Touker & Tej Clash Over Non-Dilutable Advisory Shares | Dragons' Den

Rutger Bruining, an entrepreneur who seriously impressed the Dragons with his biography writing service seeks an investment of £90,000 in exchange for 2% of his business, StoryTerrace. The only question is will he consider a higher percentage?
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #StoryTerrace #AdvisoryFees

[@DragonsDenGlobal]

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[@gee3883]

Gotta love Tej, he always comes in from another angle top bloke.

[@harry_md1670]

Sounds very erotic

[@gee3883]

@@harry_md1670 lol, whatever floats ya boat

[@hanley331]

Tej is usually quite greedy with his offers though

[@lalbihari6663]

@@hanley331 u don’t call that greed it’s being astute cause he is a Sindhi.. Sindhis are cunning business family

[@gee3883]

@@hanley331 I've never really noticed, Touker always seems to go in for huge percentages.

[@RRX]

I've been on a dragon den binge... I've even seen Jenny make an offer.

[@ModestlyAmazing]

Come on now, let's not start making things up 😂

[@h2gobro]

@@ModestlyAmazing Jenny told me to tell you she's out

[@dwats331]

I saw her make one but she withdrew the offer afterwards lol

[@huskiehuskerson5300]

She's made more offers than Sarah Willingham, how about that!

[@NigelOdinson]

I have too, I've literally only seen her make one offer and it was only for half the money of a 40,000 overall investment haha 🤣🤣

[@jamesjohno1180]

Sara is amazing she’s just so down to earth and whole hearted, I loved the way she jumped up in the end and give them a hug just because she was exited for them, she does make everyone feel welcomed into the den even if Peter is picking holes in everything lol

[@Deadhammer218]

She's a great dragon, but in terms of net worth they are in different stratosphere. In fact, Jones is worth more than other four dragons combined. In 2022: *Peter Jones* is worth £1.157 *billion* *Sara Davies* is worth £37 million *Deborah Meaden* is worth £40 million *Touker Suleyman* is worth £150 million *Tej Lalvani* is worth £390 million Correlation is not causation, but I suspect picking holes in everything had something to do with the net worth of Pizza Jones.

[@TaelurAlexis]

@@Deadhammer218 wow go Tej he’s the most composed and thorough dragon and is worth a lot on top of that 😍

[@mannygomez3577]

I love how you’re saying that based off a couple of minutes in a KZbin video 😂🤦🏽‍♂️

[@Haywood-Jablomie]

​@@TaelurAlexis Tej inherited $306 million

[@dusk_en]

@@mannygomez3577 i mean i dont think they are.. i think theyre basing it off all of her collective appearances on this show and the way she's always presented herself to be. We can be very good judges of character based on how these dragons interact with each other, and the ones looking for investment. Cheers

[@harry_md1670]

Disappointed Touker Didn't say "You don't know about me do you? I don't get out of bed for 2 percent".

[@trevorcathcart7047]

Ego ist a terrible Thing.

[@trevorcathcart7047]

@Paul Blackman 2 ?

[@collincovid6950]

Lazy bar steward :)

[@Jessica7318]

@@trevorcathcart7047 He's pointing out that 2% of Amazon would be something anyone should be willing to get out of bed for. Touker's famous line is that he 'doesn't get out of bed for a small percentage of a venture. Insanely large and profitable ventures 'should' be an exception to a rule like this. But because it's such a 'firm rule' the way he says it, people like to point out the instances where a small percentage stake would still be worth his while (and therefore point out why he'd be hurting himself with this commitment). A flip-side to this would be if you could imagine a shark saying: "I'll buy any deal if I get 50% of it." - you would likely see a lot of people pointing out absolutely ridiculous and absurd deals that are clear failures and flops just because this rule existed for this shark or dragon. People would be keen on pointing out that 'if you buy 50% of a bad enough deal, it's still going to really hurt you'. In Touker's case, his common saying is that he doesn't accept a very small stake in something. He doesn't 'get out of bed' for that insanely small number. People respond to this by showing cases where he might miss out based on this rule because the insanely small number of % could still be worth a great overall number (ie: 2% of Amazon). Thanks-!

[@egodden3977]

He usually says that about 5% when people offer less. If you wish to quote... Do it well dear X

[@SirEnVo]

Tej is one of the best dragon's to ever been on the show. Pretty straight talking, always says exactly how involved he wants to be, fair percentages and doesn't come off as a ego-maniac (not to say I don't enjoy the other dragon's ego's, it's just refreshing to have someone down to earth too)

[@sailorman8668]

Is there a word missing in the first sentence of your comment?

[@dominiquezgarka7485]

He's my favorite Shark too

[@sailorman8668]

@@dominiquezgarka7485 'Shark'? I think you meant 'Dragon'?

[@AbhishekSanyalTGV]

In terms of politeness, I always think Tej, Richard, and Sara Davies are the best.

[@sailorman8668]

There are still 2 more mistakes in the first sentence of your comment that haven't been corrected yet.

[@InfoHubZA]

The video has ended, and here I am still waiting for Touker and Tej to "clash".

[@gerardford9706]

The advisory part apparently

[@lethaltizzl]

I remember an earlier version of this on DD where the salesman would speak to elderly, vulnerable people, charging them £300 a time, to produce biographies. Since then I’ve always been wary of these products.

[@Albimar17]

dodgy... and preying on the vulnerable of the society more than so called virus

[@davidmellish3295]

Yeah that guy was very smarmy and just agreed with what ever was being said,nodding his head in agreement and telling you how great you are,ingratiating himself into elderly and vulnerable people's lives,as Deborah said they were basically paying for company and ended up spending a hell of a lot more than they first intended. These people came to rely on him and he became their "friend " doing the shopping and spending hours chatting and drinking tea etc while the whole time charging them for his 'help and understanding ' I wouldn't trust that guy as far as I could throw him.

[@hansiesma16]

Definitely remember that crook. But there is a different vibe with this Dutch guy and I would dearly love to have my grandmother, and my mother's, life stories and photos in a book. I suspect this is a memory book that children would want to pay for. Or a parent who is terminally ill and leaving children behind.

[@collincovid6950]

I remember this. Many thanks for reminding me. Did not like the method of the other one. Just downloading this episode to watch later

[@davidmellish3295]

@@hansiesma16 yes this is more professional and business like,the other guy was personally getting involved with his customers, smiling at them and shaking hands with his right hand and pocketing their cash in his left hand

[@GadgetAddict]

90k for 2% in a company that's losing 40k per month. And your shares will be diluted when new funding comes in. It doesn't seem like a great offer.

[@JazzyMarineVet]

It sure does not seem like a good investment. With the gig a economy.. you can find a Ghost writers anywhere online, and have them write books.

[@boneyarsebogman]

Most companies have an expected level of loss at the beginning - hell, even Amazon was making huge losses at the start. What makes it an interesting prospect is that, despite the losses, more and more investors are lining up, which means there's something there. Plus there's the fact that, while there is a loss, the company is still growing. And, if you watched, the 5% that was ultimately granted was undilutable.

[@ajjo6987]

Probably using it as laundry for dirty money,there is no way with that loss every month would make money cos even if they grow a bit they would still be just covering money what they already lost .plus you can get online writers to write your book in second there is nothing unique about that

[@tubester4567]

This is the dumbest investment ever, and why are the investors asking for 5%-7% of this? Those investors could start their own biography company for much less money and own 100% of the company. Spend a few thousands on a website, hire a writer, then pay the printer and take 100% returns. A 90K investment in this is crazy.

[@gawagreen1590]

as i said before taj offers so much help to people, very good man

[@rohielshah1779]

At least spell the man's name correctly

[@gawagreen1590]

@@rohielshah1779 shhhhh

[@SamTheEnglishTeacher]

@@rohielshah1779 okay ጠጅ offers so much help (although actually apparently he's pretty scammy when it comes to business dealings)

[@lolli4788]

I'm addicted to these videos lol I can't stop watching

[@zahrobie5890]

Me too it’s like a thriller with quick calculations

[@martinhill8896]

I've never watched a whole episode on the tv in my life, yet I reckon I've watched nearly every minute of every show

[@tahirahmed33]

Try subscribe them

[@gerardford9706]

Don't lie. You're just addicted to dis deek

[@sinkvenice4438]

This idea has already been on the den with someone else and it was utterly destroyed.

[@jommydavi2197]

Yeah I was gonna say, exactly the same idea and structures just earlier on in the process

[@Jimverse_]

Yeah totally, at the time the dragons said it was targetting vulnerable elderly people who just needed a friend. I think that business model charged by the hour or something though so if this is a flat fee maybe it was deemed a bit more ethical.

[@mmastereve519]

Seems like the show was all a show most of the investment didn't make it after the show,Only handful such as Leroy reggae reggae sauce, energy saving bill, etc etc.

[@cjj6412]

Dragons have bigger bills this year

[@MasterJTLS]

@@Jimverse_ Yeah that's what I'm thinking but they didn't really go into that side of it with them on this episode. Also if it's a flat fee then doesn't that create issues when it comes to if the customer is unhappy and issues with time in regards to referrals which would effect scalability?! I'm just surprised how Debroah went from basically saying it should be on Rough Traders to saying she wouldn't invest as she'd want to do loads more with it! The concept was exactly the same so it's very bizarre. I just think the dragons are inconsistent and a lot of it has to do with how they are feeling at the time.

[@adamtwomey3183]

Toukers gelled down Homer Simpson hair is funny

[@peterd788]

It's a wig.

[@JCRoberts97]

@@peterd788 hair transplant

[@BabylonCentral]

‘...funny how? Funny like he’s a clown? He amuses you? ... Makes you laugh?’

[@adamtwomey3183]

@@BabylonCentral ehhhhhhhh yeah

[@lukea8053]

‘Who do you think looks the meanest? “Sarah looks pretty rough for someone whose into crafts” 😂😂😂

[@martintaylor1193]

She's from Durham she'd fight any man

[@TheBigJenks]

'I can give lots of advice' - Gotta love Touker :)

[@petece3673]

And lots of office spaces :D

[@Jamie_Winsh]

Toucker time

[@commanderkeen3787]

Plot twist: there are no other investors, and they own 100% of the company. They just hustled Tej for 5%

[@shutupntakemymoni]

Just like a certain someone who invented new way for many things.

[@JazzyMarineVet]

What in the hell did you spend over a million dollars on it's a completely digital product minus the probably four to five hour face-to-face with the client to get the family story.

[@Dieterbe]

Exactly my thoughts . How are they cashflow negative with such a big margin and sales ?

[@tinderella2386]

40k a month burn is ridiculous!! They pay 50% of their cost to the writer, and keep the other 50% They don’t have a premises or rent or stuff all overhead What the hell are they doing with their money to be burning 40k a dam month?? Shady AF.

[@martinduggan4077]

They went round to do jennys autobiography but she wzs out

[@vangledosh]

I think you mean OUTobiography

[@chichichino7348]

Sara with the hug lol

[@gamewithadam7235]

"And this is Theo" *Camera pans to Toukar*

[@Cloud__ffvii]

Wasn’t this exact idea pitched in the Den years ago and the person got absolutely crucified for it?

[@egodden3977]

It's the same episode I think.

[@Cloud__ffvii]

@@egodden3977 no this is one of the new episodes, this one was from years back.

[@Waldo14]

Yeah it was, he got crucified because he was basically scamming elderly people with the costs

[@ItsBeardy]

Genuine, exact same idea, writer coming in, got CRUCIFIED

[@cdv1qa]

Yeah Deborah let rip HARD. I was expecting the same reaction this time and was surprised when she was complimentary

[@nickcolleton5684]

I love touker. He reminds me of a British Danny Devito.

[@gerardford9706]

He's a Turk and was born in Cyprus though

[@donramanayake1505]

Tej was keen from the get go. He did not want Touker to start his old man rant, aware that anything that was said could impact the company in the future especially in relation to venture capital. So he gave Touker a heads up.

[@pimpozza]

Story Terrace is going strong apparently! They ended up later rejecting Tej's offer and have since made an additional £1.235 million. Rutger said: 'Since agreeing the deal in the Den, we raised 15 times the amount of investment we asked for, at a higher company valuation than we had pitched at the time'.

[@RedwihteGame]

Wow, crazy

[@linkmajora6189]

Thx for the followup

[@missceebrownin]

They were burning 40k per month.. With a Tej on board that would have really helped drive the business in terms of rep and growth. Its not always about the amount of money you get invested.. Its the quality of the investor

[@BenjaminGoose]

They didn't "make" that money, it was invested.

[@ketchup5344]

Ive tried everything else but i keep coming back to dragons den. Have they hypnotised us or something ??

[@tanz9184]

Same

[@MzeeMoja1]

Loving Sarah’s emotional side.

[@gerardford9706]

Dont lie. You just love dis deek

[@seancharlie8476]

My opinion is that this is not a sustainable business, its a niche product that is never going to be a big seller. I also think Tej was bonkers for making an offer then accepting such a low percentage.

[@harryrock169]

If only Touker offered one of his office spaces in LONDON on top!!!

[@frothycoffee]

In 2021 StoryTerrace was valued at a net worth of £2,052,453 with £464,535 cash in the company and a turnover of £1.6 million

[@kelmanl4]

Not a terrible return, it's the type of company that I can see getting bought by amazon or hallmark. Issue is longevity with 2% you would need a few years of those profits to make a decent return.

[@freespiritkaro3414]

Keep Sarah Davies on forever, whatta adorable woman, very Fresh businesswoman rolemodel 👌

[@cun7us]

Shrewd negotiators I must say, especially since they weren't prepared to go beyond 5% and have yearly losses of 40K.

[@lowbirds90]

Monthly

[@cun7us]

@@lowbirds90 oh yeah, true. Even worse then. I think they overvalued their company to be honest.

[@rejuvenatingsoul3498]

*480k losses

[@Jamie_Winsh]

I think they may have gotten 5 offers if they offered like 10× more equity. I think it's a great idea. There are so many elderly people out there who would love this

[@WinstonBuford]

i mean just figures wise, its a no. no real overheads , you just have to pay the writer, but still losing that much??? jeeez

[@franksalz9114]

Deborah always follows Peter its like she looks to him wether to invest or not like she looks up to Peter

[@guessyou1499]

Maybe is because she work with him a lot and knows that he makes a lot of right decisions

[@kinkydaddy3147]

He also waits to see what she says because they're very competitive

[@frozenwintershitty]

i think i already heard this pitch at least 2 other times on dragons den

[@NeoDragonEWW]

Hang on, hang on, hang on! I'm only a minute in and if the dragons don't slam these guys something is up. Does anyone remember some guy who came on before and pitched the same idea? Literally the exact same? I'm positive it's on this channel. They bashed him! "Oh, you are praying on the vulnerable." "I don't want you to sit with me while I tell you my life story".

[@peartreeproductions77]

Totally that was a thing !!

[@peartreeproductions77]

They said something along the lines of preying on the weak and vulnerable

[@jommydavi2197]

Yesss how times change I guess

[@gardensoflondonmwgs7836]

I remember that episode. You got a valid point there.

[@DaviesD85]

I think that was a little different, it involved specifically targeting older people with stories to tell, they wanted in the region of £9000 per customer, regular meetings over tea and cake and to be able to upsell extras. This is a similar concept but for the third of the price and aimed at anyone, with only one meeting with a matched writer.

[@conorwaterman9351]

Peter: Capital Taj: Tell me about yourself Deborah: Patent please Touker: Offices Jenny: Out Hotel: Trivago!

[@Dessienewshoes]

👏👏👏 Excellent work brother

[@DealerD8vE]

The company ultimately rejected the offer as they were subsequently able to secure a greater amount of funding for a higher valuation. They doubled their sales in 2019 and their posted accounts at Companies House shows a very healthy balance sheet.

[@Albimar17]

dont believe a word of that bs... They were burning cash at a ridiculous rate -- I for one wouldnt trust them to tell me the time in a room full of clocks!

[@DealerD8vE]

@@Albimar17 Are you saying their posted accounts are fraudulent?

[@djpeekay25]

I had a look as well as I thought it was interesting what you said. Their 2020 accounts are unaudited where they made a £2.6m loss and though they have a large debtor balance of £1.2m, only £45k of that are Trade Debtors. The 2019 accounts are minimal with barely any detail, so really difficult to gauge an accurate picture. As far as them being a going concern, I would be surprised if they survive much longer. Investors are getting no return and I can’t see an exit strategy on this. It’s a great idea though, but I would love to know where they are burning their money. Must be poor marketing.

[@Albimar17]

@@DealerD8vE they are inaccurate at best -- more to the story as deejay peekay uncovered, and I thank him for his contribution! Btw given C19 factor, I would expect their losses to build up even more, as during recession it would be one the last few items on people's mind that people would be willing to buy out of curiosity, let alone out of necessity.

[@DealerD8vE]

@@djpeekay25 Just because accounts are unaudited, doesn't mean a company can play fast and loose with them - but I get your point. On reflection, calling a balance sheet recording a £2.6m loss "very healthy" was perhaps a little too positive on my part. However, what kills companies is a lack of cash flow. As you pointed out, they have a £1.2m debtor balance - almost double that of 2019. They've got £800k cash in the bank with less than £300k in external creditors to pay - and no outstanding long-term creditors. So "on paper" it looks like they have sufficient liquidity and shareholder capital to absorb the losses as they try to establish this new market. I'm actually quite skeptical that they'll succeed but considering all of the above, as long as they keep their shareholders sweet they might just do it. BTW I'm not an accountant feel free to correct me!

[@reconforsales7708]

Amazing

[@Mossyz.]

That was beautiful :D

[@MarkPCQ1]

Sara is such a nice person - hugging them at the end

[@beataspiewakjonsson1749]

Yes she really is .

[@okk2776]

Yep

[@johntuan]

Nice addition to the show. Jenny barely invests anyways lol

[@The_MostHigh]

Yeah gotta be fair shes a star

[@royfr8136]

She plays to the cameras.

[@thickymcghee7681]

I have started seeing their youtube ads in the US now. Good for them.

[@ShoppingwithRina]

So nice this one

[@twiceborn1000]

I remember Debrah absolutely eviscerating another man who did the same thing. She basically said she knew people who were preyed on and taken advantage of by the expensive process of writing the books. She didnt invest here either but didnt have the same moral qualms.

[@denisavelcovska4159]

didnt we have this idea before?

[@iownyou4669]

These 2 guys are the meekest money-launderers I've ever seen.

[@ruaricatani-brown9892]

I swear there has been a pitch on the exact same idea and it didn’t get investment

[@HollandandJasper]

10:08 thats not how you spell creative in dutch

[@NK-ze8hi]

Ik dacht dat 😂

[@paulosullivan3472]

Havent they been pitched almost exactly the same idea ages ago?

[@mgbonuzuroland394]

This had Tej written all over it from the start. Lovely idea

[@erk489]

The new series out now of dragons den on iPlayer. Just realised. Post covid. I can watch it then re watch again on this channel In bite sizes lol

[@Albimar17]

let's hope convid situation will ensure sarah doesnt come forward to squash, i mean 'hug' any more entrepreneurs!

[@DeepakOjha]

Missing Jenny whenever there's an investment maturing.

[@frieswijk]

She's out

[@geraldjosserand4321]

It's because she out looking for a book how to be in

[@boxingmonthly]

missing out

[@baldutt3223]

Love the title but where was the ‘clash’

[@Alex-ee1dq]

We had an identical business on here before. Deborah was not impressed with the whole concept at the time saying it's exploitative for the elderly as there's no limit to the meetings between the author and the client so the total cost can easily get out of hand.

[@jackphillips2874]

Love this

[@amirshohet2407]

Would be nice to make a show to see how the dragons made out of their investment...it will close the circle out from the show.

[@LightoftheMostHigh]

Love these guys

[@JP_C3]

Debra is still a cracking bit of tottie

[@cun7us]

Lol what

[@MADMAX7330]

Now what are you on about, Simp?

[@AA-tq7dm]

Aged like a fine wine

[@nick777forde]

@@AA-tq7dm Like Vinegar.

[@AA-tq7dm]

@@nick777forde in which case I'd down in one.

[@dan003]

Seems very fishy this one. Right from the get go all five Dragons had a twinkle in their eyes, then when it came to the offers they only made extremely sensible offers when they would usually ask for four/five times what is on offer when such a tiny percentage is being suggested.

[@ianpaynetravel]

@0:58 for a second there I thought it was Rolf Harris!

[@orlovsskibet]

Jennys book would be short.. So would mine: At a rather young age, he was offered to watch an episode of Dragon's Den on what was known as KZbin. The end.

[@Astro_War]

Chicken tikka masala, rice and mango chutney. Ice cream and cherry pie for pudding.

[@michaellee8815]

I wish there was a way to buy all these seasons in the US

[@MasterJTLS]

I swear someone pitched this idea and Deborah basically said it was praying on vulnerable people?!

[@superflatjellyfish]

Yeh, but they had an hourly fee structure vs fixed price, so people could rack up retainer fees unknowingly. On the flip side, with a fixed price, not sure why they don't worry about fussy customers spending too much interview time which would increase operating costs...

[@MADMAX7330]

Tej kicked some ass, took some names and got himself a wild undiluted deal!

[@nick777forde]

The deal fell through in the end.

[@MADMAX7330]

@@nick777forde Sigh 😕

[@amandadue3132]

I’m pretty sure in shark tank in Australia? They had the same concept pitched to them and the sharks ATE THEM ALIVE. this one went so smooothly

[@ryanneilan3223]

Dragons Den UK too. Had this idea before and they gave the guy a really hard time.

[@Alex-ee1dq]

@@ryanneilan3223 yes, Deborah in particular. She called it exploitative.

[@ajjo6987]

Well to be honest Australia shark tank is joke , they do investments very rarely and once someone asks for bigger amount there would be just excuses from “sharks” why they won’t invest 😂I believe those “sharks” are just bad actors 😂😂😂

[@gardensoflondonmwgs7836]

I am addicted to Dragons Den.

[@drk7031]

Didn’t they present something like this before??

[@DragonsDenGlobal]

*Don't forget to SUBSCRIBE for your daily lunchtime entertainment!*

[@Macephtopheles]

Don't forget to edit the title to "Non-dilutable" as well... 😋

[@ryanjoned9582]

Don't like this comment and for that reason I'm out JENNY

[@FROSTYDOG2022]

howdy love the channel

[@Fighting-Irish]

Hi Hi Are these latest videos from the current season or from any of the seasons years ago? Can you upload each season so we can watch them with some kind of structure? Thanks, love the Den!

[@HondaTrumpAi]

5:42 😂😂😂😂

[@jameshammonds4687]

Have the producers of BGT taken over Dragons Den, every pitch seems to have to have a personal sob story added to it now. Keep it as business thats what the den is for.

[@pkune5158]

When did the clash happen 🤔

[@davej5131]

Sara saying she wants a bigger chunk of the pie. Oh dear

[@boneyarsebogman]

What?

[@harleyjane6825]

I’d love to know if this went through?

[@yugainsingla7258]

No they rejected Tej's offer

[@finsouth-klein1054]

Ok bit weird but out of all the clips I’ve watched, I’ve *never* seen the Dragons walk from off set into their chairs at the start before??

[@SteamDeckGameplay]

Crazy, the dragons can walk

[@gaaraxnaru]

@Lee Claxton ?

[@cwang6951]

I've not seen it

[@caitlinbarker645]

@@gaaraxnaru Hilary Devey had a stroke caused by clot from her infected tummy tuck wound. She uses a wheelchair because she can't walk for long. She's talked about not being able to move her left arm in a few episodes.

[@gaaraxnaru]

@@caitlinbarker645 Ohhh. I just watch the clips in KZbin so I'm not very familiar with the Dragons' personal lives and their circumstances.

[@risitas-po-polsku]

-"Touker makes an offer" - we can't accept it - Im out xD remind me of Michael Scott from office which applies for job and when he dont get it, he says, no, no you can not hire me because im quiting this recruitment xD

[@D.34.N]

Touker would have got that deal if he mentioned his office space

[@trakrekkid]

The puns and wordplay in this one are excruciating

[@learnsimplemelodies2492]

Wasn’t there a similar pitch that got destroyed by the dragons who suggested the business takes advantage of people (through unexpected additional costs to customers I.e revisions, etc)?

[@zoeyelh]

yeh they hated that one

[@badgasaurus4211]

Yes, this isn’t exactly new

[@daddust]

Exactly the same.

[@elviseghosa2041]

Yes. I remember that episode vividly

[@pravinbhorge7]

Yes, but difference is this business has sales and has already proved business model.

[@john8606]

10:08 'creatif' is spelled wrong on the cover of the book...

[@olivej6607]

Is that a joke

[@rohailiqbal8605]

They didn’t come for a deal, they came for publicity.

[@korana6308]

Man I just love Sarah, she is such a cool Dragon.

[@shaunhunterit342]

I searched "Tej Lalvani clashes" just to see if he ever clashed with anyone. This was not a clash 🙄

[@sbaxter4207]

10:02 they introduce Touker to bid and then camera edit over to what one would think was Toukers book. But had he had plastic surgery in the past?

[@kevini4295]

If I am going to write a book I'll do it myself. And I don't have any ideas for one

[@tommydenato8863]

Ffs. Nobody knows how to run a sustainable business these days. Fully operating on just raising funds and debt.

[@HondaTrumpAi]

5:42 😂😂😂😂

[@cwang6951]

The company's net current assets is £1762104.

[@bilalha123]

Where can I find a jacket like Tej is wearing? Anyone have any idea?

[@graykobain6001]

Heard of Google search??

[@rameshpai3448]

@@graykobain6001 he is asking about material I guess !

[@psoteriou3884]

You'd find one just like that in Tej's wardrobe.

[@dilwich]

The last time a guy went into the den with this idea he got booted out with Debra saying he will take advantage of old people and pressure them into spending money they didn't have.

[@elviseghosa2041]

I remember that episode.

[@JonasHamill]

This is all I was thinking for the whole of this episode. Considering on top of that these guys were haemorrhaging money and way overvaluing the business, I'm surprised they weren't completely brutalised.

[@GodotOfficial]

How is this business any different to the pitch in the Tea & Sympathy video? This business sounds near identical

[@daddust]

My thoughts exactly.

[@gdog7391]

I thought it was a repeat of that episode

[@pravinbhorge7]

Difference is this business has sales and has already proved business model.

[@asdasd-ni8eg]

@@pravinbhorge7 proving how much they can lose. I think tea & sympathy was just a lot more scammy this is a bit more hands off basically you provide the storyline they just string it together nicely and publish it. The other guy will make it a 10k book stretching out the visits.

[@christopherthomson1978]

I cant believe they got such great offers of 7.5%

[@Counter-Factuals]

company now made 18.5 million in sales

[@sire5582]

Deborah's Dr.Evil laugh at the end lmao

[@Albimar17]

rich person's laughter...

[@HedgeConnectFX]

I could write a book about that .…... Got jokes peter

[@tahirahmed33]

2% is ludicrous , Duncan will slaughter them in 5 mins as will Peter Jones, they are fools asking for 90k for 2% , the dragons 🐲 weren't born yesterday.

[@mzaalam]

They rejected his offer down the line.

[@nickpellatt]

I'm amazed they were interested in this. Losing tons of money, complicated holdings and ownership, in a product that is really expensive, and surely due to cost, will have limited appeal. It's easy to self publish books these days ... generally, and this is an assumption, I'd guess that people that have that sort of money to spend, may also have the time and ability to write much of their own story.

[@readmycomment3157]

We've seen a business doing this before on Dragons Den, Deborah had a go at them for preying on old people

[@michaelmulvania6060]

Seems like a fancy ponzi scheme.

[@olaoluwaadeyemo6939]

Peter sees about 7 books.. Also peter: Is it about books😂

[@gaaraxnaru]

I think he was just being quippy, lol.

[@RockyDave]

He's right... It ain't flow signals, forgotten eggs or seaweed. Well done Peter.

[@alanalilley3037]

They could have done that without spending so much money to many investors