Go-To-Market Launch Plan For A New SaaS Product

[@NguyenTruong-uc5zu]

My team have fall in the “Linear Launch”, but i did not known after watching this video. Your video changed my mind. Thanks you so much

[@TKKader]

Glad I could help!

[@dessasin4142]

I discovered this video much later than I should have, around the same time I began delving into linear models. It completely shifted my perspective. I'm truly grateful for the insights you provided. Thank you for everything.

[@TKKader]

So glad to hear this!

[@thetagang6854]

This is probably the best piece of content on the topic. Dense and packed with wisdom. Thank you for not holding back!

[@TKKader]

Glad to hear that!

[@harishbalaji13]

Didn't expect that end music😃. But it's really nice and soothing.

[@TKKader]

🤗

[@mrinalkrant2523]

00:00 Launch your SaaS business the right way 03:23 Don't do a linear launch. 06:54 Don't follow a linear launch model 10:08 Build go-to market early to have a better product. 13:24 Multi-threaded launches for better user engagement and product testing 16:12 Launch your product iteratively to improve and understand your customers. 18:56 Multi-threaded launch is a key strategy for building in public and community-first businesses 21:34 A multi-threaded launch is more effective than a linear launch. Crafted by Merlin AI.

[@jeremylawson6648]

just closed a small deal to take on part ownership and operation of a useful problem solving tool for my industry. this is very informative.

[@TKKader]

Super pumped for you! Check out my GTM Program.

[@billysilva2913]

That was powerful! Thank you for this video! I am just starting my journey in the SaaS field and I'm glad to have found this video before making a potentially wrong decision that I was considering. I just subscribed!

[@TKKader]

Glad it was helpful!

[@ezsudeep]

One of the best video for early founder and thank you for sharing knowledge :)

[@TKKader]

Glad it was helpful!

[@natalijaromanova7816]

Great video! Amazing info and the way you communicate it in a graphic way! What is the difference between building public and building community?( The last 3 bulletpoints on the right side of the page. Thanx @TKKader 😊

[@Yogibabavlogs2024]

We started following multi threaded model and hope we shall bring our product following this strategy.

[@njabulonjabs5945]

Powerful content. The multi threaded launch is similar to principles in Design Thinking (continuous iteration and improvement as you go, informed by data from quality users) - the multi-launch element in multi-threaded is one up on design thinking though. I like how u are able to capture & clearly demonstrate everything on a piece of paper, keep it up.

[@TKKader]

SO glad to hear you’re getting value from the channel! Be sure to share it with a friend ;)

[@its_touqeer]

This was very insightful, we just launched our MVP is this video was very much needed.

[@TKKader]

Glad you got value!

[@XBoysAtWorkX]

The 3 people that disliked this video have already booked their venue in LA for their launch party, and keep paying fees to reschedule, because they really need to add this one last feature before the big event.

[@TKKader]

LOL

[@titaen]

true😂😂

[@jayeagans5097]

Stop telling my business.. and I have only rescheduled 4 times.. Totally acceptable..

[@dennisantolin]

Soft-launching one of my SaaS solutions this month, your GTM content has been very helpful TK 👏👍👌 One-more feature trap haha = perfection is the enemy of execution = over analysis paralysis

[@TKKader]

Excited for you!

[@efexzium]

@@TKKader TK What happens if people think public builds are a security risk ? It’s obviously not true but some users might freak out. There’s got to be a solution everything that we use today apple windows android is based on open source public software

[@efexzium]

Yes it’s true specially when we love perfectionism.

[@bader-eddineqodia5964]

You have just made an impact on me, thank you so much!

[@TKKader]

Glad I could help!

[@levicoleman1895]

Thank you for sharing TK!!!!!

[@TKKader]

You bet!

[@bulbyfera]

We are in the linear launch trap as well. Thank you for sharing this insight.

[@TKKader]

Glad it was helpful!

[@ryan-wardell]

This is great advice. 100% still relevant in 2024. Great video as always TK!

[@TKKader]

Glad to hear!

[@SandeepSingh-fb4ex]

Absolute gem . Should have been taught before tk bhai. No issues , still powerful strategy.

[@StudyRealEstate]

Wow, this was VERY eye opening! I was headed toward a traditional launch until your video. Thank you!!

[@TKKader]

Glad it was helpful!

[@eajninja]

Thank you so much for this. It’s so useful and very different from what I thought as an engineer by trade.

[@TKKader]

Glad it was helpful!

[@metamedian]

Thanks TK! Opened my eyes a lot to how I'll launch my Saas.

[@metamedian]

YES!

[@TKKader]

Really happy you’re getting value!

[@NargesRezaei-g2d]

This was exactly what we needed at the right time!

[@TKKader]

Boom!! Glad this was timely!

[@thechurchhubtv2351]

amazing . we have anew saas loading and this answers a lot of questions

[@TKKader]

So glad to hear you’re getting value!

[@mwalimuio]

Yes, I have learned a lot. Thanks!

[@TKKader]

Glad to hear it!

[@highyum]

This contents by far best insightful contents in this year. Thanks

[@TKKader]

Happy to hear that!

[@qazahmed]

Thanks TK for this very informative video, it helped me alot

[@TKKader]

Glad to hear it!

[@deepakmohan3591]

In love with this idea and launch plan, thank you so much 🤟🏼

[@TKKader]

So glad!

[@MrKaugaban]

Yes yes yes..this is Gold.

[@TKKader]

Glad to hear!

[@jacobopm]

Yes! Very interesting. Thank you

[@TKKader]

Glad to hear!

[@abdul-hasimdawkins866]

Yes! Very useful and clear strategy. Much appreciated.

[@TKKader]

So glad you enjoyed it!

[@khashayarmansourizadeh2647]

Great video!

[@TKKader]

Glad you enjoyed it!

[@ishrarg]

That was perfect guide. Thanks Tawhid

[@TKKader]

You bet!

[@rikderks]

Great energy 🎉

[@TKKader]

Glad you’re feeling it!

[@Pacificatorrr]

This was very insightful, Tawheed! I was caught up in the linear model (what is an MVP cycle). Thank you for clarifying. I now have a clear picture

[@TKKader]

Wonderful!

[@slack.]

Thanks for the insightful video. Although the intro took more than 2 minutes.

[@TKKader]

🙏🏼

[@MagnusAnand]

Incredible video as usual

[@TKKader]

Means so much!

[@asafuthomas1909]

great stuff TK

[@TKKader]

Appreciate you being here!

[@IfeoluwaOgunleye-g5w]

I needed this

[@TKKader]

Glad this was timely!

[@marketinghaks]

What are the best tools for email outbound except Apollo you advice?

[@TKKader]

I recommend Apollo.

[@anasandaloussii]

Thank you so much for openning my mind!

[@TKKader]

Glad you find this helpful!

[@jettsenweber6944]

this content is amazing

[@TKKader]

Glad you enjoyed it!

[@celenagreen]

How do you price during this mini-launch stage? Do you price low and then raise as product evolves or price at ideal level from day 1?

[@TKKader]

I recommend offering a 30-day pilot and then $X/month after that -- that way it is a no-brainer.

[@Carlos-ht7dx]

Great content. I'm developing a startup and about to begin the phase with MVP testers, as you mentioned. It will start free. Is there any methodology for managing the tester phase? When and how should I transition to a paid model? Is it advisable to do this with the MVP?

[@eltordavis]

great vid!

[@TKKader]

Glad this was helpful!

[@MrSick6000]

YES

[@TKKader]

Boom!

[@mohsinkamal9550]

Amazing information once again. thank you for the vid. I have one question... If you start discussing your idea before its made, don't you get worried that someone will pick it up and do it by themselves!!!

[@TKKader]

That’s a possibility in life. But that should stop you from executing and getting out there.

[@jasonacurry]

This is so accurate

[@TKKader]

Boom!

[@igorip2005]

yes, it's really brilliant!

[@TKKader]

Awesome!

[@salmansaafi]

How to re-launch a revamped SaaS product after validating the MVP with a tiny sample size?

[@TKKader]

tkkader.com/launch

[@gidd]

How do you go from mvp to final product?

[@AlejandrodeOteroMora-gm6tp]

So much value in this video, thank you TK Kader. I have a question though, what´s your approach about pricing in the early stages? Let´s say you are building a freemium fitness app under a subscription model, when do you think is a good moment to start charging?

[@robjespitia4538]

Wow, amazing video! For the first time you ever put a product out to market, how soon should you be marketing it or building a list before the first date that it drops?

[@TKKader]

The day you start coding.

[@gidd]

I'm currently in the research stage of my soon to be start up but I already working on Marketing strategies Think about it this way. You could build the best SaaS app ever with tons of potential but if you can't effectively put it infront of the right people it'll flop

[@thepourfar]

just amazing

[@TKKader]

🙏🏼

[@jinitshah8357]

Hi TK Your content in this video change my mind how i should launch my Saas Platform. Would love to get your consult.

[@TKKader]

Happy to help! Here is how I work with Founders: getunstoppable.com.

[@jinitshah8357]

Thank you. I have call schedule today with Dylan.

[@TKKader]

@@jinitshah8357 Awesome! Hope to see you inside the GTM Program!

[@efexzium]

What is a good channel to advertise AI SaaS start ups

[@KimRukas]

Very informative.Are you available for a consult?

[@TKKader]

I spend 99% of my time on my clients and 1% on my free KZbin content to serve the wider community. Here are my coaching programs: tkkader.com/legion.

[@Harshit-Srivastava-1506]

Does this work for B2B product as well?? because most of the times, enterprise level B2B products have higher stakes and closing deals without any actual demo would be next to impossible

[@TKKader]

For larger sales, and even for services, it won’t close the deal but it’ll get your foot in the door and into initial calls.

[@TKKader]

For larger sales, and even for services, it won’t close the deal but it’ll get your foot in the door and into initial calls.

[@MaxMadeleine]

What do I have to did/do to get into a 101 coaching call?

[@TKKader]

I focus 99% of my time on my GTM Program members: tkkader.com/gtm.

[@bulbyfera]

Yes!

[@TKKader]

Boom!

[@QuantumAI-AI]

Good one

[@TKKader]

🙏🏼

[@top10fakts]

It was like a agile vs waterfall model

[@TKKader]

Great analogy 💯

[@jeremylawson6648]

YES!

[@TKKader]

🙏🏼

[@laurentgoffinon6432]

Thank you so much for this valuable content - as a first-time founder building a Saas product I got completely stuck in Linear model.... Multi-threaded approach is one I will go for as it indeed seems more healthy and impactful and I strongly believe in community first! The question I have is about the promotion of my first MINI launch... do the pitch of my landing page covers what is currently available in the first release or do I pitch the ambition (the ideated end product) ? Thank you so much!

[@laurentgoffinon6432]

Pitching the ideal product while not being developed yet, could be seen as over-selling.. on the other hand it could allow me to validate important hypothesis... the next question is whether I promote the features on the first mini-launch or I pitch the problems I am solving ?

[@sudeshagrawal9248]

Curious to know if you already have a landing page

[@caragallear6838]

Yes 🎉

[@TKKader]

Awesome!

[@Runwithmeee]

oh my gosh thank you.

[@TKKader]

My pleasure!

[@pimpgman]

This is great content. Just realized I'm in the linear launch trap. 🙃

[@TKKader]

Glad this was helpful!

[@armantavakoli5314]

this guy is pog

[@TKKader]

Truth be told... I had to google "pog" 😂. Thank you for the kind words :)

[@oscardasilva971]

Thanks

[@TKKader]

🙏🏼

[@akashgamex8618]

How to find saas application development company

[@TKKader]

Google

[@fifaham]

Truly amazing presentation. I have fallen in the linear model because I am working all alone by myself. How can we avoid the "Linear" glitch knowing that I have engineering background? Only recently I started learning about marketing but it is taking me tooooo long.

[@TKKader]

Check out our Launch program: getunstoppable.com/launch

[@pathofthesalaf]

Yes

[@TKKader]

Good to know!

[@fahadnasir9450]

Hi, very informative video, but i have some questions What is the criteria of Minimum Viable product. As i am building a SAAS product that i know i have 3 main competitors, and I am trying to make a better product than them, by making a hybrid SAAS application in that space (combining the best parts of all those 3). Plus i am researching (blogs, reviews) what their customers actually need and adding those features in my product before launch. Am i in the MVP cycle or it is actually the criteria of MVP. Moreover, i am not making the perfect tool before launch, it will certainly have room for many features and improvements that i plan to update with the feedback and growth of my customers. Am i doing it right? Apologies for a long message.

[@TKKader]

I recommend following my 10-Point Checklist to approach this stage of your process: tkkader.com/saas-checklist.

[@mndflctzn]

Yaas!

[@TKKader]

🤗

[@rajeshg9864]

yes

[@TKKader]

🙌🏼

[@neilaggerwhil3817]

you should create a discord!

[@TKKader]

I have a private channel with my GTM Program Clients.

[@MaxMadeleine]

super vid

[@TKKader]

🙏🏼

[@stephenocheoha1021]

This is cool but I feel this will hard to do for a b2b saas product because of the approval processes that has to do with an organization. Getting the c level executive to try a product that is not ready will be very difficult

[@XBoysAtWorkX]

I think the idea is that you don't want them to look at it as not ready, but as a stage where they can provide feedback that will help you tailor the product to best fit them. You are solving their problem, and they are lucky enough to be in a position to influence how much better it can solve their problem.

[@TKKader]

Nailed it.

[@XBoysAtWorkX]

@@TKKader Two comment likes and replies. I can now start referring to you as my good friend TK Kader. Thanks for the great content. Just sent you a LinkedIn connection request.

[@stephenocheoha1021]

@@XBoysAtWorkX this i agree but reserved

[@gergo_44]

Yessir

[@TKKader]

Awesome!

[@vishwajeetgoswami5905]

what if in a multi thread approach, anyone who is inspired by the idea start working on the idea and we create a new competition before even launching our product? how to avoid this?

[@nivetan8633]

By building a valuable product and better marketing strategy, competitions will always be there. You can't control an entrant in the market.

[@adnanniaz4671]

Thanks for detailed opinion but its theoretical again, real case study would be best idea to understandit step by step. And one more thing, what about first impression of customers, if we go with multi threading model?

[@TKKader]

We do step by step inside our programs. The public KZbin channel reaches the principles.

[@efexzium]

Tk but what happens if people see the code and think it’s a security risk ? In public builds

[@TKKader]

Best to not get stuck on theoretical problems.

[@mastershan87]

The music at the end of the video doesn’t fit in right.

[@TKKader]

Thank you for the feedback

[@batanimohamedmehdi2411]

My question will be how can you protect your idea while sharing your building process?

[@TKKader]

Until you have customers assume your idea is worthless and there is nothing to protect.

[@sudeshagrawal9248]

@@TKKader Lols that hurts! :)

[@lottosmarttechlst3821]

Hey TK I'm located in Richardson TX, do you have experience with AWS amplify and react native? im currently looking for a co founder/mentor/advisor to help me lead a company and help it grow...would you like to connect some time in person?

[@oksanapashchenko1356]

🚀

[@TKKader]

🙏🏼

[@manocharishab]

2k are not enough likes on this video.

[@TKKader]

🙏🏼

[@shubhamsolanki6823]

Is there any strategy to get first 100 users paid or free just first 100!! Expecting a reply!

[@TKKader]

There isn’t one “strategy” there are many things you can do. A lot of those different plays I’ve covered in this channel. If you’re looking for a step by step play on getting your first 100 customers, I recommend my SaaS Launch Challenge: getunstoppable.com/launch.

[@shubhamsolanki6823]

@@TKKader Thanks TK . But tk the thing is we gonna launch a tool and we need 100 beta users so for that im asking available channels to get early adopters or there is any dedicated site to get early adopters

[@georgettekolkman5622]

👍 👍 👍

[@TKKader]

🙏🏼

[@shiro639]

Your idea is good but not best, with your model your competitors will take an competitive edge and eventually bang your model on a wall, in your multi threaded approach one shoud go with internally confidential companies before final launch of SaaS product. No advantageous features or strategies will be revealed in that case before you become confident in multiple beta launches for proper alpha launching

[@TKKader]

Have you done this? Or is this theory?

[@a0nmusic]

Extremely insightful thank you.

[@TKKader]

Glad you got value!

[@blakja95]

Yes!

[@TKKader]

🙏🏼

[@MarcFirth]

Yes

[@TKKader]

🙏🏼

[@alishacrasto7842]

YES!

[@TKKader]

🙏🏼

[@ImranParray0x01]

yes

[@TKKader]

🤗

[@benpullen6368]

Yes

[@TKKader]

🙏🏼

[@Thalatoss]

YES!

[@TKKader]

🙏🏼

[@Gamesclipper]

Yes

[@TKKader]

🙏🏼

[@adityasriram27]

Yes

[@TKKader]

🤗

[@ivanfranciscoj]

Yes

[@TKKader]

🙌🏼