Top Overhyped and Overpriced Bourbons & Whiskeys!

[@leeroyjenkins5208]

Old Forrester, Wild Turkey, and Knob creek consistently make amazing products at an affordable price. I hardly ever venture away from them

[@dilbertbert]

Your three examples here are also a good range of flavors that are available in bourbon, throw in a Makers selection for a wheated and you've got an amazing collection.

[@matthewdohrmann]

Knob Creek 9 is a really good whiskey. I love it neat or with coke.

[@MrCoffeekelly]

I'm enjoying my 21 dollar bottle of wild turkey 101 while watching this.

[@abraham2174]

Best to enjoy and safe money. It is an 90/100 bourbon Value for money 100/100

[@choch2727]

That's one of my favorites. 👍

[@ChristianCaseGaming]

That's gotta be the weakest bourbon ever fighting cock much more smoother + it's 103 proof get me F*cked up faster

[@lecheff4836]

solid go to

[@TheTruth27536]

@@abraham2174 What are some "100" or 100/100 bourbons? Or stuff close to it. I am new to this hobby and looking for suggestions.

[@Beejmiles]

"If its your pinnacle of collecting... get a new pinnacle." Priceless.

[@timmsass]

Love it. Not a 4Roses, Turkey, or Knob Creek product to be found. Well done.

[@westongarcia3464]

Holy Sh!t I work at a Total Wine as the spirit professional and that rant about Blantons is so true and unbelievable. Thank you so much for this video one of my favorite whiskey videos I’ve ever seen!

[@matthewlabbe8395]

TW&M employee here as well. I have to try so hard to not roll my eyes when i get asked about Blanton's.

[@real.rigoberto]

My son and I started laughing our asses off when he got to Blantons. I used to pick these up in Iowa at a HyVee end cap for less than $40! I’ve gone through a few and still have 3 on my shelf today but agree 💯! Over hyped and over priced. Great video.

[@Hugh-ds4di]

Sounds like a bunch of babies who cant get these at retail. Boo hoo. Blantons is a great pour as well as the Weller vertical

[@jesuslugo3425]

How tf are you a professional rolling your eyes when asked about Blanton at your job. If you thought that was a flex by stating your position at total wine “bro mam they her or all of the above” don’t knock a product that u might not wanna pay the higher price for, but there’s plenty of other people that will disagree. Of course non of your buddy’s that commented above sippin on their JD and turkey 101 would wanna buy a bottle but Damm u “guys girls boys profesional total winers wild turkey consultants” be nice there’s different cost to taste range for everyone. If you need help I can certainly give you some advice I my self am a dollar general professional with fancy taste we r the level my guy “or you know”.

[@fredgrebner526]

That’s fine. I do the same thing when y’all push the spirits direct garbage. ✌🏼🇺🇸

[@bourbonapprentice]

This is my favorite god damn video you’ve ever done. No, this is the best video I’ve ever seen! Crushed it! The hate for Whistle Pig pricing is REAL! You’re awesome! I’d love to see you top bourbons and ryes that ARE worth it too, though! Strong work Jason!!

[@bethhiggins1907]

He needs to hit some more. I agree, the best yet.

[@HotButteryRolls]

I agreed with every one. He didn’t pull any punches.

[@paulbovis1277]

Whistle Pig 10 Year makes me the maddest of all. The stuff originated from my home province of Alberta, they stick it in a different bottle and charge $120 CAD for it. Ridiculous. From the same distillery, you can get Alberta Premium Cask Strength 100% Rye for $65. Their 20 Year (admittedly below 90 Proof) if $75. They even had an affordable 30 Year a while back. No way.

[@leeniemann7955]

@@paulbovis1277 the only one that i prefer is single barrel cask strength store picks, some are even Mgp. Not bad if you can find them around $80-90 range in age from 10-13 yrs old, even though the bottle says 10 yr on it. This was the rye that kept searching for more ryes. The only other one the comes close to it in taste is the Old Redemption ryes that have yellow labels and wax tops. Those are in same price range to $85-100. The newer versions aren't the same or worth the price.

[@paulbovis1277]

@@leeniemann7955 Thanks for the reply! We only have the newer redemption rye's in Alberta. I may lay out the $100-120CAD for the base Whistle Pig offering just once, so I can see for myself if it is worth the high price tag. Store picks of any American products are very hard to come by in Canada as a whole although they do come along from time to time.

[@3frogltd987]

Love this video, I fully agree that there is so much great bourbon to be had for under $100. Bought my last bottle of Blanton's 5 yrs ago for $50, good but not killer IMO. I refilled the bottle with a better tasting bourbon, my friends can't understand why my Blanton's taste so much better. LOL!

[@kayoko1954]

Your whole bit about Blantons and it’s customers was 100% on point. I’ve been in liquor retail for over 13 years, just only 6 years ago, cases of Blantons were just sitting on the shelf, and then all of a sudden.......

[@gallagher68]

Marketing and all of these damn 'influencers' that are paid to hype things

[@TheMjphoto45]

Called marketing

[@scottythebody0811]

Great video! You nailed it. Blanton’s is good, but I’ll take Old Forester 1920 ALL DAY OVER BLANTON’S!

[@rurugby]

By a mile. Also Dickel BIB, Maker's Mark Cask Strength and Four Roses Single Barrel for less than $50.

[@KennethRathburn]

Love seeing Jason get frustrated and swearing, basically venting our frustrations.

[@adamcompton4031]

as a liquor store employee who watches adults lose their damn minds over Blanton's when it comes in (or doesn't)- thank you for this. People fought over it at my store a few weeks ago and wound up breaking the bottle.

[@benjaminwagner8141]

Honestly never heard of it until I started getting into bourbon. Not sure if that's good or bad

[@dhkim3986]

Pathetic that they're fighting over a Blanton's. Plenty of better bottles to fight over. =)

[@CharlieSpecter]

Blantons is good if you buy at the suggested price of $60. I see some liquor stores charging $199 for it (not worth it at that price)

[@guy554]

I feel your pain. I don't know if it's more sad or more annoying. Even after they buy them all or none come in, they're still a different level of Karen.

[@gregg9448]

Did you make them both pay for half the bottle?

[@SuperClydeJ]

Hunting for Blanton’s is the new Bennie Baby craze from the late 90’s!

[@Fanta....]

Here in Australia you can get it quite readily. We even have Straight from the Barrel whichI believe you can only get here and two other places. Im yet to try but costs the equiv of 120usd. mine are 129.6 proof.

[@chrisgee3197]

Five years ago I was buying Blanton’s at the Pa state store for about $55, and now it’s as if the next Pappy. It’s my favorite bourbon, and hardly ever drink it anymore.

[@bluebloodsoff-road8658]

Unless you live in Kentucky & already had several bottles before the stupid John Wick movies made it harder to get.

[@jonathanrodriguez3330]

I can’t find it anywhere this sucks

[@kudukilla]

My favorite; once upon a time I could look through the stock on the shelf to pick out the stopper I needed for my collection.

[@brianlang429]

"Drinking unicorn tears" roflmao

[@trumpetplayification]

As far as everything I’ve had on this list, I agree. It would be cool to see an inverse of this video. Every once in a while you said what you would buy instead, but I would love to see an Underhyped video.

[@asko2677]

He has a video on best-priced bourbons in all price categories, under $20, $20-30, $30-40, $40+. It might answer your inquiry?

[@tjwright]

I like the under-hyped stuff staying that way. If one of my favorites suddenly became the next Blanton's I'd be pissed. I like 'em easy to find and not breaking the bank, and they can stay that way!!

[@andrewwilson3039]

This is the first KZbin comment I've ever written. This video was amazing. Long live the ECBPs, Knob Creek and Russell's Reserve Barrel Picks. Belle Meade Cask Strength too!

[@kiwiwanderingusa9988]

As I have told several liquor store managers: I will never, NEVER pay Scotch prices for bourbon. There is such a lack of integrity in the bourbon world. If those wonderful Scotsman can sit on barrels for 10 years before charging $40-50 for it, then why would I pay more for 4 year old bourbon that is often MGB.

[@matthewgabbard6415]

I understand what you're saying, but Bourbon matures much faster because of the hot, humid Ky Summers. Also the new charred oak imparts all that intense vanilla, caramel in shorter time. Scotland maintains a pretty even climate, and the used barrels take more time

[@kiwiwanderingusa9988]

@@matthewgabbard6415 granted, but bourbon also has only a fraction of the possible flavour profiles that Scotch can attain. I've never understood people who pay over $100 for bourbon. The law of diminishing returns kicks in hard after $60, in my opinion.

[@sggjose]

I get your sentiment, but your statement shows a lack of understanding of barrel types and how aging works. That said, I agree w/ the sentiment and the gist of what you're saying.

[@enricojaun2880]

@kiwi I know next to nothing about scotch other than i find peated stuff revolting. Do you have any recommendations of stuff to try? Looking to broaden my palate, but canadian and irish have so far not impressed me.

[@kiwiwanderingusa9988]

@@sggjose I do understand that bourbon by law, has to be new oak and that Scotch doesn't. I also understand warm weather speeds up the results, which is why I'm a big fan of Amruts' products from India. My main point is that the possibilities of flavour profiles for bourbon are severely limited as opposed to Scotch.

[@gobigparts]

I love Knob Creek, Old Forestor and Wild Turkey products that can be had for under $50.

[@MrEnvirocat]

Totally with you on those choices.

[@BenDover-ie1ud]

+1

[@taylorb7191]

100%

[@joshuabaca6257]

Knob creek is over priced

[@BenDover-ie1ud]

Joshua Baca how much is it where you are? $25 in Texas.

[@anthonylocklayer1278]

We need more channels like yours. Keep making this content!

[@RareBird101]

"This bourbon is sooo smooove." Loved it, Jason!

[@TheMashandDrum]

HAHAH! Had to put that in. It was really the incident at the store that made me make this video. Couldnt take it anymore.

[@thejonathandoan]

@@TheMashandDrum Reminds me of the episode of The Simpsons where Lisa makes a doll for girls who don't like the bimbo Barbie knockoff. The new one comes out and everyone wants it only because she has a new hat! lol

[@DavePruett]

I so appreciate your honest, straightforward analysis and ability to put things in the context of the overall market.

[@Dustydanswhiskeyreviews]

This is why..... Let's all say it.... This is the best whiskey review channel on KZbin!!! This was absolutely amazing and probably my favorite episode by far. Cheers J

[@jonlouis2582]

I couldn't agree more. I work in a large liquor store and all the bratty bourbon shoppers made me personally switch to scotch.

[@Ajudge9]

I love the honesty, I can’t even look at secondary sites anymore because the prices people pay for average bourbon is just insane. 12 year weller is one of the worst imo

[@werthliving6745]

I couldn't agree more! I own the 12 year and I am NOT a fan of it.

[@JosephCoates]

I made arule last year to not spend over $75 for any bottle of whiskey. Honestly, Russell's Reserve quickly became my new favorite.

[@randystache78]

That good? I haven't tried it. Usually Knob creek single barrel is my go to.

[@jasonczfan8658]

I'm with you 100% on this. For the price pick yourself up a bottle of Old Forester 1910 and 1920 if you haven't already

[@wildlifewhiskey3636]

"because its mostly freakin water" these rants were great... Cheers bud

[@kevinricketts1248]

I guess you can say that about any bourbon under 100 proof. Or any bourbon that gets mixed with ice.

[@grahamhannah2108]

I was in my local store looking at their various bourbon choices when one of the store salesman approached me and asked if I wanted to enter their lottery for a “chance” to buy Pappy’s. I said there is no freaking way I’m going to pay that kind of price for something that overhyped. I did notice they had a Maker’s Private Select that was a store pick called “Spicy Lips” and they were asking $75 for it. I got it and it was worth every penny, and for a wheated bourbon I would rather pay for Makers Private Select than a Pappy’ any day.

[@geneelam9530]

As a store clerk I can vouch for the temper tantrums individuals throw when they cannot get there unicorn bottle and then to find out they have a freakin bunker of it at home already 😒

[@tomchipego]

@@geneelam9530 omg Gene you are so right, it really really pisses me off. Bourbon county variants, black Friday. I would like to get 1 of each of possible. I'm in line and these 2 ass holes in front of me are takling about the OTHER store they visited earlier. 1 was bragging how the last store did not have a limit and they had 3 boxes of variants. He bought 2 of the 3, and the guy behind him bought the other. No 1 else in line got 1 and he was still buying more. I just can't take it, it really making me hate people. Bourbon is just as bad. Pennsylvania sells out of their sales within minutes, its ridiculous

[@uncledeadhead3674]

@@kevinricketts1248 actually every bourbon is mostly water. the difference between 90 proof and 120 proof is less than 1 ounce of alcohol.

[@mmaontherocks]

This is great. I'm glad you're speaking out about this. The price gouging by mom and pop shops has been ridiculous. Even at chain stores here in Florida, you can't find Blanton's and when you can, it's $110 minimum. I moved on from Blanton's a long time ago. These days I will take a Forester 1920 or Heaven Hill bonded 10/10 times over Blatnon's for that 55-65 price point.

[@akshayjaitly2637]

I obviously haven’t drunk most of the whiskies covered. And now I don’t need to! Your best video yet.

[@MadNlGER]

Right Bc you and him have EXACTLY the same taste. Lol. If you haven’t tried some of this don’t not try them Bc of this video. Simply wait until the price lowers Bc some of them he mentioned were excellent whiskeys. Just currently over priced. Think about it.

[@nemesiscw]

Ehhh, you should still try them if the opportunity comes around for the right price. He makes some statements that just comes off as grasping as straws. Like the Angel's Envy. Complaining that it casts $50 instead of $35? Saying it tastes like Circus Peanuts when it's one of the most popular whiskies? Yes, it's sweet as far as whiskies go. He does make some good statements, but it gets lost among the super ranty, nitpicky statements.

[@virphan6988]

I’d agree with all of this… accept for Angels Envy. A solid finished bourbon for $55 IMO.

[@sounddude177]

$41 in my neck of the woods and worth all of that for sure.

[@Trucker-nk5fc]

Finally - A sane voice in what is clearly becoming a "tulip bulb bubble" marketplace

[@rydwhite1]

Blanton's is the Bourbon that got me into Bourbon. I love it for that reason and for $50-$60 I buy a bottle if I see it. But I do agree that it has become so overhyped and overpriced. It's too bad that it has gone the way that it has.

[@blainewilson-fb2ch]

One of the BEST Bourbon Evaluations I've seen! No extra off topic verbage. Thanks for concise and valuable information. I'll take Buffalo Traces bargain " ANCIENT AGE" at $25 over Basil Hayden any day!

[@ricardovelez7686]

Easily one of the best whiskey videos I've seen in a long time, Bravo.

[@USNUSA]

I agree with you in this video. I started my bourbon journey about a year ago. I watch you, SLB, and a few other bourbon videos. For me WT 101, Makers Mark 101, Redwood Empire Pipe Dream, Early Times BB, Evan Williams 1783, are very good and priced right. My splerge bottle is WT Rare Breed. Love your channel. Carry on!

[@scottwilliams5388]

What an awesome video!!! So sick of the hype and overpriced gouging!!! I love trying new whiskey, but if I can't get it near retail it's a big no way..so glad yo hear you say enough is enough.

[@Adamthehoff]

I was visiting family in Ohio a few weeks ago and found Weller Special reserve for $22 at the local super market. I bought 4 bottles because of this.

[@nickfunari9260]

Being from Ohio Weller Special reserve isn’t that hard to find and always $22. It’s really hard to do better for that price

[@robster4308]

I need a chart... Who makes what, for when and how many years, price point etc. It makes my head explode. Then, I need a good dram. Thanks for the video, Jason!

[@exerciserelax8719]

That would be great, I would like to see that too.

[@whiskeyedition]

@@exerciserelax8719 I found this awhile back: www.drinkingcup.net/american-whiskey-family-tree/

[@exerciserelax8719]

@@whiskeyedition Thanks!

[@kdjay2775]

I love the honesty!! I’m done trying to collect unnecessary & super expensive bottles that don’t refill themselves🙄😂! But they’re are some good pours out there for less. Thx 🙏🏾 Mash!

[@TheMashandDrum]

Thanks for all the positive feedback everyone!

[@yugen]

This was a fun video, glad to see you didn't hold back.

[@ConstitutionalFreedomFighter]

I agree with your pricing nearly 100%. I have a good collection of Weller, Blantons and Pappy. They are my go to drinkers. Lucky for me I started collecting them before it was the in thing to do. I have 2 Weller SR, 5 Weller Antique 107, 2 Weller 12, all squat bottles and none cost over $32. I did just pickup 3 Weller FP at $49.95 each. 6 Blantons on the shelf $54 each. 4 ORVW @ $200 each (too much). GTS $200 (really good) and a WLW 2019 $99. I could never afford them at the current secondary pricing. Maybe I should start selling LOL.

[@ajwhitfield5793]

@@ConstitutionalFreedomFighter why? They are majority label hype, the juice itself is mediocre.

[@ConstitutionalFreedomFighter]

@@ajwhitfield5793 You drink your whiskey with your tastebuds and I'll drink mine with my tastebuds.

[@RafikiafReKo]

I got to try the Papi-series for free, my head exploded when I found out the price

[@davidm4255]

Without a doubt, your best video ever and it should be required viewing for anyone new to the world of whiskey. Happy Holidays!

[@mrcat3493]

$50-60 retail is my limit for a bourbon. I’ll never buy on the secondary market. Basil Hayden is bland, it is terrible.

[@jeffwinbush5039]

On my last trip to NYC, I hit a bourbon bar. Can't recall what I was drinking, but a couple of dudes and I started chatting and they INSISTED on buying me a shot of bourbon and they swore up and down it was THE BEST BOURBON EVER. Well, it certainly has a pimped out bottle, but here's the thing: sometimes a fancy bottle is covering for some really mediocre juice. I enjoyed the shot I had and swore to grab a bottle when I got back to Cowtown. Maybe there's something about NYC that makes Basil Hayden taste better because I haven't bought another bottle of it since then. And I'm happier for it.

[@flaviovelasquez4451]

Willet bourbon is my go bourbon that's just below that price range. $40-$50. Def better than Basil Hayden.

[@mrcat3493]

Flavio Velasquez nice. I’ve only ever had Willet 4yr Rye.

[@AJHart-eg1ys]

Yes. If you are obsessed enough to start exploring secondary markets, you're maybe a little TOO obsessed and are swimming in deeper water than you're going to be able to consistently swim in.

[@mrcat3493]

Jameson W I ask myself the same question. It is bland AF.

[@PvPDeathKnight]

Being a fan of bourbon, and seeing everyone cream their shorts on the sub Reddit over some of these...you have a new subscriber.

[@ericwilliams6263]

Glad you mentioned Blanton’s! I can’t believe people go so crazy over it.

[@mymightykingdom383]

Straight honest video, no sugarcoating. Love Bourbon but you gotta call out the black sheep. Subscribed

[@Quikdreampro]

Subtitle of the episode should be "Things I wish I knew before starting my whsikey collection"

[@ChadWoodNC-PiedmontSkyCams]

Hey Jason. This is not only the BEST video you have done but probably the best Bourbon video I have watched in the last 2 years!

[@Bourbinsane]

This is it. I love this side of Jason too😈😈

[@manualboyca]

Preach! 😂

[@TheMashandDrum]

Glad you enjoyed my dark side. LOL

[@manualboyca]

@@TheMashandDrum I think it's your "honest side" and new bourbon drinkers need to hear it. Most people are programmed to think "the higher the price, the better the quality" (with everything). Noobs need to know there are MANY great bourbons under 60 bucks. Don't believe the hype!

[@johnnyjustice9988]

@@manualboyca I've just purchased the latest Booker's "Boston" bottle for $75.00. Being a relatively "noob", do you thnk it's worth it? I can return it and get, say, KCSiB store pick (which I love) for $60.00. But the Booker's was "allocated", and I've never had it before. In this review, he said sometimes 1 or 2 Booker's per year are "special", hence overhyped and overpriced. Thanks.

[@johnnyjustice9988]

@@TheMashandDrum I've just purchased the latest Booker's "Boston" bottle for $75.00. Being a relatively "noob", do you thnk it's worth it? I can return it and get, say, KCSiB store pick (which I love) for $60.00. But the Booker's was "allocated", and I've never had it before. In this review, you said sometimes 1 or 2 Booker's per year are "special", hence overhyped and overpriced. Thanks.

[@guy554]

18:45 - 19:15 THANK YOU! THANK YOU! THANK YOU! All these other bourbon weirdos, bloggers, "experts," "connoiseurs," fanatics, etc. just love to blame the store employees. It's an absolute nightmare, and as the same people continue to hype it up it just makes people want it more and creates more angry children, all while ignoring the real problem! From personal experience, they are worse than Karens by far. It's a decent bourbon, if that's your palate, but it's not worth anything it's become, and if people love to hype and obsess over it so much then they should have the knowledge and money to find a hundred other bourbons that they also like! Instant respect man! Thanks for being one of literally a few to call out bad behavior and sticking up for the poor employees and saying what needs to be said! ALSO, for anyone collecting the horses: You can literally buy all of them from their online gift shop for the retail price of one bottle, EVEN THE GOLD!

[@timcorniels4521]

My buddy goes out of his way to buy Blantons and has a whole shelf of the stuff. I know he's paid up to $150 for a regular bottle. Every time I'm over at his house and he's trying to impress me with it I ask him for an ice cube just to piss him off.

[@sagadg1]

I agree. The first time I picked up a bottle (for retail mind you) and finally cracked it open for that "special ocassion" I was soooooo disappointed! Not terrible, but definitely not worth the hype.

[@behappychef158]

Tim Corniels After you put the ice cube in it… You should say, This bourbon is sooooooooooooo smooth!

[@werthliving6745]

LOL! Hilarious! Love it.

[@sinjint13]

Lol!

[@petevr2]

👍🏽 because I can’t hit “like” twice

[@mondoenterprises6710]

I like this guy! I have been thinking this bourbon price thing is out of control. 12 yo Eliah Craig used to go for $15 back in the 90's.

[@malmeyer]

I love 'Angry Jason'. Although it feels like you're just going through my collection bottle by bottle and ripping it. Just kidding, I don't have most of those. But I do want the horsey's. ha ha

[@TheodoreTooth]

Rocking the Frey Ranch and the Smoke Wagon, love to see all that Nevada whiskey behind you

[@seanzeng]

Agreed. At those crazy prices, I just think of the amazing old Scotch you could be buying

[@stephenfitt5633]

Great video. Just came across it. It’s now 2023 and this video is more relevant now than when you filmed it.

[@archietyler6759]

I laughed so hard😂😂😂 and thank you for setting the record straight😂😂😂... Awesome video Jay!!!

[@artieweidler5708]

Wow…I usually don’t fully agree with a lot of these types of reviews…and I haven’t had some of the stuff you talked about…but the stuff I have or have had you are SPOT ON about. Well done, great insight!

[@G-Major]

I recently grabbed a Blanton's close to MSRP and was so excited to try it, but when I got home and finally did, my reaction was "this is it?" That's when I truly understood what "watered down" meant. Even without all the markup, you can get more flavor and complexity for literally a third of the price, like KC9 or MM46.

[@ANONM60D]

Absolutely. I started with the lower end of buffalo Trace whiskey and learned that if I don't like their flagship bottle then I won't appreciate buying their higher end products.

[@davidiloani3789]

I’ll make is rain for Stagg Jr. and that’s it!!!

[@xxrice]

"It's not about the whisky, it's the people you share it with." But I am my favorite drinking buddy.

[@TheWhiskeyChannel]

This is my ALL TIME FAVORITE MASH & DRUM VIDEO! Friggin love the passion, and dropping all that truth on all them bottles.

[@dfbess]

"It's mostly frickin' water!" Haha! Dude, I fully agree with you! Especially about Pappy's! So freaking over priced and over hyped..

[@uncledeadhead3674]

i know right theres almost a full half ounce of water more in a bottle of payys over same sized bottle of 120 proof bourbon, imagine paying for a full half to 34 ounce more of water .. wow right! thats almost half a shot glass! woo, what a joke right!

[@PenguinInguinLodge]

EC 18 is honestly one of my favorite bourbons. I love the finish. You really taste the barrel.

[@G3ekbox]

I don’t get the pricing strategy of a “Single Barrel” product. It always bothered me that I gotta pay MORE for a gamble. I don’t care if sometimes I may score a good bottle.....the key word is SOMETIMES. It makes no sense at all.

[@maximumenergy5925]

The company's master distiller or taster is supposed to make sure that each and every barrel is great and while being unique and special in some type of way still close in consistency to what ever a bottle of none single barrel would be in the brand . If you are getting "hit or miss" bottles a lot , it's the fault of the head distiller of that particular company . I suggest try a different company .

[@G3ekbox]

Maximum Energy It’s every distillery! Some better than others. But I’d rather have the same expression and be happy with the extra money I spent for something exceptional every time than be pissed off that it’s “lacking” compared to a previous barrel. This is why I LOVE my Hibiki. I know I’m getting consistency every bottle I buy. It’s a marketing gimmick! Look a last year’s Booker’s as an example...a price hike for some underwhelming offerings compared to previous releases.

[@leeniemann7955]

It all depends on the distiller and distributor, they set the prices. When you purchase single barrel directly from the distillery it still has to be shipped and sold by the distributor. Every state is a little different from what I have gathered. When you get a barrel of 6-8 year old whiskey you may only get around 120 bottles from 53 gallons due to evaporation over the year. Once you get around 10-15 year almost half the barrel is gone. That's why pricing is higher on those barrels, plus the tax the distiller had to pay on that barrel every year the had it in inventory. I think aging has more to do with pricing than anything else, next is demand/reputation and quality (imo).

[@G3ekbox]

Lee Niemann oh I totally understand a “store pick” single barrel price strategy. I’m talking about the marketed single barrel bourbons from the distillery itself. Take for example, Henry McKenna or a Four Roses Single Barrel : It is a single barrel product that is marketed from the distillery as a single barrel. So in the case of Four Roses Single Barrel specifically, they charge more than a 4R small batch. Now, I understand that the proofs and age is usually higher, but i’d rather they just blended the higher proof/age stuff together to offer a more consistent flavor instead of playing the luck game. I’ve purchased some really good Henry McKenna and I’ve had some “meh” ones. And Obviously San Francisco Spirit Award judges must’ve gotten the holy grail barrel for it to win Best Whiskey.

[@leeniemann7955]

G3ekbox yep. That McKenna was honey barrel. Personally they should be judge in separate category, not an overall winner of all whiskeys.

[@clifflash7274]

Hey Jason - I just bought 1 here in ATL for $70 - a fair price - there were 2 available, but even my regular retailer would only let me have 1. I'd pay $70 all day long. But most importantly - the Buckeyes start this Saturday. I know you're from Jersey, but have grown to love the Bucks! Cheers! Cliff Lash

[@joeshantellebrausen7607]

I work at a large chain, national, liquor store. It's RIDICULOUS the crying babies unicorn hunting for Blanton's, etc. almost daily!! There's far better product at more reasonable prices. Believe me, I've tasted my share of them!

[@uncledeadhead3674]

wait so if YOU like something cheaper because you wont pay for it, they have the problem? lol good one.

[@twisard1]

Awesome! Awesome! Especially your Blanton's section. "Stop being A-holes to store clerks!" HERE, HERE!

[@gingergeezer3685]

THIS. Don't bite the hand that feeds you. People need to chill the fuck out.

[@billteets]

In Ohio, and witnessed a grown man breakdown two weeks ago because the liquor store didn't set aside his bottle of Blanton's. Classic!!

[@RtistiqSkubie]

Man for the past week The Party Souce right over the river has been selling Blanton's to fools between $179-$229, before tax, ... it's selling but slowly. People, myself included, picked up the bottle saw the prices on the board behind them... put then right back.

[@giovannicerva5522]

Thank you for your insight Jason. We need more whiskey tubers/influencers to call out these brands on their ridiculous pricing.

[@jclar7210]

Good review! You were spot on with the over pricing on these bourbons. A month ago I bought a bottle of eagle rare, but then realized that it was 49.99, with just a year ago being 39.99. So, I'm going to stay with the reasonably priced ones from now on. Lastly I hope these companies are not using the epidemic as an excuse to sky rocket prices because that would be a very Scumbag move on their part. Stop being SB' s all you bourbon companies mentioned in the video 😂😆😁

[@texasbelle6111]

Maker's Mark is a great alternative to Eagle Rare. I used to love Eagle Rare too.

[@TheMjphoto45]

Eagle rare $31.99 omaha

[@rogerhoffstetter2807]

Preach on brother. I subscribed to your channel because I overpaid for some bourbons. When did all this shit get outta of control. Cali prices are pretty reasonable for bourbons tho. I love scotch! . Great channel keep up the great work.

[@rogerhoffstetter2807]

Costco and total wine and more have great prices in Cali.

[@OttoBoy]

Blanton's showed up at the local beverage retailer about two-three months ago. Word got out via instagram and Facebook. Unknowingly walked into the hype-fed feeding frenzy - was in for a Pikesville refill. 30ish guy proudly holding a Blanton's in each hand at about $80 per asked, "Why aren't you getting the Blanton's?" "I love the Pikesville. Nice complexity, not overly spicy, the lingering sweetness and it's just so entertaining to my tastebuds." "Why are you grabbing so much Blanton's? "I never tried it before but my friend said it was sooo smooth..." Overhyped and over-priced is a good thing if what you're drinking is neither. Great Great episode.

[@daveroe2292]

I was on the fence about subscribing until you got to Blanton's, now I'm in! Great video, great perspective on value related to price and hype, and honest delivery.

[@mybourbonjourney]

No doubt price is crazy but like Jason said you have to understand what it is you're spending your money on. BE SELECTIVE..... VERY SELECTIVE. Great video buddy

[@MachinistJohn]

But i bourbon every day

[@alekseymel7852]

Great episode. Not paying over 70$. Elijah Craig barrel proof is 62$. Don't need anything else.

[@williambedard4375]

Thanks for the videos man. Always informative, honest, and entertaining. Shout out to all the other channels which ive seen you appear on as well thanks for expanding the already wonderful community.

[@garynash8238]

“Can’t wait you get all the horseys!” 😂😂😂

[@scotttannenbaum6708]

You totally nailed this my friend. Well done.

[@caseykayl9110]

Damn Jason, I wish you'd stop holding back and tell us what you really think.

[@danh9150]

This video is spot on. I agree with you 100% on everything. Especially the Wellers. I have them all just to have them for my collection. Every time I try them again and give them a chance because I want to like them ...I don’t. They are flat, not complex, no layered flavors and finish is weak. This video is great and I recommend it to many! Thank You and great job!

[@jacksonfl]

Greetings from Jacksonville Florida USA. Here's my arithmetic: A 750-ml/25.8-oz bottle provides 12+ 2-oz pours. Thus, a $60 bottle costs $5 per pour. That's my hard limit these days. As you show so well, there are so many delicious bottles for $30-60. Anyway, my palette isn't refined enough to appreciate much above this class. I suspect that the great majority of your viewers are in the same boat. Fun to watch, though, if only because the market has become such a show. LOL.

[@ftbuddy]

Enjoying my $54 "handle" of Elijah Craig, but I frequently see Weller Special reserve for $23 here.

[@ajwhitfield5793]

Exactly. They give that shit away here in in Kansas. Reserve and Antique 107 is sub $40 here, basically collecting dust.

[@kbd5520]

You have said everything I moan about. All your choices are spot on, especially Whistle Pig and Weller. I feel this video has been a form of whiskey therapy for me. Cheers dude!

[@asimakhtar7378]

The pappy lineup has 5 bottles released every year, yet they are unicorns in stores that make it seem like a collector item from decades ago. This marketing tactic goes under the radar and I cannot wait for the day when these bottles become dustys. Agreed with all of these whiskey's listed, as much as I appreciate buffalo trace, the hype train needs to calm down. Have these guys even heard of Ironroot???

[@mrfuriouser]

Seriously, you called it here. Mark the date.

[@johnaleck8672]

Super job. Most I’ve paid is $76 for Whistle Pig 10. My palate can’t distinguish that much difference. I’ve had Pappy 15 and a $26 bottle of Buffalo Trace almost as good.

[@farside51]

Great video. I recently discovered Buffalo Trace. Glad I did and happy it’s affordable.

[@TheMashandDrum]

I agree Buffalo Trace and eagle Rare are great budget pics from Buffalo Trace.

[@philrea1956]

You nailed it. Knob creek single barrel select better and more affordable than any of the bourbons you named.

[@christanner3761]

You said right here and about damn time. Crazy, crazy, insane prices. Jim Beam 1.75 liter bottle for $23 at Walmart gets me drunk as a skunk every time.

[@williamsmith7561]

Could this be your most popular video? You definitely nailed it. And I only had one of those featured brands on my shelf......Bookers.

[@WhiskyBrasil]

*Skol Vikings* 👊🏻 🥃

[@realdeallocal1221]

Kirk'n it, mid well steak ....

[@alexandermayer5924]

Fantastic video. I don't chase stuff on the secondary market, I'll drink what is available at MSRP. Let somebody else have the glory, I'll take the bourbon.

[@thomasredden4263]

Man I still get the Weller reserve for 20$, its a solid drink whenever you wanna space out, but if you are paying a lot for it then just get the larceny man, great juice

[@daronmyers7076]

Well done sir, some of these price points are insulting. I'll be checking for your video drops.. Salute

[@mitchilito99]

Best video yet, Jason. I was laughing my ASS off. It's good to see a respected bourbon reviewer shouting the truth.

[@tedbaker8291]

Agree with everything, you said 100%. I've never paid over $100 for a bottle of bourbon or rye, and never will. People who do are suckers. As they say, a fool and his money are soon parted.

[@DougDemsko]

Great video, I agree with you on almost all of these. I tasted a Pappy 15 in Louisville back in September, good but not worth the secondary market prices. Did a few Blanton's flights, same thing, good but only would buy at MSRP. I use to see Blanton's all the time here in PA and always passed on it. Now people go crazy trying to get it. 😂🥃

[@kane6106]

Agree with literally everything lol. People need to relax on secondary too. Its out of hand.

[@FSAS]

"tHiS bOuRbOn Is So SmOoTh" Cheers 🥃🥃 - Patrick

[@thew60]

So perfect to see you saying like it is. This is all hype and marketing. Remember the reason these bourbons are so expensive is that IT IS WHAT PEOPLE ARE WILLING TO PAY FOR THEM. I have tried Pappys, Rip Van Winkle and Weller and NO they are NOT worth 10 - 20 times the price of other wheated bourbons that I have. I love your honesty, keep it coming!!

[@wolffo999]

break my heart - blantons is so good, but never pay more than $59 - bottles dont last long at my house

[@Brad-ic4bp]

I appreciate these kind of videos, because there's no worse feeling than finding a hard to locate bottle (or worse, paying a lot for a readily available bottle), then taking that first sip and tasting nothing but buyer's remorse. I would never even consider buying anything on the secondary market. The thrill of the hunt (at retail stores) is what it's all about - being in a Total Wine store the one day of the year when the guy is stocking the E.H. Taylor Single Barrel (which happened to me, but I ended up selling it to a friend, so I never even got a taste:).

[@RedMcc]

As someone whois just getting into Whiskeys, I appreciate this channel.