TOYOTA Is F#@%ed | Customers REFUSING To PURCHASE

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What is going on with Toyota!? Their profit margins in the U.S. have been flagging lately, and Ray and Zach think they know the reason why: Toyota! They give 3 examples of what Toyota's dealers, distributors, and the company itself is doing to shoot itself in the foot.

[@sal5440]

With how much they wanted at Toyota I told them I'd rather buy a Mercedes Benz because they're selling at or under MSRP at the moment where I live and I'd save money while getting a nicer vehicle. Dude told me yeah go try it. I drove back to Toyota a few hours later in a brand new GLC 300 with over half the options for the same price as an overpriced Tacoma. Dude thought I was joking until I pulled up and asked for him so I could show him just how much they suck. Don't tell customers to buy another brand. They will.

[@SB-rn4fy]

Brilliant! Good for you

[@yt_chill]

This is a respectable level of pettiness. Congrats on the new car!

[@fr3ddy1461]

Love this!

[@esciteach7997]

WELL DONE !!! but word must get out; please, post on any and all your socials. YT Comments are a very small per cent of gen public.

[@jeffs9850]

Bravo!

[@dreyes8948]

I'm a Toyota fan but I will never pay market adjustments for a vehicle. I don't understand how people pay for that extra money.

[@sbalak]

Same here. I know people (wonder what rationale they use to justify poverty) who are paying 600-900 a month for indentured slavery on a depreciating asset and barely surviving to feed their ego to display their bloated vehicles to the world to maintain a fake image to the world. When I tell them to get a small economy car and put the rest away in retirement investment so they would be really well off in the future I get a deer in the headlight blank stare.

[@dmitriystrunin7160]

Unfortunatly if people pay for it they will keep prices high. Prices will only go down if supply demand balance will shift.

[@southwind3]

Ya'll have to realize this is Kommiefornia, here in SE Alabama you can only pay MSRP!

[@krassimirpetrov7131]

Nothing like being instantly upside down because you can’t help yourself

[@Gonzo_Bubb]

They just add it to the payment, It's not hard to understand

[@bugalaman]

The biggest crime out there is the fact we have to use a dealer to buy a car. Let me order one online and have it delivered to my house.

[@quintontim]

this. please.

[@ericeandco]

The only difference would be the manufacturer would steal from you rather than the dealer. The government should have shut down these practices long ago.

[@strongjohnful]

I don’t necessarily care for the full online thing either. But I really wish it was like going into your mobile carrier and buying a new phone. Price is black and white, they give it to you and you purchase anything else that YOU want. And off you go. Not sure why theres so many games, they’re both consumer products.

[@christiant5349]

Toyota is trying to do this with smartpath

[@quintontim]

@christiant5349 cause they are some of the worst offenders. hope they figure put something

[@jaa928]

I wanted to buy a Toyota Prius Prime from a southern California dealer at MSRP, but they demanded an $8K markup which pushed it over the price of a Tesla Model 3. Now I have a Model 3.

[@terrylee8333]

lol cally is a toilet Westminster lol 22 fwy lol

[@jettrooper101]

Likely what will happen to me a year from now when I start car hunting. I WANT a toyota hybrid near MSRP, but I will buy a Tesla Model 3 if its cheaper.

[@EdA-bz3bu]

dont forget their is no federal rebate anymore for toyota. its not built in the US and tesla is.

[@GeoMo52]

Apples and oranges, All ELECTRIC, or hybrid, sounds like you settled, how about a 94 Buick that’s cheaper

[@jettrooper101]

@@GeoMo52 I was given a 2000 buick back in 2011 and that convinced me to never buy gm again. I also drive 70 miles a day, so got to do hybrid or electric

[@rcruzthomas]

Best thing we can do as consumers, is to not give in and pay for these ridiculous markups.

[@davidmagen415]

Yup I’m a firm believer of ‘voting with my dollars’🏖️

[@brokeduece1691]

There are situations where people are forced to buy, broken down car. And those are the people dealers a preying on

[@RELPOWER]

@@brokeduece1691 except buying a new engine would be cheaper than just the mark up on these cars.

[@esciteach7997]

AND SPRED THE WORD ON SOCIALS and to anyone who will listen.

[@m109r]

Speak with your wallet.

[@robertw5391]

I went to Toyota today. The mark ups are mind boggling. $450 for pin stripe, tint $650, floor mats $600, cup holder cover? $250, and mark up of 6,760. There was more but all I could do was laugh at the guy.

[@drecksaukerl]

6 bills for floor mats?! Yeah, that alone would have gotten me laughing at the guy. They were included in the base price of my Frontier.

[@udayhomeful]

I went to local toyota dealer last year. The only thing the salesman was talking about was changing mat.

[@jgoudey4477]

Those add ons have always been a thing some things like pin striping and paint protection are often a sublet to a different business and marked up if you require those features it is probably cheaper to refuse them and go get them done locally. the $10,000 price adjustment is the thing everyone should be complaining about not the add ons as that is the dealer purposefully marking the vehicle up.

[@irvinewayne4086]

buy used or buy direct from toyota factories

[@udayhomeful]

@@jgoudey4477 I had to tell him, " I am here to buy a reliable 7 seater; not charging mat. If I was looking for a charging mat, I'd be in bestbuy."

[@lepwr9433]

Toyota is convincing me to keep my older cars

[@Chief_Justice_Live]

@saltysales just made a video that breaks down this one. Looks like it isn't as these guys are saying.

[@lancep.4450]

Same lol

[@Reed-2big]

I can’t do that too much longer😢

[@robertdavis9986]

Still have my flagship 2000 Camry. Runs quieter than most new cars..and gets 40 mpg highway..finish is still impeccable.

[@Reed-2big]

@@robertdavis9986 We are at 276,xxx miles on our 2002 Windstar, still the original engine and transmission. The wear and tear show in the carpeting and mats. This week we lost the original starter, but that’s still a win when we have another vehicle to get us around. It is time to replace it, we started looking a couple of years ago as we are going to need a reliable vehicle soon. I figure I may need to go to 2025.

[@WrigleyRecords]

My "market adjustment" is to keep my money in my wallet. All of these dealers have lost their minds. I will drive my car until it turns into a Flintstones-mobile (and probably keep it even then) before I am gouged by this BS....this applies to all manufacturers as they are all doing it.

[@coston1986]

Lol love it and well said!

[@GiantPoopingMonkey]

The only manufacturer who isn't is Tesla, but that's because they do direct sales to consumers

[@markitzero7408]

I don't see this as the manufacturer adding these fees it's the middlemen. It's more of a political issue, I'm sure most consumers and manufactureres would prefer to sell directly to each other. Polititions would prefer a middleman be there that can add rediculous fees and add-ons that can be taxed.

[@WrigleyRecords]

Like Realtors....@@markitzero7408

[@carmenvanek5754]

These prices are insane. Not for me. I'm trying to figure out how the 12 million cars that are scrapped each year are going to be replaced if none of us are buying.

[@spliffbooth]

6 weeks ago, I responded to (two) online ads by North Park Toyota of San Antonio for a 2023 Prius Prime SE at $34,8k ($32,8K MSRP + $2k distributer add-ons). Once I got to the dealer, the sales manager told me would be tacking on an additional $3k in addons, and a $10k "market adjustment". This drove up the OTD price to over $51k... 40% over Toyota's original MSRP. This placed it well into Audi territory, another car I had been considering purchasing. Within a week, I ended up buying a Bolt EUV for commuting... and when I finish paying that off in April, I'll buy the Audi for road trips. That Toyota dealership did an excellent job of selling me on two other marques.

[@mostmost1]

Great! I wanted that 2023 prius prime but went with a model 3. Better features and more comfortable.

[@jsmith4993]

Any North Park dealership in San Antonio is trash. They are crooks. Screw these government protected middle men.

[@skyrunr]

If that stealership posted the ad with a lot number, and THAT exact car with THAT lot number was still available on the lot, they have a legal obligation to sell that vehicle for that advertised price. It probably isn't worth a trip to court, but you could take the issue up with Toyota USA, or your local media stations.

[@spliffbooth]

@@skyrunr You are 110% absolutely correct. My state even has a specific law prohibiting dealers advertising cars for prices they are not willing to sell them at. In the end, though, I decided if that's how they're going to gouge customers at point of sale, they cannot be trusted to price service and repair fairly. I'm not going buy a make of car I don't feel comfortable taking in for dealer service or warranty work.

[@drew7099]

Many dealerships (not all) are some of the most wicked, evil, immoral and unethical creatures on the face of the earth. They have earned the right to go out of business. Let’s help them get there quick, fast and in a hurry.

[@bmw803]

Once they're gone, you'll get screwed directly by the manufacturer. I hate STEALERS, but at least you have room to bargain despite that it sucks. STEALER A don't want to cooperate, go to the next one.

[@iObliterate]

Ah yes, dealers are worse than murderers, rapists, terrorists, pedophiles. The most evil entity in the universe. Car Dealerships. Damn them.

[@kenny-tu2bu]

That's what a dealer would say.@@iObliterate

[@SpotlightMtka]

Yes. Glad we all agree.@@iObliterate

[@993mike]

No other retail outlet i know of charges over list price to the consumer like car dealers do, which sucks. There’s a reason people like the buying process with Tesla, even though I’m not a fan of the products. Honestly, how could it be worse buying direct from the manufacture, especially with brands like Toyota and Porsche? I wish we were like the UK where ADM seems to not be a thing

[@divinemessenger2030]

Honda too. Went to the dealership yesterday and the markups were insane. I worked at a Toyota dealership last year so I knew what I was walking into beforehand. It’s so sad people are getting suckered into this!!! Educate yourselves please!!!! Don’t settle for these insane markups.

[@akc1739]

So is everything beyond the MSRP considered a mark up?

[@MsScout64]

Experiencing this as well, looking to get a CRV, three different dealerships have nearly $3k in after markets. Two would not even negotiate them with me.

[@grryph]

@@akc1739yes, the msrp is what the manufacturer says the vehicle is worth. Paying more is padding the dealers pockets and nothing else

[@billbray5995]

I hope these crooked dealerships go out of business.

[@raphaelszok8561]

The car companies created the problem. So the dealership took it and ran.

[@AutoEnthusiastJC]

me too, but we all know they won’t.

[@austinpowers1999]

Buy a Tesla and help accelerate their demise.

[@shanewilfon6860]

100%❤🎉🎉🎉🎉

[@p.chuckmoralesesquire3965]

toyota will lose market share to other scammers who will increase their market share until they get caught doing the same thing as toyota, rinse wash repeat.

[@Xkelletor]

I was a loyal Toyota customer, owned a Sienna, Rav 4 , Highlander. I can proudly say I'm on my CX90 after the lease ended on my CX9. I refuse to pay a penny more than MSRP for a car.

[@Being_Joe]

Love my Mazda.

[@p.chuckmoralesesquire3965]

this video should be more honestly titled "toyota and all car makers been f***king their customers for years and its starting to catch up to them just barely"

[@DYIguy]

@@Being_Joe The funny part is Toyota owns part of Mazda and the transmissions I believe are made by Toyota.

[@johniii8147]

Same.

[@MW9891-q1f]

Same. Love my Mazdas. We’ve had a CX5 and CX9. Both were fairly priced and reliable

[@pndb2016]

Went looking at a Toyota Sienna a couple of weeks ago. A big dealership in northern Virginia wanted around 10k over MSRP. When asked about that 10k charge, they said it was a "hybrid premium" charge. I asked them whether they had any non-hybrid Siennas, and they said no (of course there aren't... Toyota doesn't make them). So why is there a "hybrid premium" charge for a vehicle that does not have a non-hybrid option? Shouldn't that be baked into the MSRP already?

[@badboy-gn8fu]

i bought a used 2011 sienna in 2021 for $12k out the door. it got 127k miles on it. good deal imo. i know siennas are super reliable and will last probably a lifetime.

[@shekharmoona544]

Let me remind you these dealerships artificially influence production. Many great cars have been discontinued because manufacturers believe that the product is not selling well. When in fact it's not selling well because the dealerships markup and add things the consumers don't want.

[@rinkuraku5251]

This is the plan with EVs. EVs aren't sitting on lots because no one wants them. They're not selling because dealers have decided they want to kill them with markups they know no one will pay.

[@davidhunternyc1]

Adding things that people don't want like an endless array of electronic and digital gizmos that have nothing to do with picking up milk from the grocery store.

[@RedEyeC]

Many of the greatest autos in history were discontinued because of "too low" of a profit margin. One prime example - the older model Ford Ranger that discontinued in the US in 2011. Ford brought it back 7 years later with a new, larger design at 2 to 3 TIMES the MSRP.

[@Swarm509]

I keep worrying this will happen with the MX5. It seems like Mazda understands it product that that it is popular but also a niche car that will never be selling millions per year.

[@Seashed]

FJ Cruiser best example

[@jeffs9850]

We’ve owned only Toyotas for 25 years. We stopped by our local small town Toyota dealer on Saturday to ask about getting a Prius Prime which I already knew they didn’t have in stock. The young salesman said some of the secret info out loud. He said they’d only been allocated 2 so far this year to which they added large dealer markups & would do the same with any future allocations. So much for working with our local dealer!

[@TheJohnebey]

It is the Young that gave us old Geezers ulcers :)

[@williamfrench9973]

Just a little fact checking for ya…. Toyota is expecting to sell about 21,000 Prius Primes in US this year, and they have 1276 dealers in the country. That means on average, each dealer should get about 16-17 this year. Demand for plug-in hybrids across ALL brands is very high due to people wanting EV but being afraid of its current limitations. Demand for perceived high quality brands, and brands that hold their value is also exceedingly high right now due to the recent craziness in the used car market. Toyota is a perfect example of just such a brand… So are some unscrupulous dealers taking advantage of this high demand? Sure. But with supply chain issues mostly behind them, they are cranking out as many cars and trucks as ever, and their sales BY VOLUME are up in every single category. You can’t sell what you don’t make - so they must be making a lot, huh?

[@TheJohnebey]

@@ozzzy3z946 probably

[@H..M..]

@@williamfrench9973And just to add to this, I went to a Toyota dealer outside of Boston last weekend, and they had very few new cars in stock. The few used cars they had were marked up a lot. If you have nothing to sell and 5 people who want to buy it, you’re going to get what you can for it. Just like Taylor Swift tickets.

[@Scotty_in_Ohio]

And if that dealership is an "honest one" they should be getting the allocations from all of the dealers that should be out of business there in California. Going back as recently as 6-9 months there "was no inventory" it's starting to stack up now for most manufacturers - if you're paying cash (or arranged for financing outside of the dealer) and know what the MSRP is plus tax and reasonable fees - let them go through all the B.S. and when you're ready to leave tell the sales manager I'll write you a check for X amount and leave with the car - take it or leave it. If you timing is right you'll leave with the car. If there were a line for people willing to pay these crazy prices then they'd still not have any inventory.

[@seansaca]

RAV4 used to be something that you'd buy for like a high school or college student. Now they're 50-60k. Prices are out of control.

[@jeffgravel9042]

Maybe the answer is to have customers 'shop' for vehicles and take SO much of the sales reps time before demanding that ALL these extra charges be removed or they walk, and then have the next customer do the same thing and the customer behind them do the same thing...

[@davep4610]

Definitely. I'd tell the sales person to find me the same vehicle without that added junk, or I go elsewhere.

[@Matlockization]

That's a great idea, but democrats are way too stupid to go for it. Chances are, they will let all the commercials do the thinking for them.

[@Jalegend]

I did this to a Honda dealer and went to the other Honda dealer down the road that wasn't adding all these extra charges I didn't want to pay.

[@kjay5056]

Problem is people cannot walk away from a shiny new car they want. They don't get collectively they can change the system. Consumers are like children...they can't deny themselves something they want.

[@bmw803]

​@@kjay5056 I have a 6 year old that is more mature than some of those so-called adults. Shame on human species.

[@brianmack3665]

My wife had checkbook out to buy a Toyota. Dealer started listing mandatory dealer add-ons, she walked. She drove over to Subaru same day and drove out with a new Outback. Purchase price was cheaper and straightforward.

[@Fanta....]

Did she send a carrier pigeon to all the other dealerships first to make sure she got the best price?

[@davidz1681]

Subaru is trash. Blown head gaskets for 20 years now and they will expect you to pay for it. I hope you have $5k laying around.

[@bc8Sooners]

@@davidz1681 Stop spreading the 20 years old one specific model issue mis-information.

[@waterzap99]

@@davidz1681 If you pay $5k over for the Toyota. You already lost that money. It's gone. Depreciation starts from msrp. Not the $20k you paid more for the car. The Subaru might or might not need repairs, but you definitely lost in the Toyota

[@davidz1681]

@@waterzap99 you're assuming a person buying a Toyota cares about depreciation. Most Toyota owners keep them 10+ years. My 16 year old tundra is still my daily. I have no plans to sell. Ever.

[@drecksaukerl]

Bought a Nissan Frontier 4 weeks ago and just got a survey from Nissan asking me how I like the truck. What I found interesting was Nissan asking if the dealer tried pulling a market adjustment or if the dealer added worthless add-ons to boost the price. That tells me that Nissan is probably discouraging or forbidding dealers from engaging in those practices. Smart move. They just might attract buyers who are disgusted with the Toyota stealership experience.

[@sandygrungerson1177]

what options and what did you pay for it?

[@drecksaukerl]

@@sandygrungerson1177 4X4 S level trim. King cab, 6' bed. Safety package was the only non-standard feature. As with all Frontiers, engine is a 3.8 V6. MSRP just under 35100, I paid about 250 less. Got the same in trade as what Carmax offered. Fees were consistent with what is legit in NYS. The F&I guy tried to sell a few items, but when I told him i wanted just the truck and nothing else, he backed off.

[@sandygrungerson1177]

@@drecksaukerl interesting, thx for the reply

[@kevindavis3976]

That's good to know. Thanks for the info BTW I really like their Titan pickup.

[@paulluna8099]

Now, only if they can build a car that is reliable.

[@randomguy5704]

That level of greed is rarely sustainable. I have a 2007 RAV 4 AWD that was manufactured and assembled 100% in Japan. At the time I paid around $21k for it, out the door. It runs perfectly, everything still works, I don't owe a dime on it, and it also still looks great. The only non routine maintenance repair I have ever had to do is the alternator. I'll keep it for as long as it takes for car manufacturers and dealers to return to sanity.

[@GeoMo52]

Toyota’s and Lexus actually built in Japan are the best to buy over that brand built elsewhere. Average 13 years of ownership, then pass down to my son. And I bought them a few years used, usually with 50k miles

[@rwallac21]

If your RAV 4 crapped out tomorrow though, would you even consider another brand before at least looking at a new Toyota? The fact that you and many people like you are driving around 15 year old Toyotas doing nothing but routine maintenance is a testament to how insanely dependable they are. That's what they're banking on loyalty. They know a ton of current Toyota owners don't want to consider Fords, Hondas, Kias etc... when their Toyota goes tits up.

[@randomguy5704]

@rwallac21 ​ We have a Nissan that is just as reliable as the RAV. I would definitely consider a rogue. I think Nissan is underrated.

[@flower4598]

My RAV4 is an 06, can't believe I've had it almost 18yrs with only 100,000miles it still runs great! My husband drives an 07 Yaris with 200,000 n it also runs great! Neither one of us have had any major work on them😊 Anyways been looking to buy a new RAV4 to actually ship to Cuba, which is where we spend our summers, but not having any luck finding an XLE, they seem to only have hybrid, premium or limited n we don't want synthetic leather in hot humid weather so I started looking at Subaru Forester, not in any hurry....

[@eddiew.6485]

Sad thing is, someone looked at that vehicle for $71865 and said “That looks good, I’ll take it”😮

[@emmcey]

I find that extremely hard to believe.

[@notmebutyou8350]

​@@tchris8561I owned a RAV4 and loved it, and love Toyotas in general, but you are right. I wouldn't pay that much for ANY vehicle, especially knowing that it depreciates the minute you drive it off the lot. SMH.

[@sansaetern5250]

I used to work for the dealer...it's sad but people do buy cars marked up 10k over msrp...I no longer work for them.

[@josephkelleher8820]

It's sad that such stupidity exists. @@sansaetern5250

[@MrOiram46]

@@notmebutyou8350 Ferrari 250 GTO original price: $18K Current Price: *$70 Million*

[@MPR_2023]

$47k for a small 2 row suv. I don’t care how reliable it is, That is absurd

[@connor_flanigan]

it's not even an SUV. it's a front wheel drive, unibody sedan with no trunk.

[@mjuberian]

It is worth about 35K

[@troyfall6573]

I would not pay over $30k for a Rav 4. It is a cheap econo box ugly SUV. @@mjuberian

[@isaacbarret3454]

And it is not even a luxury brand.

[@IamKenRoss]

A brand new Tesla Model Y would be cheaper now

[@grimmy02]

My wife and I really liked Toyota after buying a Highlander and even got it at a discount in 2021. The past couple of years I've been considering buying a Tundra but our local Toyota dealership has markups on everything, sometimes ridiculously high, too. I ended up buying a Nissan Titan for 5k under MSRP and have been happy with it. Toyota may have built a name for themselves in terms of reliability, but they are now building another name for themselves in terms of greed.

[@notmebutyou8350]

You're absolutely correct, and that could be their downfall. SMH.

[@davidz1681]

Bro I don't think they're worried. A Tundra would still last 4x longer than that Titan.

[@Damon-qt3fw]

@@davidz1681 IDK, the new Tundras have been having issues since inception. Not as awesome as they used to be. Although, I still love them and want one lol!

[@grimmy02]

​@@davidz1681The new Tundra seems to have taken a hit in reliability scores, compared to the previous generation. Reliability ranking websites vary in how they rank these trucks; some give a better score to the Titan and others the Tundra, but either way, I doubt the new Tundra will last 4 times longer. Even if it does, I wouldn't have wanted to pay $30,000 more to get one.

[@Canto831]

Remember in CA the taxes, registration and licensing on the car are around 9.5-11% of the purchase price. That RAV4 was nearly 80k before interest on the loan..

[@SayAhh]

Also, it's not like interest rates are 0% or even 0.9% right now.

[@terrylee8333]

lol that why cally is a toilet state . lol westminster bolsa blvd lol 22fwy lol .

[@donaldpiper9763]

Toyota is purposely keeping their production and inventories low to keep their prices insanely high and create a perception that they are in high demand . People are wising up and telling them to shove it . The American consumers are not going to take this thievery ANYMORE there are plenty of other brands that don’t have hateful dealers offering outlandishly priced cars and trucks . Bye Bye Toyota. ,Oh what a feeling to my ass you be seeing walk out your doors !!!!!!!

[@bmw803]

Thinking that 25 years ago, people bought houses for that price.

[@zzanatos2001]

In two more years, you won't be able to buy a gasoline-powered vehicle in California.

[@theronstein1760]

I worked for a Mercedes dealer and was told that if anyone adds to the MSRP the car, Mercedes will pull their franchise. TOYOTA has got so bloated and used to the feeling of if they build it it will sell that they don't even care about them consumers anymore just making money.

[@mikebierer5433]

Ford did the same thing but then just turned around and raised the MSRP.

[@akc1739]

@@mikebierer5433How can you find out if the MSRP you see is the original, accurate one or if they’ve added to it?

[@ericeandco]

The good news is the crooked dealers have inflated their prices so much they made Mercedes an affordable option.

[@650tonyd]

I know this to be complete Bullshit. My friend just got bent over at Mercedes with a huge mark up on a sprinter

[@grryph]

@@akc1739visit the manufacturer website and compare the prices

[@davidconboy5822]

Long story short. I was shopping for a new 2023 Toyota RAV4 or a Honda CRV. I was giving both serious consideration. The two Toyota dealers I went to had crazy nonrefundable 5,000 markups. You paid that up front to get a pre-order slot. Plus, there was no date when your car would arrive. A safety pkg that was mandatory when buying. Also, both dealers had chips on their shoulders as if they were doing me a favor with all this. Honda also had long wait times but had a date when your car should arrive. There was no markup on vehicles, and they had one of each model type for you to test drive. Ended up buying a hybrid Sport Touring CRV last April. Toyota has left an everlasting bad experience with me. If they are having trouble, it's self-inflicted from what I can tell.

[@fumes1541]

I used to be the guy that KNEW I should pay off my current car BEFORE that shiny new object caught my eye...but I never did. They are FORCING ME to be fiscally responsible. Thank you Toyota (and all auto manufacturers) 🙂

[@irvinewayne4086]

Blame the dealership not the manufacturer

[@Meekerextreme]

@@irvinewayne4086 Blame both

[@mattstone8878]

I don't understand 😕

[@matrixist]

That was good when used cars were actually cheaper. It is cheaper to buy a new car today!

[@robn.5932]

Yes, I was going to buy a Sienna or a AWD Prius this year but ended up purchasing a Subaru Outback premium trim. I got Docc fee waived, $1000 of MSRP and all weather floor mats thrown in. I did have to pay $1200 destination charge but zero games at the Subaru Dealer. I used to be a loyal Toyota customer and had 3 of them. Now we have zero Toyotas and Drive a Tesla Model Y and the Subaru. I don't think Toyota dealers realize how many customers are leaving them due to poor dealership practices. I probably will never go back to them because of the dealer games. I just wish you guys would share these stories with Toyota USA.

[@palebeachbum]

This is exactly what should happen. Good for you to be smart enough to say NO.

[@tomm7505]

When I bought my first ever new Toyota ('23 Tacoma) in 12/2022, I was totally unaware that Toyota had to sell their vehicles through a distributor in Texas. The sticker had the MSRP and then the Distributor added on options totaling $2,071 to come to a final DSRP. This dealership even back in December was discounting this particular truck off of the DSRP by $2,363. (I think because it was just an Access Cab and white.). So, I ended up getting the truck for a few hundred dollars off of the regular MSRP while still getting the distributor add-on options. I figured that I got a decent deal in this environment. I also got a VERY good price on my trade in thanks to presenting them with a Carmax buying offer. All that combined is the ONLY reason that I went through with the deal.

[@kennethhowell1272]

One can only hope that consumers stop buying new and used cars until these huge markups are gone. If vehicles sat on dealers lots for a couple years with no buyers they would have to change or completely go out of business.

[@JeffMathias]

Without a huge gvt bailout Toyota will be gone in 5 years.

[@joyeternal2314]

Sometimes people have no choice but buy, like an accident or mechanical fault/repair doesn't make sense. So they're forced to buy. For example when my 6 yr old truck's engine blew up, and I had no option but repair it instead of getting a new truck. Cost 13.5K

[@Adam_K_W]

My wife and I have collectively owned more than 26 Toyota vehicles since 1984. Given their new tactics, we may well never own another one. I just sold a 2020 TRD Pro 4runner for a fantastic sum. It was highly modified and just cool. I had such a bad experience at the dealer service department (Jim Norton Toyota in Tulsa), that I decided to sell it and move on. I considered replacing it with another/newer 4runner and called around to dealers that show them in stock. ALL of them said "Oh those are all pre-sold, but we can order one for you with a $10K mark up if you really want one", or words to that effect. With that, I'M DONE with Toyota until they get their business processes straightened out.

[@cormaro13]

Go mazda

[@freedomadvocate6382]

They're probably doing this to sway more people into leasing. Not only will they make 2-3 yrs worth of payments, Toyota dealers get most of the cars back after the term and that customer will likely roll into another lease. It's basically a subscription service for automakers.

[@steve8803]

@freedomadvocate6382 We leased out CR-V in May, 2020. It's due back in Nov, 2023. The buyout price is $18,900. The trade-in value is $31000. Obviously, we will be buying it out, then trading it in with $12,100 positive equity($13,950 after tax savings). Everybody should be taking advantage of any positive equity they have in a lease.

[@Miatalustrium]

If you do take that positive equity, please please please do not throw it away on another lease. If you've wanted a higher trim but couldn't justify the price before for financing, this equity might be the exact leverage you needed to get the financing to a reasonable level. That said, there are dealerships out there not charging an outrageous *$30k* over sticker for a car that is worth about the sticker price listed minus rebates. Don't be afraid to shop around to get th car you want and, since Toyota is moving extremely slowly on producing cars, consider other brands with a similar product like Hyundai, Honda, Nissan, etc.... @@steve8803

[@glennc7201]

I worked for a Toyota dealer for 20 years,from early 80s into early 00s. I remember when the fj80 cruiser came out, it was the first time I saw the "adjusted market value" price added to the Maroney label, the dealer was pocketing 5k on each sale,that's probably about the same as this dealership mark up in today's money There is one easy way to avoid paying these markups, DON'T BY THE DAMN THING!!

[@EmmyPierz-ek7hi]

I always liked the FJB Cruiser. CB

[@hokie9910]

Now that’s a vehicle that deserved a mark up. They last forever. My kids have 100 series, one with 280k and the other 250k.

[@chispas109]

I went to my local honda dealer here in Bronx NY and guess what…….Vehicles had a 5k market adjustment over price. After a few discussions with the sales representative and told him I would not pay a dime over sticker price, in fact I would not even pay sticker price. Went to my local Subaru dealer and got a 2024 Outback touring with almost 2k off MRSP. Well done Subaru.

[@jackeroo75]

How much?

[@markolar3161]

Same, Subaru experience has been the best I’ve ever had.

[@joshmiller2725]

Just make sure to have the transmission fluid changed every 30k miles with Subaru fluid. They’re great cars and the snow performance is insane. A Subaru with snow tires is like a snowmobile

[@gnrmet817]

I wanted a Subaru, too, but I was worried about the CVT transmissions. It appears they are not very reliable.

[@mitchaser5159]

@@gnrmet817that was my concern. It appears the subies made after 2012 have had significant improvements after the company invested in fixing the problem. Definitely not as reliable as a Toyota or even Honda. I’m still sure you can get a solid 200k out of one with thorough maintenance.

[@King_CFR]

For the 1st time in about 10 years im actually considering something besides a Toyota. My hopes were for a 1794 Tundra but with MSRP and dealer markups it doesnt hurt to look around. Even considering a certified BMW X6 M which is now the same price as a Tundra!!

[@liljoe23la]

This is what happens when you choose greed over trust. I was going for a rav4 but now I’m getting a subi cross trek. I really hope Toyota goes down in business. 🔥 🔥 🔥

[@atomicfrijole7542]

You can pick up a Lexus RX350 for less than the Rav4 -- much nicer interior, comes with a center diff locker.

[@CouchMan88]

Similar experience. Wanted a Corolla and ended up with an Impreza.

[@rafael502]

Wanted a Gr86 manual, got a WRX below msrp instead!

[@A_T_O_M_I_C_Rooster]

I dont hope toyota fails or loses business. They make a great product. Its just a shame that the dealerships are crooked asshats. Wish I could buy just directly from Toyota.

[@tomhiggins875]

The franchise system in the US market was mentioned. What system is used in Europe?

[@rnt45t1]

I will never buy a marked up vehicle!

[@Zukuri620]

Toyota South in Richmond KY. They have now added a banner on their website "No vehicles priced over MSRP, never have, never will". Although for many months I tried to negotiate on used 4 runners, which they wanted to sell for $5000 to $10,000 over msrp. They told me lunar rock color alone was worth $10k more just because of the color. Wait, then why wouldn't Toyota paint all of them that color?!?! Call and give em hell!!! Make sure they know we wont forget how they have treated us for the past 3 years. And call them out on their advertising lies!!!

[@markive9907]

Elk Grove Toyota doesn’t charge 1$ over Msrp .Built a 22 tundra on line with the options I wanted ,and they were $ 150 under the build price $49700 sr5 crew max 4x4 totally happy with that dealership ❤️👍

[@johnmartin7158]

We don’t have this problem in NZ. Perhaps in USA this is legal. But from what I’ve read many dealers in USA have scruples and don’t do add ons.

[@markive9907]

@@johnmartin7158 there philosophy is when this car truck chip shortage sorts its self out ,who are you going to buy and get your truck serviced . My hometown Toyota dealer wanted $12 k more for the same truck 🛻 just 25 miles away . I and many will never patronize my hometown Toyota dealer for anything !

[@ChicagoRob2]

What a difference a few years make. When I bought my ‘17 Camry, the additional dealer markup sticker was $700, which I negotiated down to $150. Plus, there was $1500 cash back. I ended up getting the car for $1000 below dealer invoice. I just did a recent tour of their inventory, and every car had a $5K dealer add-on sticker. One of the sales people came over to ask if I was interested in one of the vehicles. I told him, “Never in a million years.”

[@joebotz1243]

Of course because Trump was in office

[@myyt3824]

I wanted a RAV4. I couldn’t get my hands on one and when they did come available, the dealers jacked up the price by stupid high amounts. I instead decided to get a gorgeous new 2023 red Mazda CX5 Select. I went to a dealer that wasn’t doing market adjustments or mandatory addendum packages. I paid MSRP plus TTL. I REGRET NOTHING 😂 and I love my car ❤ pick your dealer wisely. Especially in this market.

[@MadBlazer89]

Congrats! CX5 is a fantastic car :)

[@yolo_burrito]

I find it crazy that Toyotas Franchise Agreement has nothing to say about this. If Toyota had any balls they’d fine these dealers and pull their franchise after repeat behavior and resell the franchise. Toyota acts like it has no control.

[@Bloomdog2322]

Well under most individual State Franchise Laws the Automaker has little or no control of the independent dealers, and can not, by law!

[@AZM195]

​@@Bloomdog2322we need new low to protect the consumers from those mafia

[@scottf9044]

@@AZM195 You have plenty of protection. Don't buy. Nobody is forcing you to pay these prices. You want protection from everything in life move to North Korea. You'll get 1 square meal a day after 18 hours of hard labor...but you're protected.

[@AZM195]

@@scottf9044 ok mafia

[@pcar5]

@@AZM195 It's called walking away.

[@rlvtrader]

This is why I'm keeping my 2003 GMC Envoy XL alive. I've become a pretty good at home mechanic thanks to KZbin. I'll keep it running until the car market crash finally comes.

[@Derezzer]

I went to that first dealer when we were looking for a new minivan, I saw the optional items they added and asked them to remove them in order to consider buying and they refused, I just walked out and bought from another dealer

[@jameslester6785]

Fortunately, when we bought our Lexus Rx 350 last month we didn't encounter this. In fact, it was quite the opposite. We got it for over 2k below msrp and no sealer add ons. Really great experience.

[@wabbit7608]

I am about to go shopping for a 2024 RX 350. I sure hope I don't encounter this crap.

[@atomicfrijole7542]

The RX 350 is a great vehicle! My dad loves his.

[@jameslester6785]

@@wabbit7608 The only issue we encountered with our 2023 was that there is an in stock issue. We had to look at "incoming" vehicles and choose the one that closely matched what we were looking for.. We found a great match and it took about 3 weeks for it to come in. They didn't require a deposit so we just had to trust the dealership would honor our order, which they did.

[@indycharlie]

Nice !!@@jameslester6785

[@JFreeUNC]

@@wabbit7608You can get gas RX’s for below MSRP with no add ons. If you want a hybrid (RX350h), you will have to put down a deposit and get on a waiting list and you WILL have to pay full MSRP. Some Lexus dealers are adding dealer add ons for the hybrids so you have to shop around.

[@ajanderson7420]

I went to purchase a Tundra last weekend. The advertised price and window sticker showed modestly featured at $57k. When working to get out the door pricing... the dealership kept coming back with $71k (tax, title, license). They said it was rare to have a Tundra on the lot, and if I wanted the truck for the MSRP, then I would have to order it and wait 6-8 months to take delivery. So, Toyota is charging new buyers for the costs to carry inventory when people cancel the vehicles they ordered 6+ months!

[@Fanta....]

@@bobaFett-uk9qt Thats the spirit.

[@a99miata]

fyi...Kia & Hyundai maybe cheaper but the auto insurance has doubled on them because of easy theft.

[@julabi]

It's not Toyota, its the distributors and the dealerships. If you watch the video, they say Toyota doesn't get a cut out of all this markup. Only the distributors and dealerships get a cut.

[@willyjimmy8881]

​@@julabidon't believe it for a second. Toyota controls the dealer networks like puppets. Keep in mind about 75% of new toyotas are financed or leased through toyota's own lending house. They know exactly what's going on and profit from it just like the dealers do. If toyota wanted it to stop it would stop today.

[@aichan5235]

lol here at my texas dealership. We have no market adjustment, but have $1495 in ads and we are taking $10k off the MSRP because we have so many tundras. I have 48 tundras on my lot. (I work at a high volume dealership)

[@richmccullough]

I’m so bummed seeing this. I have been wanting a Toyota for years and was going to pull the trigger this year. I think I’m going to look at other brands now.

[@meowmeow2759]

Cough... Mazda...

[@zoobrizz]

We just purchased a new 2023 Hybrid Prius. Preordered and paid MSRP . ❤️ Toyota’s .

[@chassiex3]

Me too😢

[@flower4598]

Ditto...

[@RichardChonak]

Is there a potential anti-trust violation if distributors are found to be colluding with dealers to add high-orofit options to all the cars they convey?

[@ryanshannon6963]

*Probably not* since there are other manufacturers that don't use distributors. Anti-Trust would be if there Audi Group was the only car maker sold in the US. They own Audi, Lamborghini, Skoda and Ducati with majority shares in Porsche as well. Now, *Collusion*, maybe? I guess? Probably not. There would have to be multiple distributors doing this to inflate the price similarly for all vehicles by communicating the price fix for the add-ons and probably a price floor to be met (so as not to edge out the other conspirators). Like Ray said, it's just an unfortunate by-product of Toyota going with the distributor model rather than self-distribution. It's also interesting to note that Toyota manufacturing has been having issues all year with their suppliers and even their own manufacturing equipment. Earlier this year or late last year they were shut down for a while due to a hacking incident. Just a few days ago they were shut down again due to equipment failure of some sort. It was all over NHK World News if you know where to find it.

[@christopherr7195]

Im positive they are stashing cars here in Oregon. Saying all the cars are in transit. Blaming the Port. But we can look up national inventory. They are playing games. Claiming shortages. And gauging MSRPS w add ons galore .

[@ryanshannon6963]

@@christopherr7195 distributors could totally keep them stuck at port waiting for add ons, that's the last point of entry where they can create the Monroney with the add ons present on the sticker. That's why dealerships can't make their own window stickers.

[@pcar5]

No

[@summersands8105]

YES!!! The Federal Trade Commission. There are now laws, implemented this year, to protect vehicle buys from exactly this type of BS. Here's the 2022 proposed regulations from the FTC. This went into effect in 2023. Dealers are not happy. www.ftc.gov/news-events/news/press-releases/2022/06/ftc-proposes-rule-ban-junk-fees-bait-switch-tactics-plaguing-car-buyers www.federalregister.gov/documents/2022/07/13/2022-14214/motor-vehicle-dealers-trade-regulation-rule Added Dealer Fees to Watch Out for When Buying a Car 1. Dealer Prep FEE 2. Advertising FEE 3. Regional, or CO-OP Advertising FEE 4. Dealer Advertising FEE 5. Dealer Inspection FEE 6. PDI FEE (same as Inspection fee) 7. ADM FEE Additional Dealer Mark-up 8. ADP FEE Additional dealer Profit 9.Market Adjustment FEE 10.Delivery/Destination FEE on a USED CAR* 11.Nitrogen Filled Tires FEE 12.Document FEE** 13.E-Filing FEE or Electronic Filing FEE(same as Doc Fee, another Double Dip) 14.Dealer Service(s) FEE 15.Accommodation FEE * Destination Fee should ONLY be charged on a brand new car, and should not appear as a separate line item on your car contract. That’s a double dip! It’s already included in the MSRP! ** California Dealers charge just $85 for a Document Fee. Why should you be required to pay a cent more to any dealer in any other state? Tell them to subtract the difference from the price of the car. A Dealer who has surprised you with Added FEES has violated Consumer Protection Laws and is guilty of illegal Deceptive Pricing Practices. Take pictures of the Documents, and Report them immediately to the FTC at ReportFraud.ftc.gov or call 877-382-4357. (this blurb is from the homework guy. Check him out. He has a complete car buyers guide to help you with these dirty dealerships.

[@mikedyson2077]

In May my wife and I just bought a 2023 RAV 4 hybrid XSE, 500 dollars below MSRP, which brought it to around 38,100 and tax, title, and registration fees, plus a 499 dollar doc fee, the total out the door price was right around 39,100, this was still the most I ever paid for a vehicle, but the dealership We used didn’t charge any markup fees, we had to drive two hours to get it, but many dealerships in our area were charging from 2000 to 5000 dollars markup fees.

[@esciteach7997]

are they cheaper in Montana? and being honest. wonder which state has best price (few years ago was in Boise, Idaho, so am being honest.)

[@cathiclark7263]

@@esciteach7997 Nothing is cheap in Boise anymore.

[@daveh9551]

I literally dodged a bullet in 2021 when I bought my truck. I thought Id overpaid for an almost new (5000k miles) Etorque Ram that came already lifted for 54k. The sales girl secretly texted me and told me they were going to raise the prices soon. Almost two weeks later other non-lifted trucks with way more miles were going for 10-15k more than what I paid. I thought it would get better, but as you pointed out, dealers are trying to sell little wussy 4 cylinder crossovers for what I paid for my Hemi 5.7

[@elim7228]

A long long time ago, I visited a Toyota dealership. Waited for 20+ minutes, and not a single rep has approached me, or even acknowledge my presence. As I looked at different cars, something clicked. I left. Never to come back again. That's my Toyota story. And yes, no other Japanese seller has ever shown such disregard to a potential customer. Sad to see things didn't improve since.

[@heidihansen2132]

That's exactly what happened to me at Toyota. I was looking at the cars and saw all the sales men standing at the window watching but refused to come out. I went next door and got a Jeep Wrangler.

[@urieldiaz6093]

@@heidihansen2132 Same thing last year. Was car shopping and visited a few dealers in our area. Went into Toyota and asked about a Rav4. The sales guy took one look at me and sighed. As we walked out to the lot to show me he stated "you know, thats an expensive car". I always understand this as a passive-aggressive 'you can't afford this and are wasting my time'. I left, went and bought a bronco sport and came back to the toyota guy and showed him my 20k down payment with 0%/36mos paperwork for a car that I payoff in November after 15 months. The other sales guys were giving him shit which made me smile.

[@d.f.9064]

I had the same experience at Honda. Never bought one.

[@jimboniusmaximus6018]

Wait a minute. Are you complaining because you didn’t get harassed by the salesmen at the car dealership? Personally, I hate being approached. If I have a question or need help, I’ll ask. To me that’s the mark of a good dealership, one that respects your space and doesn’t pressure you into a purchase.

[@zoobrizz]

We just purchased a new 2023 Hybrid Prius. Preordered and paid MSRP . ❤️ Toyota’s .

[@Tanstaafl1976]

My wife and I were loyal Toyota buyers since the mid-1980s, owning about 10 Toyotas. Then came the pandemic, supply chain problems during the past couple of years, and then our local Toyota salespeople/dealers started playing games with everybody. We called multiple dealers asking for a price on different Toyota cars so that we could take the money out from our bank to pay for it cash. But, NOBODY would give us a price, and one told us we could expect "at least a $5,000 dealer mark-up" which could go as high as $10,000. Because we got jerked around so badly by these jerks, I have stopped all future business with Toyota and I bought a Subaru instead, which was another car that I really liked, but which did not offer a Prius equivalent. And, by the way, I paid MSRP for my Subaru, with zero dealer mark-ups. ZERO. BUT, I've got to add that the first Subaru dealer we worked with wanted a dealer mark-up of $6,000. So, screw all companies and dealers that are complicit in this customer abuse. Honda motorcycle dealers are doing a similar thing. Honda just introduced their XR 150L at $2,900 and some change, but I recently saw a dealer mark up of over $1,000 and another ad asking for $5,200 and some change. These people are screwing themselves over in the long run. I've owned a pair of Honda motorcycles in the past, but I refuse to buy from any Honda dealer in the future, not when they're being so freagin' greedy with customers. My wife, son, daughter, and I will NEVER BUY ANOTHER TOYOTA. Hear that, Toyota? You've lost our business forever due to all of the price gouging you're involved in.

[@user-tf6gw4nz6c]

My story is the same. I bought my first Toyota in 1981, a base model Celica and never looked back. For the last 40 years, between my wife and I, we've had two Toyota's at all times as our daily drivers. I've been looking to replace my 2003 Corolla with another Toyota for the last couple of years but have now given up. I am now considering a Hyundai Elantra Hybrid, they are willing to go about 5% below MSRP at the closest dealership. Would love to buy a 2023 Prius, but they are hard to find and marked up to ridiculous prices in CA.

[@Tanstaafl1976]

@@user-tf6gw4nz6c We bought our daughter a used Hyundai Accent GLS 7 years ago when she started college and it has run flawlessly for her. She too was interested in the new redesigned Prius, but decided to pass for the same reasons as you did. She's interested in buying a Kia Kona for her next car, but I hope to steer her to a Subaru Crosstrek. I have a Forester and I love it.

[@jedarsena3001]

Man, I love listening to you guys discuss the car market after I've had some rum! You guys break things down in a way thats easy to understand and your really funny. 😂

[@jimd1968]

Most of the auto manufactures are doing this. We need to remember the car dealerships who are price gouging and never do business with that dealership again, along with family and friends.

[@summersands8105]

Get that window sticker and send to the FTC along with a complaint letter.

[@jimd1968]

@@summersands8105 Thank You for the help, its really disgusting what they are doing.

[@mrwilly41]

Something else to add...When I ordered my RV4, I was asked to pick out three other colors that I would be "okay with" I then went on a waiting list, every once in a while the sales person would contact me to let me know that they had got a new RAV4 in at the dealership, and if I would like to stop in and look at it. It was never the color I ordered, the suv at the dealership always seemed to have four thousand dollars more in extras than what I originally ordered. If I went to the dealership to look at their latest offering and didn't buy...I would loose my place on the waitng list, and had to start all over again. The mindset of Toyota is ... Order want you want, take what we give you.

[@davefornit6235]

Lol toyota has never had a build to order system or order what you want .Its all based on allocation and production they are doing.Hence why very few manuals are made and later in the year.

[@mrwilly41]

@davefornit6235 Understood. But my point is that Toyota has a system that they are very familiar with, but they do not do a good job of informing the potential buyer ( who has never bought from them) exactly how this system works...At least my salesman didn't. If I knew my chances of getting exactly I wanted were about 25% or a 18 month wait I would have spent my money elsewhere.

[@afcgeo882]

@@mrwilly41If they told you how it works you likely would have walked right there and then. A 25% chance of making a sale is better than 0%.

[@flower4598]

I've been doing this for about a month, been to 3 Toyotas Thinking of going to Subaru, see if I have better luck 🤞

[@deoray]

Good to know that I am not alone. I was loyal Toyota customer but no more. After finding that dealers are asking ridiculous prices & markup on Rav4, I considered going with Subaru Forrester and now I am very very happy with Subaru. Never going to look towards Toyota dealership forget about walking into one.

[@philsmith6873]

35-year+ Toyota owner. No inventory and pricing. So I just bought a new Hyundai Tucson Limited . Your videos did help me even at age 75. I thought I got a fair price.

[@PleaseNoMoreFarmhouseDecor]

Tucson is a great vehicle

[@robertp330]

So Toyota actually believes that a customer in the Rav4 market can afford $71K for a vehicle? They are smoking something besides pot.

[@eddeleon9174]

Tell me about it.. ... ROTFLMAO!!!!🤣🤣😜😜🤪🤪📢📢😂😂😝😝

[@turntablesrockmyworld9315]

we wereToyota buyer for 30 years, since the early 80s and then both dealerships I went to had questionable service claims (I took car to independent mechanics and showed them their estimate and he just shook his head, one dealership outright lied). All sorts of fees were added during purchases, and the final straw was when they sold me a used Corolla not properly checked with damage to transmission. I brought it back and they claimed to have "fixed it" - they did not, and then they washed away from it. When I went back in they had deleted it, and any record of it, from their system. My 3 family members walked away and never bought from a Toyota dealer again.

[@davidthomas9267]

you are showing why I'm not in California!! Also, just saw that Toyota factories are shutting down and didn't see reason. Plus- if they continue like this it will be cheaper to repair vehicles and not trade, before 300,000 miles!!

[@brittanymcdonaldbarr1106]

This what I’m doing with my 2008 Lexus and 2015 sienna.

[@atomicfrijole7542]

@@brittanymcdonaldbarr1106 If you maintain those vehicles with regular oil-changes and checkups, they will last you hundreds of thousands of miles.

[@Sal834]

I bought my 2023 4Runner via Smart Path. It is through Toyota the company and they steer you to only dealerships where there is no markup. In exchange, the dealership gets an increased allocation. The program will assist you in finding what you need or the dealer they send you too to trade with another dealership with markups.

[@JoseRivera-zs8uf]

I’m from Florida. I went for a 4Runner Off-road. MSRP 49k. The dealer added 12k in top plus taxes and dealer fees. They were asking for 64k. Did not go for it.

[@johnjohntheleprechaun7499]

The saddest part is that there are enough complaints to Toyota , not to mention KZbin videos , so the Executives at Toyota are aware of the scandal. They choose to do nothing. They might as well get Dylan Mulvaney as a spokesperson, and just let the company fail in North America. Toyota is losing brand loyalty at an astounding rate , and the executives do nothing.

[@JimSamuel267]

If you complain to Toyota, they hide behind the "Dealerships are independent businesses" explanation.

[@abrahammc2125]

@@JimSamuel267 Toyota loses billions of dollars of sales to Tesla, all Toyota owners are the type of people who buy tesla's since the asian market is very young and experimental.

[@mikemilner8080]

The clue was in the video - the US market has the smallest profit margin for Toyota. While there have been rumblings about Toyota selling direct to consumers, the odds of that being legal in many states are near zero (e.g. Florida). Toyota's response is simply to allocate production to more profitable markets. It sucks if you are a loyal Toyota customer - move to Honda and hope the same doesn't happen to them.

[@timothygibney159]

​@@abrahammc2125Teslas are garbage and will be in the junk yard within 5 years. Toyotas last 15 years

[@drecksaukerl]

@@JimSamuel267 They could certainly threaten to cut allocations to dealers who engage in price gouging. They could add a "no charging over MSRP" clause in their franchise agreements.

[@jamesoosterbaan556]

I am one of those people who will not pay or tolerate this kind of dealer behavior. I wanted a 23 rav4. I was more than willing to wait and get on a wait list. After visiting 8 different Toyota dealers I stopped and decided to look at other brands or keep my Honda CRV .

[@timothygibney159]

I wanted a rav 4 too. Check out Mazda CX-50? Unlike your crv it has a real transmission and drives much better. Mazda is ranked 2 just below Toyota in reliability and above Honda. Mazdas are fine to drive with the turbo and transmissions.

[@mitchaser5159]

@@timothygibney159I’ve heard mixed things about Mazda. How do you feel about Subaru?

[@ChicagoRob2]

@@mitchaser5159 I bought my wife a CX-5. She loves the car, and it has been at the top of most reviewers’ lists for years.

[@Ziegfried82]

@@mitchaser5159 as someone who has owned a Subaru WRX for 5 years (no mods) all I can tell you is: they are not as reliable as Toyota/Honda/Mazda. Remember that they use boxer engines, and there are certain issues due to that. That's not to say my car has been unreliable, two issues with one being covered by warranty and the other being carbon buildup as a result of being direct injection only. I think the newest Subaru vehicles are dual injection which largely solves that issue though.

[@pt93music]

The second people stop stupidly paying these insane markups is the second I’m willing to bet the “supply issues” and backlog gets cleared up quick. 😂 I also feel that Toyota allowing this to happen at dealership level is going to create a huge problem for themselves and their reputation if they don’t crack down on this and get it together soon.

[@TheLizardKing1967]

"Toyota is convincing me to keep Buying 94 TOYOTA Celicas." Scotty Kilmer

[@andresgarcia7757]

Remember in 2007 when my dad tried to buy a Camry a dealer here in Buford wanted us to pay 8% interest, they thought that because we looked like foreigners they could screw us. We bought a different brand. They will never ever see a dime from my family.

[@flingmonkey5494]

I just bought a 2023 Prius Prime in CA. Not only was the MSRP hugely inflated, but in addition to all the other increases they tacked on, they actually extorted me in the end. There is n anti-theft package that has been standard on Toyota vehicles going way back, I have a 1997 Camry in my driveway right now with this feature. But in the finance room finishing up the paperwork, they asked me to pay an additional $700 OR THEY WOULD DISABLE THE ANTI-THEFT DEVICE!!!! Be clear, it is a feature that is standard, it is on the car and functional, and they are going to DISABLE it unless I pay $700. I call that extortion. I wanted to ask how much to make sure the tires would hold air? Was there an additional cost to make sure the windows were unbroken?

[@CarlosBandala-w5k]

Unfortunately, I had a similar experience. Went to look at a new Tundra, and before any conversation took place I was told "$5000 over MSRP and $1800 for dealer installed security system and paint protection"; I walked away...

[@ronzombie6541]

Toyota Motor Sales was (still is to a degree) California based and existed before Toyota Motor Manufacturing in America. It is the tail that wags the dog. Once the vehicle reaches the final line at the plant it is sold to TMS. They drive it off the line and start adding dealer upgrades and options immediately via Toyota Logistics. Then there is the independent dealerships that gets their cut.. At every stage and level profit is being made. I would say that this is Tesla greatest leverage point. They are streamlined and without the excess baggage of dealerships.

[@willyjimmy8881]

And lets not forget toyota financial services. They get to finance and lease about 75% of the new sales so when the customer overpays like like a brainwashed doofus TLS gets their fat cut of that too.

[@ronzombie6541]

@@willyjimmy8881 I would add the supplier base arrangement (keiretsu) to the list of the issues. Basically Toyota requires at cost plus maybe 3% mark up but then when moving service parts through various entities to the dealerships a $15 part becomes a $150 part. So on all ends there is excessive price gouging.

[@nycalien]

Inwent to buy a camry to the dealership in TX. The price they had was including tint, some BS protection, etc.. I told them to take them off because I didn't ask for it and it told them I didn't like what they added to the car. Ended up getting the car for the MSRP with the add-ons.

[@jonathantaylor6926]

Even $47,000 seems high. Rav4's are tiny.

[@jimmay1988]

Overrated as hell too. They have the same space as the Camry.

[@johniii8147]

@@jimmay1988 Yeah they actually don't get great views.

[@MGMidget73]

Too small. I'm over 6ft. After driving one as a loaner my legs were killing me.

[@Pats6xChamps]

As long as people are willing to give their good hard earned money away then these dealers will continue to do it AND get away with it!!! STOP perpetuating this behavior people!!!

[@and908]

Went to an auburn dealership last week and I didn’t see a single markup in sight. They guaranteed no markups. Drove 20 minutes down the hill to check out inventory at another Toyota dealership and that had 10k markups on highlanders, and 15k markups on sequoia. Gotta find the dealerships that don’t markup

[@janbottorff4642]

Just replaced my Prius with a Tesla. It’s almost like the car dealers know they are doomed and are trying to squeeze the most they can from people before the end. The Tesla price was the retail price from the website, with no BS add-on packages

[@mostmost1]

I did the same. Prius Prime to a model 3.

[@ItsTimePictures]

I cannot believe this, but I may be forced to buy a Tesla model 3. I am disgusted at the inability to get a hybrid Toyota.

[@anthonyszeto5508]

I am sick and tired of these dealer added market adjustments. Just not long ago it was announced that GM just shut down their assembly plant for a week to simulate inventory shortages so their dealers could sell over sticker price.

[@adammundell8253]

I just bought a 2023 Chevy Bolt EUV LT2 at sticker, great trade in offer no markup. Thanks Bob Howard Chevrolet in Edmond Oklahoma. Not all dealers are bad.

[@joyoffilming9500]

I recently experienced a very special attempt of ripping me off with an official Toyota dealer in a Mediterranean country: To get me jump into an existing contract which the original buyer wanted to step back from for personal reasons (while I was glad to shorten the actual delivery time from 10 to 1 month) the dealer told me that I would need to compensate the original buyer via a private payment to refund his € 2,000 that Toyota would officially hold back from him. For that reason the dealer would not be able to give me any discount on my purchase. I ended our conversation within 2 minutes, letting the sales director of the dealership know that I will not fill my private money into private pockets, ending up with a total cash disadvantage of € 4,000 for me. Now, I will go for a new Honda, instead!

[@Hazwaste63]

Never pay MSRP. If the dealer won't move on the price then find one who will. And walk away if dealer-added markups that you didn't ask for are mandated for you to pay. I've bought a lot of vehicles in my long life. I have zero patience left for dealer games.

[@johniii8147]

Same.

[@tammyroughton8769]

If you're wanting a desirable car you don't have much a choice. Most of the cars I looked at are actually reserved before they even hit the lot.

[@roberthicks9191]

yes, but times have changed. they dont want to diqer anymore unless used. never paid MSRP never.

[@jsand8301]

When you think that you have a product everybody wants, you think that being screwed is what everybody wants.

[@waynewallace2061]

These charges are egregious . Toyota /Lexus won't be getting my business until they clean up their dealer act. What a license to steal supported by our congressional reps. Driving us all into the Tesla buying experience.

[@MFS45]

We need to just get rid of dealerships... start buying directly from the manufacturers who aren't pure snakes.

[@techfem50]

I understand Toyota is letting buyers to purchase direct. Is that correct?

[@OtisFlint]

The Tesla buying experience is by far the best one. Order on your phone in 10 minutes, go pick up your car a couple of weeks later. Couple signatures and you're out the door. Dealers add ZERO value to the purchasing transaction.

[@bobby350z]

​@@OtisFlintexcept they also do the pricing game now.

[@edornelas8275]

With this type of situations, most people will be upside on their purchase & pay monthly payment of $1k or more for 7-8 years ! Many will be faced with vehicles being repossessed! Hopefully everyone will be cautious with their purchases

[@noahalston3373]

I love the father-son dynamic. It always reminds me of my own experience communicating with my parents lmao

[@jahshxse2858]

That’s insane. My dealerships in my state have 0 markup. I was able to snatch a Lunar Rock 2023 Rav4 Hybrid XLE a couple weeks ago and it’ll be delivered in a couple days. Got a $600 discount too

[@cynthialeech2507]

What state ?

[@esciteach7997]

hello; what state?????

[@pyamane8115]

In which state. Not likely in CA.

[@robertkenton5108]

Don’t know if this is a regional thing or not. I’m in SC, and just bought a 2023 4Runner. None of the 4 Toyota dealers I looked at were doing any “market adjustments.” The one I ended up with was actually discounted a bit. Other than wanting a 4Runner, I didn’t go with Dodge, Ford, etc because all of those dealers were still charging market adjustments.

[@boningousa4390]

I don't blame the dealers. Dealer can charge whatever they want. I blame the people who buy those cars.

[@esciteach7997]

80% of Buyers DON'T WATCH/READ VLOGS. Old people in Florida HAVE NO IDEA and don't care. They have no clue what MSRP is and/or that you can check it.

[@AJourneyOfYourSoul]

💯 It is the customers fault. If no one paid, this would not be happening.

[@jasonmoquin]

Personally, I blame the manufacturers because they set the terms for what the franchisees can do with pricing. When I pre-ordered my Volvo EX30, I called the dealership shortly after doing so to find out what they do with pricing. I explained my concerns as my local Hyundai dealer tried to gouge me by $15k for my pre-ordered Ioniq 5. The manager of the dealership was a pretty straight-shooter and explained how sleazy a lot of the local dealership are and can mostly get away with it, as the manufacturer never set limitations on pricing. Volvo did and so that dealership wasn't allowed to perform unrequested add-ons to the vehicles or 'market adjust' the prices. It was straight MSRP and he even admitted that extended warranties and kickbacks from the financing arrangements was where they made most of their profit.

[@joeyt6089]

@@esciteach7997yeah but who sees $71k for a RAV4 and says “sounds good”. That’s BMW/Audi money.

[@Pumared1817]

That’s bull 💩 it’s the dealer fault.. fu(king with customers. Most cust don’t have the in-site like others.

[@ColeenODay]

Here in South Florida, one of the dealers does not call the mark up "market adjusted value," but rather something like "sanitizing fee" (I can't remember the exact wordings). A Camry XSE's "sanitizing fee" is 15k; and I think the new jacked up sedan (again the name escaped me) is 20k.

[@martin4749]

My dealer says if you don't buy, the next guy will. Unfortunately they are correct. There are always people with more money than sense.

[@victorsong8416]

In my 20s just married, just starting out, wanted to buy some kind of Toyota (forgot the model). I was earning a living, but a frugal existence and little debt. The salesman insulted me outright something about being too poor for this vehicle and just leave. It wasn't anything fancy at all, some kind of hatchback with a stick. This would have been my fourth car... Now, I'm old... I have had 28 cars - including a Porsche at on time. My net worth is well north of $1million with zero debt (no mortgages on 3 properties). I have NEVER set foot in a Toyota dealership since, and never will. I can afford ANY Toyota (cash purchase!) but I would buy NONE. And I don't endorse ANYONE in my family to buy a Toyota.

[@atomicfrijole7542]

We love our Toyotas but we hate dealerships, so we buy them used. They last far longer and better than any American car we have owned. Haven't regretted it one bit. My grandad bought a new Chevy for his honeymoon and it died on him mid-trip -- this was right before WW2. It was such a bad experience that he sold it and never bought one again, and nobody in the entire extended family will even consider one to this day.

[@jerryding2359]

I think it is the dealership that got you pissed. Not Toyota product.

[@bobbg9041]

May your chey rust in pec, ill be driving my toyotas circles around you Detroit junk years after you em is dead and gone.

[@AvengerAngel]

In the past year, we bought two new Toyotas, a 2022 Tacoma Sport and a 2023 RAV4 Adventure edition. Our dealer did not have market adjustments or dealer add-ons. There were factory installed add-ons, which of course were built-in profit for retail sale of about $900 on the Tacoma (none on the RAV4). Some dealers have no moral compass on the lot-or in finance. Toyota is riding the coattails of reliability but there is no way anyone in their right mind is going to pay almost $72K for a RAV4.

[@badboy2day2011]

You are so right but remember there's a SUCKER born every minute, and if people fall in love with the vehicle they will get suckered into a $72K for Rav4. it's sad but until those suckers stop buying at these prices nothing will change. we will be better off going to another brand and be done with it, i too am a loyal Toyota fan but not at these prices.

[@realshaolinprince]

Name the dealership. I want to buy one.

[@playsomething4029]

3:05 That’s when I lost it 😆 Geez Louise what is that dealer thinking?

[@MXP250]

I thought 40k was crazy for RAV4. A few years ago 30k would have been crazy.

[@markchapmon8670]

Not just Toyota, but a great number of dealers add "extra margin" stickers to virtually ever vehicle on the market.

[@Franklinsone]

My son's college roommate just paid $15k over MSRP on his RAV4 hybrid. He had to outbid others for it. My son is going to order a Model 3 instead because we couldn't find a Toyota at MSRP. oh, just finished the video, I didn't know this was only a Toyota thing. My family only bought Toyotas since 1975. We since been with Tesla starting 2016.

[@ragweedmakesmesneeze]

I walked away from a Toyota dealer after I test drove a hybrid Camry and was told that all hybrids are getting a $5000 ADM. I got what I needed out of the interaction (seeing how the vehicle drove/felt) and I found a Toyota dealership in another state promising to sell at MSRP. Also shopping Kia in Chicagoland area, EVERY car had a $10,000 ADM sticker. EVERY car, including a $26,000 Forte I was looking at. The manager said, "well, if you buy TODAY, we'll sell at MSRP." In my head I was like, "yeah you will; because I ain't buying a Kia Forte for $10,000 over. Ultimately, ended up with a certified pre-owned Subaru for probably a little too much money, but I had to buy NOW.

[@SayAhh]

Yeah, if even Kia salesforce is being stuckup like that, then I'll wait 5 years before buying another car.

[@noobjitsu1743]

Why did u need it so badly

[@ragweedmakesmesneeze]

@@noobjitsu1743 My car broke down for "the last time" on the side of a road. I had been spending a substantial amount of money monthly (it was like having a new car payment, but on a very used car!) to keep the 18 year-old car running, so I decided not to pay for another new/used engine to bring it back to life...again.

[@Jalegend]

And you get the pleasure of paying absurd repair bills on a hybrid.

[@adamgardner28]

@@Jalegend I've never had "absurd" repair bills on my hybrid and its getting close to 200,000 miles

[@realshaolinprince]

Honda was doing similar in my area of Texas. I should send those emails. I went against everything I have ever believed because I got the best deal on a Chevy. I bought one sadly but I love it. This market is insanity.

[@JH-fk3fd]

I bought my Toyota in 2021 below MSRP, and the dealer had $0 add ons. I had other dealers adding on extra charges and dealer add ons. Happy I found an honest dealer. They actually went out of their way to trade with another dealer that had the vehicle I wanted.

[@AndyKaylieno1]

We were recently in the market for a new car. We preferred the CR-V hybrid, the second choice was the RAV4. Early on , we decided that we would not pay over MSRP, to the point of if there was any 'market adjustment ' on a car, we walked off the lot and vow to never buy from that dealership EVER again. No negotiation , we are done. This eliminates us from ever buying a Toyota or Honda on LI\ downstate NY as they universally had adjustments and several if called first would lie,say they didn't but when we arrived? There they were. We decided early on based on our Toyota\honda experience to ignore Lexus and Acura even if they had models in our price range as a waste of time. We bought a Subaru Outback under MSRP with no unwanted add-ons. This was from a dealership that had no stock, we had to order and wait. We also seriously considered the Mazda CX50. Although we didn't seriously consider Nissan or Hyundai \Kia, we did check them out and though each dealership had great stock? They all had afjustments. The Kia dealership in particular seems to be the most delusional with $10k + adjustments on cars that the lot was completely full or. FWIW, I have owned many Hondas, Toyotas and Lexus, no more apparently.

[@esciteach7997]

My son in Florida said Mazda was fine but he walked in with all the info (from dad and son here) and all sites ( like Kelly Blue book and more) and (from one of Car Edge"s vids . . . ) " don't even think of charging me for etching, tech package or "TROP PROTEC" (from the rain; $2000.)" Problem is 99% of buyers (esp over 50) don't watch these vid and have no idea.

[@RedEyeC]

@@esciteach7997 - buyers over 50 should have had developed some sort of street-smarts against the car dealer shyster tactics. These dealerships mainly prey on the young and unfettered groups - like stealing candy from a baby.

[@ericl.8893]

With the wait time on the RAV4 in Eastern Iowa and adds on. We started looking at CRVs. Many of the dealerships have add ons. The dealership we ended up going for the CRV let us order a Sport Touring Hybrid and pick any add ons we wanted. This dealership only had some add ons like tire locks, door trim, all season weather mats and splash guards. Less than $1k on new cars. Other dealerships had over $3k in add ons.

[@davidhopper4433]

With Toyota, this stuff started in the 80’s. They would take a base Toyota then add power windows, locks, and power sunroofs then ship them out to SE dealers. You could always tell by the power buttons as they were of a lesser quality in appearance to the real factory switches in my opinion. I worked at a SE Toyota Dealership in the 80’s and this practice was known throughout the sales staff. You were paying for factory options however you weren’t buying & receiving the quality of factory options in my opinion. This could have been the first addendum stickers and the the first way that they padded their profits?