Toys R Us + OpenAi Sora | AI Commercial

Toys R Us just got to play with Sora by OpenAi, thanks to the creative genius of Native Foreign!
I'm pretty sure we'll be seeing Sora popping up in even more commercials very soon!
#ToysRUs #Sora #Ai

[@olivermanreviews]

people in the 50s: in the future there will be flying cars now: ai generated commercials from brands that you thought closed

[@AndRocProductions]

does anyone else feel like. idk. any sort of imagery created by ai feels like it’s got some sort of awful oily sheen on it? like if you touched it, it would feel really gross and you couldn’t get it off? that’s how it is to me. it genuinely always looks and feels uncanny and dreadful. nothing is solid. everything shifts and changes before your very eyes, and not in a pleasant or “magical” way.

[@Doewiebele]

For some reason I imagine a bad trip would look like this...

[@Devilproking]

Every time i see any ai images it hurts my eyes even if i dont know its a ai image and ai vids give me migraines

[@whit9250]

Everything is made of GooDough™, the ai metamaterial that can phase shift, merge, shine, climb, glisten, grasp, and silently scream.

[@Enlisted_AxisMain]

AI always make everything glossy. thats how you can tell its AI.

[@Naughtydudedavid]

Preconceptions.

[@nothere413]

This is like if I had a nightmare about Toys R Us.

[@dannypolland1119]

Nothing about this scenario is scary

[@nothere413]

@@dannypolland1119 It's not the scenario that's frightening, my man.

[@ggutu]

goat album

[@isaiahsantiago7736]

@@dannypolland1119it looks so unsettling they way the toys are bending and the damn giraffe looks so lifeless at that point w the logo

[@elizabethdavis8610]

Exactly!

[@kwinser]

It’ll get better… But better for who? The person skipping ads won’t care how good it looks… the crew who didn’t get to work on the ad will care, the kid who missed a chance to act in the ad will care… if it gets to a point where it looks totally real, the only people benefiting are the share holders of advertising or production companies… woo progress.

[@newme1589]

Well the point is to make AI not look like "AI", so people just accept it and we become slaves to a 1984 technocracy (i know i sound crazy, but AI itself is crazy haha) Until then is just make AI look bad so it gets publicity, while possibly starting to introduce AI stuff that dont look AI and induce whatever type of message/behaviour you want into a population

[@WhoIsJohnblack]

Logical progression of events...

[@MiesterDX595]

Good, humans reek of lust, lies, and desires.

[@leetheus3576]

The benefit will be the backlash against its commercial use. Maybe people will finally stop consuming so much.

[@zippdoesstuffyt]

this feels more like a tribute video to a child that died in a deathbed

[@leetheus3576]

That's Toys R US tbh

[@colinrickels201]

It’s feels like the after life scenes of lovely bones. Where everything is happy but intentionally uncanny and frightening

[@BuddyPlot]

they took more effort uploading the video than creating the video.

[@48956l]

That's simply false.

[@ZeepAtomic]

Watching this ad feels like I just barfed in a toy box. It's terrifying at what AI can do at this point. Human art for the win, don't let a lousy robot steal your job.

[@gmaskdrawz]

This is just so freaking disrespectful to Charles.

[@evilmark1654]

Why would charles care

[@lvcheather]

Wow Toys R Us really broke, broke??

[@charles_wren_films]

😂

[@godsrevolver9737]

Well yeah. They closed permanently a while back. They're trying to open back up due to popular demand.

[@WahooMarioIsBack]

@@godsrevolver9737but they are just nothing more than a macy’s branding store with no remnants of its former self.

[@DaisyLynn-xm1pl]

This looks like it's going to be a great horror movie. Lol 😆 🤣 😂

[@captaincrazycreative]

The irony of this being a pro ai channel but all the comments being about how horrifying it is 😂

[@lawrencearboleda6448]

I keep expecting Pennywise the Clown to show up.

[@pixarinaimateinsanityyokai2984]

So Funny 😂

[@ScottishAtheist]

"I'm pretty sure we'll be seeing Sora popping up in even more commercials very soon!" I hope not, that was horrifically creepy.

[@MrGrumblier]

Please tell me that the creepy background music was part of the AI design? I'd hate to think that a human thought that was a good idea.

[@captaincrazycreative]

I suspect It sounds like it's out of a horror movie 😂

[@bitter-bit]

Toys R Us USA learned absolutely nothing huh

[@captaincrazycreative]

I dony think this was made by the actual company

[@Invisible3LeggedTree]

​@captaincrazycreative then why did they post it on the official Toys R Us channel?

[@captaincrazycreative]

@@Invisible3LeggedTree wait actually??

[@captaincrazycreative]

@@Invisible3LeggedTree Oh shit you're right

[@Invisible3LeggedTree]

@@captaincrazycreative yeah it's crazy. I was hoping it wasn't made by them because this is peak laziness for a company that's supposed to be fun and creative

[@YoLoVeoTodo122]

The kids when they realize that none of the toys in the add actually exists: 💀

[@Robin-rk2hf]

embarrassing that they want to stimulate imagination and creativity and then release this affront to both to the public as though they're proud of it

[@richarddangles8896]

This is how META or your new reality will be. Scary times.

[@studiogummi]

May all of your nightmares come true too 😂

[@ledinyourwalls]

Theres a reason why your store is now a pop up ahop behind Burlington lol

[@GoingOrbit]

Now corporate will fire their marketing department and leave it up to the computer.

[@tonymarzocco8962]

Taking psychedelic drugs would enhance this viewing experience even more😮

[@modelmajorpita]

Soulless venture capitalists further ruin Toys R Us by producing soulless ad

[@SamWinters]

This being the best argument against GenAI is just amazing. Actively tanking NVIDIA's stock just from existing. The bell is tolling...

[@MoreThanRuan]

In response to this add. Get your kids to play outside with other kids. The money you save on toys can be put in their education fund.

[@Commander6444]

The more I see of Sora, the less impressed I am by it. Yes, it is pretty crazy that a computer can now make a video out of a sentence- but the output doesn't look real to anyone with a half-trained eye. The overly plastic sheen to everything, the panning shots that look like stock footage, and the countless errors in geometry, physics, and continuity. And that's all _with_ human SFX work done on top. If I were in charge of a major company, I'd be genuinely embarassed to put out something like this. I have no idea what video generation AI will look like in the future- but as it exists today, it's a joke for anything more serious than morbid curiosity and shitposts.

[@ee89199]

its the beginning, its only going to get better, that's the point.

[@x-r-s]

Keep in mind that this tech is brand new. How many decades did it take for human generated CGI to reach a similar level?

[@1meen1]

Missing the point. The fact that this is a even a possibility now it's the point. It's only going to improve from here. We came from Will Smith eating spaghetti

[@evilmark1654]

Wait till you see sora version 2

[@richardgallagher9795]

I feel like they let AI make the song

[@DrawtoonzStudio]

Maybe Toys R' Us filing for bankruptcy back in 2018 was for the best...

[@LenKagaminecv02]

This looks horrendous in so many levels I just threw up

[@burtcocain1986]

Did you actually throw up? Because I do genuinely feel sick watching this.

[@ThisDesignLife]

Looks like they'll be going bust again

[@lenny-ip1pu]

This is why they went bankrupt

[@slowrobot8369]

They went bankrupt because Bain Capital figured out they could sell more shares than existed while putting people in position to ruin the company from the inside making the stock eventually delist and then all those phantom short shares never needed to be paid back because they didn't exist anymore. Don't get me wrong. They likely would not have survived the Amazoning. But, they didn't even get to try because our markets are heavily manipulated and not reliable.

[@captaincrazycreative]

I had concerns about sora Well, this eased them entirely. Unnerving as hell. Never change ai generated videos.

[@burtcocain1986]

Hi Toys R Us marketing department. I just want you to know this makes me feel physically sick. That kid is a perfect example of the uncanny valley. The images that AI creates give me this nightmarish sense of dread. Is that what you were going for? Or where you just trying to not pay artists?

[@JdtjkbeeIjfcHcddfjberyouinfr]

I love this commercial it answer all my questions about Toys “R” Us.

[@sarahsumeray4856]

Gosh this is horrendous. I felt nothing watching it (other than a bit sick)

[@ThisDesignLife]

I threw up a bit as well

[@SlapstickGenius23]

It makes me feel rather queasy and it never uses actual human models, which utterly terrifies me.

[@HeckmanFT7]

Let Toys R Us actually make a good commercial and not some crappy commercial made by a robot

[@randomstuffprod.]

Somehow, this shit EXACTLY captures the feeling of nightmares

[@memwyvern]

Uncanny as hell.

[@MacMcLinn]

i shorted this company in 2005 and made millions and i would do it again if it was still public

[@Chepicoro]

One year ago videos generated by AI was like Will Smith eating spaghetti, now is this...imagine the next year

[@nyx211]

So many companies getting scammed left and right...

[@paulstevenson6661]

Awful. If AI adverts are going to be like this, I am less concerned for the industry

[@mcass777]

Just like current animation looks like steamboat willie

[@crimsonhead100]

funny how all these AI videos never have complex interactions just very generic movement for a couple of seconds before logic begins to fall apart

[@leszekmielczarski]

Whats the ai tools name used here - Creepy Ai ?

[@FLT_01]

Since AI is based of stolen artwork, and AI can’t be copyrighted, everyone should steal things from this commercial. Toys R Us assets are now public domain.

[@SuperLazer64]

ooooooooh, yeah maybe toys R us should have stayed closed forever

[@sabwo2976]

boyccot toys r us for artist !!!!!

[@MillipedeStampede08]

And actors now

[@newme1589]

Yeah lets boycott anyone using AI because artists are basically making the same amount of money as before because there isnt a lot of money for your average artist, and the big ones earn a lot of money because of parasocial relationships. Just ... Do your research, pleasd

[@marella-yoplaitlimited7745]

This ad was selected by a KZbin ad in the America

[@MrMakeDo]

That’s terrifying

[@EscapeDesignStudios]

More AI crap. YOUVE LOST ANOTHER CUSTOMER.

[@sayachan6069]

Soulless.

[@evilmark1654]

well yeah robots don’t have souls silly

[@jagz888]

Here is the (Creepy) button

[@imcoolandyouaretoo]

If this was made real it would be better

[@louguzzo4977]

Wow. Just wow. That's AI.

[@wedsad251]

this is scary

[@R.JoshuaPence]

Music and voice over is what makes it creepy

[@sc562]

GME BABY TOYS R US = TEDDY

[@КБР007]

Невероятный результат для нейросети.

[@Yogsoggeth]

This was made in Sora, which isn't released to the public yet. I have been messing with Runway Gen3 which just released to public 2 days ago, and I've made better quality video than this. Sora is not ready for commercial use let alone private and I'm surprised they did this, unless they're trying to use negative press just for exposure.

[@Gaston0695]

This looks something like 2221 - 2250 or 2251 - 2300

[@joshpl5451]

Looks creepy AF.

[@MaisieSqueak]

I feel like it's in humanity's nature to hate and, given the opportunity to hate without guilt, they will do so. Humanise a, once, alienated group and people stop being bigots... Guilt stops us. But with AI people can hate freely and find no consequence.

[@TheRudymentary]

It's not so much that it's AI, it's that it's a horrible use of AI. How long did it take to make this? 10 min? 😂

[@evilmark1654]

well yeah and it’s still on version 1 so don’t worry it will get better in version 2 and 3

[@HyenaPaint]

Isn’t Toys R Us out of business?

[@mrfenandes]

Yes and this is exhibit A as to why

[@Adrianphx]

I can think of a lot more beneficial uses for AI instead it is used to create horrible images/videos like this crap. The priorities.

[@ee89199]

like what?

[@newme1589]

Well usually technology starts being used by the military, so i can guarantee you AI has been used for years for top priorities

[@gymonx11]

Yo whats that bike at 0:08

[@DHAdArchivez]

What’s with AI?!

[@Zollicoff]

Lol, and Macy's is closing down stores.

[@PeterMisseri-bb7rg]

i really don’t get how this so creepy

[@annwang5530]

Why the kid gas different glasses? aI fails

[@kagetsujunkrat2524]

Yay don't have to pay hollywood for material! It's just a matter of time we won't need them at all. All these actors and artists will be free to do something else! Can't wait!

[@coreylapinas1000]

I'm so sick of AI. This is pure evil!

[@truckee_the_latex]

blah blah blah blah blah blah. hate somewhere else

[@devilzwishbone]

Ok for those going on about tru bankrupt it wasnlargely due to its failure to innovate with ecommerce, it tried to keep the "we are a toy store. Kids want to see and play with toys first" mentality when parents were more like ill just buy x y z For xmas and bdays i take my children to smyths toys store as tru has closed down in the uk. And let them pick what they want Even as a 1yr old toddler id take my kids into the shop and observe what grabbed their attention, whilst unable to speak, if they were mesmarised by a toy tbat was their basic communication of "i like this one" In the early 2000s tru was on watchdog for failing to deliver online orders on time for xmas and came under major pressure which may have played a part in their delays to adapt to ecommerce properly either way it sent the business spiriling down in a sinilar way to kodak and the digital camera

[@pakau]

All the comments saying that it's scary or that is horrible, keep 2 things in mind... 1 - if no one told you this was AI, or if you have never heard of AI, you wouldn't know it's AI. 2 - now that you know it's AI keep also in mind this is still the beginning.... This is the same as 3D before jurassic park and Toy Story. Give it 6 more months.

[@truckee_the_latex]

JESUS CHRIST THANK YOU

[@EishEishYoh]

I like it

[@IanPokorny20]

Come on, Toys "R" Us! You just came back from the dead! Why do you have to dig your grave again now of all times?

[@1meen1]

People are freaking out for no reason, just because it's Toys R Us. This isn't nearly as bad as I thought it would be. I would like to see the prompt behind it. I'm somewhat impressed by it, but it's not much different from previous Sora videos and have its issues when you look close enough. I'm sure if it wasn't mentioned half the people wouldn't even know it was AI. To add, no one watches commercials or traditional TV rather anymore, people use ad blockers and premium subscriptions, or are quick to skip. The ads now are crap anyway, this was probably better & actually informative than a good 45% of them.

[@newme1589]

You are correct, a successful ad nowadays is one with parasocial tendencies to it. Grab a trend (AI, LGBT, minorities, politics, etc), make something that would make a buzz without being too obvious = profit

[@celestialx8]

Paying 2k usd vs 100k usd. Cheap scake ai generated

[@TGZAustralia]

WE DON'T EVEN LIKE IT!!

[@tymigota1083]

Failed brand looking to fail again. That commercial looks like crap.

[@truckee_the_latex]

like your pfp

[@briaslate3865]

A nice commercial that would be for 2024

[@JdtjkbeeIjfcHcddfjberyouinfr]

And it’s not that creepy in fact, it’s not creepy at all. I’ll have sweet dreams with this commercial

[@thedelacruz]

This is nightmarish

[@jackcullen69]

Lazy reliance on AI. sorashit

[@evilmark1654]

Aye sora aren’t shit

[@treyagnew489]

Actors - "they took our jobs!"

[@JBDuncan]

Unpopular opinion: I like it. You can tell it's AI generated, but it's memorable and sentimental, in a cheesy Christmas advert kind of way. Great advertising because it gets people talking about the company. A human generated AD would barely even get a watch.

[@newme1589]

Yeah its not that bad. If someone hadnt told me it was AI, i wouldnt have even paid attention and would have said "oh, just an average commercial" So its clear a show case of human bias: AI bad and lazy, commecial done with AI, commercial bad and lazy. Now, make no mistake, AI will be horrible for humans in the long run creating a technocracy 1984 style (several stuff in the book already happen nowadays), but this commercial is fine haha

[@JBDuncan]

@@newme1589 I'm fine with human created ads, just make them human haha. Put the creative story telling, humour or interesting visuals that are going to stand out. The problem with ads is the people that can afford the stuff aren't interested and the people that are interested can't afford it. All adverts do is stick in your mind so when the time comes you need it and can afford it, you know who to check out. Who cares if it's AI if people aren't going to be like 😮 remember that toys r us advert that was AI. I'm not shopping there again.

[@HSukePup]

What's wrong with this? This just seems like a dream sequence from any story game, and not the horror kind.

[@Moatsy]

Absolutely awful

[@ましゅ-f9d]

カラオケビデオ

[@godismeme272]

Interesting comments. I guess people will reject it until it's overly perfect where you can't tell the difference. I thought it was decent

[@truckee_the_latex]

fr

[@pathe8519]

creepy

[@MF-fd2zg]

Soulless

[@purplehayes33]

Soulless garbage

[@evilmark1654]

robots don’t have souls and don’t worry it’s still on version 1 it can still get better

[@jonnyturtleneck7153]

AI is bad

[@buritzu]

la wea fea por la xuxa emmanoh

[@clodes_sigdhart]

god this is some steamy shite right here. I hate it in every possible way.

[@mrfenandes]

Hahahaha this is so shyte

[@truckee_the_latex]

cant even spell

[@michaelmayr1990]

I really don't understand why everyone hates this commercial so much? I guess through the word AI into anything and people freak out? I mean, all the hype, I was expecting demons and shit...

[@newme1589]

Funny you say that because bibically the concept of "demon" is not supposed to "be creepy", its supposed to be enticing and attractive. Maybe their true nature is creepy, sure, but to get to humans, they look attractive haha Would you sell your soul to Mr. Creepy 3 eyed looking monster, or to an attractive tall man that makes you feel good and promises you a better life ? So maybe this kid was a demon haha

[@evilmark1654]

people are just a.i phobic

[@tarajones2169]

Yuck.

[@truckee_the_latex]

yuck 🤓🤓🤓🤓🤓🤓🤓🤓🤓