Types of Variables I Marketing Research # 4

In the fourth video of the "Marketing Research" series, Francisco Tigre Moura discusses the different types of variables.
Marketing Research Series
1. Descriptive research design: • Descriptive Research D...
2. How to create a survey questionnaire: • How to Create a Survey...
3. Cross sectional x Longitudinal studies: • Cross-Sectional x Long...
4. Types of variables: • Types of Variables I M...
5. Exploratory research design: • Exploratory Research D...
6. How to prepare for an in-depth interview: • How to Prepare For an ...
7. Causal research design: • Causal Research Design...
8. Between x within group designs: • Between and Within Gro...
9. Likert Scales: • Likert Scales / Market...
10. Projective techniques: • Projective Techniques ...
Additional Series
SPSS tutorial series: • Course: IBM SPSS Tutor...
Thesis Writing series: • Course: Thesis Writing
Additional Marketing Research Sources
Marketing research books: liveinnovation...
Marketing research support: liveinnovation...
Social Media
Site I liveinnovation...
Instagram l / liveinnovationorg
LinkedIn l / francisco-tigre-moura-...

[@liveinnovationorg]

Download our e-guide "The Melody of Statistics (SPSS Edition) for free! Visit: liveinnovation.org/student-support/statistics-support/

[@dorcassanya]

Hi, I just wanted to start by thanking you for this playlist. I have not been able to get my hands on some of the books mentioned if your list. What other books or authors would you recommend? Dorcas.

[@liveinnovationorg]

Hi Dorcas, for marketing resarch books I suggest the ones from Malhotra. For statistics, from Andy Field. You will be safe with both! Also, at Live Innovation you can download an e-guide for SPSS I wrote. It's free!

[@dorcassanya]

Thankyou

[@vikifoodshorts]

Nice 👍👍👍

[@liveinnovationorg]

Glad it helped you!

[@georgelogan4788]

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[@bradleyheath7277]

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[@georgelogan4788]

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[@georgelogan4788]

@Bradley Heath it did the trick and I actually got access to my account again. I am so happy:D Thank you so much, you saved my account :D

[@iliakishishev7736]

Good luck to Ferrari today :^)

[@liveinnovationorg]

Ferrari never helps itself, does it? :) Have a beautiful day!