Timberland Augmented Reality Campaign

See more at www.lemon-orange.com
Contact us: [e-mail]
Lemon&Orange created a virtual fitting room for Timberland where people could try out clothes from the newest collection without actually wearing them. Dorota Williams supported the action and gave some advice on fashion in Mokotow Gallery on 25th October 2014.
The device followed the person’s movement and analyzed it in real-time thanks to Kinect technology. When a person got close to it, the app scanned the person’s face, took a picture and looked for a good model for it. On an 80-inch screen, using their gestures, they could freely change their outfits- jackets, jumpers, trousers, and shoes. The person could go back to the previous outfit and make some changes anytime they wanted. At the end, their new look was saved and sent by e-mail to the person who created it and also put in the gallery on Timberland’s fan page. The outfit could have also been shared on Facebook following the link from the e-mail.
A special app for iPad was enabled for customers visiting Timberland in Mokotow Gallery. Tablet version took a picture of the face and put it on a model. Later, by using the touch screen, the person could have changed the clothes freely. Like before, the outfit was sent by e-mail and could have been shared on Facebook.
A Facebook app is being created for those who could not use it in Mokotow Gallery. In a moment on Timberland’s fan page, everyone will be able to create their own stylish outfits.

[@lucindairis8085]

Fantastic fashion design innovation. Impressed

[@Wewannaplay]

i dont think this is AR...

[@Akyrasousa]

meu sonho de consumo!

[@EdgarasArt]

Sadly it's just 2D outfit images on top of user.

[@djdedan]

nope, looks like to me that its just the user's head placed on a 2d image of some model... then the outfits are placed on that image...

[@EdgarasArt]

@@djdedan then that's even worse ;)

[@mohd1632]

They should use this screen during this pandemic to avoid using fitting rooms

[@anaisbarrosodgh5790]

123231235999/

[@anaisbarrosodgh5790]

Avicii

[@melanieschmidt8753]

cool.

[@БагашарРаев]

Вот это да! Считаю, что эти технологии нужно продвигать дальше, это круто. Оно будет служить имиджем в сфере торговли, туризма и рекламного бизнеса. Удачи! Надеюсь, и у нас в Казахстане будут такие же технологии применены в повседневной жизни каждого гражданина РК.

[@utkarshgupta2972]

wow amazing. what screen u are using in this project?

[@Mycelium]

This is honestly useless, all it's doing is taking a photo of your face and pasting it onto a generic sim body that alternates between clothes. There's nothing personalised, this is a gimmick and a mockery of real AR.

[@meimisaki1744]

what about this one?kzbin.info/www/bejne/pIjGeJurjZuBbdk

[@Cristian-ek7xy]

@@meimisaki1744 quite pointless as you cannot see your back. If I'm in the store, I want to try the real thing.

[@sangamgiri1071]

That was from 7 Years ago.. and I am impressed

[@xphera]

Agreed.

[@joacodesignuxseo2994]

Is Unity an AR Foundation???

[@leoniemanukianvergara8112]

Esto lo tenía que hacer La Serena en coquimbo en el mall en todos los Mall en todas las regiones y lo hacen en un lugar es como un premio para todo el mundo pero está una pantalla deberían hacerlo en todos lados en La Serena y coquimbo

[@anaisbarrosodgh5790]

Temperaturas para o Faria Avicii

[@kuresheek2576]

how can i buy this

[@tristantizara6356]

I need too

[@tejas2299]

check funevnt.in they help you provure it

[@xphera]

Check us out. Let's chat :)

[@janganganggupresidenku5766]

Smart jenius

[@kn5588]

People in 2077 : Wow primitive!

[@rebecacruz4844]

i want this solution for my clients, whit whom i can contact?

[@xphera]

Check us out. Let's chat :)