Toronto startup capitalizes on clothing rental trend to curb 'fast fashion'

[@hellofromreheart9929]

Thanks for featuring us, CBC! We had a great time sharing our story and impact across Canada. If you're interested in lending and making a new passive income, or renting and saving up to 90% off the original price -- check us out! We believe in the power of sharing our closets to reduce our environmental impact, reuse hardly worn items and reheart fashion pieces from a community of women sharing their style!

[@andafterallthistime]

Hello from REHEART - You are absolutely brilliant

[@sinisterminister6478]

Renting clothes, what next rent to own clothing stores ?

[@mariabelegrinis269]

This sounds like such a great idea. Renting clothing and saving the environment at the same time. Count me in !

[@hellofromreheart9929]

Thanks, Maria! We appreciate the love! 💜

[@kimumum]

Such an incredible idea. Being able to wear high quality designer pieces at a much lower price while closing the loop is amazing!!

[@hellofromreheart9929]

Thanks, Kim! We appreciate the support!

[@justacutie5201]

I want to love it but all I can think of is bed bugs, fleas and body odor 😬😓😖

[@hellofromreheart9929]

We understand that hesitation, but we can ensure you that we only use top-rated, environmentally sustainable wet cleaning partners to ensure that all pieces are professionally cleaned after each and every rental. Cleanliness on all our products is our #1 priority!

[@stsk7]

Washing the article pretty much solves all 3 of those rudime tary concer s. C'mon now

[@Warrior_Resisting_Colonialism]

Oh the first world problems. Meanwhile on the reservations, the First Nations don't even get clean drinking water due to unfulfilled treaty obligations. You keep worrying about that full closet with nothing to wear though.

[@hellofromreheart9929]

Actually - by renting and sharing our closets, we can significantly reduce our environmental impact. The fashion industry is one of the largest contributors to water pollution and textile waste globally. However, by renting and using items that are already in our closets, we can divert waste out of landfills and reduce our environmental impact by 72% each rental. We aren't reinventing the wheel, but it's a step to a more sustainable future!

[@MurphBake30]

Wow

[@Dorktoys]

Hell no! We’re now this broke? How about we get paid enough that we don’t have to rent our pants out?

[@Stormrunner0002]

The professionals will love this.

[@hellofromreheart9929]

They do - Our catalog ranges from everyday wear to corporate to special occasions!

[@jhbf]

I had this idea damn. Gotta make it for guys now.

[@chrisrosario6114]

Bro wtf same tryna team up😂

[@jhbf]

@@chrisrosario6114 Kind of like a hypebeast/archive type of rental. If they take it as theirs we charge their tab lol.

[@CerealforProtein]

Rent-A-Swag

[@Justin-jd1do]

#defundcbc

[@notkaitlyn5368]

Sounds greasy.

[@hellofromreheart9929]

Not at all! We use the top-rated, environmentally sustainable wet cleaning partners to ensure that all pieces are professionally cleaned after each and every rental. Cleanliness on all our products is our #1 priority.

[@x.martha4788]

Oof i am early