Typography 101: How to ruin a good font

Learn to create beautiful designs with our Core Design Skills course - bit.ly/3TUr6YU
Perfectly good fonts are being senselessly ruined every single day by simple mistakes. It's a crime against design, but together we can work to understand why it happens. In this video, let's take a look at 12 ways that fonts get ruined.
(Resource) Kerning Game: method.ac
👉 How to choose fonts: Step by step guide: • How to choose fonts: S...
📽️ CHAPTERS
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00:00 - Intro
00:12 - 1 (Stretch it)
03:27 - 2 (Inappropriate situation)
04:06 - 3 (Insufficient contrast)
05:11 - 4 (Ill considered point size)
06:32 - 5 (Unsuitable tracking)
07:32 - 6 (Substandard kerning)
08:45 - 7 (Inappropriate line length)
09:50 - 8 (Ill-judged leading)
10:54 - 9 (Inconsistent casing)
12:01 - 10 (Multiple emphasis)
12:44 - 11 (Use too many at once)
14:26 - 12 (Unsuitable Pairings)
Check out Matt's KZbin channel 👉 / mattbruntonuk
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#typography #design #webdesign

[@catrionacarruthers5704]

When I felt myself start to foam at the mouth when you talked about multiple emphasis and inconsistent casing, I knew that this new path I've taken might be the right one for me. Thanks so much @MattBruntonUK

[@FluxAcademy]

Haha. Love that

[@WhiskeyThieves]

These rules would be even more compounded when you’re dealing with motion, or 3-D graphics

[@SamAssadi]

What’s the font you’re using in the chapter title screens? I love it

[@axr4305]

tried three font-identifyers. no result. =(

[@SamAssadi]

@@axr4305 I was about to do that 😂

[@MattBruntonUK]

Britti Sans

[@SamAssadi]

@@MattBruntonUK thank you so much 💜 great choice!

[@vashishtha001]

Superb Sir... Can you please help me with how to master in typography. (Zero to Hero)

[@MattBruntonUK]

Search "typography" on our channel and watch all the videos. Practice. Buy some of the key books in the field. Check the programs on our website if you want to go further once you've done that, getting expert feedback really helps. ✌

[@vashishtha001]

@@MattBruntonUK THANKYOU SO MUCH FOR ADVICE ☺️👍 Sir I have learnt so many things about typography from your channel and some other channels as well. Like - History of typography Typefaces Psychology of fonts Alignment. I had problems with the typography hierarchy, heading - sub heading, body text, size and scale, weight, point size, white space reletion between heading and subheadings body text. Whenever I tried to make a poster or anything. My mind is just blank and I got stuck on how to use the typography hierarchy.

[@axr4305]

whats the font you use in your slides?

[@MattBruntonUK]

Britti Sans

[@SamyadeepPurkayastha]

1:33 couldn't find a single problem with the stretched fonts 💀💀💀

[@MattBruntonUK]

The more you look at type the more you'll see it. Keep going friend.