Today's Notes - raw clips John & Ivan

I've been recording notes for myself the last few years to keep records on the boards and fins I ride. They have been super helpful as a way to organize those thoughts, and give feedback to Pyzel or the team at Futures. It instantly improved our design process when we could add a visual record to the feedback I give them. It also became a big part of my competitive process, going back through different sessions to choose which boards I pack for tour, or what I choose to ride in a heat based on conditions. And an added way to get feedback from someone like Ross. As we kept recording them, it developed into a way to test other kinds of gear as well, whether that's sample boardshorts for Florence, or something like a new pad design with Veia. I thought it would be fun to share a few of them just to show the process. Also, this was my first dad surf. Pretty stoked on that!
Surfers featured: @JJF Ivan Florence
Gear featured:
@PyzelSurfboardsInternational Power Tiger
@futuresfins Techflex (L), and Fiberglass (L) signature templates
@FlorenceMarineX Test Sample 2-in-1 board shorts, hooded rashguard
@veiasupplies squash tail pad

[@user-fs8hk7qs9d]

congrats John! we need a Spotify playlist from you, really enjoy a lot of the songs on your videos.

[@hman7236]

Congrats to Mr. and Mrs Florence, on the new little Joy of life.. God bless..

[@brynnjones8799]

Out of all things people will remember you for... being a good dad is definately one of those.

[@bartrushton8129]

Why?

[@neal4601]

Pro surfers have a great track record of that!

[@Wahey_RS]

@@neal4601what about Occy? 😂

[@BelleTolles]

​@@bartrushton8129 have you watched him for long? He's a humble sweet guy and does a lot for kids. And he's always up for new experiences.

[@mattbellina5485]

Super stoked for you guys. Hopefully your family can grow up beside Kelly and his. You’re going to be awesome parents! As always, you and Ivan were ripping of course. It would be so killer to see Ivan and Italo surfing for your company.

[@ohhreally92]

First dad surf...congrats on the new baby John! You are the greatest surfer to walk the face of this earth.

[@crf5370]

Exactly wut the world needs, another Florence💯 congrats ma braddah, keep poppin em out🙌🏽

[@craigclark9345]

…the bossa samba Brazilia surf station! Oh my!❤

[@rodrigoantunes1336]

Watching JJ compete is amazing and something that amazes me even more is how good he is creating content. I genuinely could hear him speak about surfing for hours and hours. He’s not just this amazing talent, probably the peak versatility of a power surfer and his knowledge on surfing all around is out of this world. I would really love to see him win a 3rd world title (has a solid chance this year, my finals prediction is JJ vs Ethan) but I’m also really looking forward to seeing him doing something similar to Nate and developing the Florence brand. Really well done John, you are really a one of a kind. Get that title! 🏆

[@migueldomigues4178]

First dad surf wow congrats!!

[@mattgurin6168]

Wow John, congratulations... everyone's gotta be buzzing all around. Tutu wahine Alex beaming, unko Ivan on bottle rotation, save daiper duty for Koa, its only fitting😂 ....hope you n your wife are just getting as much rest as you both can. Hope to see you with good around your neck this summer 🤙🏼

[@asr5305]

Loving the samba!

[@keithallison3756]

Congrats JJ. That grom will send it no matter what they choose in life. Hopefully they will follow dads legendary skills in all things water!! 🤙🏻

[@SoNJFF]

Congrats to you and your wife and new addition! Being Dad, best job ever...but it will exhaust you, in a very good, humbling way. Having you talk about your notes and thoughts are really helpful. Good luck in Tahiti

[@usedsurfboard]

congrats on being a dad John, i always watched your vids in slow mo

[@hammerhammer4784]

ehukai grom to first dad surf. congrats to the florence crew❤

[@WjB_96792]

Congrats to you and your wife John!🎉

[@MARCELO-BCN]

big hugs from Barcelona Johnny Ivan and Eli 🤙

[@gfischmanc24]

This raw clips are epic! Congrats on becoming a father!

[@clintoncooke4805]

🙏 congratulations Mrs n Mr Florence...hope all is going well...Frm N.Z 🇳🇿✌️

[@Babypapayaproductions]

Real talk. That conversation about competition being stifling at times needs to be said more. Fletcher certainly said it years ago

[@michelob.]

Congratulations John. I hope you mama and that new lil surfer baby are all doing well! You’re officially now a new super hero 🦸‍♂️ Diaper Dad 😂 God Bless! Always great videos!

[@audioeins]

congratulations to you and your family :) very best wishes :) those waves look so fun, and that board looks epic. the pulled in squash tail looks excellent. total tiger blade :)

[@SasoCasablanca63]

The absolute best surfing dad in the whole wide world. I love the music choices in JJF videos. (oh, also enjoy watching one of the best surfer of all time bar none...)

[@alikajohnson9250]

Congrats papa John 🤙🏽

[@Overitall805]

Congrats John ! FMX

[@kingcountyband]

Congrats on being a father!!

[@richlowe5082]

Congratulations JJF family. How good is this kid gonna be with Dad and 2 uncles teaching how to surf? The legacy continues!

[@gregstarr2878]

That board LOVED the first fins for sure. Loved that rocket kick off the tail!!! I'd love to ride that board of yours John!! Nothing like being a dad❤🤙

[@adrianlandig8447]

Loved it! More of this where you guys have a chat in the off. It’s a pleasure✨🦦🧚🏻‍♂️

[@chrisrobinson6975]

Love this style of video so much

[@thomassawicki2065]

It's amazing to me that in 2024 Pyzel , a leading progressive shaper, is still using the " Brewer Rail". This was a huge innovation of the 1970's. The fat rounded soft down rail was actually faster than a hard sharp down rail , and did not catch a rail when you were doing a turn off the lip. Dick Brewer was a genius designer and a meticulous craftsman. JJF and Pyzel are benefitting from Brewer's creation here 50 years later.

[@jakehardy5997]

So sad to lose such a legend too. RIP Brewer

[@Snowddova]

The chat over the clips is awesome! Some great insight to the process

[@waxcomb]

Love the commentary on this

[@mikeuptegrove]

Nice Brasilian tune. Samba always makes me feel nostalgic, like I wish I was cruising in Brasil somewhere getting in the water. Congrats on the baby. Sweet surfing. There was one wrap where you whipped it around late like you hit the brake and just come all the way around full pivot on your rear fin: that was sick!!

[@Snowddova]

Congrats on the new bub mate! It's the best journey you'll ever take. Best of luck in Tahiti

[@Bryan-jd7os]

Congrats Pappa!! 😂 i really hope all 3 of you brothers have a whole bunch of kids! Little Florences everywhere! 😂

[@bbboardsnz2260]

congrats dude

[@jarrodwalker696]

Looks like JJF is trying to land on everyone 😂

[@lxvejetty]

absolutely love these videos

[@JMH33SD]

Wise words being spoken Addicted to the game Own it

[@karlcooke7178]

Good video..

[@cory_hugs7850]

JJF was the ultimate chosen one as a grom on the north shore, back then everyone knew and said “ this kid is future champ” can’t wait to see this happen again with his little “boy or girl” I haven’t heard yet. 🤙🏼

[@doctorcrypto3048]

Congratulations John John 🙌and Mama

[@nicolascarle8210]

Sounds like the wife and baby are home safe and healthy, congratulations!

[@RoyceJakob]

Dug the format of this video a lot. Appreciate the insight boys. More of these would be sick! 🎬

[@EMan-cu5zo]

Glad to hear you’re a father now. Nothing better but the first few years can be rough. Not always some babies hardly cry other times some never stop.

[@josephooks]

cameraman / editing MVP... prompting questions camera-work the dual/mix of conversation while showing the surf at the end is awesome. keep it up boys

[@zabdielshaw1908]

Love the music taste boys

[@wasabiginger6993]

Big Congrats!

[@nickchelemen1099]

Favorite John video to date..

[@AYUMI-ek6tk]

Congratulations❤ I look forward to surfing together! It is a pleasure to surf together!

[@thomasanderson1783]

A little mustard on the Ole wetsuit top! 😅 awesome to see Mr cool out there shredding.

[@nicholasoneil5279]

Congrats new dad! See you!

[@Marc467gg]

Love your vibe, so humble

[@kailuakidd1512]

Congratulations! Patience and timing, cheers

[@Steve-hs5le]

Congrats to Daddy Florence & Mommy Florence. Now Nathan and Ivan need to step up and add to the Florence Family Quiver 👍🤙

[@_dvnn]

We need a lot of Florence kids brothers to. they’re the best people. Welcome to the exhaustingly beautiful world of being a parent fr north county yew

[@squishypush6032]

Congrats on the kid 🎊

[@diestel123]

That was fun

[@monicacampbell4600]

CONGRATULATIONS to you both on the newest addition to your family! I pray a Jesus bubble of soothing, rest, JOY, strength, protection and LOVE over you. 🙏 Enjoy this incredibly special time. ❣️

[@connorm3457]

Congrats to both of you 💪💪💪🤙

[@user-mf8nj4gi3y]

Congrats. Blessings

[@konaogawa2758]

would love to see a board room tour!!

[@Cove-he2fl]

John John my goat and my idol

[@richardelg4412]

Congratulations 🤙

[@otaviolima5249]

Nice song!

[@chrisculpen9205]

Congrats Florences ❤🚩🤙🏼

[@HotdogJohnson-tj8gg]

My advice as a father is to remember to breathe and relax like a big sets approaching. After any vaccine or shot hold your child and oam with a deap calming song. Enjoy every moment! ❤

[@inFAMOUSBeatsGFx]

Congrats and keep postinnnnn 🔥🚀

[@esorse]

It's interesting that even though Martin Potter didn't take any wave prisoner, he did look in sync trajectorally whilst 'taking to the air'.

[@Gordo96731]

Ahhhh should got me catching some nice one with the boggey board 😂😂

[@arottie4097]

W0W!

[@perkoshapes]

Oh wow didnt realise your a pappa now ,enjoy ,best thing ever❤

[@Julianjusteo]

Be patient thanks for the tips

[@guilhermebrg]

jaojao meteu um samba! irado.

[@samrey763]

The question we all want to know... how does Mr. Cool keep his hat on in the water?

[@quam13]

Rad dad squad

[@settaylor1325]

Or is that a new feature in the florence line🤣🌮🤙🌊

[@ekphotography]

Yeeew

[@user-vy3kj6me3y]

More like this plz

[@notsure3146]

so sick

[@dudumartins_01]

Irada a musica 🎉

[@josueventura2916]

I just bought my red tiger, 🤙🤙let's surf

[@smsfelipe]

Congrats Goat, I'm also gonna be a dad

[@gha1011]

how is Ivan duck diving in a baseball hat

[@vitorbergamini4178]

Nice música JJ

[@markshepardson4450]

BigBigAloha 2U and your Ohana Nephew, Congratulations on your Stellar Addition to the family, Your Epic life has been a great thing to Sea. Uncle Mark knows You have just begun the best chapter of your Dream Life. Was GR8 to meet your SweetMommasan the other day. Cheer's to You and your Ohana from the Shepardson Clan.🙏🤙✌️🖖🌺

[@becomingapilot89aviation23]

getting to grow up on north shore must be insane

[@boatscrypto5856]

Title was definitely inspo from “Raw Cut”

[@lesfin3265]

dad surf coach days ahead

[@soulfulwapechi]

For anyboy interested about the song -- Corre pra ver by Joca Perpignan

[@ThiagoFuzattiThiagoFuzatti]

Brazil love u

[@guilhermecerveira6214]

Muita referência

[@isaacpereiraz]

🇧🇷🎵

[@LovemydogWaylon]

Ivan looks like Daniel Day lewis from Gangs of New York 😳

[@Whitehorseandryder]

Put the bebe in a back-carrier and get him out there! ☺

[@Pdub116]

I did notice the wider stance by Ivan on the backside 🤔

[@ymiecapach6679]

@John John Florence ive got a few sets of fins id like you to try ply wood and glass been surfing and making fins for 30 years my step father is a pioneer of victorian surfing

[@settaylor1325]

Got a little taco schmutz on the rashy johno…

[@Paulinho81]

🇧🇷🇧🇷🇧🇷