Time Travel Back To A Mopar Dealership In 1971! How Mopar Sold Cars To The Public!

[@rightlanehog3151]

Thanks for the trip back to 1970/71! While we are all interested in the muscle cars, I am also fascinated by the Mopar wagons of this time. Even an 'Intermediate' Satellite wagon could carry a full sheet of plywood.

[@CardiffGiant100]

Great stuff Tom, I love this stuff too. My dad was a salesman at a Chrysler dealer in the early 70s. He would bring home the sales videos for the new cars along with the projector so I could watch them. 8 year old me watching sales training videos was too funny looking back on it.

[@20CentMotors-z3b]

The "1970" showroom photo for this video is the happiest place on Earth! Disneyland's got nothing on that.

[@rocketresto]

I’d rather be there than disneyland

[@jittychitty]

Halloween interior... that was the best thing I heard today.

[@helenfinchsewwrite]

Hello from England our sons got a 1971 Chrysler 300 with the 440 as you can imagine it’s pretty rare over here,So nice to see all this information glad it’s fallen into good hands keep up the good work regards Roy.

[@pcbullets8726]

Some really great stuff! Thanks for sharing Tom!

[@rocketresto]

Thanks for watching!

[@ibannymous]

Great content, Tom. Thanks for sharing. I love this stuff.

[@rocketresto]

Thanks for watching!

[@seanh2390]

me too!

[@nozzledrich]

I really enjoy listening to people who know what they're talking about

[@bradhampton6457]

You mentioned the Simca 1204 and Sunbeams. I remember those well. My family were Chrysler/Jeep and Nissan dealers for many years.

[@rocketresto]

They didn’t last long.

[@danmcintyre9961]

Man, I never get to see stuff like that. Excellent video, Tom. Keep'em coming!!

[@rocketresto]

Thanks for watching! Going to be a lot of mcacn the next two weeks.

[@danmcintyre9961]

@@rocketresto I saw you ask about that on Jamie's last live show, I'm looking forward to watching those & listening to your commentary.

[@user-pgchargerse71]

Thanks for a very informative and enjoyable video. Had to pause several places so I could read the info, Loved that photo of the showroom with the 300 and the Duster and all the display items. Now if you could get a hold of the '71 Dodge version, the differences would be interesting.

[@noberet]

More paper! Awesome! Thank you Tom!

[@rocketresto]

This was a fun one to do.

[@mattwhaley9917]

I Love these dealer books! So freaking cool!

[@rocketresto]

Filming this was the first time I’d been through these, was super fun!

[@38shaun]

Very Cool Tom. Thanks again. I can only imagine what a very sharp salesman could put together in the day. The guy that knew his stuff, and could have it at his fingertips for an enthusiastic customer. Oh the good ole days eh? I recently looked through a few dealerships for a truck. What a bunch of laziness. Endless models on the yards with the same options. Bar Paint or the simple like trim. Long gone are the fun days of building your dream. I settled on a secondhand low mileage vehicle. Was soooo much of a deal from a wholesaler. I asked myself watching this what’s happened to the new car market?

[@20CentMotors-z3b]

Mid Year 1971 was full of changes, insurance companies, vinyl tops that were fading out on Imperials, and new safety/body protection options. I think you got the "Atlas Shrugged" of dealer books.

[@20CentMotors-z3b]

what every loaded 1971 300 (oops 1970) needs, a fully optioned showroom. I used to wonder why home garages weren't more like dealer showrooms. The answer is "it costs money, kid."

[@rocketresto]

A lot of money.

[@JoeFilardi]

hiTom great ep those books you have are the holy grail of mopars. when you see another one or any kind of mopar books grab them as soon as you can and pay what ever price you have to that is history ok.

[@rocketresto]

These weren’t cheap.

[@allanperryman388]

Thanks Tom

[@OnkelPHMagee]

Thanks. I loved it.

[@DPWheeler67]

Very cool video

[@brivas3343]

Thanks for sharing.

[@Rick-S-6063]

I'd heard that an Imperial would be placed at one end of the showroom floor so customers wouldn't notice the similarities between it and the lower priced Chrysler Newport at the other end of the room.

[@MervRitter-yc2tj]

Tom. Just watched your video. In Canada the paperwork and books were totally different. I guess we are a different country , with different management and some different models and some options. 🤷‍♂️

[@rocketresto]

Different departments. Just got a 71 Dodge dealer data book from Canada, first one I have seen.

[@20CentMotors-z3b]

So to get a demonstrator "allowance", it had to have all those options, specific to the Imperial page. I always wondered how that worked.

[@Eddie-di6eb6cv8v]

Wow! $14.60 for a dozen model car promos! Now they are worth $200 to $300 each. I’ll take four dozen.😂

[@rocketresto]

Inflation is a thing but ya!

[@20CentMotors-z3b]

I asked a Chrysler dealer if they'd sell their chromed Imperial wall hanging during a time they weren't selling Imperials anymore. They declined.

[@rocketresto]

Bummer, love those old signs.

[@roycervantes1341]

Good afternoon,,,,,,,,, Yeee Yeee

[@rocketresto]

Yay yay

[@crashsroadrunnergarage8612]

Great stuff! Do they repop these books? Can't afford the original😮😮😮

[@rocketresto]

Never seen this stuff before, not repopped.

[@tonyb3864]

Because the Gods hath proclaimed it, in the sacred scrolls, it is written.