Turn on Enhanced Conversions for GA4

[@Bogumil-b1v]

When I turn this on I lose like 80% of my ppc traffic, which goes to Direct. Any idea why…?

[@Alessandro-Colarossi]

This should not happen when enabling User-Provided Data in GA4. Turning this feature on should not interfere with traffic source attribution or cause PPC traffic to be misclassified as Direct. Though I can look into it but it shouldn't have that effect.