THE FALL OF INFLUENCERS

[@somethingcreative536]

Your channel is seriously underrated.

[@ToniBryanneTV]

Should I pin this because I agree😭 patiently waiting for my moment, but so grateful for all that’s already been built!!!

[@evamilian6911]

someone had to say it consistently good content 🤚🏽

[@amu9551]

right? i’m still shocked every time i see the view count

[@kingderald]

Agreeeeed

[@reaganwentworth]

@@ToniBryanneTV PIN ITTTT it’s speaking facts

[@surfagirl]

I'm so over influencers I think after covid alot of people's priorities have changed. I'm hoping we can get away from influencer culture all together

[@ToniBryanneTV]

Totally!!!

[@panda22518]

saaaame

[@dreamkitty]

yeah. all their doing is photoshoots, promoting products, and getting surgeries. when you’re forced into your home and to wear a mask for a long period of time and your health and finances take a hit- while the influencers were partying and still selling products. we don’t relate to them. and we know their actual reality so many are no longer “envious”

[@kaoshi_kutie]

Thissss 🎯🎯

[@almaaenergy]

Honestly , i think everyone is “GRWM’d” out. The influencer fall is mainly because everyone is doing the same thing void of substance. I love to see the shift because it requires content creators to bring value to their audience not just an amazon store front. I believe content creators can still get a big while providing value .

[@yougotgamesonyourphone6947]

Every single GRWM today: Waking up with perfect hair, big stretch in front of some big ass window Breakfast(usually consists of avocado toast, smoothie, or something that can be eaten by a squirrel) A workout in a matching pastel colored outfit Writing in a journal/ typing on a computer Some random errand, insert a dog a cat or a boyfriend

[@tashakayden2434]

Also, lol I don’t wana watch someone’s life. I know how life works because I have my own lol.

[@zappinglegos]

@@yougotgamesonyourphone6947 LOLLL this is very true tho. I love your humor 😂

[@casswashwash1070]

@@tashakayden2434 yeah like i like when ppl show them getting ready to go to like an event or something doing their hair and stuff but like idc about you doing all this for nothing

[@zappinglegos]

@Stephanie Slayer get ready w me

[@taryndancer29]

I work in a nightclub and everyone looks the same. The women are all doing their makeup the exact same and wearing the same kind of outfits, and all the men have the same haircut. What happened to individuality like damn.

[@chqnelaep4597]

This is so true😭

[@Cha_t]

Had the same thoughts when I was entering middle school so i was 10 and i'm 24 now.. so nothing had really changed imo

[@thatgirlbrinna7927]

@@Cha_t yeah I agree, there has and will always be trends

[@tohaovershell]

Honestly I think this is the one time in life where I think people are starting to look different cuz of fashion niches on the internet. I’ll be at my airport in my city and see a bunch of different styles on young people, it’s interesting. If anything I think trends will always be there and there will always be groups of people that look alike, but I’ve noticed there’s just more trends now and more little communities that follow them. I think it’s interesting because mass media used to control the trends now it’s the internet, so I see wayyy more diverse styles

[@michalovesanime]

Social media.. That's your answer..

[@self-carewithlia978]

I totally agree that the “influencer” shift is happening. Many are not relatable. We are dealing with burnout, high cost of living, sexism, racism, etc. We want to be nourished by content not flexed on. We don’t want to feel ashamed of what we have and many influencers have that affect on people. It’s an unhealthy dynamic. I’m rooting for you and other channels that inform & offer new approaches to content 💯

[@1800MDGAF]

I love this SO much. We are dealing with so much in our society it sucks so much. We are just laughed at by these people simply for being an actual human being with real problems

[@gugunkosi9481]

Giiiirrrrllll you ate this up !!!🤌🏽 📍

[@ZoeyChilds]

I’ll never forget around 2016 I stopped watching beauty content as much because I recognized that when I watched it I ended up subconsciously spending soo much more money on beauty products. It was like the new age version of the home shopping network or some shit😂😅 since then I’ve always tried to stay hyper-aware that there’s always an undercurrent of consumerism in 90% of the content we consume on the internet🙃

[@bmwjourdandunngoddess6024]

100%

[@mallorycarpinski1160]

"New age home shopping network" yes!

[@justynawisniewska1213]

Beauty youtube really was QVC for millenials back in 2014-2019.

[@katpat-rice]

I think your point about people getting older is so true... I'm 25, I don't care to watch 19 year olds getting ready for a college class!😬

[@ToniBryanneTV]

Same here and I just turned 22😭 I just haven’t cared to see anything College related since I got that degree in my hand😂

[@jamilgotcher5456]

There's influencers at every age level.

[@Driveright698]

Older people should start making lifestyle videos.

[@1800MDGAF]

​@ToniBryanneTV you speak so eloquently, I would think you're older! Respectfully. I admire how smart you are at 22

[@tylachad6102]

People love to say “there’s no such thing as an over saturated market” but it is. We have way too much content available for us to consume. Influencers can’t be special if everyone is an influencer. Social media is just becoming redundant in general and I’ve found myself not consuming as much.

[@bridgettt.d]

i deleted mine for this exact reason

[@holoceph3916]

Hyper saturation causes ppl to go numb and everything becomes meaningless. It’s time for a collective detox from influencers

[@theonewhosthere]

I think the 2010’s in general was a really materialistic era where people were all about being famous just for being famous, flaunting wealth and consumerism. Then covid comes and screws up a lot of people’s lives and these materialistic posts make people annoyed at the privileged display of ignorance these individuals hold. People want something that’s different now instead of clout culture. In a world of thousands of wannabe influencers you have to do something that moves people in a way that others can’t do now, something wealth can never buy. I’m absolutely here for it.

[@ohjaipeur4607]

I think the influencers that are coming up are educational, psychological, commentary, true crimes and people just showing there actual life issues.

[@ToniBryanneTV]

Yup and looks don’t matter as much as they once used to. With content like this, you don’t have to be “conventionally attractive” to be successful

[@ohjaipeur4607]

@@ToniBryanneTV and we love it !

[@naomi.cannibal]

Ahhh! You’re keeping us fed!!! Rooting for u to hit 100K soon. And I agree… I’m just kinda sick of watching the “same” girl live the “same” beige life and tell me I can manifest it

[@aniyamarie8370]

I’ll be honest, I started looking down on myself because I wasn’t living the same lifestyle as these lifestyle influencers. This video just confirmed that I can make it by being average. In other words, myself.

[@lauraaniakor9815]

Beige life is such an accurate description… I’ve become so sick of it😭

[@bmerizier]

🤣🤣🤣🤣

[@lowkey_babe77]

It’s the manifest part that gets me😂😂😂😂

[@Alluringspace]

SHE GOT 100K YALL

[@naturalnaela]

As a (very new) lifestyle vlogger and someone who is a native LAer…no one is actually living like that. Rent at those apartments are over $3k a month for a studio-1 bdrm. They all have roommates or in debt, I’m sorry. Real people aren’t living that way. Real LA natives don’t even live in the city of LA. Only transplants move to the city

[@That_girl-l6w]

Same thing for NYC

[@naturalnaela]

@@That_girl-l6w yep! I actually know people who live outside of their means just to appear a certain type of way for social media…never understood it. It’s always given fake and not relatable.

[@That_girl-l6w]

@@naturalnaela mainly the people who lived there their whole lives can barely afford it because those “influencers” are moving there.

[@user-sc9pn3tq4y]

@@That_girl-l6w All la natives I know including myself all live with their family members that live in the city of la because it’s so expensive to live on your own. My friends from nyc that are natives tell me the same that they live with family. It’s really sad how we can’t even afford to live where we grew up because transplants are driving up the prices with this “fake lifestyle”😞

[@naturalnaela]

@@That_girl-l6w this! Like I grew up here and have memories here and can’t afford it…bc y’all coming here for aesthetics and iced matcha 😭😭😭 pls ✋🏾

[@nuggetsnicole4851]

I think the economic shift is to blame too. Many lost jobs bc of the Rona. No one wants to watch rich ppl flex while the rest of us living paycheck to paycheck.

[@Driveright698]

So true ❤

[@snawomabusela1359]

I used to be on Instagram the whole day.I got bored of everyone having the same body,flexing the same stuff.Such an unrelatable life for me.I ended up deleting the whole App instead since 2016.

[@mariesstrawberries163]

I completely agree, influencers are “out of style”. I remember in 2015-2016, the “not like other girls” movement was really popular around influencers because there were so many of them and everyone wanted to stand out in some way. But anyways Toni, you’re so beautiful and the quality of the videos, ✨chef’s kiss✨. Have a wonderful day everyone!

[@805joto]

THISSSS!! Being 10-11 and coming to terms my sexuality I would BINGE buzzfeed and Shane Dawson {cringe} and it made it seem like I "wasn't like other boys" and it made me realize how much yt gays influencers have this sense of superiority for being "different" and it was real quik when i realized the "token poc" is PREVELENT ASFK

[@StopThatSquirrel]

Hmmm I gotta say it was actually MySpace that kicked off influencers. Being "MySpace famous" was definitely a thing. Tila Tequila, Jeffree Star, etc. all started on there (there just wasn't a name for it yet).

[@London2231]

I agree but I don’t think they had as much reach or popularity

[@prettyinpnk]

@@London2231 yeah definitely, and when youtube came along and seeing everyone blowing up on there, i could see why they suddenly switched

[@cheyanneturner5158]

Very true - I’m 30 and I can remember these people being the original. No one may remember if they’re younger but MySpace and bebo did kick it all off!

[@cheyanneturner5158]

I disagree - Jeffree star has thrived since then. But they were the originals it’s just that a lot of people who are younger online won’t remember and older people who do aren’t as bothered about the Internet.

[@StopThatSquirrel]

@@London2231 Depends on if you're looking at numbers or percentages. 100% of people on Myspace knew who Tila Tequila was. But the number of people using the platform was far smaller than Instagram or KZbin today.

[@beyondtayler]

The issue is, we say we want diversity but who’s actually checking for it? Most people scroll right pass anything that’s different. It’s nobody’s faults but consumers why there’s a lack of originality. The content is out there, but nobody cares because it’s not “aesthetically pleasing”

[@jusiyaindia]

Right and also this is the whole point of influencing to get people to buy what you are buying…so ofc people are going to have similar/the same things or people are creating the same content if they see that’s what’s getting the most views. As the audience we chose who we watch these influencers become not relatable from people watching and continuing to put money in their pockets….

[@renabaker7432]

Very true

[@liyannah]

algorithm too

[@katgreer6113]

Asian influencers are on the rise but black girls still are skipped on...same with south Asian girls.

[@CadoVaughan]

I agree

[@Andrea_k86]

I'm almost 40, & I'm at the point in my life where I don't get caught up in what an influencer is trying to convince me to buy. I'm all about dress what you feel comfortable & free in. Never buy something just because someone is pushing that product out for you to buy. What matters is what you are happy with, not what someone is trying to influence you to do. Those trends come & go anyways. Much love & peace!🦋

[@Andrea_k86]

@Stephanie Slayer Happy early birthday girl!!💗💗

[@805joto]

12:33 I'm a high-school senior, and it's honestly shocking on how the "influencer" niche has been around for this past decade and is consuming us. There's not really sterotypical cliques such as "Jocks, gangbangers, nerds, stoners, pill poppers (etc) They still are prevelent, but we're in a change of society from being communal to becoming individulastic and it's heartbreaking. So many niche clubs have faded into oblivion and being a loner [nothing wrong w that I'm a huge loner] has become more normal then ever. It makes sense because TikTok and "influencers" consume our time and energy instead of being social with one another.

[@keyahninaylor4974]

That’s sooo true ❤

[@tohaovershell]

I’m no longer in high school but I saw this starting to happen 7 years ago when I was. I feel like culturally a lot of people have shifted towards aesthetics rather than subcultures, like “insert whatever-Core.” It’s honestly unnerving to see this happening. I think people have lost a lot of the substance that they gain by being part of a subculture and they have moved into more individualistic pursuits. People are still as multi faceted as ever but if groups are mainly focused on aesthetic and image you are living a one dimensional existence in the public space, living for others perceptions. I think the internet unfortunately at this moment has made the focus on image more dominant than ever. There are still subcultures out there, I’m a part of the rave scene, and I think once you leave high school it gets easier to find your people. For me in high school it was “tumblr kids” but we weren’t all consumed by the internet just yet, according to what I’ve observed by listening to younger people. I’m wishing you luck in finding your people, they’re out there and it’s not all about appearance for everyone, shit just gets easier after high school

[@Tania-rg7jp]

Dear Damon, talk to your principal and give a speech on the importance of REAL communities and friends and the importance of starting clubs relavent to your generation. The pandemic also shut everything down. Everyone is used to living through a screen and Many people are lonely. You will meet tons of cool people. Promise. Join groups of your passions or be a trend setter and start one!

[@afroditahermosa2003]

Your channel deserves more recognition Toni, i love your videos.

[@ToniBryanneTV]

Thank you so much! That means a lot🥹❤️

[@michelle_9875]

This is so true because I just turned 24 a few months ago, and I am not into looking at the same people or watching the same continent. There is a Lotta space between being a high school senior, and then now being a married woman.

[@ToriUptown]

I mainly agree with what you said but influencing was 100% not centered around older Gen Z. Millennials literally started influencer culture and were the main audience of influencers (and brands) until the last few years. Millennials were the target audience bc they actually had the money to spend.

[@jenifernm1]

I was thinking the same

[@Pratiksha656]

Yes but genz kind of got it weird eventually with that influencer house show and all these trixies and dmelos. It was just really weird.

[@livinmabestlife]

That's true

[@takaraonea]

It seems like if you’re different people don’t watch they so stuck on the aesthetically pleasing folks 😭 authentic fun & corky personalities get overlooked! Me and my bestfriend were just talking about this thank you for your video!! ❤️❤️❤️

[@Scare_Lair]

I felt this! Having the hardest time on my channel bc I'm not going with what the trends are or sexually exploiting myself

[@aleruchiì]

Cooking content , commentary , tutorials type videos are the new thing Vlogging is fading away everyone looks the same Everyone does the same thing It’s creepy fr ..

[@dj.1094]

I think that stores are realizing that influencers cant vlog places that have copyrighted music so now they are playing it loudly in stores to keep them from recording inside. I never heard music playing in Target until recently! I guess we are going to see alot of montage videos 😂

[@lowkey_babe77]

All your points were straight facts, especially the last one about getting olderrrr + cost of living. I started working full-time hours November of last year and by the end of the day/week, I don’t have it in me to consume the content that these creators put out if it’s not edifying or uplifting to my soul nor do I want to be flexed on with their lifestyle, when I too am working hard and aspiring to enjoy some of the luxuries that are available to them - need to stay focused in order to obtain that / reach my own goals!!!

[@taryndancer29]

The internet from 2007-2012 ish was something else and I miss it.

[@naimaderilus3524]

Add 2013,too,then it went downhill after.

[@gemxi8033]

I follow a mom vlog and KZbin offered me others and I was...."Is this the Truman Show", maaaan, they were the same super slim, white women, living in the same brown and beige huge, half empty homes with their kids wearing the same onesies and having the same Montesori toys....😱 It was so creepy noticing that.

[@jazbrehaut]

The timing of this is so funny! I am in the process of changing my career path from entertainment to an actual 9-5. I’m currently in school for marketing & realized 2 months in that “omg this shit is NOT going to last. I have to obtain my degree in something much more stable & consistent. There’s no reason I should be paying tuition to learn social media & digital marketing!” Lol so long story short, I’m in medical & it feels great

[@khadyadjisall5708]

Good luck ❤

[@jazbrehaut]

@@khadyadjisall5708 thank you!

[@keyahninaylor4974]

Congratulations on that ❤🎉

[@suhanaahmed4960]

interesting observation, but I am changing my career from studying economics and working in banking into marketing! influencers and digital marketing truly are not going anywhere and is set to grow. I remember 10 years when people on social media first started to make money, nobody thought that would last and look at us now! I agree with you that it is not something worth studying but companies are only seeing potential in influencers!

[@jazbrehaut]

@@suhanaahmed4960 oh of course I agree, I just personally don’t care to work in the field so closely anymore. I’d love to actually challenge myself & help people in the medical field. Best of luck to you tho darling!

[@TheLickalittle]

Not sure how many guys watch your content, but I’m one of them. You’re killing it. Great vid. You’re spot on. I’m single now and it’s obvious when you talk to girl who just mimic “Influencer culture” typically hot skinny white girls who’s dad/BF pats for their expensive apartment and posts boring photos and calls them “aesthetic”

[@naiya.nicole__]

I think they need to bring back authenticity in influencers. Like the older day . I’m an upcoming influencer who doesn’t do the whole smokes and mirrors. I’m not going into debt or buying fake designer just to appear like I’m “ that girl” like others. I’m showing every step of my journey and it’s a hobby that’s has a bonus of becoming income one day .

[@Neesha242]

Yes, we are missing the authenticity.

[@Driveright698]

Keep going. Stay authentic.

[@mmia828]

I give it two up to three years and influencing won’t be around anymore I’m not a fan of tik tok anymore influencing is becoming very fake to me and a lot of these influencers life looks very boring and lonely that’s why I just stick to watching people I can relate to I’m a 2001 baby and like you said life isn’t like how these influencers put it .

[@dunethenovel]

Babes, BABES! This is the best video of 2023 thus far - you really knocked it out of the park with this one. We are all tired of the lies, the marketing! Enough is enough 😴

[@WoeisBriee]

Girl your content has only been getting better and better, I really love the subject matters that you speak on! You’re one of my favorite commentary channels. Keep doing you, beautiful!

[@ashlynnvalana8703]

Just found your channel today, currently binging.

[@Jayeeda_]

16:21 you're soo right , this is actually how I stumbled upon your channel in the first place I want to be able to watch people who can teach me things that aren't being discussed enough. I've been watching vlogs since 2016 and got a bit tired of them lol😅

[@eve_09alv60]

I love this channel so much you literally talk about all the topics I think about 😭

[@Cantetinza17]

Its high time that it ends. I think its adding to the downfall of people's mental state. Also I've seen too many of them using the "Influencer" label to try and get free stuff and then when they don't get it they act like a child and even will write bad reviews even though they never had anything to do with the product or business. I also hate the script that they all have to say. I live San Diego and rent is expensive. I often wonder when influencing and faking life is no longer lucretive what will they do? Agreed in not about the flexing. People run from any weight loss teas etc. Your just popping a lot!

[@faythdeadass8808]

i just wanna say. i watch u faithfully. i told my bf i gotta watch my girl toni on youtube. and i showed him the video where you discuss tik tok effects on young girls and he was like she smart u know her and i was like thru youtube 🥹 your really my favorite and keep dropping content because sis u definitely have an audience. me included 🥰

[@Isa.esthetics]

Tiktok is in its baby stage. Like with KZbin and twitch, people get tired of trends and u either keep up with them for fall off.

[@ElegantPaws01]

I find the fashion bloggers boring with the constant unboxing and their "love of products" which changes every damn hour,inauthentic much. Though I love style, it begins to be shallow, tiring and "try too hard". How much of anything does anyone need? Same crap for makeup and you have seen that decline mess *cough* MORPHE...

[@miospio]

Kylie and the word “personality” should never be in the same sentence. Unless the word “no” precedes the word “personality.”

[@Tessy29k]

A corpse has more personality than Kylie..

[@tanny.8505]

This topic was on my mind so I was searching it and not only did your video confirm many of my thoughts and observations but also it is the most captivating and articulate that I have seen. Thank you! 💕

[@seantewatts]

I absolutely love your content sis! Yes, I’d consider you an influencer but your brand of providing journalistic styled commentary is truly top tier. I don’t see you fading with these fad channels. I see you excelling to become the black Barbra Walters sis ❤

[@zeub78]

Loved your commentary. I'm sick and tired of dead recycled vlogs and grwm content

[@Notupforit]

It's just history repeating, but last time, it was youtube influencers. You totally covered that! New sub love your view on things.

[@mercurystrugatsky2334]

as somebody who used to love watching youtube, tik tok, and many other forms of content, it really sucks to see the relatability and individuality i once enjoyed be replaced with over saturation, exaggeration, etc. the internet was once a fun place and has now become either a constant argument everytime you share your perspective or a carbon copy of every other “influencer.” personally, i enjoy smaller content creators because they are much more relatable and original. people have just become so impressionable that most have all the same opinions, likes, dislikes, etc.

[@seratia123]

The problem is that most people nowadays make content only to get rich not because they have a passion for something. They lack talent, originality, personality. So the only way for them is to copy the content and looks of other successful influencers and take every sponsor they can get, no matter how shady.

[@katgreer6113]

The pandemic has a lot to do with this. Like another person said, who wants to see people flexing when we are all in financial crises? They will eventually make a comeback in the future, but for now people want real, vulnerable, people to watch.

[@laladoglady]

It just seems like the influencer community is lacking in integrity and true originality.

[@lauraaniakor9815]

I honestly respond to your talking points as if we’re friends having a conversation😂 great video as always girl!💛💛

[@heatherdalton4725]

Completely agree, it’s also very apparent as to who has worked hard to maintain a genuine trust with their audience vs who will market anything to you, theres a small list of influencers i trust

[@michellechesek8567]

Man I swear your videos are TOP QUALITY. The production, the research, the layout.. everything is top tier. I stopped watching some commentary channels because once you’ve watched the best, it’s hard to watch anything else. So thank you! Here’s to you and a successful 2023 🎉

[@strawberrylime33]

This video made so many good points! Impressive. I wouldn't mind a shift in influencer culture.

[@angelinariley9624]

I agree I agree and I agree! The girlies all got the same templates, the same brand deals, the same style, and it’s getting tired. Also i’d love to see you do a deep dive on the fall of “America’s Next Top Model” or Tyra Banks if you have any interest

[@aniyamarie8370]

Thank you Toni for dragging me down memory lane with screenshots of the influencers I use to look up to (still looking up to Jackie) 😂. But on a serious note, all of these are valid reasons for the influencer popularity decreasing. Especially the repetitive content for lifestyle vlogging. A month or two ago, I was studying those particular videos for inspiration but left frustrated due to how many were promoting flexing culture. Your analysis of this area of content creation has inspired me to be myself.❤

[@chrisavii9835]

Everything was spot on. Everyone wants to be the same, and many influencers r very fraudulent. I’m all for content creating, showing ur talents, and expressing urself, but sadly many of these people only care about money and views. Side note: love ur videos! Keep striving!♥️

[@honestlyalyse]

can’t wait til you hit 100k mamas !!

[@tpleasant91]

Great topics, great energy, beautiful presentation, and wholistic opinions

[@Yocyndie]

I think we will start to see even more Ugc content but, I’ve seen a video debunking that too. On a grand scale, i hope the fall of influencers returns more power and money to the people somehow.

[@Rachrainbowws123]

I love this channel! I am really tired of being flexed on and I think that lifestyle influencing is on its way out. It simply is not appealing to people when the majority of us are struggling to afford groceries.

[@celeste8157]

"Social media has always been around." I was like, huh?? Until I figured out Toni's so young that social media HAS been around her whole life.

[@ToniBryanneTV]

Yes lol starting off with MySpace to Facebook, but I didn’t get my first social media account until about 2012 which was Instagram

[@sabrina.natalie]

When you mentioned that everything is the same. Yes, omgggg. And the reels. If you like 1 reel because you like a the song, the IG will recommend a reel with the same song OVER AND OVER AGAIN, so that you immediately get annoyed with that song. Then you log into you TT, and that same song is on EVERY TT. Then you try and browse some reels again, and you’re recommended the same reel trends and the same content. You just can’t escape it. It’s exhausting.

[@LaBravafangurl]

There are also those youtubers that used to make interesting content but they became rich I started my very random and boring videos.I mostly saw this with some gamers,they started with gaming and then they started making showing how rich they are

[@InMarieNailz]

These comments are so refreshing.

[@franciscomartinez514]

All I have to say is social media is toxic !!! I deleted all my social media platforms years ago and it was the best decision I ever made for my life I value my privacy more 🤷🏽‍♂️

[@ZombieTravis]

First video of you, loved how you covered this 👏 fantastic content!

[@tzizzle]

I think it’s the fall of black/white influencers… I say this because still in the Hispanic community INFLUENCERS ARE HUGE!! Hispanics are extremely loyal and many times have the same styles and mindsets as other Hispanics which is why they are still huge in the Hispanic community and have a huge well influence on us

[@mariacaritinagodinez6759]

I stopped following them because now there are many on TikTok, I only followed a few. Because I don't like the way they handle this situation if you told them something they try to cancel it or they tell you. You are a hater and no. What happened to freedom of expression? A good critic is good to grow and that does not mean that you are a hater.

[@banterbabe]

I would say you’re an excellent influencer analyst you always break things down so perfectly and this is the new level of influencer

[@luluthoyawa2332]

I love your authenticity 🥺❤️

[@melteddarkchocolate000]

Alot of people love to want to be seen as special. Like a lot of people.

[@gabriellatrotman]

This is so true. The people I looked up to and followed on social media platforms are not the same people I see as my influence today. I have been way more into influencers or just people on social media period that have something with substance to share. Like about education or their faith. You are right, I think the shift in me (being a 2002 baby) is that I'm getting older and my priorities are different. Self love, security, peace and knowledge is way more important now than just looking like a "baddie" or rich.

[@dashiajames1882]

Good evening everyone: I don't know how these ppl are called influencers..!! What are they actually influencing..?? I usually see alot these influencers that just influence fakeness, deceit, ego & extra insecure. I believe influencers are falling cuz some ppl just aren't here for that anymore, some of these influencers are egotistical, their literally manipulative. I hate that rushing thing. I've seen so many tutorials on sewing & hairstyles. And they just go so fast, person barely talks actually don't talk at all. Some ppl get so annoyed. I see in the comments " Why didn't they say anything or "How did she do that" or " Can we get some audio "...but you're so correct alot of influencers are talking about the same exact thing & posting similar stuff. Ppl don't want that. It's better to be different than the same.

[@angelinariley9624]

I think the term influencer comes from the monetization aspect of the job. Most “influencers” are like a new version of the model or celebrity that market products to consumers. If you see 12 influencers that you follow promoting something like the Bloom Greens for example, because these seem like everyday people someone might be more influenced to buy it. I think a few years ago they had to pass a law declaring that influencers become more obvious about advertising product because the sneakiest advertisements are done without you knowing. So now influencers are also required to state whether or not they’re being sponsored by a brand before promoting their product (for the influencer and the audience’s protection)

[@CaseyAvalon]

I agree. Relatability is very important because we want to feel one in the same, but then when they flex super hard, it becomes lame.

[@kassidynajera9317]

Toni is literally a game changer when it comes to informing us about the facts. Not many people do this with sincerity. Love you Toni!!❤️

[@kellyyy1333]

toni`s vids are short, sweet and straight to da point!

[@TeeNicole10]

I love everything about Toni💜

[@Hestia134]

I love how well spoken you are, love these topics you speak on as well.

[@elenam3798]

The fact that that Mikayla “influencer” is from Massachusetts like I am and is 23 like me is crazy lol. She looks waaay older

[@Saditty]

Waitttt I though she was in her early 30’s😭

[@elenam3798]

@@Saditty riiight?? sometimes I feel like these “influencers” lie about their age tbh

[@dreamkitty]

omg i was thinking she was a 35 year old mom

[@elenam3798]

@@dreamkitty she sounds like one! 😭😭 all them lip fillers

[@lyddiedabadbiddie03]

@@elenam3798 lmfaooo😭 also you are so pretty girl

[@decli5010]

I really love your content. It is like a relieve that we can find entertainment on the internet that is not shallow, that is fun without being superficial. I really appreciate your analysis on various aspects of internet and pop culture. Thank you for your channel, I am a big fan of yours.

[@theebluemoonlight]

Honestly this is so eye opening and we really get a lot. Don’t want to be the same girl!!!

[@indigoearthhealing4927]

Side note: your nails are soo nice I love that color

[@wshelby83]

I don’t think vlogging is ever going to go away. It will always be around. Maybe not everyday for influencers but they definitely still are going to do it.

[@ericjoppylmt611]

You are brilliant. You don't need me to tell you this, but keep up the incredible work

[@terencesilva4499]

We also see the rise of content like "Makeup and" and most people now fellow kpop stars and brands and their companies making more bank with them because the end of the day influencers are nobodies in main stream media

[@dianakyazze1343]

I love your content Toni. Much love from Uganda 🇺🇬

[@tylabelcher7059]

Discovered your channel yesterday and I’m obsessed✨✨

[@chlolunaa]

The worst bit is the mascara is honestly my fave I’ve tried since essence lash princess in 2017 and it’s been my ride or die and TikTok sold that out too so I had to try something new 😂

[@waitwhat55]

There should be a line between scam and marketing

[@andreadiggins1548]

Love this video ! Love all of your videos though! I agree with everything you said I am tired of watching influencers make it and then all of a sudden they feel like they have to flex on people. I use to follow a influencer out of Dallas and all of a sudden she stated that in 2023 she is about to basically start flaunting her wealth. She posted a bill of a dinner she took all of her friends on. I mean it's nice to see people make it but at the same time your followers work regular 9-5's and are in school trying to survive GIRL BYE.

[@azure8696]

I'm passing through here and watched, because I thought the topic of the video was very interesting. My friend you are simply one of the few who's seeing the current matrix that we're undergoing. Be safe and be peaceful 🙏🏽

[@zaire-aniyarobinson2928]

I feel that only kids get consumed by influencers now or just ppl who haven’t grown up.

[@huniidoll]

She has that voice that narrators short, juice, tasteful gossip on TV shows.

[@susanaweeber]

You’re one of the best commentators I’ve seen on KZbin. I love your takes on these topics!

[@Disorientedbunny]

I love your channel girl❤

It’s funny that you mention all the lifestyle influencers live in the same cities. I‘ve tried to search other locations and everything and it’s rare to find the black girls anywhere other than the places you mentioned. I’ve started a channel and due to me not being like everyone else it seems hard to start to gain a following 🤷🏾‍♀️ but it could be that I’m super busy and can’t upload all the time too. I have also been told by people that I have to have a “personality” to be an influencer and I’m like my personality is my personality I’m not going to do anything to act like someone I’m not soooo yea.

[@patriciad6995]

I absolutely love your content. I always love hearing your takes! You keep it 💯 Keep it up!

[@c3.immastonerr.48]

The way Mikayla responded to her drama makes me wish she never got the opportunity to influence anyone 🙄 she makes me gag 🤢

[@verona1252]

I purchased only one thing after seeing an influencer use it, the ColourPop Barbie Malibu and I was scared to be scamed. Also, I fell in love with it instantly because I loooooooved Barbie as a little girl, and she is making a comeback. When it arrived and I opened it, I cried of Nostagia. Thank you for your content

[@skylacarmon2016]

Ahhh that’s me at 12:10! Thanks for keeping this discussion going, loved your insight 🫶🏽

[@CadoVaughan]

You are stunning!

[@gina-leecooper7561]

This! And that's why I really appreciate mom vlogs, especially the authentic "clean with me" content with actual messy homes, toys everywhere, real reviews of cleaning products that work and that you see them use over and over again because they like them. Moms with depression or PPD showing real postpartum life etc. But yeah, the "soft life" esthetic is getting tirrrrrrred!