏

[@Highseasonco]

They should hopefully always be clearing those out, but at least they won’t grow now technically since the content will never be shown to new people (it’ll just be replaced with the original) so that will likely demotivate them. 🙏 - T

[@thechristmaspyjamas]

It's like I am looking at a young Robert De Niro here :)

[@Highseasonco]

Oh stop 😊 Appreciate you! - C

[@littletudordiary]

I have theme account and support lots of photographer by crediting them. So am I doomed? My followers loves my content. I also find my content from out side of instagram too does that also included? 😢

[@Highseasonco]

Hi! I wouldn't say you're doomed, it'd just mean that you'd need to edit your content some more by either remixing the content you're sharing from other creators or adding stitches, voiceovers, text etc. If you're sharing things from outside of IG that have never been posted on IG, that should be fine - C

[@IAMKSNEAD]

I think it should be stricter on theme an repost pages cuz I don't think it's fair that people just grab the best post from the actual creators an post it on their page then they get millions of follower an engagement because they literally just took all the best post for that genre an put it on their page but the people they took the actual post from Dont see any of that I think creators should go on strike like the writers did in Hollywood there's no reason a person who traces art should get more anything than the actual artist that did the work... it's ridiculous in my opinion...

[@Highseasonco]

Fair points! I guess this is their way of controlling that and making sure that original creators get the reach and engagement that they deserve - C

[@woodlucker1968]

Here’s another version of stealing content that happens to me, people change the music on popular reels and then reposted.

[@Highseasonco]

Interesting. Not sure how that will work as they haven't spoken on it yet, but my guess is it will come under the original content issue - C

[@SantosSaysMedia]

How does this affect reposting to stores??

[@Highseasonco]

Hey! Re-uploads to feed posts appear to be the target here so we don’t anticipate Stories being any issue. - T

[@SantosSaysMedia]

​@Highseasonco this is great to know whew!

[@SFTCombat]

How about a post that’s are in collaboration tagged?

[@Highseasonco]

They’ve said collabs are all good! - T

[@ireneutas4703]

Wow let him talk tooii

[@Blankie1]

I create reels but I don’t use trending audio. Is that ok?

[@Highseasonco]

Definitely! It’s just an additional way to tap into reach but many accounts see success using music from elsewhere, especially when it’s a talking head video / podcast clip etc. You should be all good! - T

[@MrsPescado]

I am exactly the one that missed the boat years prior. I’ve been working on creating reels and this weekend I noticed increased in reach, I thought it was me 😂 this is great news! I have a professional account, can I switch it to a creator account without losing what I have so far? Can you convert followers into potential clients on a creator’s account?

[@Highseasonco]

Yes you absolutely can switch to a Creator account - a Professional Account is like the umbrella account that covers Creator or Business accounts, so you'll likely already be one or the other. You can convert followers into clients anywhere and anyhow, it's not so much about Instagram but about regular sales tactics - C

[@MrsPescado]

Shoot, it’s actually not a professional account what I have but rather a business account and yes my goal is to convert followers into clients, should I just leave it as a business account and just continue on posting and of course follow you? ❤

[@Highseasonco]

@@MrsPescado A Business account should also be a Professional Account, so it's mostly whether you want access to trending audio. It's fine either way, typically we suggest folks use a Creator account to get access to more features :) - C

[@MrsPescado]

❤thank you ❤

[@Highseasonco]

@@MrsPescado So welcome!

[@conspiracy.mode1]

when all this will be implemented?

[@Highseasonco]

No word yet, they were vague and said "the coming months" so soon enough! - C

[@mazzariol101]

I wish instagram had hidden description text. I dont want to make my bio corny and unpleasing to look at

[@Highseasonco]

Completely get that. Technically you can leverage alt text and then keywords in your captions if you end up not going keyword dense in your bio. So that’s something. 🙏 - T

[@AnomalyBelleza]

Upcoming U.S. legislation on TikTok is probably impacting what will be a host of updates and adjustments across other social media platforms

[@Highseasonco]

Yeah it's going to be super interesting to see where it goes! - C

[@evileez]

Thank you holy shit

[@Highseasonco]

So welcome! - C

[@skillman8598]

So no aggregated but they want you to use remix?

[@Highseasonco]

That’s what they’re outlining! So technically curation can still happen the videos just need to be adjusted in a meaningful way. - T

[@tylok_EDITS]

but the update has already come out right?

[@Highseasonco]

Not as yet - they said it'd be a few months away, so they're preparing us - C

[@tylok_EDITS]

@@Highseasonco thank youuu

[@belengalindo2345]

Business accounts don't have access to Trending Audio?

[@Highseasonco]

They do not, unfortunately, only Creator accounts - C

[@UrBlackUncle]

on mine i do but i did switch from creator to business… it might be a lil secret way to get it if you dont have it other wise but its there under pro dashboard-tips & resources

[@rhondafromupstateny]

Say a large platform reposts a video from a small creator 300 followers. When the big page say The Source reposts it. It blows up the creators video too especially if the music is from a trending artist. It goes viral bec everyone reposts the same funny video. So without the large page, how can a really small page go viral?

[@Highseasonco]

Good point. The larger pages help for sure, however I'd say the vast majority of people won't ever even look at the original creator of a video; they just follow the theme page. I know that's how we both operate, and I'd guess most people are the same. So while it might help some creators, I'd say it's very few and far between and these changes should help out the smaller folks some more - C

[@rhondafromupstateny]

@@Highseasonco I think it could be the niche. My niche is funny memes with hip hop and RnB music. Also dancing videos. When people like a particular wife/husband duo who dance or do funny skits. They tend to follow the originator. This thing with music is really big. That’s how I got over half the people I follow. 90’s hiphop and certain age groups it’s like a community where I see a lot of us following the same creators.

[@Highseasonco]

@@rhondafromupstateny If you add a stitch to it or remix the original with something added (voiceover, reaction, etc), then you can keep sharing from other creators and stay within the new guidelines - C

[@rhondafromupstateny]

@@Highseasonco Ty😊

[@divyv20]

Hey High Season Co. , very good video . I can do better editing in your videos which can help you to get more engagement in your videos . Pls lmk what do you think ?

[@JonTheCobraCrosby]

So remixes count as content that's getting reach taken away ?

[@Highseasonco]

No! Remixing content goes around the change; as long as it's "materially different" than the original video, you're fine - C

[@JonTheCobraCrosby]

@@Highseasonco ok great thanks

[@Crownp321]

I am locked out of IG would yall be able to help??

[@Highseasonco]

Hi, you'd be best to either follow IG Help or verify your personal FB account to access Meta Verified support - C

[@matthewnarvet7891]

i just use a ton of hashtags

[@Highseasonco]

Definitely worth being more selective - C

[@matthewnarvet7891]

@@Highseasonco I also tag the person I’m running the page on in post

[@Highseasonco]

@@matthewnarvet7891 Helpful for sure

[@davidsmith2909]

The Most Annoying Thing About This Is For People That Aren’t Creators, A Lot Of Us Don’t Want To See Content From People We Don’t Follow, So Forcing Recommendations From Randoms Will Piss People Off.

[@Highseasonco]

I get it. Most social feeds (FB, IG, X, etc) all show suggested posts now, so it's definitely not something new. The only really new thing is the original creator of a viral video will get pushed instead of the meme page - C

[@Noealz]

What if I repost my own content?

[@Highseasonco]

Great question - they haven't specified but worst case, the metrics still goes to you - C

[@Noealz]

@@Highseasonco Itd be sad if i reposted something i posted on my own channel only to be shadowbanned cuz i preciously posted it lol

[@Highseasonco]

@@Noealz You wouldn't be shadowbanned, it'd just attribute the engagement back to you. But now I think of it, that wouldn't make sense, so logically they must have something in the system that allows for people to repost their own original content. They haven't announced anything like that just yet but hopefully soon - C

[@Scooter_kel]

Great news but they need to start paying us back for all of our hard work.

[@Highseasonco]

This kinda feels like that's what they're trying to do - C

[@dankpizza]

I don’t see a choice to be a creator account? I only see business or personal

[@Highseasonco]

Here's the walkthrough: help.instagram.com/2358103564437429 - C

[@troller88]

Its just all messed up and getting more and more ridiculous by the day.....

[@Highseasonco]

We see it as mostly net positive as it'll force theme pages to be more creative and help out smaller creators - C

[@TribesMovement]

Thats a Great news. Tired of seeing that cat driving around with the base trunk rattling, Just saying

[@Highseasonco]

😂 It definitely sounds like it's going to make for a better user experience - C

[@shardaepatterson6415]

Honestly. I can see a lot of people leaving the platform because of this.

[@Highseasonco]

That's definitely a possibility, especially if heavy re-posts or re-use of others' content was a big part of the strategy. - T

[@slowtospeakpodcast1598]

People are already addicted. Those pages will either adjust or not exist. Now they have work to do because their growth was in other creators hard work. It levels the creator playing field.

[@Highseasonco]

@@slowtospeakpodcast1598 Agreed!

[@vGREENARROWv]

And go where? Lol

[@shardaepatterson6415]

@@vGREENARROWv that’s a great question, I’m thinking KZbin & TikTok (if it’s still around l)

[@Belleofhair]

They didn’t have a choice people are leaving that app

[@Highseasonco]

Hopefully it helps! - C

[@nicolekirk8195]

Wouldn't it be risky (as a business) to change to a creator account and use audio with copyrights on them? Audio is blocked from Business accounts because we aren't legally allowed to use them and having a Creator account doesn't remove the legality of it.

[@Highseasonco]

Hi! Not at all. The usage (ie the license for the music) is tied to the Creator account, regardless if you're actually a business or a creator. They just don't have a license for Business accounts to use it, but that's completely independent of who the person or brand the account is representing. Once you switch to a Creator account, you're all set to legally use copyright music via the Instagram Library only. We're a business as High Season and we've had a Creator account for years with no issues with music. - C