Principles of Product Led Growth Strategy

Know when to embrace product-led growth for your SaaS business.
Product-led growth is hot in SaaS right now but it is at the same time super confusing and probably a little overcomplicated. So in this episode, I'm going to walk you through the 3 key principles you need to know in order to craft your product-led strategy and when should you opt for PLG vs a Sales-driven top-down model.
~~~~
MY FREE SaaS GROWTH STRATEGY GUIDE 👇
tkkader.com/yt/startup?...
~~~~
VIDEO MENTIONED
SaaS Business Model (And the SaaS Metrics that Guarantee Success)
-- • SaaS Business Model (A...
~~~~
JOIN THE UNSTOPPABLE LEGION, SUBSCRIBE TO MY CHANNEL 👇
/ @tkkader
^^ I drop an episode EVERY Sunday and Wednesday to help startup founders, like you, become Unstoppable in your life and business.
~~~~
WORK WITH TK TO SCALE YOUR GROWTH
Learn more about my SaaS GTM Program (Accelerate to $3M+ ARR) 👇
-- tkkader.com/yt/gtm?...
Learn more about my SaaS Launch Program (for Pre-Founders) 👇
-- tkkader.com/yt/launch?...
Learn more about my SaaS Strategic Narrative Program (Scale) 👇
-- tkkader.com/yt/scale?...
~~~~
Share this video with a friend: • Principles of Product ...
~~~~
PLAYLISTS TO WATCH NEXT
1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM
Playlist: Unstoppable Sales Funnel - • Creating a SaaS Sales ...
Playlist: Startup Growth Hacking - • Startup Growth Hacking...
Playlist: SaaS Startup Tips - • How I Would Start a Sa...
Playlist: Get Your Saas Business to Product-Market Fit - • Ideal Customer Profile...
2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP
Playlist: Startup Planning & Strategy - • Strategic Planning for...
Playlist: Find Investors and Raise Capital - • How to Create a Startu...
3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS
🎥 Playlist: How to Quit Your Job & Start a SaaS Business - • Quitting Your Job to S...
🎥 Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s - • Best Jobs In Your 20s ...
4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER
🎥 Playlist: Be More Proactive in Life - • How to Be Proactive in...
🎥 Playlist: Burnout Prevention & Recovery - • How To Avoid Entrepren...
🎥 Playlist: How to Deal With Sunday Scaries - • How to Overcome the SU...
~~~~
WHO IS TK? AND WHY DID HE START UNSTOPPABLE? 👇
• The TK Unstoppable Story
^^ How I quit my finance job, built, scaled, and sold a venture-backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.
~~~~
GET A FREE COPY OF MY AMAZON INTERNATIONAL BEST-SELLING BOOK ACROSS 12 CATEGORIES AND 7 COUNTRIES INCLUDING THE UNITED STATES: “How to Punch the Sunday Jitters in the Face” 👇
tkkader.com/yt/book
~~~~
Say hi on social 👋:
Like us on Facebook: getunstoppable.com/facebook
DM me on Instagram: getunstoppable.com/instagram
Follow me on Twitter: getunstoppable.com/twitter
TWEET THIS VIDEO: ctt.ac/B08oY
#tkkader #productledgrowth #saasgrowth

[@dehfelicio]

Amazing video content! That is GOLD!!!

[@TKKader]

Glad you enjoyed it!

[@chieffixie]

AHA moment right here! This video answered my question comment from the interview video with Chen Zhang (Aquifer Motion). Thank you so much for sharing your wisdom! Knowing the principles behind the ICP flywheel is game-changing.

[@TKKader]

Happy to help!

[@risrcareers]

Excellent video - thank you!

[@TKKader]

Glad it helped!

[@brandonemmanuel5032]

Sounds like a cleaver approach TK, I needed to see something like this. Thanks.

[@veerjainatgmail]

This video deserves double likes. 👍👍 . Best mental model of PLG

[@TKKader]

Appreciate you saying that!

[@MaggieMoxie]

Hi TK, love your content! It will be great to see a video for each segments of the flywheel.

[@TKKader]

Glad you enjoyed it!

[@kunaloctopusco5202]

@Tk Buddy, you are a lifesaver

[@TKKader]

Means the world!

[@Zulfibf]

another one ( DJ Khalid ). Thanks. for the great content

[@TKKader]

Thank you too for watching!

[@martinofabbro5898]

Great content bud

[@TKKader]

Thank you!

[@amitkharade8095]

Nice content!

[@TKKader]

🙏🏼

[@lindameier6561]

Really well explained, thank you!

[@TKKader]

Glad it was helpful!

[@davemartinez562]

Really great content TK. Curious, you illustrated / mentioned "ICP" in your core flywheel - can you tell me what this stood for?

[@TKKader]

Ideal Customer Profile. SO glad to hear you’re getting value from the channel! Be sure to share it with a friend ;)

[@DanielDardis]

Awesome content

[@TKKader]

Glad to hear!

[@agnisankarchakraborty1116]

Please make a video on defining 'DEFINITE' market segmentation for SAAS CRM. If you have, please provide links. Love your vids.

[@TKKader]

kzbin.info/www/bejne/rGq4oISQpriNY80

[@mikeray2318]

Get video! I have one question/request. Can you elaborate on what you mean by "1- 3 experiments per week". How are you defining "experiments"?

[@TKKader]

You should run 1 to 3 A/B tests in your product that hypothesizes and tests how you can improve each of the key metrics in the flywheel.

[@mikeray2318]

@@TKKader Thanks for the follow up

[@DePhpBug]

Thanks TK , been consuming your content alot recently , great content . I wonder any viewer here are not in the chair of deciding which GTM strategy in the company. After learning from TK how you reinforce the learning ? Build a simple Saas and test it out?

[@TKKader]

Getting into the arena and putting the principles into practice is always the best way! SO glad to hear you’re getting value from the channel! Be sure to share it with a friend ;)

[@DePhpBug]

@@TKKader sure thing buddy , will " refer-a-friend " :D