Token - LOSER (Official Music Video)

Out now: lnk.to/3dLVHf
Produced by Brian “Nox” Eisner
Directed by Dom Bruno (@shotbytanj)
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[@tokenhiphop]

Lyrics: Bro sent me a song I said I’ll listen when I’m free The game I like to play is guess the person he pretends to be My favorite one was east side ATL dude selling keys My least favorite one is when he pretends he me It must be fun deciding when he leave home Which personality is most intriguing when the beat goes Before I met him, I swore he was Al Pacino But when I met my hero he sounded like Ben Shapiro I gotta get way better at lying to fans, I suck I shouldn’t have said I signed to Atlantic Records, fuck! I shouldn’t have said I’m depressed, being depressed was only in around 2015, it’s much cooler to be autistic now By the way I’m autistic By the way I’m dixlexic By the way I got a big dick By the way I got cancer Matter fact, I got 3 weeks They gon wanna get a picture w me just so when I die, they can retweet Brand new whip, AMG with the roof curved Don’t look at the sticker that say Uber I give your identity some new work You know who got integrity? A loser Lot of people like a rapper when they’re fly or they’re real or their flow’s different I prefer a rapper with the best lies, real sly, and they go with it I like rappers with a Ukraine flag, Palestine flag, posting it No context, plus you know they got a lot of money, but they don’t give it Even more than that, I like a rapper in a cool car looking cold in it Even though it’s rented, and they got charged more cuz they blew smoke in it I even know a rapper lying that he got shot, he might be the goat with it When I saw his role out, I was real jealous, think he went gold with it Think he went gold with it I like rappers when they post plaques but it’s fake stats and they pose with it I like rappers who forget they have a son, up until they do a post with him Or when they cancel shows, cuz they say they’re sick, but it’s cuz they sold no tickets Hook I gotta get way better at lying to fans, I suck I shouldn’t have said that I was raised Jewish, fuck! I shouldn’t have said I’m single , why’d I do that? Shit! People like a power couple now, who’s the new Kim? People like a power couple, who’s the new Zendaya? Who’s a cooler Jada I can do a q&a of? I know an actress, she told me her boyfriend ain’t her boyfriend Who am I to judge? That man is more famous Token I gotta get a celebrity crush and shoot my shot We don’t even gotta fuck, I just wanna do couple of photoshoots and talk Honestly do you believe 2 celebrities falling in love? You’re kidding yourself It’s the most powerful thing to help a career other than killing yourself Don’t kill yourself Just develop a drug problem, then get clean, it could really help Or just don’t and say you did, bro you don’t even receipts Zendaya, Tom’s a pussy, trust me, DM me Hook

[@ukemoto]

Finnaly you fucking back bro! Real fucking music again.

[@GetAGripRecords]

@@tokenhiphop I Hear You!…💪🏼🤝🏻

[@reokagro]

3rd

[@ESTUDIANTEMRHSSalomonCor-ts1cy]

Hey, l would like you to do a combination of English and spanish. Greetings from COLOMBIA👻

[@SamehKhan]

Bro you have missed words in the lyrics. Proofread. Fire track though.

[@michaelkur10]

this era of token is CRAZY and i’m here for it!! 🔥

[@JPischosen]

Buzzcut token

[@user-dg6lh2mt8g]

Honestly I stopped listening to most of the rap/rappers because it's boring shit, nothing changes, no energy, only making music for the sake of it. But Tokens art been hitting different lately and I'm also all in for the experiments and hard hitting instrumentals with somewhat of Tokens grawl lol

[@darkwolf5358]

"Honestly do you believe two celebrities falling in love? You're kidding yourself. It's the most powerfulthibg to help your career other than killing yourself".... The amount truth in that single verse, is top tier.

[@ottomattic9544]

Bros talking shit to Spiderman. Token on a whole new level.

[@rhnstncowboy]

this eddie brock arc finna go wild

[@dreadbensavage]

Token on some Carnage type shit 💪🏼🔥

[@mentaltelepathy24]

Bro imagine Tom Holland coming out of fuckin nowhere with diss track to Token.

[@jamesdoakes4956]

Was it Tom holland? I thought he was talking about Tom Macdonald..

[@EricShreds]

he was never the real spiderman anywayyss

[@demonicdude5958]

that shirt is wild

[@GetAGripRecords]

@@demonicdude5958 🤣😂🤣😂…💯

[@zcnaipowered7407]

It's an insane shirt but I can understand, many were angry when Tom took Zendaya away from us.

[@bryonstevenson1084]

​@@zcnaipowered7407 She ain't even all that though.

[@WhosDeity]

@@bryonstevenson1084 literally the body and face of a child. people who obsess her have predatory tendencies

[@zcnaipowered7407]

​@@bryonstevenson1084 she looks better than Hall the police woman who got $500K settlement for sleeping with her co-workers

[@CompletelyInadequate]

these new vocal inflections are WILD lol

[@michael_ohhhh]

Actually insane 🔥

[@MassMissery]

Sounds like he’s trying to clear his throat mid verse 😂

[@odedsh7119]

bro for sure was listening to kendrick since that beef i can clearly hear the influence

[@rixiv7868]

@@odedsh7119Facts. I love it though

[@dachugadakelley650]

@@odedsh7119except I just feel like hes trying too hard 💀 no hate, just my thoughts. Feels a tad forced from my perspective

[@Artizm_Music]

That SpongeBob sample had me DYING. 🤣🤣🤣

[@Weeelllgooood]

For this reason, this bop is now a classic

[@RahRah99]

Same. 🤣🤣🤣🤣

[@littledidheknow75]

Fuck you're different. I love it.

[@Zutang777]

Never too different 🔥

[@GarrettsGear]

N2d

[@fuzzz9179]

Never too different!

[@dariusk7686]

Always here when Token drops. Legend in a making.

[@aaronwestray8544]

No

[@dariusk7686]

​@@aaronwestray8544No one asked what is the most common response when u ask chicks out, sit down

[@scallan870]

Roasted, salted, peppered and served.

[@aaronwestray8544]

@@scallan870 sure bud.

[@littlegravitas9898]

Going after spidey is wild, bros on his villan arc

[@PinkTubeSox]

Next album gon be called Green Goblin 🤣🤣

[@egyptacos_]

Token is absolutely amazing! His lyrical skills are top-notch, and his production quality is consistently impressive. Every song he puts out is a masterpiece. His creativity and passion for music really shine through in all his work. Keep it up, Token!

[@fuckwhysoserious]

This

[@brandoncoleman4013]

He has the ability to be great but he won't be so long as his subject matter is this trash and his ego goes unchecked and he don't humble himself.

[@r3dwulfbeats13]

TOKEN going on a RAMPAGE!!! droping tracks 💯💯🔥🔥🎤🎤🔥🔥

[@Lu_Cidtrip]

NEW ALBUM INCOMINGGGGGGGGGGGGGGGGGGG!!!!!!!!

[@GetAGripRecords]

@@Lu_Cidtrip 💪🏼💪🏼💪🏼💪🏼

[@codyhoward1007]

Like 4 shore?

[@LupohM8]

@@codyhoward1007 string of singles usually indicate an album, so hopefully

[@wallszymusic]

Token’s underrated 110%

[@nunyabusinessllc]

He got a thumbs up from Twista himself & collabed with someone who will be on the level of Kendrick

[@khangiswadessena-moggee6372]

Token been feeding us with music at the moment!

[@cazper420]

Yeah, because he signed a record deal, that's kind of part of the contract 😆

[@khangiswadessena-moggee6372]

@@cazper420of course bro but he drops much more often at the moment then any artist I know! Just appreciative

[@cazper420]

I appreciate it too, but no other "signed" artist HAS to push the music out rn. It has been a great two months of non mainstream rap tho. Tokens new album gonna be 🔥

[@deanmorgan1821]

Thanks, Captain Obvious!

[@RayanOfficial1]

Do y'all eat music!!?

[@Darwinedm]

im so sick of bro being so criminally underrated, we need to start a movement fr

[@Reuven04]

Ong.

[@oficijalni5713]

@@Reuven04 He trying too hard, plus he has a weird ahh style that's not for everyone. If u like the guy that's fine but to say he's " criminally underrated " is just silly.

[@Reuven04]

@@oficijalni5713 your opinion which I respect

[@khangiswadessena-moggee6372]

Love zendaya but that zendaya bar was legend!

[@AshtonKraemer]

Love the end with Kevin from Spongebob tied up saying loser

[@taronwilliams2307]

I actually think that's the loser kazoo that Kevin convinced a tied up SpongeBob to use to summon Cnidaria Rex, which would eventually backfire on Kevin.

[@v-g-lant]

Token tryna start his villain arc from the multiverse

[@MichelleShow]

fire with a deep message!

[@GetAGripRecords]

@@MichelleShow Yessir!…🫱🏼‍🫲🏾

[@chronichappy]

A wild Michelleshow appears!

[@bryonstevenson1084]

Thanos!

[@richardhoward3713]

What message?

[@richardhoward3713]

@@MichelleShow ahem.....what message?

[@LilSk1tty]

The Voice being deep in this one is funny but so fire. kinda reminds me of how Jon Bellion Raps

[@I-Wumbo]

He's been doing it since Building 7, I think it might be an album gimmick

[@tracyhilt3442]

I see it um or hear it

[@LilMafiaBoy42]

I know this would go crazy in concert too

[@ottomattic9544]

Duuuuuude!!!

[@lilPorcodio]

TOKEN STOP, YOU'RE RAISING THE RAP LEVEL SO MUCH I CAN'T EVEN APPRECIATE OTHER ARTISTS NOW! BRO YOU'RE THE MR BEAST OF RAP GAME!!

[@Neff5280]

Token been dropping nothing but 🔥🔥💯💯

[@JCIIIBULLET]

we are all acoustic

[@Anon_Please5]

The flow switches in this song are sick as fuck

[@alexthrailkill]

The Spongebob sample at the end rules. My brother, Dad, and I still call each other losers in that voice sometimes😂

[@justacursedlego286]

0:37 Dawg this shit is crazy

[@STLPhil]

I feel there is alot of targets in this rap. This goes hard. Glad you're still out here making these raps Token.

[@ShaneBurrows]

Shit caught me off guard! Keep going in Goldy!🔥

[@brokeat21]

This is the true and exact shit everyone is going through bit no one is ready to show their flows and that's killing themselves, not accepting what we are afraid of and letting us control ourselves we don't want to be.

[@berstmc]

dope bro, i really the power in your voice and the beat on this one, I can see how strong you gonna be with age, you just getting better like a fine wine.

[@ChillenWithMike]

I love the passion in his voice, code red vibes lately🔥

[@insidehydro]

yuh

[@soatmos]

One of my favorite token songs ever. Love how he is exposing the fact rap-actors, and celebs in general.

[@itsbrandun]

I think Token is going to have my #1 played song again this year. This shit is infectious.

[@weecoclea9273]

Brodie won’t stop dropping ! He caught me off guard listening to the song “Dupe - Mbappe” 😮😮

[@PoliticallyIncorrect-]

Let's go Another Token banger

[@cjfr0st]

RIP MIC and studio...Going hawk Tuah with the "P" words in this rhyme. Bless the clean up crew.

[@NoName-gj9zb]

Token lowkey looks like the punisher in the netflix series

[@blazen4209]

Ayooo, Token is back with another BANGER!

[@PROD5VE]

I WILL GET TOKEN ON MY BEATS ONE DAY IM SPEAKING IT INTO EXISTENCE 🗣️

[@Rrrafael.00]

Lol actually ur posting on his video lookin for a hand out. Best of luck tho!

[@T3hFr00bSh0w]

@@Rrrafael.00 bro held nothing back 💀

[@inadad8878]

I hit the thumbs up have no idea what beats you got and wont listen unless he does but here is to positive energy!

[@xxkatxxxx]

It’s sickening how underrated he is..

[@jmay5583]

Love the more aggressive voice and the different attitudes and tones you're using! Can't wait for whatever album is coming through next.

[@GetAGripRecords]

HE’S TALKIN’ TO ‘Em!!!🗣️😤🗣️😤🗣️ !!!!Yyyyeeeaaahhhh!!!!

[@damwizzthegreat]

thought i was the only one that thought this

[@PRYSM_CEO]

ANOTHER TOKEN DROP!!!!

[@DynesLair-kb6qs]

Don't ever stop. Unapologetically being yourself is refreshing.

[@TheRWJTroll]

I’m tryna figure out this first bit and what it means… “Bro sent me a song I said I'll listen when I'm free The game I like to play is guess the person he pretends to be My favorite one was east side ATL dude selling keys My least favorite one is when he pretends he me It must be fun deciding when he leave home Which personality is most intriguing when the beat goes Before I met him, I swore he was Al Pacino But when I met my hero he sounded like Ben Shapiro” I’m curious if it’s an actual rapper from Atlanta, which makes me wonder if it has anything to do with Migos, just cause the “leave home/beat goes/Pacino/hero/Shapiro” Although Migos seem left leaning and Ben Shapiro is right. Also I can’t imagine Migos being anywhere close to Token’s idea of “hero” 💀 Which leads me to wonder if this is somehow a hit at Tom MacDonald. Maybe it’s just because of Mac Lethal’s diss where he said “I’m sorry you didn’t get to do a song with your hero, at least you got to do a song with Ben Shapiro?” making me think that way, but for real I almost half expected a Tom/Token collab at this point, and the fact there hasn’t been is a bit unsettling. Is there some shade between yous we ain’t know about? Is this a subliminal or is it just some crazy ass bars that mean nothing? Either way this shit go hard 🔥🔥

[@Jorgis_]

0 views in 0 seconds. Bro fell off

[@Swonder444]

😂😂😂

[@jonesboyrecords4679]

Did mommy drop you on your head or are you really that stupid

[@jonesboyrecords4679]

Must be really special Ed if you think that 🤣

[@jonesboyrecords4679]

🤣🤣🤣😽

[@Andydoyle98]

Stfu man this is already old.

[@Maccagx]

Tom holland about to cook token 😭

[@shawzymusic]

How lmao

[@phillipbrooms5858]

He’s dissing Spider-Man and I love it 😂

[@TheR33l]

MY MAN FINALLY CUT THAT HAIR! AND HE DROPPIN BACK TO BACK LESS GOOOOO

[@thekiddace2620]

Not gonna front, bro's last few joints have been trash. I'm not feeling this new Token. Seems like ever since he got big, it's gotten to his head n it shows in his music

[@user-eh4ko8zo7z]

Tbh I feel u on that but I came back an listen to an it kinda growing on me but he just talking his shiiz on this one

[@deanmorgan1821]

Not feeling this one. Kind of all over the place.

[@mytho3286]

Beat and hook is on another level, favorite Token song now.

[@user-qb3od1di6b]

Shit fire 🔥 The last verse bangs extra 🔥💕

[@EshplumeReacts]

That's crazy bro keep up this consistency!

[@stratmaster921]

"You know who got integrity? A LOSER"

[@dontask3613]

I fucking love how aggressive he's coming off its awesome

[@user-xc3wj1oq5f]

I can't wait to drive around in my car bumping this banger in front of all my friends with super high bass!

[@unanimousanonymous3354]

Lovin' that drunk spittin' flow. Sick AF dude, sick!

[@glenn9187]

he's got it all, the fit, the fire, and the flow lol i love it

[@kugelblitzingularity304]

I wanna see the behind the scenes where Token is just chilling in a chinese restaurant

[@BenBradyOfficial]

Outrageous, and I expected nothing less

[@SK1LAH]

We got Token dissing Spiderman before GTA 6 release 😱

[@MrDwoods008]

Look who’s in charge of the department of health 😅😅😅 bro this shit is so real 💯

[@Weeelllgooood]

AYE BRODI… fuck it.. just vibe 😎🎭🔥

[@_hanamizuki_2265]

Fav of the moment, token hits so hard 🇧🇷 alguém do Brasil ouvindo isso tbm ?

[@anasdhfraw]

Mfs go on rappers' comments and say "he never disappoint" and i be mockin' em... GOD DAMN IT DOE YOU NEVER FUCKING DISAPPOINT.

[@georgeupton-sobas1988]

Another banger! One of the most consistent right here 💪🏽

[@user-zd3on9wm7l]

That Chorus is fucking crazy 😂🔥

[@bridgetthagen9315]

Never cease to amaze me! Did Colin shoot this video?

[@user-hr7xn5xz6b]

Tom getting strays lol. Song is 🔥

[@Liz-dragon-street.]

Token! Love ❤ From Amsterdam ❤

[@danamulter]

I'm not hating the vocal fry, all in all, but it's easy to oversend that one. The staccato syncopation over a rattling snare has cool flow effects, that was fun. Lyrically? There's some gold wordplay in here, but it still feels like you're pushing through other people's idea of you. Or maybe that's just me assuming I know what the print on the lampshade means. Either way, you're still pushing through ~something~, and I'm here for it. This has some hard hitting lines that reflect the human condition more clearly than ever, ya love to see it.

[@ChaosDaKid209]

Why does the hook sound EXACTLY like Big Sean? It’s crazy

[@sheldonwhite85]

Damn yo. I herd this guy once. Come back his catalogue is legit. 🔥🔥Might take a day off work just to bump all these tracks in my whip. 😂 Yeah..... I'm def going on a KZbin token binge 💉💉💉

[@graffitikingdom4081]

This dude is genius at play.simple.

[@Angellll666]

This is too good man… people need to wake up to this. Wonder why he’s not going viral? Prob cause most of these viral rappers need autotune to make it. Respect to TOKEN MAN! 👑

[@JimsMusicDungeon]

2024 feels like a Token year, releasing banger after banger. Loser and Hawk Tuah Freestyle are my fav rap tracks of this year so far, can't wait for more :3

[@Goodtide]

Damn! Token is on 🔥 appreciate the heat!

[@nathanwhite3305]

This guy hella consistent these days god damn I just realised like wow this guy winning rn

[@aylarose6344]

Finally he’s blowing up🤓

[@MetaThorOfficialMusic]

Love from the UK Token your inspirational brother 💯🏆

[@mindstormzhub]

When are we getting an Eminem & Token collab??? I can only imagine HOW FIREEEE it would be to see them call out EVERYONE AND EVERYTHING with style and fashion. 👏🏼💯🔥💀

[@NeoSoulquarian]

Bro! Keep it coming! Bringin that heat back 🔥🔥 hawk tuah and now this. 🤘🏼🤘🏼

[@luizbaite3506]

Totally Nailed it Bro...🤟🤟🫰🫰🙌🙌🙌👌👌✌️🫶🫶💯

[@pikiner_game]

Hello from Ukraine. I've been listening to you for a few years now. The track is cool!

[@taylorbooth3412]

@tokenhiphop Been listening since the beginning. I never post comments but I have to say. Your flow change is unmatched, your speed is wild, your rhymes are on point, but this. This is the best track you have ever dropped. I listened to it 4 times in a row. 100% my dude keep this shit going

[@ThePDOG9]

again an absolute Banger

[@tomfetsick]

Token is hands down the best in the game right now! He needs to be more well known! Keep spreading his name everyone! He's sooooooo much better than the shit I hear on the radio! What a legend in the making!

[@Kimfakkel]

So underrated. Sadly this is on top of a Tom and Em release. So might get overseen. Keep going dude.

[@WolfReactsTV]

You are TALKING on this one! 🔥🔥🔥🔥🐺🐺

[@torilee9655]

Love the vocals and your rap style is amazing. ❤❤❤❤❤

[@HisRoyalJaznness]

Token putting out some heat lately. And I'm loving the production on the recent songs.

[@Ridley96]

Homie sounds like Big Sean in the hook

[@cje33vidz]

If people that have integrity are losers… then how come there’s so many people that didn’t have integrity ended up in prisons?

[@_antwonTT6]

The Token villain arc is so good 👏👏👏

[@rubentareja5325]

This person was born to do this... and its underrated. Go token . We feel you

[@serballista]

Token always got crazy flows, man. Never sleep on this Token.