Translating the Gartner Magic Quadrant: CDPs, Composability & Beyond

So is it magic or is it a unique set of buying criteria (that should just be part of your buying decision)?
Gartner just released the first ever Gartner® Magic Quadrant™ for Customer Data Platforms, solidifying CDPs as a critical element of a brand’s stack. But with so many options out there, the Gartner Magic Quadrant is only one piece of the evaluation puzzle.
In this conversation with Lee Hammond, Marketing Data Stack Leader at Hakkoda and Patrick Crosby, Technology Alliances at Snowflake, we’ll discuss: why the CDP is hitting prime time with a Magic Quadrant now and:
What factors are behind the quadrant, and what this means for you
The biggest trends in the Gartner Magic Quadrant, like composability and AI
How to build a headache-free evaluation of your next CDP
ActionIQ Speaker: Michael Trapani, Head of Product Marketing
Hakkoda Speaker: Lee Hammond, Marketing Data Stack Leader at Hakkoda
Snowflake Speaker: Patrick Crosby, Technology Alliances at Snowflake
Get the report: The Gartner® Magic Quadrant™ for Customer Data Platforms www.actioniq.c...
Get the CDP Market Guide to navigate the CDP landscape with ease: www.actioniq.c...
6 Questions to Ask Your Potential Composable CDP Vendor: www.actioniq.c...
Demystifying CDPs: Composable CDPs, Reverse ETLs and Hybrids: www.actioniq.c...
Learn more about composable CDPs: www.actioniq.c...
_______________________________
Learn more: www.actioniq.com/
Follow us:
/ actioniq
/ actioniq
/ actioniqinc