TOP 10 TIPS FOR SENDING OUT A BAND PRESS RELEASE

Hey guys!
I get asked regularly about press releases.
So here are my top 10 tips on how you can send out a band press release.
1- Concise is key
1:04
2- Relationships
1:23
3- Headline
1:52
4- Working Links
2:22
5- High res pic
2:48
6- Research
3:23
7- Kipling Principal
4:06
8- Send on the week of the release
4:49
9- Favours work both ways - Share
5:42
10- Be human and have manners
6:15
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Hey! I'm Damian Keyes and I've worked with musicians every day of my life for the past 20 years. When I was 18, I was signed to a major label and at 23 I founded the world's largest set of music colleges, currently valued at $100m.
As a bassist, I've played on stage for artists such as Eric Clapton, Alanis Morrisette and Billy Cobham. I also own a management company and live agency, undertaking over 10,000 gigs a year.
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[@CybreSmee]

Being in the industry, I would agree with all of that advice, and add that you make sure you have a current press kit (EPK) with a well-written bio. Often we copy and paste these as small article posts if we don't have time (or if we're unsure if the band is worth the time) to produce full editorials. If a band is unsigned we generally ignore all recording release PR (singles/albums etc), mostly because it tends to be crap, but also we have so much coming through from the big labels that we would need to bump to post your indy home recording that will generate zero traffic, we just delete them usually. Insider tip: if you're touring as support for a major band, trust me that is gold to music mags! Put together a road trip diary with photos and video, get mag photographers and reviewers to the gigs to cover you and the headliner. We would drop anything to get backstage access, and if you're our insider guys, that's instant brownie points and long-time love from us.

[@realredrhythm]

4 years on, how relevant is it still ???

[@HowardCharlesUK]

'one day we will an office with a quiet space' - looks like a much more luxurious setup nowadays! 😂It's good to see the growth of this channel

[@ericgonzales4979]

This is extremely helpful and I don’t get how this isn’t more popular. Keep up the amazing videos 👏

[@thetroubadour2]

Really good quick tips Damo! Mega useful!

[@NavyJonesMusicShorts]

Hand's down, the best video on the subject in all of KZbin. This is my favorite of all your vids Damo. Surprised you haven't done another vid on this topic with your current viewership again for those who haven't watched this. I've legitimately taken dot points from this video and sent it to the guys at my independent label.

[@domjonesjr.786]

Thanks for the tips! Really appreciate it!

[@Djdavidnyan]

awesome, very good tips, thanks!

[@lostandfoundcollective9575]

#60minwin great video man. It works really along side the latest video in the EP series. Keep the videos coming, much love

[@IanSimpson175]

Nice one Damian. I get a lot of value out of your videos. Keep it up ;-)

[@masterdadonva]

How come this doesn't get old

[@MYKHE01]

Ace advice from Damien from the past

[@BagasHP]

dude, hey, is press release considered as promotional news or organic news?

[@onthemoon803]

Dude I love you lol

[@DamianKeyes]

Thank you! I love you to dude!

[@christian-us3yo]

Hello! Fucking love your videos. I have a metal band, and we will be sending out our firts album on may or maybe April! We would love you to feature our music