Turning Traffic into Leads: Digital Marketing Tips for Contractors ft. Matthew Prepis

Are you a contractor or business owner looking to skyrocket your business growth? In this insightful conversation, Paul Sanneman, Founder of Contractor Staffing Source, interviews Matthew Prepis, Chief Sales Officer at SmartSites, a leading full-service digital agency. Matthew shares powerful strategies and insider knowledge on how to optimize your digital marketing efforts and truly make them work for your business. Whether you’re a contractor in the home services industry or any other type of business owner, this video is packed with actionable tips and must-know information on how to generate more leads, increase your ROI, and navigate the digital marketing landscape in 2024.
"Traffic without leads? It’s a common complaint in digital marketing. What matters most is not just increasing traffic, but ensuring that this traffic converts into actual leads and jobs. At the end of the day, statistics don’t pay the bills-leads do."
- Matthew Prepis
📌 What You'll Learn: 🔹 The Power of Custom Digital Marketing (00:03 - 00:53): Matthew Prepis explains how SmartSites helps businesses like yours with tailored strategies that go beyond cookie-cutter approaches. Instead of generic SEO or ad campaigns, they delve into your unique needs, researching your competitors and crafting a strategy that is 100% customized to your market. If you’re tired of the same old strategies that don’t deliver, this is your chance to learn how a specialized approach can transform your business.
🔹 Specialized vs. Full-Service Agencies (01:25 - 02:51): Do you think specialized agencies are the way to go? Matthew challenges that idea by explaining why a full-service agency like SmartSites can often be a better option. Rather than repeating the same strategy for every client, SmartSites focuses on in-depth research and delivers a bespoke plan that targets your specific needs. The result? A strategy that’s more effective and yields better results.
🔹 How to Make Digital Marketing Pay Off (04:40 - 08:29): Traffic without leads? It’s a common complaint in digital marketing. Matthew sheds light on how SmartSites prioritizes not just increasing your web traffic but ensuring that this traffic converts into actual leads and jobs. From choosing between SEO and paid search to implementing short-term wins or long-term growth strategies, Matthew explains what works best depending on your business goals.
🔹 Maximizing ROI and Determining Your Marketing Budget (09:04 - 13:46): Wondering how much you should spend on digital marketing? Matthew provides actionable tips on setting a realistic budget, determining ROI, and how SmartSites aims for a 2x return on investment for their clients. Learn how to evaluate what you’re spending and what you should expect back in revenue.
🔹 The Role of AI in Digital Marketing (15:41 - 20:07): AI is transforming digital marketing, but is it right for you? Matthew dives into how AI tools can enhance content creation and research but emphasizes that human oversight is essential to avoid penalties from search engines. He explains how SmartSites leverages AI for better efficiency while ensuring all content is edited and optimized by real people for maximum effectiveness.
📞 Ready to Scale Your Business?
If you want to see the kind of results Matthew and his team at SmartSites can deliver, don’t hesitate to reach out to him for a free audit of your SEO or paid search campaigns. Whether you’re looking to generate more leads or boost your ROI, Matthew Prepis and his team are here to help! Contact him directly via email at [e-mail] or give him a call at 201-870-6000 ext. 303.
💼 Need Help Building Your Team?
Paul Sanneman, Founder of Contractor Staffing Source, specializes in helping contractors build world-class teams that drive success. Don’t waste time with poor hiring decisions-work with Paul to create a powerful team that takes your business to the next level. Visit www.contractorstaffingsource.com or call Paul directly at [phone].
This video is a goldmine of information for any contractor or business owner who’s serious about growing their business. From understanding the nuances of digital marketing strategies to learning how to scale effectively, Paul and Matthew provide expert insights that can transform your approach and deliver real results.
🚀 Contact Us Today!
Matthew Prepis - Chief Sales Officer at SmartSites
Website: www.smartsites.com
Email: [e-mail]
Phone: [phone] ext. 303
Paul Sanneman - Founder of Contractor Staffing Source
Website: www.contractorstaffingsource.com
Phone: [phone]
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#contractorrecruiting #recruitment #contractorrecruiter #recruitmentstrategies #DigitalMarketing #LeadGeneration #SEO #ContractorSuccess #BusinessGrowth #SmartMarketing #MarketingROI #ContractorStaffing #SmallBusinessMarketing