Branding Like A Boss (10 Best Brand Strategy Examples)

Discover how the best brand strategies with our top 10 brand strategy examples from Nike, Apple, Tesla, Harley Davidson, AirBnB and more.
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In this video, we break down 10 of the brand strategies and brand strategy elements from the best brands in the world.
0:00 Brand Strategy Like A Boss Brand (10 Best Brand Strategy Examples)
1:10 What Is Brand Strategy?
2:03 10 Key Elements Of Brand Strategy
3:02 #1: TOMS - Brand Purpose
5:08 #2: Tesla - Brand Vision
6:44 #3: Patagonia - Brand Mission
8:32 #4: IKEA - Brand Values
10:49 #5: Apple - Brand Positioning
13:02 #6: Harley Davidson - Brand Personality
14:50 #7: Old Spice - Brand Voice
16:13 #8: Airbnb - Brand Story
18:07 #9: Hermes - Brand Heritage
19:28 #10: Nike - Tagline
We’ll cover the 10 key brand strategy elements used by the top brand strategists. By the end of this video, you’ll understand how and why they work and take inspiration from these top examples for your own brand strategy.
#brandstrategyexamples #brandstrategy #brandmission #brandpurpose #brandvision #brandmission #brandvalues #brandpositioning #brandpersonality #brandtoneofvoice #brandtagline #brandstory #brandslogan #brandbuilding
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[@whylie2029]

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[@BrandMasterAcademy]

Awesome, thank you!

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Hi @whylie2029, Could you please let me know The Udemy Course you are referring above. Thank you.

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[@BrandMasterAcademy]

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[@wimukthidilhara7097]

Brand Purpose will be the buried treasure that you're searching for. Brand Vision will be your treasure map/ Compass or The North Star that gives the directions. So, Brand Mission will be your superhero journey. Interesting, I think... He Hee...✨✨✨

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[@BrandMasterAcademy]

Glad you enjoyed it!

[@user-df1mt9fe2d]

Great sharing. Thanks

[@BrandMasterAcademy]

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[@user-fx9gh3hq8j]

Beautifully explained most of the important elements of a Brand Strategy. Thank you so much for it I love it!

[@BrandMasterAcademy]

Glad you enjoyed it! ❤❤❤

[@rafaelm3658]

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[@BrandMasterAcademy]

Glad it was helpful!

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[@BrandMasterAcademy]

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Thank you so much, this was a beautiful message and imperative for creators

[@BrandMasterAcademy]

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so good

[@nevertoolatewithnat]

One of the most precise brand videos I've ever seen. Over 10 years in the industry and this is still a great refresher.

[@BrandMasterAcademy]

So wonderful to hear this, thanks a ton! 👍

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Epically informative

[@BrandMasterAcademy]

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This is gold! You don’t just share what it does, but it represents and how to use it.

[@BrandMasterAcademy]

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[@BrandMasterAcademy]

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[@BrandMasterAcademy]

Thank you too

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[@BrandMasterAcademy]

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[@BrandMasterAcademy]

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[@BrandMasterAcademy]

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[@BrandMasterAcademy]

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[@BrandMasterAcademy]

You're so welcome!

[@yourcreativeleader]

Bro, you're awesome. Starting off the year with spending time refreshing and updating my thinking around brand and brand services we are able to offer at my company. Your style and how you explain to rationalize the importance of these elements is very well done. This can often be a confusing process to explain the difference between the unique elements and their need when developing a brand or brand strategy for a client, but this video does a great job of breaking down the ingredients and demonstrating their importance with examples by some of the best. Hope all is well, and thank you for this great content.

[@BrandMasterAcademy]

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[@mauricioweber8879]

Thorough. Thanks

[@BrandMasterAcademy]

Most welcome 👍

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[@BrandMasterAcademy]

My pleasure!

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[@BrandMasterAcademy]

Most welcome Maanratnajit 👍 Delighted you got value!

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I really like the way you explain things, concise and clear! Very inspiring video, thanks a bunch for sharing 😊🎉❤

[@BrandMasterAcademy]

You are so welcome!

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[@BrandMasterAcademy]

Glad you like them!

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[@BrandMasterAcademy]

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[@BrandMasterAcademy]

Thank you

[@KemiiLou]

Great video, thanks

[@BrandMasterAcademy]

My pleasure!

[@toshikamishra4119]

Amazing video with accurate insights for brand positioning. Really helped me to understanding branding a lot. thanks.

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Glad it was helpful!

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Branding Masterclass in 22 minutes 🤘🏼

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Glad it was helpful!

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Glad you enjoyed

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Gold!

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Hi, may I pls know the source of the Apple positioning statement you quoted here? Thanks!

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[@BrandMasterAcademy]

Thank you 🙌

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[@BrandMasterAcademy]

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[@BrandMasterAcademy]

thank you... share, like and subscribe :)

[@padmajanagarur]

Thank you so much for putting this together. I'm revisiting my love for creating brands. I had a question about brand personality. You mention about understanding the audience and traits they may be attracted to. What if what they're attracted is not the same as your (the business') personality? And why can't the business owner's personality be a driver too?

[@BrandMasterAcademy]

The end goal is to attract the audience... If your business brand personality doesnt display traits your audience is attracted to, the brand hasn't been built to best attract the audience

[@user-ct8dn2dv1q]

Thanks for the excellence and the teaching. You're doing a good job. God bless you. I just have issues downloading the Brand strategy blueprint. The download link on the page is leading nowhere. Can you help with an alternative? Thanks in advance

[@BrandMasterAcademy]

It seems you’ve previously downloaded the blueprint which is why it hasn’t resent. May I know your email so I can send it to you personally?

[@kumaripriyak]

Great video! Loved the insightful examples of top notch brand strategies. We were able to elevate our client's branding game by applying the strategies discussed by a brand specialist in RankWatch's interview video

[@BrandMasterAcademy]

Glad you shared 👍

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i subscribe and press the bell 💛

[@BrandMasterAcademy]

Thank you

[@pleasejustletmebeanonymous6510]

11:41 that stock footage of interns having an awkwardly long handshake 😂

[@BrandMasterAcademy]

😂😂😂

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🏆!

[@BrandMasterAcademy]

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[@marcellecabrera6867]

So excited to listen this. I clicked on the free sources to download the bluesprint and I'm having no success. Is it send to my email? or It' supposed to download when put my email and click the button? Maybe I need to unblock something on my end. Please help! :)

[@BrandMasterAcademy]

what email did you use to access the blueprint?

[@martinponican9641]

Thanks for the extremely useful information. But I still can't understand one thing: Why does the Nike brand also have a vision like Tesla, but it is perceived as a tagline strategy? Thank you in advance for your answer.

[@BrandMasterAcademy]

Nikes vision is to “Bring Inspiration And Innovation To Every Athlete In The World” Their tagline is “Just Do It”

[@mark-pg5yp]

Can you combine multiple of these?

[@BrandMasterAcademy]

Absolutely, The more layers, the more unique the experience.

[@Annaann87]

Can you please share key elements of the vision statement?

[@BrandMasterAcademy]

There are no particular key elements, though these characteristics will help. 1. Clarity: Clear and understandable. 2. Future Focus: Describes your desired future state. 3. Inspiration: Motivates and inspires your team. 4. Alignment: Aligns with your brand values and mission. 5. Brevity: Concise, typically a sentence or two. Remember, it’s where your brand wants to go and/or what it aspires to be.

[@Annaann87]

@@BrandMasterAcademy Thank you! I thought that we could use a similar pattern to the mission statement.

[@zeldaprichard2177]

Good videos, just a tip, your audio could be a bit crisper

[@BrandMasterAcademy]

Thanks for the tip

[@nurnberger588]

whats your udemy course ?

[@nabaa_ataib]

Differences between purpose and vision ?

[@KemiiLou]

Purpose can also be viewed as the key problem(s) you are trying to solve and the vision is the long-term goals and aspirations for the brand/business. For example, the purpose could be: to provide shoes to children in need. The vision could be: to be the leading charitable fashion brand and donate over 50,000 shoes to children in need in the next 5 years.

[@aurelianspodarec2629]

Voice and video seemed to be unsynced in some parts.

[@BrandMasterAcademy]

will take note on this

[@yasarnujum1693]

What apple technology leader they browed best of Samsung Samsung best brand they hand are ❤ most of technology it technology heavy industry leader

[@joshatkins96]

When I think of Harley, the only other thing that comes to mind is 50 year old men.

[@den_pono]

you need to fix your sound recording

[@BrandMasterAcademy]

Thank you, for the feedback!

[@raymongarrido5682]

Hey, I just can't download the guide, I think it doesn't work, I wrote my email and click enter and nothing happens

[@BrandMasterAcademy]

There was a temporary disturbance... please try again :)

[@mauriceg.4687]

This was amazing! 🤎🙏🏾

[@BrandMasterAcademy]

Great to hear thank you 🙏

[@graphoniques9445]

Thanks for the excellence and the teaching. You're doing a good job. God bless you. I just have issues downloading the Brand strategy blueprint. The download link on the page is leading nowhere. Can you help with an alternative? Thanks in advance

[@BrandMasterAcademy]

Hey, Thank you, for the kind words Please email us at [e-mail] We will assist you Hope this helps