Ubisoft Director CAUGHT, Company is on Life Support

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🐦twitter: / _hero_hei_
gameplay: Ravenfield
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#gaming
#videogames
#assassinscreedshadows

[@tanos857]

Ubisoft getting PiNned downed hehe

[@juni1399]

GG

[@behshads1505]

well well well guess who else is getting pinned down here

[@Not_interestEd-]

My influence spreads. I made the first pin pun and now everyone is doing it.

[@AFordFlex2377]

Evangelion omedeto! 🎉🎊🥳🎉

[@Yayofangamer16]

Ubisoft is no longer the propaganda golem of the elite. Shame

[@ShadowBanned666]

Im so sick and disturbed by this weird parasocial shame kink relationship these devs are trying to push. You are the developer, WE are the customer, make good games or fk off. We dont owe you anything.

[@giga_chad9]

I couldn’t agree more brother

[@SaltyChickenDip]

Just imagine a director at Ford saying this. They would get mocked endlessly

[@CD-vb9fi]

Exactly! As someone who was working on an indie that got stopped, I would never be so stupid to demand my customer LIKE my game. I would want to know what they think of it first. If they don't like it, that is totally fair. I might be wanting to design a game that appeals in the way they want. But would never attack them for not liking it!

[@NotsilYmerej]

No, they’re going to be kept afloat by Blackrock and other investment firms while they try to wear us down to accept the shit they make. And that’s why vintage gaming is getting more popular

[@ShadowBanned666]

Between this and governments funding games like dustborn it paints the obvious picture of their endgame of *Mandatory consumption* just like the bbc in the UK. They want to make whatever poorly developed propaganda they want and have all of us fund it wether through taxes or some other compulsory means. Its obvious really...when has it ever been accepted to talk to consumers as though their money is owed regardless of quality or demand? Companies and idologies as defunct as these need increasingly artificial support systems just to exist.

[@vampirecount3880]

Imagine making very, very stupid decisions, like making characters purposefully ugly, forcing representation and censoring anyone who talks about the subject, for years and years and complaining that the audience you alienated stopped consuming your poor quality product.

[@MarioMasterProductions]

Not to mention that they don't want their customers owning games

[@dra6o0n]

It's like corporations gotten all brainwashed by satanic cults or something.

[@1Patrick]

These people are brain dead lmao.

[@gamin9wizard945]

How did they even make it so far up the food-chain lol

[@ohsweetmystery]

The intent is not to sell games. The intent is to spend money to normalize ugliness and alternative lifestyles and to convince you that normal people are bad and bigoted.

[@Ihavethetouch]

Who could have guessed that antagonizing your customers causes them to not give you money?

[@Gamerguy-ud1zo]

After all these years of creating games and people criticizing them. You would think that it just be a standard to just accept it will always exist and adapting from them would just be a standard by now, but no it’s gaslighting and denial.

[@dizy82]

Definitely not the monetization director of ubisoft...

[@kohl1999]

Right? Even at the very bitter end, this loser Stevy Chassard can't help himself; can't find the decency or grace to apologize and take ownership for anything. Good riddance to Ubisoft; nothing of value was lost.

[@Grimmwoldds]

@@dizy82 "Look, I know I'm literally your enemy, the person who makes your life worse. That's my job, making your life worse."

[@chillbizz74]

No one is "too big to fail"

[@RealJohnnyGuillotine]

UbiSoft & defenders scream out "Save Us!" And I whisper:"No."

[@andrewfantome4020]

Gamergate 2.0 turned out to be much more successful than the first, once gamers finally realized that they could vote their wallets

[@naomikirisaki]

It's a shame indeed, they used to create good games. But now they competing with bethesda

[@ChristianSandviknes]

Don't often see watchmen references

[@Danceofmasks]

I don't say no, I'm too nice that way. Instead, I say, "surrender unconditionally, apologise specifically and publicly for everything you did to piss us off, denounce and fire every last clown who ruined your business, and then I'll consider buying your next game."

[@mrwpg]

Pillow in hand over face, "Shhh, it will be over soon, stop struggling".

[@a_lost_one]

>monetization manager >finger wagging that gamers are mad Wow. It's almost like we're mad at macrotransactions in exchange for subpar garbage!

[@maxmikester8185]

Bro basically said ‘stop complaining and consume our political product’

[@Nurix09]

"stop the hate" Says the same people who insult their customers at every opportunity they can. Damn hypocrites. F*** Ubisoft.

[@shorewall]

For real, Monetization Managers should be the first up against the wall.

[@JohEl777]

I remember the Ubisoft Director saying gamers should get used to not owning their games. I've gotten used to not owning Ubisoft games.

[@Xolcm]

I'm fairly certain the last Ubisoft game I played was Rayman for the PS1.

[@Fine_i_set_the_handle]

@@Xolcm This is so accurate. They haven't made a good game in a very long time. I remember as a kid i would boot a game up and i would see that signature ubisoft intro and just roll my eyes because it meant I was going to play for a few hours and then never touch it again.

[@SoyToni06]

They'll have to get used to not own their games too if they go bankrupt

[@phantom-ri2tg]

@@Fine_i_set_the_handle As people who said the workers who made that stuff have mostly left. A company is largely a brand.

[@FargonNemeloc]

​@@Xolcm Last i got was Child of Eden, that was a little more than a decade ago

[@kielbasamage]

My favorite part is Ubisoft revealing they know everyone hates what they’re doing, and they’re planning for their next AC game to double down. It’s like seeing someone with a torn out throat laugh at you and proceed to try and give their esophagus a pac-man mouth.

[@andrewfantome4020]

Pride is one of the main mortal sins, because it blinds people and pushes them to insane impudence.

[@buggerlugz6753]

I'm so excited about Assassins creed Woke...............NOT.

[@reddishwolf3031]

Seeing leaks of AC Hex might not be them doubling down but doubling up on what we don't want.

[@happilyisolated]

Damn!! That comparison goes hard.

[@CausticPyro]

Almost had a stroke from confusion alone. I'm Armored Core brained, that was entirely my own fault.

[@thanqualthehighseer]

We don't wish Ubisoft to fail. We're just watching YOU fail Ubisoft.

[@linusgustafsson2629]

Most people say "We'd like this in your game" and they just respond "Don't buy it then!"

[@LiamFitzpatrick-pzzzt]

@@linusgustafsson2629 I don't buy anything Ubisoft have to say or sell. :)

[@LuongVC_Comments]

this. I enjoy AC, R6 franchise, but these days I rather spend my money on gacha games chasing waifus and husbandos. They are free to make LGBTQ+ games, black or female protagonists, but make them pretty and/or good games! And stop trying to lecture us and break game immersion.

[@NotTakenPls]

Nah I want it to fail because it will serve as a huge warning to all the other woke devs, which will cause wokeness to die faster

[@TurtleChad1]

Seeing Ubisoft struggle has been of great enjoyment.

[@andrewfantome4020]

I love watching these people say that the game is popular and that any negative reaction comes from "scammers on the Internet", then lose their jobs and pack up their things because no one really needs their game.

[@AgustinHaacker1026]

@TurtleChad1 Dude you are fucking everywhereq

[@alexander1055]

​@@AgustinHaacker1026we just collectively watch videos about stocks and Hezbollah, pretty big overlap.

[@Re-PhantomZero]

​@@AgustinHaacker1026 he is.

[@LiamFitzpatrick-pzzzt]

@@AgustinHaacker1026Of course they are, Turtle is a Chad.

[@DeadEyeJedi]

And _I_ hate how a 'vocal minority' of game devs think that I'm buying games to be preached to.

[@thenonexistinghero]

Makes no sense since the console audience hasn't actually been growing outside of developing gaming regions (like China).

[@nufh]

If a chef serves bad food, either he accepts the criticism and improves, or his restaurant will lose customers and eventually close down. Yeah, it hurts when people criticize your food, but they paid for it.

[@Rixoli]

This, it's basic economics. We have money, you want our money, give us neat stuff for that money.

[@spikygamer987]

Nowadays it's like they served slops and when people don't like it, they just playing victim and saying ppl are slop haters etc2, then they cry and goes on a rant why ppl won't buy their slops~

[@Nurix09]

Or imagine what if instead what happens is that the chef walks up to you and calls you racist, sexist, bigot and insult you for disliking his food. Surely that will help the restaurant? Right? Because that's what Ubisoft and other compaines believe.

[@spikygamer987]

@@Rixoli not even basic economy anymore, these delusional dev and publishers lack any common sense and knowledge~

[@madmantheepic7278]

No but its different for devs for some reason, oh the poor poir devs have to crunch, oh the poor poor devs makes a shtty game. It’s crazy… applied to any other job and it doesnt make any sense..

[@LivingFire_BurningFlame]

Ubisoft... have I ever told you the definition of insanity?

[@missilecarrier]

"making the exact same fucking slop over and over again expecting the stock to rise."

[@R_Caine]

Shhh. Give 'em a minute.

[@doorsareforopening]

Oh no!!! The consumer bullied the multi billion dollar company!!! Whatever will they do???

[@Nurix09]

Complain online about all the "unjust hate" that they are getting, apparently 😅

[@DutchTraveler]

Convince their buddies to bail them out to avoid any consequences for poor business decisions?

[@sclarin2]

@@Nurix09 The term "hate" is going the way of "racism" meaning people use it so often for so many different things it's kind of losing it's meaning altogether. It now seems to mean anyone who doesn't agree with me and do what I want is filled with "hate" when the reality is they're just children crying bc they didn't get their way.

[@Nurix09]

@@sclarin2 yeah nowdays just saying "this game is bad" is considered hate.

[@T3nch1]

"Gamers need to get comfortable with not owning games." ~Philippe Tremblay, director of subscriptions at Ubisoft. *Ubisoft needs to get comfortable with not being solvent.*

[@Asertix357]

Ubisoft has a *long* way to go before it amounts to WD-40.

[@winterlantern5695]

Sounds like communism.

[@Need_A_New_Game]

"How can you wish a company to fail because it does not cater to you or you're not pleased with the product" That's literally the only thing a company in general needs to do! if they don't cater to people and make them happy the company will fail because nobody will buy from it

[@robertbernard7844]

Gee, it's almost as if companies exist to (say it with me now) MAKE BUSINESS. You make slop, people hate you for it, and you don't get to make business. It's almost as simple as ABC at this point.

[@Fury_Caramels]

Yeah, it is their job to sell us their product. If your product is defective on several levels to the point that consumer expreses disdain that they are offered it - it is your problem. You failed to do your job. Excuses that they throw at consumer should have been left back in their childhood stage, it's as if they never grew up - "it is never our fault, it the consumers who are guilty". They are simply delusional, that's what.

[@Asertix357]

"How can you wish a company to fail because it does not cater to you or you're not pleased with the product" Simple. We watched you launching massive hate campaigns against people for voicing opinions that you don't like. We're just playing by your rules.

[@Nurix09]

Forget catering. They just straight up insult their customers and then are shocked that the customers leave them.

[@SchemingGoldberg]

Exactly. The entire purpose of a company is to please the customer. That's the only reason why the company exists. If they fail at their one purpose, then they go bankrupt, and deserve to go bankrupt.

[@ahoyforsenchou7288]

>monetization director Yeah that guy sucks.

[@timtheenchanter6418]

Right! I mean if you wanted to pick one job title, one single position in a games company, to pin all the BS weve seen in the past ten years of the industry onto, its that position. No place within the company would be more anti-consumer than that one.

[@sean7221]

He reeks of soy

[@clementpoon120]

5:38 what do they think the purpose of a product is

[@justinn8541akaDrPokemon]

Ubisoft better get comfortable with not owning any stocks

[@malucoblz588]

they will own nothing and better be happy about it.

[@NoOne-ev7vj]

I jope the chines overlords are better to them then they were to us. I cant help but not trust tencent. you cant run a business in china without it being controlled by the communist leader.

[@winterlantern5695]

Oyweeyy the goyyyeem mustnt nose!!

[@pochi_tama]

or their company

[@peppexdperr]

Isn't that ironic that these people always say we are a loud minority, and in the same time they lament how they are losing money and how their livelihood is at risk? Where is the supposedly silent majority? Why aren't they buying their games?

[@hassathunter2464]

DOB;T THINK ABOUT IT AND BUY NEXT PRODUCT!

[@jamesrichards2442]

Schrödinger's audience. Simultaneously a tiny minority who don't matter and also a dangerous coordinated campaign to undermine their companies depending on what they are whining about today.

[@Herr_Affe]

Gaslighting. There is no war in Ba Sing Se.

[@goldosprey]

There is a loud minoirty...but its not the fans, its the "Tourists" who decide that in order for everyone to play it, they need to cater to their whims

[@905JimRaynor]

The majority of investors think Ubisoft is worth a fraction of what it was 4 years ago.

[@DailyUUOOHHH]

This is why you never do DEI-hies. They only bankrupt your company.

[@ahoyforsenchou7288]

It's not the hires, it's the Blackrock/Vanguard/State Street ESG agenda. The hires are a symptom.

[@sulblazer]

Never? I mean if all other things being equal, the only difference was race and/or gender between potential hires, I would almost certainly choose the person why would add diversity to a team. That said, I would almost never choose diversity over competence and a desire to do good work.

[@Slabberchops]

@@sulblazer Hiring someone based on race or gender is sexism/racism. How ironic is it- that the very people shouting about racism and sexism... are the actual racist's and sexists!! That seems to be a theme with liberals though, they are the definition of hypocrites.

[@oxydoxxo]

If you care about hiring for diversity then you are the dei hire

[@nathanpriest7116]

​@@sulblazerI mean, in that situation just hire them both. Skill, or competence at the very least, should be top priority when hiring anyone for any position anywhere, and Ubisoft is clearly not doing that. Pretty sure most of their executives are white and they're the most incompetent of anyone there. If you really can't afford to hire two people instead of one then it makes sense to hire for diversity, but Ubisoft not only can afford to hire more skill, they simply have to if they intend to stay afloat. If you really REALLY can't afford to hire multiple people then the best applicant you have should never be turned down just because they're white. It makes no sense. If you can only afford to hire one person then obviously you need that person to kick ass or else you're hosed, so rejecting the best applicant makes no sense. Ubisoft clearly needs more competence around the office and they're intentionally gimping themselves for no return whatsoever. It's idiotic.

[@Acoto]

Imagine being the Director of Monetization at Ubisoft and still trying to come off as the victim

[@Faminetheblack]

He has absolutely fleeced millions. Bro can cry about it.

[@LinksRoyal]

lol his job also preys on kids to make them spend money most likely.

[@turtlefrog369]

@@Faminetheblack he should be in jail for manipulating consumers.

[@Faminetheblack]

@@turtlefrog369 Sadly he has millions, so probably won't happen. We'll have to settle for him crying like a 4 year old.

[@Yomush]

"The industry is in a rough spot right now" - Black Myth: Wukong smashing sale records left and right, getting 96% positive reviews with 680,000+ reviews and 2.4 milion concurrent players at peak - Palworld with 2.1 milion peak and 93% positive reviews of 270,000+ reviews - Baldur's Gate 3 with 875,00 peak and 96% positives out of 580,000+ reviews The gaming industry sure is in a rough spot, eh?

[@ИгошинНикита]

Ubislop sure is in a rough spot😅

[@TheCrazyOne2]

Don’t even get me started on foreign game companies. Aside from Nintendo (and even then they’re not doing that bad), Eastern Game Companies are relatively thriving. The gaming industry isn’t in a rough spot, you are, and if you keep deflecting, your company is gonna go up in flames

[@thunderflare59]

"I'm not going to kill you, but I don't have to save you."

[@andrewfantome4020]

Does anyone remember the days of Valhalla when people thought that AC was a perpetual motion machine for the company and nothing could destroy Ubisoft because people kept buying new AC games despite all the problems and complaints? After the arrest of P. Diddy, I am now able to accept any things that just yesterday seemed either impossible or conspiratorial.

[@CantoniaCustoms]

Or that THE PEOPLE'S REPUBLIC is going to be a bastion of innovative, non-political, and fun triple A videogames.

[@hassathunter2464]

@@CantoniaCustoms Gacha gamers knew

[@CommanderRedEXE]

​​@@hassathunter2464 Gacha gamers are also all gambling addicts who drop over a thousand bucks per month, for a character who will be nerfed in a few months when the new one drops. Most are decent quality and rely exclusively on fanservice to stay relevant (a certain gacha game literally having two girls have vibrators on their bunny girl skins being just one example). Because of this, I would not cite gacha consumers as an example. They are some of the most mindless consumers out there.

[@Skillin-em]

Conspiracies is just news "from the future". To a conspiracy hits world news is just a 6 months to 2 years time.

[@117Ender]

i thought AC kinda flopped with unity, and syndicate, the egypt one.... AC was coasting like CoD does, just on name and being a decent game overall. it was just a staple, that you could get and be entertained, mostly due black flag, that one was SOOOOO good ppl would want to see if they can make another masterpiece, the bugs/issues/subpar stories of all those that followed, just bleed the base dry. ppl moved on, and waited till it was on sale. now AC like most ubi titles is just bargain bin

[@SaltyChickenDip]

I hate that the video game industry thinks they deserve more just because they are a videogame company. Like nobody says this when a tech company fucks up. Nobody talks about how it is to bash a car company

[@MrFiekie123]

"Even though it's the vocal minority...". I'm pretty sure the "vocal minority" are the ones calling people -ists and -phobes for not wanting DEI in their media, not the ones calling out companies for adding it into the media

[@ReigoVassal]

Let's say that we're indeed "vocal minority", then what does the silent majority do? That's right, they don't even bought Ubisoft products.

[@spugelo359]

@@ReigoVassal The loudest minority would be game journous and their usual ring of circle jerkers patting each other on the back and going around attacking people online.

[@MelRetro]

*You know who is the Real Victim of all “THIS”? Rayman.* *He could have been as Great as Mario. Unfortunately he was in the hands of incompetent self-righteous activists.*

[@shatteredsentient5321]

They better sell him to Nintendo. They'll do him justice more than anyone I can think of right now.

[@turtlefrog369]

oh man the first 3d rayman game was so good and rayman on PS1 was my first playstation game.

[@toalorikan626]

And all they had to do was respect the Japanese…couldn’t even do that for the DEI bucks…

[@ryohoshi8445]

Well, yes. I hear it's pretty common for DEI types to treat Asians as 'practically White' until they can use them for virtue signalling...

[@talkingtakotaco8611]

That's the whole definition, or at least the definition they put on paper, for what dei was supposed to legitimately do. Of course we know that dei was basically just a scam, but even scam companies have a small fraction of legitimate work they do as a cover for the rest. Ubi's dei department can't even do the one job they are supposed to and just grifts everyone.

[@ShadowBanned666]

@@toalorikan626 Wait! You mean DEI...is actually racist😦

[@winterlantern5695]

DEI, CRT is comm muneism

[@Soundwave1900]

>DEI bucks Homeless's lamborgini?

[@alloyswordsman]

I’m no business major, but isn’t the whole point of a business to cater to a certain demograph and please them so that you can make money? The phrase “The customer is always right in matters of taste” exists for a reason and Ubisoft is frankly just tone deaf to what the customer wants. i.e. Well made games with no forced representation, censorship, etc. Not tacky slop.

[@zmortis111]

Ubisoft and a lot of other companies have made the mistake of reversing the customer model. The new ESG investor is now considered the "customer" to be placated by adding marxist politics into their company and products, and consumers are only considered "pay pigs" who need to just shut up and pay for the thinly veiled propaganda they are providing.

[@Bustaperizm]

They teach Marxism in schools now. They don't understand.

[@TheGuitarfreak696]

The point is to NOT cater to anyone and let the product/service speak for itself. That keeps the customer base as wide as possible.

[@alloyswordsman]

@@TheGuitarfreak696 Well, they’ve certainly spoken alright

[@NaisanSama]

The higher the demand the higher the price, the lower- wait, nobody even demands ubislop

[@kielbasamage]

Hero Hei CAUGHT, comment section on fentanyl and cough syrup

[@Qu1chu]

@@kielbasamage I’m stupid, I know its about the title, but can someone please explain to my 5 IQ brain the joke?

[@Hungry4doordash]

​@@Qu1chu it's not a joke I'm high on fentanyl and cough syrup rn

[@S1ayer585.]

@@Qu1chuthe joke is that hero hei made this video and the algorithm blessed people even you with this video and that the comments are going to say “pin me”

[@Qu1chu]

@@S1ayer585. thanks

[@maissthro3645]

Yeah, he is a genius. Because downplaying, insulting, berating, and calling your paying customers is always the best strategy.

[@SchemingGoldberg]

But you see, he doesn't think they're paying customers. He thinks they're a "tiny vocal minority of toxic gamers". Apparently, those "tiny irrelevant minority of toxic gamers" are somehow powerful enough to bankrupt a multi-billion dollar company. 🤣

[@syko2164]

Poopislop is exploding. It's like taco bell regret.

[@Umbra-oj2vk]

Ubisoft wanted gamers to not own their games Now they have to deal with not owning their company Oh how the turns have tabled.

[@ComposedSage75]

They’re destroying themselves and I’m just over here like: 😎 🍿🍔🍟🥤

[@ITBEurgava]

"And I don't even have to lift a finger."

[@coolbrotherf127]

0:10 Man, it's almost like if your company released good products that respects the audience then no one would wish them ill-fates. They waste billions on gaming slop and expect people to feel bad for them for having a "rough moment" that they created for themselves. Guess what, if Skull and Bones, Star Wars Outlaws, and AC: Shadows were all good games then you wouldn't be in this mess. People are tired of Ubisoft being Ubisoft.

[@ElliotKeaton]

inb4 it's blamed on AAA-game-fatigue or something.

[@oompalumpus699]

Ubisoft: We are never wrong. It's obviously the fault of the customers!

[@sclarin2]

@@oompalumpus699 I call it the "Disney" model

[@Hadfield15]

5:11 Bro, that is the biggest load of Corpo copium I’ve ever seen! Imma call it CORPium 😂

[@Herr_Affe]

"People are criticizing me. Do they have a point? Of course not! They just hate me for no reason!"

[@AnxMa]

Loyal and true fans who catapulted Ubisoft into Fortune 500 were taken for granted or abandoned. People who, in past, called us 'losers' cuz we were gamers or loved comic books - now smelled a chance for a quick buck and stole our platforms. They corrupted a safe space where like-minded people could co exist within their hobbies. I made a 'X360 as the last great generation' vid as a time capsule, not a prophecy...

[@malicekerendu3574]

Cultural subversion is a demoralisation tactic. Just know that most people don't like the current trajectory and are simply afraid of speaking out.

[@ElliotKeaton]

A: "You do not belong here." B: "Okay, we'll make our own space." A: "Why are you excluding us?" A: "You do not belong here."

[@theheavenlyfb4071]

Trying to guilt trip already pissed off customers is a bold choice ngl

[@DutchTraveler]

Makes me glad I haven’t touched any Goobisoft games in a while. Last one I played was the Division 2 shortly after the Warlords of New York Expansion released.

[@MyAmazingUsername]

It's hilarious to me that despite running into the ground, Ubisoft has decided to continue producing DEI slop and will just stay hushed about it and won't put it in your face in promo materials. As if that will help. We have already learned that they are entirely overrun and can only produce "The Message" slop these days. 😂

[@SergioLeonardoCornejo]

They'll always blame the customer for making the customer upset.

[@SchemingGoldberg]

"I'm sorry you're so triggered" they have such a passive aggressive feminine mindset. Unable to accept any accountability.

[@hybridsnake5020]

It's simple Business 101: If you want to make money, you have to cater your product to the majority of the market. And when it comes to video games, 98% of the market are heterosexual people who love beautiful characters they find attractive, great gameplay and great world building. If you cater to the 98%, you'll make money. If you cater to the 2%, you'll go bankrupt. It's that simple.

[@frostbite0707]

The dude is the "monetization director" which means he's not a real game dev. He's the guy who shoves microtransactions into everything. Probably the guy who came up with the idea to charge 30 dollars for 4 extra quests that they cut from the 70-dollar version.

[@longlongman9351]

Let’s see how that “Vocal Minority” affects those sales buddy.

[@frankenbou]

If he wants to be ashamed, he should be for the actions of the very company he works for.

[@ericharbour9254]

I love that he rarely posts on social media. He doesn't post when his fellow employees are being abused or when his company is ripping off people who have bought their games and supported them. When his bank account and job are on the line though time to tweet.

[@117Ender]

cause if asked what value he brings to the company in terms of profits, its either mtx millions or dei debt. he would be hated either way.

[@TheSh4dowgale]

Ubisoft went from making masterpieces like Far Cry 3 to pushing out trash like Outlaws and Shadows. They need to fail.

[@sclarin2]

Hell I remember when EA made great games! Battlefield 1942 they actually allowed player mods on EA servers back then because it was player friendly. It never lasts they always find ways to make games less consumer friendly for the $ and this is what happens. Killed by their own greed; nobody should be sad about that.

[@adane773]

Ubisoft CEO should be comfortable with not owning his company

[@Dorian_Scott]

"Ubisoft is on life support? I'm shocked! *SHOCKED!"* ("Well, not THAT shocked")

[@lubomirkompis9441]

> Cope > Seethe > Name calling > Projection > 0 Accountability > Why have the gamers done this?! Dude's cookin'.

[@ProtoNecron]

They did this to themselves, their obsession with DEI, woke politics, and their hatred for their own customers. Enjoy the consequences of your actions Ubisoft.

[@DutchTraveler]

Unless it is for satirical purposes, politics shouldn’t be in games. I don’t want to play a game that forces political views from either side, even if I agree with the perspective. Because politics are a divisive issue, it will tick off enough people to make it problematic.

[@11Megane23]

The sooner Ubislop closes down, the sooner we can get it through their thick heads that we do not want a blind, deaf, DEI companies anymore. Get that shit outta here

[@luminaxar]

Industry being rough my ass. We are thirsty for good games after we were served nothing but shit for years. If anything, it’s easier than ever to nearly make infinite money in the games industry.. if you release something decent that puts the customers first.

[@ElliotKeaton]

"Ew." -Ubisoft, probably

[@Lornext]

I have never seen more delusional people than those making excuses and crying about "toxic gamers/fans". Especially when the actual reality of things is so simple: When your product is bad, the consumer wont buy it. There is nothing more to it and all this moralizing is the literal state of insanity.

[@Jonathan_Collins]

They aren't going to learn until the investors sue them out of existence are they?

[@SoulstrikerV]

They'll just blame the investors, too.

[@SchemingGoldberg]

"Those toxic incel investors! How dare they downgrade our stock! People's jobs are at risk!"

[@dylives7667]

Putting the blame on us for their mistakes won't stop Tencent from buying them.

[@RedRoninGM]

Me: “Man… Ubisoft is going down the drain…” Hero Hei: “Wait, there’s more…” Me: “Goddamn… What now?!” 😂😂😂😂

[@EldenRingBuildsArchive]

We’ve come full circle, now Ubisoft is getting used to not own their company

[@Velta_Nox]

Ubisoft: "Gamers need to get comfortable not owning their games!" [After acquiring Ubisoft, Tencent starts unzipping their pants.] Ubisoft: "No no no! Please, save us!" Gamers: "Guess you should feel comfortable not owning your own company."

[@gamespsych1177]

3:55 Does he not understand that the whole point is us trying to clean up the community by getting rid of corporate people like him??

[@UnitSe7en]

He says "The industry is in a rough spot right now" as if it just happened by surprise and nobody knows what's going on; We're all just helpless victims in this turmoil. In reality, the industry has been heading down this road for 20 years - That's why it's in a rough spot; Because of the historical decisions of industry-leading companies like Ubi. When you lead an industry and then find the industry you lead is crumbling... Well... Who's in charge? Who else do you have to blame except yourself?

[@Agamemnon-w9x]

**eating popcorn**

[@Dorian_Scott]

😋🍿 "Man, this documentary on Ubisoft's downfall is the best!"

[@SubliminaIMessages]

"You are threatening thousands of people's jobs!" I feel so powerful

[@SchemingGoldberg]

The Ubisoft employees need to get comfortable with being a wagie flipping my burger.

[@enigma790]

Not expecting much from Ubisoft anymore.

[@CidGuerreiro1234]

Still expecting too much if you expect anything at all.

[@MALØR.34]

Ubisoft can claim whatever they want since no one is going to buy their games.

[@VeraxMusic]

If they make a Far Cry game that takes place in a modern city, I'd buy it.

[@Sigger_Roy]

​@@VeraxMusicyou have other games to play. Play those

[@gamin9wizard945]

3:45 If we really were the vocal minority, people would still buy their games. The fact that the people don't buy those games and the fact that the vast majority of people disliked their trailers, seems to suggest that we might in fact be part of the majority.

[@cqwiii]

"its just a vocal minority" -guy from company in crisis because no one wants to buy their garbage

[@FanniSarosi]

Insanity repeat the same thing over and over again to get a different result.

[@DaDoubleDee]

LinkedIn is a few steps away from becoming the next twitter lol

[@justachannel8600]

Isn't it already?

[@1ProAssassin]

"Monetization director at Ubisoft" - I don't think there's any consumer that likes you and there's no moral ground for you to preach from.

[@TheInnocentRabbitofCaerbannog]

Western gaming industry aint gonna get better if you continue to buy from certain *companies* Remember that Not just games, but COMPANIES

[@LuminArcTech]

3:35 Queue "Oh boohoo. Let me play a sad song for ya on the world’s smallest violin"

[@SchemingGoldberg]

🎶🎻🎶

[@mr.melancholy4973]

These people hate gamers and go out of their way to not cater to gamers and then cry when gamers don't give them money.

[@shinrailp1416]

It's always funny how social media is always just a minority when they complain but the major target audience when it comes to who these games are targeted at. That is such a brainrot disparity that you can't tell me ANY of these executives have any competency in their own jobs and only got in via money or connections.

[@SchemingGoldberg]

Gamers are a "tiny insignificant vocal minority" but also somehow strong enough to bankrupt a multi-billion dollar company. 🤔

[@juni1399]

Please, my 📌 is on life support.

[@scarlett8782]

what an idiot. customers have zero obligation to buy your products, especially if they are predatory to customers financially and of terrible quality as of late. instead of framing customer dissatisfaction as "hate", why not DO BETTER

[@saberpendragon271]

Ubislop: Get used to not owning your games Gamers: Be used to not owning your company

[@lifesabeach7]

Fella responsible for why his companies games are so bad in the first place crying over it? Hilarious. I’m not sure what the majority thinks but I’d guess that most of us were just sick of being milked a little more for a slightly worse product for the past 10 years. What an absolutely tone deaf thing to say.

[@vilhjj]

The monetization director responsible not only for directly hurting ubisoft with ingame purchases and the like but one of the people who is hurting his "beloved" gaming industry, the person who implemented stuff that people are mad about, what a joke

[@blushbunnylurk]

DEI companies: we are going to shame our customers who buy our products, then cry about not having money when they don't but our products.

[@SatoshiKenji]

It's funny that they say it's a 'vocal minority' that express themselves on social media, then when their games failed in sales, they starts to blame all gamers. It's a simple sales and demand thing in business, and they they still want to force their agenda and thinks gamers should just accept it as it is. We're not living in 80s FFS. We got so many choices in games now, so if they can't do a simple things as attracting customers, they don't have any right to gamer's money.

[@ElliotKeaton]

In the 80s consumers just stopped buying games altogether because the market was saturated with trash. It's what caused the crash. It's why Nintendo's 'Rule of Five' was so crucial in restoring the industry. Publishers could only release five games on their console per year (in an era when you could make that many in a month) so they'd better make them count.

[@mightyfineincredible2252]

"Hhow can you wannt us to failll :(((" I dunno man, how can you lie, deliver defective products with outrageous monetization, politicize everything, and show a middle finger to people who SUPPORTED you keeping your 💩company afloat in the first place? Someone once said, "Let it burn."

[@fierce8943]

That “vocal minority” is not buying your games. Kind of feels like a majority.

[@leekebot1802]

These people are able to define hate about as well as they can define what a woman is.

[@Mark-tt8oo]

Ubisoft making games for entertainment: ❎ Ubisoft clowning themselves as entertainment: ✅

[@TordenFaaret]

i wouldn't say being shoved into an online store in a single player game past the point of refund screams "doing their best to deliver incredible experiences" like who are they delivering these "incredible experiences" to, the higher-ups' wallets?

[@biffwellington6144]

Funny you should mention that... as the "Monetization Director" at Ubisoft, this guy was the one who made the decision to do that!

[@daviddave5092]

Imagine hating your customers then be shocked when they refuse to buy your products

[@JakeTheBeastDelta]

I don't understand why he's saying not to let a company fail just because it doesn't cater to you because it's natural for a company to fail if it doesn't cater to enough people. It's basic supply and demand economics.

[@ElliotKeaton]

They don't believe in supply and demand, they believe in what ought to sell.

[@tipusensei]

Monetization director, so thats the guy who put a battle pass in a freaking single player game.

[@ryohoshi8445]

A company that is going down because their products are bad is probably already far along in shedding those of their employees who have talent--either for more money elsewhere, more freedom elsewhere, or just wanting to minimize the stink on their CV.

[@marianogigahertz9212]

Some time ago there were some theories about all this being done on purpose Like forcing them to make stuff that they knew its going to be bad for the games and the companies, hitting them heavily over time and when their value was too low, big companies like tencent would just buy them really cheap If all this continues, every single company will be owned by just a couple of super rich groups

[@Yayofangamer16]

Ubisoft is no longer the propaganda golem of the elite. Shame

[@SchemingGoldberg]

They cry out in pain as they strike you!

[@the_infernoking3838]

I find it ironic that the people who make a product alienate, gaslight and insult the ones who actually care about games get upset when said ‘ gamers ‘ tell them to piss off. If you call them ‘ gamers ‘ then that means you don’t care/like video games so why is this your profession?

[@zmortis111]

The employee is sad to see people criticize the product they make, but completely unwilling to mention that this customer reaction is based on Ubisoft's political agenda injected into their products.

[@mongoosevsgt]

Ubisoft just double-downed on their dunce cap. To insult and blame the vast majority of the gaming community is beyond inconceivable, irresponsible, and Irreparable!!

[@andrewfantome4020]

I understand that the preview art is not related, but I wouldn't be surprised that Ubisoft is stepping on so many stupid landmines today because of Shikanoko's secret leadership.

[@D9Valentine]

If Shikanoko was really in charge, she would make a public statement that at the end of the day she tried her best, so she's really the winner, and suddenly everyone would love Ubisoft again.

[@funicon3689]

if you're at the point where you hate your potential customers, its time to wrap it up

[@LAZERAK47V2]

Getting bought out by an Eastern company means they'll have to actually make products gamers want. I can't imagine a more fitting punishment.

[@Xolcm]

If Tencent buys them, the CCP is going to show them what REAL communism is.

[@Alex.af.Nordheim]

Maybe, but to me tencent seems to turn everything it touches into shameless money grabs

[@nyfinest487]

Yea everyone is virtual signaling for Tencent and don’t realize how terrible they are. Culture wars puts blinders on people.

[@OverkillBillsXbox]

@@Alex.af.Nordheim ye but at least there still mostly high quality games if you ignore the monetization

[@SSSniperSkank]

I feel bad for the people in charge of Division 1-2. they're Amazing games and I don't want to see them go.

[@SushiLord89]

There is something odd about these developers. These new age developers and their attitude towards the industry. Its almost like they don't understand the way the industry works. You create a product and the public responds. There is very little malice behind a lot of people when they ignore your product. Its like these people were never told "no" in their entire life and are unable to react or somehow believe that no one wants everything. When they were kids they probably thought that businesses were upheld by passions, thoughts, and just nothing else when a business needs money to survive. Hence the purpose of a company to create goods and services. That they sell to us. Otherwise they have no point and way to exist.

[@SchemingGoldberg]

They're communists, of course they don't understand how the free market works.

[@Dao128]

Well, I think Ubisoft has to get comfortable with the idea of not getting our money.