Match: The Company Who Own Love

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Fuelled by the growth of dating apps like Tinder and Hinge, online dating has exploded in society. But you may be surprised to learn that most of apps on the market are all owned by one company. So how did Match.com grow into the monopoly on dating?
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[@tobsco2]

Why doesn't this fall under anti-monopoly laws?

[@MrRapmaster19]

I think simply because of the nature of the product. Dating apps, whether right or not, are not considered a very important or essential service by the US government, and thus nothing anti-trust related has been filed. I wish something was though. Even though I am someone who did successfully find love on the apps, it’s so difficult and it’s getting costly for many people

[@abdurrahmansabri8181]

The regulatory state has been destroyed by austerity politics. As a result they don't have the resources go after everyone.

[@MrRapmaster19]

@@abdurrahmansabri8181 we really need another Teddy Roosevelt trust buster in this country. Too many monopolies politicians are afraid to destroy and consumers aren’t aware of

[@BosonCollider]

@@MrRapmaster19 TBH that is kind of crazy, because more than 60% of couples in the US meet online (with meeting via friends way down). What match group does more or less determines what the future US demographics look like and whether you will be able to retire

[@iyoub6931]

Because you do not understand what a bad monopoly is, Monopoly in general is not illegal, it is only illegal when it's suppressing competition by engaging in anticompetitive conduct. A monopoly gained through competition on merit is completely legit even if they have 99% of the market share

[@giuseppezeppelo8289]

Bumble to Hinge: "You were the Chosen One! It was said that you would destroy Tinder, not join it!"

[@charliecrome207]

would have been nice to explore what it means to have all the apps under one company, rather than just tell us that they are

[@personzorz]

They all become slot machine garbage

[@TheDeathOrange]

nice pfp

[@deltawaffles6015]

“The only way to win is not to play” -Kevin Flynn, Troy Legacy

[@hyrdocomputing]

Match is a private intelligence agency. On an intelligence perspective, having millions of people actively giving you clear face pictures and constant geolocation data is very very useful.

[@Blorp_]

Sooo… any social media website?

[@userre85]

No compulsion to post pictures on social media.​@@Blorp_

[@More_Row]

So?@@Blorp_

[@matticolo]

@@Blorp_I think so…

[@andreylucass]

Aren't they all?

[@steve-wright-uk]

"By 1966 ...", "by 1977..." - Are we time travelling to before the WWW now? (Timestamp 3:30 to 4:00)

[@chefnyc]

Considering that he was born in 1963, he seems very smart 😃

[@av_oid]

Deliberate mistake for engagement farming? It’s common.

[@Grand-Rose]

​@@av_oiddegrades the editorial standards of TLDR.

[@StoffyToffeePudding]

I think it must be deliberate, it’s obvious these sites were not active online dating sites during the 60s and 70s. Jack’s not stupid. But it is an editorial failure.

[@darkyada71]

Poor Ben only 5% match 5:55

[@LifeisajokeER]

the editor has a beef with him🤣🤣🤣

[@napoleonibonaparte7198]

One company to bind them. One company to match them all.

[@Keylevitation]

You know you're old when a KZbinr has to explain the concept of newspaper classifieds

[@Kris_96]

Idk how there's literally a 3 other apps that are popular that aren't owned by the some company. That should not be legal! The scrutiny ABK and Microsoft were put through when they barely have any meaningful market share in the gaming world, yet this keeps getting allowed? Like how and why? They can make you pay £100 per month and people will literally either have to to do that or give up on online dating all together!

[@wenzeln.8949]

Ill just say this out loud. Just dont search for love online.

[@More_Row]

You can thank these guys and their greed for making the world of love and dating completely broken. Complete utter evil

[@J.o.s.h.u.a.]

That's capitalism for you

[@More_Row]

Nah it's just humans. @@J.o.s.h.u.a.

[@Gully2k]

@@J.o.s.h.u.a.not everything is because of capitalism

[@J.o.s.h.u.a.]

@@Gully2k I agree with you, but what OP described is literally how capitalism functions, even if OP doesn't see it.

[@Gully2k]

@@J.o.s.h.u.a. That is true I also agree with you on this instance you are correct, thanks for the explanation.

[@ramirozapata408]

Someone pls launch an anti trust lawsuit lmao

[@ancientswordrage]

I feel like these all end suddenly with no conclusion

[@shubhaamgokko1361]

One of the best decisions I took this year was to get off dating apps after bombing for a few years. Is my dating life going anywhere: Nope! Am I feeling more mentally stable than I did at the start of the year: Heck yeah!

[@02thore]

Either "The Companies Who Own Love" or "The Company Who Owns Love"

[@andybrice2711]

I'm not sure that's correct. _Company_ can be a collective noun. Like _"We are a company founded in 2010."_

[@alessandrodani5752]

Do you also know that they ban profiles for no apparent reasons, and the ban is permanent. Meaning you are out of the online dating forever. That is a problem

[@danielsurvivor1372]

Not for no reason. Apperently Tinder n others have hidden algorithm, designed to make life for blackpilled 3/10 or less looks men even worse. So basically TL;DR The more you swipe right and don't get reciprocating swipe, the more "needy" you're considered by algorithm and get deprioritised. Until eventually you're shadow banned. That's what you experienced either shadow ban or next stage of it due to angering the algorithm. Soon only Chads will be able to even USE dating apps, let alone get any matches 😢

[@willemvanriet7160]

I've never pay. They always have to leave an avenue open that's free to lure new subs.

[@davidjennings2179]

You need some Doms in there too, can't be all subs

[@Ryzin1]

I would swipe right on Jack

[@kriss_b]

Interesting that match was sold off in 1977...... Sorry I'm that person on the internet today

[@monotonehell]

1966, 1977, 1999 ... one of those sound right

[@thescoringcompany165]

Shouldn't it be 1996, 1997, 1999? World wide web was invented in 1989. DNS was invented in 1983. 1966 and 1977 sounds wrong.

[@UGMD]

@@thescoringcompany165per Wikipedia 1996, 1997, 1999 is right

[@kayhantolga]

The ads in this channel are getting sneakier and sneakier. Please put a marker when you switch to ads so that we don't feel stupid after watching half of it and realizing, "Oh wait, the video already ended? I was watching ads.”

[@davidjennings2179]

Listen for the change in sound (tone and clarify) and topic change. Also once you've heard one you start to be able to stop the video as soon as they start the ad anyway

[@kocokan]

the only way to win is not to play

[@Phil_AKA_ThundyUK]

366 million people with a shopping list isn't people looking for love, which is why the success rate is so low.

[@bonbonbonbons]

2:31 freeze frame gold (silver)

[@interrupted_reverie]

Hold up i thought thing was’t legal? When microsoft / apple arent allowed to do this kind of shit or am i missing smthg

[@felezeros4556]

“Dating apps” are probably not seen as it’s own industry and so there can’t be a monopoly

[@wheneggsdrop1701]

@@felezeros4556”love” and “dating” are things you can’t measure or touch it’s feelings, for this reason it’s harder to regulate these sites.

[@cjxgraphics]

No, no, we still have Bumble and Grindr. So “technically” Match isn’t a monopoly. Gotta love our legal system. 🙄

[@boggy7665]

It's legal only if a private company is making money off of it.

[@billyfox6368]

It all just makes me think of the Regular Show episode.

[@blitzburn2871]

I am so happy I will never have to deal with these apps, being Aromantic is so much better than people think.

[@JohnBaroshi]

Agreed especially nowadays.

[@elosant2061]

lucky mfer

[@tomskih203]

I'm assuming Match groups pitch was basically "sell up to us or we will just smear campeign you off the market."

[@ciaranbrk]

Okay Cupid used to be great but is awful now.

[@More_Row]

Define "great"

[@andybrice2711]

@@More_Row Like it actually had a good system for matching compatible people, which didn't insert its own biases, or try to string you along and constantly extract more money from you.

[@More_Row]

@@andybrice2711 Ah well, good ole strategy of enticing people in with a better product in the beginning. Remember they don't want you to find you're forever ever after. That would mean you would stop coming to the platform.

[@andybrice2711]

​@@More_Row Yeah, the good-old Silicon Valley bait-and-switch. Or even if they had good intentions to start, they were corrupted by the cash-cow of micro-transactions. Plus there seems to be increasing pressure on dating websites to police the behaviour of their users in the real-world. Which is an impossible task.

[@rodzeroher]

OkC was utterly destroyed by match, i had so many great dates before 2013 :(

[@KhakiCap]

Is any dating app even good nowadays?

[@SeventhHeavenFTW]

Hinge is probably the "best" one. By my account and alot of my friends, it's been the best at connecting you to a good match.

[@andybrice2711]

I'm not imagining this am I? Dating apps used to actually be good. For a reasonable price, they would pair you up with people you had a lot in common with. But now they just string you along with the promise of more matches for more money. And they're mostly full of fake profiles, or people trying to build their Instagram audience.

[@twertygo]

3:34 sorry what year? I did not think the Internet was a thing in 1966 lmao Did you mean 1999?

[@robwashers]

20 years ago Alain de Botton said of Love that there was no amount of money people would not willingly pay to be helped to find it. Today, the online dating industry has killed love and tomorrow's generations will just go back to arranged marriages for practical purposes.

[@eilegz]

wow how FTC allowed this....

[@AlonElvs]

1977??

[@christina4941]

There's a discord link for TLDR in the description but when I click on it, it doesnt work. Does this still exist?

[@hamburgermatty]

Go organic if you can, baby!

[@Slicekb]

Um... Actualy, Kremen left in 1996 not 1966...😅

[@joshuahowden8385]

Facebook has a dating app as well.

[@KieranCrown]

I mean it’s built in and is all janky as hell. Doesn’t really compete on the same playing field. It is completely free though!

[@joshuahowden8385]

@@KieranCrown I don't know, it's completely free which is nice and you get told when someone likes you which none of the others do unless you pay. Just seems better personally and more people have facebook then don't so would potentially have more people using it.

[@goldengriffon]

Are you using a filter? Or maybe your lighting is giving too much glare? Your image is hazy, like you have a fingerprint on the lens.

[@andybrice2711]

Yeah I often think their contrast is too low. Like they're shooting in log and using the wrong LUT.

[@NewsGuyFred]

A/S/L?

[@neelshah8143]

Clean your camera lens

[@ryanhileman3757]

Bumble is the best. Its more serious with its users.

[@alexanderminev]

Isn’t it *Owns?

[@andybrice2711]

Either. _Company_ can be a collective noun. Like _"That is a company."_ or _"They are a company."_

[@OPOS-el7tj]

Good video

[@tomstarwalker]

rock me amadeus

[@guillermo5782]

This is raw data to be exploited!

[@EngineerDJ_Julius]

to be fair, this approach works only for celebrities and those with similar status

[@christiansebastianlauritse2404]

1966??

[@I_Be_Major]

I was like 420 🫡

[@Writer_Productions_Map]

Lol

[@lyndanickerson1373]

1966 & 1977 or do you mean 1996 & 1997 in your timeline?!

[@HighestIQ]

That's why I've been buying $MTCH Stock. Super cheap right now.

[@iamme4494]

I like POF because of all the TS women I had segg with…,

[@explodingwolfgaming8024]

Commenting 4 algorithm

[@bazookaman1353]

Midwits: OMG dating is so unfair the west has fallen. 😢😢😢 Darknet pedophiles: Hmmmmmm time to get my 100th girl. 📛😭💢

[@chhitijpahari1011]

Furst

[@hwadeiv]

The fact that grindr wasn't mentioned is low key homophobic

[@thetux0815]

but it was in 10:44

[@ThoraninC]

Homophobic : Nooooo Heterocentric : Maybe

[@hwadeiv]

@thetux0815 yes, I saw the mention. And ty. However, mentioning at the back is hurtful for queer audiences (as media exec- it shows priorities) I won't stop watching, but I found this so interesting. Facts are correct, just placing

[@davidjennings2179]

​@@hwadeivIt was mentioned, I think it's an interesting commentary if match group have avoided buying it. The main focus here was what match group have consolidated and their approaches. Grindr focuses on a different market (at least until those in the closet come out after a few years with their tinder match 🤡) so I suppose that is why it wasn't mentioned until the end?