Top 10 Most Valuable Things I Learned About Meta Ads in 2024

[@CEOofHighROAS]

Found your channel on reddit. You make the world a better place

[@GeeBryant]

Extreme value here, about as thorough as it gets!

[@digitaladguide]

@@GeeBryant thank you so much Gee!

[@theoross-c8n]

This channel is a gem for all aspiring marketers

[@digitaladguide]

@@theoross-c8n that means a lot. Thank you Theo!

[@Speedzter_1]

This was super helpful!! Thank you so much for sharing this sir 🙌🏻❤ I am a beginner in the Meta Ads space and would love to get your guidance on the following: QUESTION: Day 1 - I had 2 CBO Broad Target campaigns for 2 products, which I started with 50 EUR budget. Day 3 - As performance was amazing ( 3+ ROAS average) post 48 hours. I doubled the budget to 100 EUR Day 5 - After 48 hours, as the performance over the two days was good again ( 25% margin ) - I decided to scale it up by 50% to 140 EUR However, as soon as I did that the performance just crashed - I started getting 1/0 sales per day. Even though, my ads performance was good ( CPC 0.4 and CTR 3% ) I kept downscaling 140 - 100 - 75 each day. But the performance was the same 1/0 sales - > had to kill both the campaigns eventually ---- What do you recommend I do in such a situation? Why would this have happened? REQUEST: Can you please make a video explaining the SCALING STRATEGY & DOWNSCALING STRATEGY for CBO? keen to learn how ads can be scaled & HOW TO FIND THE SWEET SPOT to attain consistent performance and sales

[@digitaladguide]

Thank you for watching and thank you for the kind words. My opinion is that you likely scaled too quickly. Every time you vertically scale like you did, you took a risk to the overall performance of the campaign. I recommend you read my reddit post about scaling to learn more about how to do it effectively. If you have any questions, please comment here and I will respond. Thanks for your request. I will certainly make a video covering that topic this year. Reddit post: www.reddit.com/r/FacebookAds/comments/1dy88jy/strategies_i_used_to_profitably_scale_from/

[@Speedzter_1]

@@digitaladguide Thank you so much for responding sir!! ❤ That post is super super helpful! Literally the best post I have ever come across for Meta Ads - ABSOLUTE LEGEND! I have a couple of questions: 1 - When you duplicate the CBO with the wining creative - how many Ad-Sets do you have under the new campaign? If multiple, how many Creative copies do you make under each Ad-Set? 2 - Lets say if I had a good CBO, and I duplicated the campaign with the winning creative & doubled the budget ( like you suggested ). If the newly duplicated campaign starts performing badly, do you downscale the budget? Or do you just kill that new campaign & keep the original one running? Just trying to understand - what needs to be done if the scaling does not go well. 3 - In order to test new creatives, should I keep adding new creatives to the original campaign running at 50 EUR budget, which is already performing well? Or should I create a new campaign with just the new creatives & test it with a 50 EUR CBO?

[@digitaladguide]

@@Speedzter_1 Thank you so much! 1. It depends on your average cost per purchase and daily budget. My rule of thumb is to set up my campaign and ad sets in such a way that you can reasonably expect to get 1-2 sales per day per ad set. 2. Sometimes I downscale slightly to signal to Meta I am not happy with results. I would say like 40-50% of the time Meta gets the message and improves performance. If it doesn't work I close it. 3. New campaign I would really appreciate it if you could share this video with anyone you can think could benefit from it. This is my first video and I am trying to make it a success. Thank you for your support.

[@Speedzter_1]

@@digitaladguide Awesome!! Thank you so much I have only been trying to vertically scale so far & I haven’t got past 140 EUR budget, with almost 6 products that were doing well for me :D Had to kill them all Will try out the horizontal method next time- hope it works out - fingers crossed! Will definitely share this with my mates! Looking forward to your scaling and optimisation video 🙌🏻🙌🏻 I think it will be super helpful if you show a DAY-By-DAY Case Study breakdown of how you made decisions and adjusted campaigns/budgets while scaling ❤️

[@digitaladguide]

@Speedzter_1 thanks for the recommendation! Will definitely do that!

[@Mohamed.khatab9]

WOW , it`s very valuable content

[@digitaladguide]

thank you Mohamed. My only request is that you share it with someone who could benefit from it. Thanks again.

[@JordanBoehm-b5k]

Thanks for doing the hard work to bring the tips!

[@digitaladguide]

@@JordanBoehm-b5k you’re welcome! 👊

[@daboyburneraccount]

🔥🔥🔥🔥🔥 tips

[@digitaladguide]

Ayeee thank you

[@justin-kelsey]

Always dropping gems for us, thank you bro!

[@digitaladguide]

thank you Justin!