Tone of Voice of Famous Brands + How To Guide

​Do you want to know how to define a tone of voice for your brand?
In this video I showcase some of the most famous brands and their tone of voice.
What Is A Tone of Voice? - 0:49
1. Starbucks - 2:31
2. Uber - 3:27
3. MailChimp - 4:36
4. Harley-Davidson - 5:39
5. Coca-Cola - 6:38
6. Old Spice - 7:28
7. Tiffany - 8:35
By the end of this video, you’ll have an overview of what a tone of voice is and why it's important to build a strategic brand.
I also give you my step-by-step process to projecting a compelling voice for your brand.
👉 Want to dive deeper?
www.ebaqdesign...
👉 Buy The Brand Strategy Guide:
www.ebaqdesign...
Stay tuned for more content on branding, strategy and design.
👉 Subscribe to my channel: / @ebaqdesign
👉 Follow me on Instagram: / ebaqdesign

[@user-bt1hn8zd8x]

Hi Arek, Thank you so much for this. I'm imagining a brand for my university project. It's quite hard to do so this helps.

[@jubi5242]

Extremely useful! I was looking for examples and you delivered so, so well. Thank you!

[@ArthurVanYoung]

Why does this only have 8k views? This is gold!!

[@hifosearch]

A really useful presentation - giving the full 101 on Brand Voice. Thank you Arek!

[@ebaqdesign]

Glad it was helpful!

[@Amuzeraa]

Thanks! I enjoyed learning more about guidelines

[@TheVintageVegetable]

this was extremely insightful and practical, thank you!

[@ebaqdesign]

Glad it was helpful!

[@iamwilsonvilla]

Amazing video. Very informative

[@rosarosarosa]

This is a goldmine! Thank you

[@janetthorson7312]

Great video. Thank you

[@yashwardhanrathore7059]

Thank you so much for this information.

[@ebaqdesign]

Thanks for watching!

[@marisabarbosa144]

Thank you, very informative!

[@ebaqdesign]

You are welcome!

[@carriebarker457]

SO good - thanks so much:)

[@MJS0906]

I love this! Very helpful. Thank you

[@EliSamba]

Great content, this video is full of insights and surprisingly packed with valuable information. As a graphic designer, I thank you very much for the time and effort that went into this video! Keep it up Sir! My question is: How much influence does the product or service being offered by the brand have on how the tone of voice is developed/established?

[@ebaqdesign]

Glad you enjoyed it! It's more about creating that human-like connection, so of course you start with the product or service and then you focus on your target audience in order to develop a personality that they would be attracted to. For example: Harley is about macho, freedom-seeking individuals so their products look tough and so is their personality and voice.

[@massimilianofiore5801]

How would you relate to a family scenario being a pharmacy? In terms of copy which kind of approach its better? Need to be serious but at the same time avoid to be boring

[@ebaqdesign]

Your voice would probably be more caring, helpful and epathetic. Your personality is caregiver.

[@abdelhakel-azraq7391]

Interesting great content, thank you so much for your time and effort I work as a graphic designer, and I want to create a personal brand that aims to create creative solutions for people in order to facilitate their lives. I want to consult you about the tone of voice. As a graphic designer, my mission is to facilitate people's lives and find solutions to their problems. My question is: in terms of vocal tone, should I be formal and professional?? Thanks in advance 🙏🙏

[@mrmohammad8775]

My comment this out of topic if video but I am looking for method to make research before designing pls to make video about it also if you know someone video can I check it now because very urgent

[@Asdaq454]

are brand voice and tone of voice the same?

[@ebaqdesign]

Yes

[@Jaecht88]

Why aren't you showing the examples longer? Is it a copyright thing?