Ubisoft Just Released An NFT Game - Luke Reacts

[@Blast1314]

Ubi looked at their stock price and said, “we can get it lower”, YOU CANT MAKE IT UP

[@bronzin1445]

At this point, it’s only a matter of time before they file for chapter 11…

[@Connorthecatsdad]

Someone's got to be short selling the stocks or something. The board must be trying to do some kind of behind closed doors GameStop-gate or whatever it was called all over again

[@raeilltasticinkburke9111]

Facts

[@mravg79]

One question to ask is: quo vadis Ubisoft? But a better one can be: how low can you go?

[@DuskSkullin]

You know what can save our struggling video game company!?... NFT GAME!

[@Anedime]

Ubisoft: You need to get used to not owning games. Also Ubisoft: You can own a JPG!

[@Yautja24]

wild

[@TheZiliuz]

It's not even that, cuz you don't "own" anything.

[@ger_Raenef]

a link to a jpeg

[@goblincomic4522]

Until they shutdown the selver . Then your JPG gone forever reduce to binary

[@HeadsFullOfEyeballs]

@@ger_Raenef A database entry noting that you paid to have the link to a jpeg entered into a ledger.

[@SignumSomnia]

Ubisoft can only hurt you if you buy their crap. Don’t buy their crap…..ever again. Time for new companies to grow in its place.

[@whatevr99]

I’m already ahead of you. I swore off Ubisoft a long time ago when the abuse allegations came out and was swept under the rug. Considering the mostly mediocre-at-best crap that was released since then, it seems that I wasn’t missing much.

[@WILLPORKER]

I still remember this guy's preview video on outlaws, I hate his grift and I hate his channel

[@eloverlord96]

I agree, people should stop eating the shit produced by this companies, let them sink so the gaming industry gets better without them.

[@arjunratnadev]

and that's why my wallets are closed till the reviews of product from these apparently "AAA" devs come out clean

[@SamDavies94]

​@@whatevr99Same, I've not purchased a ubi game since black flag

[@uther10]

Love the voice breaking on the realization of the overall price!

[@panzer00]

It's perfect lol

[@eon5323]

Reminds me of Angryjoe trying to guess how much Monopoly Mobile made in 10 months (I think it was $2 billion)

[@ZayecValentine]

Oh gAWd!

[@BaldurOverlord]

They just killed Prince of Persia for this, they deserved bankruptcy

[@THELASTMASTA]

5 years ago, some Ubisoft executives made some really really bad bets, and we're only just now seeing how those paid off. A company this large is like a train. It takes forever to stop, let alone change direction. There's nothing to do now but watch as it crashes.

[@Bemenhorst]

Then call me a voyeurist, because I love watching the crash

[@riptmangleshank4286]

It's been a lot longer than 5 years. They just didn't have the technology to destroy themselves as much at the time.

[@Mozzyons]

that was really well put

[@Odey555]

"Champions Tactics: Grimoria Chronicles" is probably one of the most generic names I've ever heard. Like if I saw something with a name like that I'd immediately think its some garbage mobile auto-battler

[@Sald8Trin]

Wouldn’t surprise me if name, graphics/art and gameplay mechanic were ai generated

[@ryanl3722]

haha i thought the same yesterday

[@BennyLlama]

Its the equivalent of naming their game John or Steven or Bob

[@mahgah-6006]

It's very common to name mobile games things like this. The name is probably based on SEO optimization or something.

[@iceknight90]

Sounds like something a tired dead eyed content creator is forced to cut to for today's sponsor. Champion Tactics: Grimoria Chronicles is the best game on mobile! It features award winning graphics and presentation. Superb and intricate storytelling. A nuanced tactical RPG combat system, and the NFTs are 100 percent worth it. Use my link to get 100 free Champion Grimoria bucks!

[@dogwithsunglasses4051]

At this point im not even mad or disspointed, just baffled on how the idiots on top got where they are. You have to be either totally desperate or totally oblivious to think that this is a good idea.

[@bronzin1445]

Knowing Ubisoft, it’s the latter. This is the same company that made Skull & Bones but didn’t want to make a carbon copy of Black Flag without the Assassin’ Creed when that is EXACTLY what people wanted…

[@LordOOTFD]

At this point it's probably both

[@Frithonor]

@@dogwithsunglasses4051 The people at the top (the Guillemot family) also own Ubisoft.

[@r3dr4te963]

@@bronzin1445 and they also losing lots of talented and hardworking employee. Seriously, bugs and glitches are more apparent in their recent games

[@antagonistes_]

the idiots on top are the company founders... they made it where they are by... creating the company

[@KazeMemaryu]

It ticks all the boxes of any NFT-centered scam game I've seen: an ambiguous trailer that doesn't show any gameplay, with a small percentage of it actually looking like proper production. The rest looks cheap as hell, with an unsightly visual style to make the NFT assets seem more "physical", a super non-indicative title that sounds like an AI glitched out, and just putting up something for 5 figures or more with the utterly unfounded claim that it's actually worth that much. But it fits Ubisoft like a goddamn glove: they'd sooner become actual scammers than show an ounce of respect to their target audience - and I don't mean the Bigfoot-tier "mOdErN aUdIeNcE".

[@fluffieBread]

*Meanwhile at Ubisoft HQ* Employees: "Sir out stock is falling faster than racing car, our recent games all flop like fish out of water, what do we do!?!?" CEO: "NFT game" Employees: ".....can you tell me again why did they hire you?"

[@blakksheep736]

CEO: I was hired?

[@quadrirahaman9264]

CEO: I met the founders and key shareholders at our last cocaine tasting party and they liked how my dad paid for me to go to Harvard.

[@CyberDustCapsuled]

Ubisoft: "Stop hating DA Vailguard! ... It's our turn again!"

[@Grandtemplar305]

Someone pin this comment 😂

[@TheBlargMarg]

The fact that it doesn't work is hilarious. Hey, let's spend $60k on a single digital thingy-a-bob and have the game crash before it can even get to the title screen. Just high tier development from the Ubisoft.

[@PaulLacourse]

AAAA game

[@mitchhamburger6024]

Money Laundering: The Video Game

[@enderan647]

Whoever the decision makers is at ubisoft, they learn bussiness by looking at stonk meme for a decade. Someone who understand the most basic bussiness know that you don't sell something that nobody wants.

[@SpliffyHusk]

Yeah nobody wanted a monetized free to play game, but Fortnite is one of the biggest most played live service games. Some times selling what players don’t want can create demand. But an nft game is pretty obvious, nobody wants that.

[@kempolar9768]

​@@SpliffyHuskand initially fortnite was actually a story driven semi-open world looter shooter that had a battle royal tacked onto it. Even they weren't really trying to sell that because they didnt think it was worth it. They tried something small, it did way better than expected and they capitalised on that. Solid business strategy right there.

[@henk4]

@@kempolar9768 worth noting too that the original “Save The World” game is legitimately very fun, but it was abandoned at ~95% completion. Which is relevant as the same thing is happening here. Prince Of Persia was about to come back then they killed it to pursue a “bigger idea”. Such a shame how often this happens

[@TheNightman.]

@@SpliffyHusk not even remotely comparable or the same situation. It was marketed and sold as a story driven zombie defence game, with the BR on the side. BR took off surprisingly, the rest is history.

[@DSzaks]

Funny thing about the Trading Card comparison is that, as far as I am aware, Hasbro didn't actually make any money off that 2mil purchase by post malone. The actual card in question was sold by them to a consumer for the exact same price that ALL the other cards sold for. But what they did do was make a bunch of money from the people buying packs of all those other cards looking for it. And that is the difference between those type of games and selling a $64K NFT on your game store.

[@solec23]

Putting "deep strategic gameplay" in a NFT description is like saying fortnite & minecraft being known for lore heavy campaigns

[@BlueBD]

People werent just done with NFT-games 3 years ago. NFT games Never took of at all and it only sinks further

[@giovannyyyy]

0 days without an ubisoft incident

[@brandonreyes7113]

Was this game supposed to drop like 3 years ago?? It just makes no sense I could walk into that studio and tell them exactly what they are doing wrong with everything. It’s actually madness how out of touch and greedy a company can be.

[@raeilltasticinkburke9111]

Facts. They could’ve probably canceled & vaulted it, for a tax write off lol

[@kraosdadafusfus8034]

They cancelled so many games for this?!

[@fepethepenguin8287]

The rainbow hair doos would defeat you, b4 you made it 3 steps in there

[@nathanielclaw2841]

I mean, trump released a new NFT this year

[@kpsk8031]

Ubisoft really, really wants to go bankrupt.

[@jojobizarre1067]

At this point, they should just liquidate their video game business and use the proceed to buy some casinos, it probably work out better for them

[@kraosdadafusfus8034]

They'd flop like a fish against actually competent businesses.

[@nandoman4769]

Ubisoft needs to put their absolute best foot forward for a chance of survival and this is what they do.🤦‍♂Pure unfiltered idiocy.

[@DSzaks]

So there is this really cool experiment by a biologist on animal behavior where he put some seeds various containers and them watched to see which on the birds preferred. I don't remember the exact number but the jist was something like, In one container he always put 5 seeds, and in another he sometimes put 10, but sometimes put 0. And what he found was that the birds always went to the one w/ only 5 seeds. Even though they could have possibly gotten more if they went to the other one. Then later, instead of putting 5 seeds in container 1 he only put in 3 seeds. And what he found was, afterward all the birds started going to the other container w/ the random results. The conclusion was 5 seeds a day was enough to keep the birds alive when they visited it, so as long as they were stable they wouldn't risk going for the other option. But the 3 seeds wasn't enough for the birds to survive by itself, so then they became willing to gamble on getting the 10. Even though they might also get 0 and end up starving and dying faster, the chance of getting a 10 and staying alive was better than a slower but sure death of only getting 3 seeds. Which is all basically to illustrate the point that the more desperate and entity becomes, the more willing they are to spend their time/resources on huge risks in order to survive. And I think this exactly what is happening at Ubi. And has been happening since 2018 when Activision began a bid for hostile takeover. And it's just been downhill for them from there so they are now willing to just throw anything at the wall if it has even the slightest changes of making huge profits. Even though it might eventually kill them quicker, even the chance of success is better than the slow but sure death at the hands of (now) Tencent.

[@LawFerryAC]

@@DSzaks what a fascinating explanation. This shit should be pinned and given some kind of award

[@Me_Caveman]

This is likely an aspect, but it also seems to me that this was occurring years ago when the decisions to begin development were pushed on bad investments. They were taking risks then too, but perhaps didn't know it.

[@DSzaks]

@@Me_Caveman I'm not sure you realize but.... 2018 was years ago.

[@Mitch93636]

Who remembers Ubisoft Quartz?

[@solec23]

😂😂 yep I thought this was that till I seen the trailer

[@blakksheep736]

🙋🏿‍♀️

[@bronzin1445]

It’s almost as if Ubisoft is TRYING to file for chapter 11…

[@raspvidy]

Close. Most youtubers have worked out what's going on. Give Luke some time

[@SammEater]

Yep, they are speedrunning the destruction of their image so that it devalues the company so much it can easily and cheaply be sold to another company.

[@he_was_a_skater_dog]

​@@raspvidywhat do these youtubers say they're trying to do?

[@swissarmyknight4306]

If so, that is criminal. Search up "fiduciary duty".

[@kraosdadafusfus8034]

A buyout by Tencent, and a golden parachute for the Guillemots.

[@MusingsMuses]

Story Update: This "game" is already fighting *One Single Guy* that has found a way to both auto-match to EVERYONE and Auto-WIN every match. The whole game now exists to mint ONE GUY endless crypto. They tried banning him but he's still matching and winning with people under the same account.

[@artinotsoparty]

Every NFT endeavor so far was just a pit full of snakes trying to poison each other and getting out on top. If a company tries to dabble in NFT, you already know who the biggest snake of them all is. This is just another reason why Ubisoft should just close down for good.

[@theusernameicoodfind]

Are Ubisoft and EA just having a competition on who can take the biggest L?

[@octavianpopescu4776]

Ubisoft is winning easily. EA had a controversial release with Veilguard, a game with mixed reviews, a love it or hate it kind of game. But I'm not seeing anything mixed with Ubisoft, it's all round bad.

[@CorgiTiger]

It’s the scene from Talladega Nights where Ricky Bobby has been stabbed, and Michael Clark Duncan tries to remove it by stabbing him more.

[@danielmoore6573]

@@CorgiTiger lmao I love this!!!! Perfect representation!!!!

[@cd860viu]

It's like the people at Ubisoft has accidentally been sent here from the opposite-dimension where all of their dumb decision makes sense.. wtf..

[@mtnyy13]

Western AAA companies got obsessed with NFTs because it matches up with their development philosophy of Not F-ing Trying anymore.

[@mattfodey5153]

It’s like they are actively trying to kill the company. Some of those execs need to be investigated

[@PaulLacourse]

They want the stock to go so low it will cost them nothing to rebuy the last ones.

[@jeffy1862]

Ubi: You need to get used to not owning games. Customers: You need to get used to not making money.

[@SilverSpectre266]

Didnt they already try this and fail miserably with their Quartz program? What makes them think having a whole game centered around it will fair any better when theyre having trouble even releasing a consistently good regular game period

[@Bombardier15]

The problem is no one wants it

[@co9zyPj645Q]

Divorced Dads TCG is really blowing up!

[@Sawubona2007]

Ubisoft stock is down only 43% since the start of the year

[@megamandrn001]

It's really funny thinking about how Ubisoft had to do all this damage control, wincing the whole time because they knew this was still coming and too far along to cancel. Like someone who bumped into a shelf and is waiting for the stuff on the very top to hit the floor too

[@TheOutdoorBeerReview]

Using cash as literal toilet paper sounds like a much better way to spend money compared to buying an NFT... i thought this died in 2022..?

[@Haplo699g]

That moment when you realise it's literally a thousand times worse than you thought...

[@jonnyxquest]

You all are dumb for dismissing and dropping crypto and NFT's. the smart play is to never get out and just wait. Everything rebounds, that's why all my assets are tied up in Beanie Babies.

[@ladoman117]

@jonnyxquest that's a sucker's bet. I'm investing in limited edition Pogs!

[@gordon8]

looooooool

[@gawkthimm6030]

the smart thing to invest in is antique historic foreign fully automatic machine-guns imported before the ban in the 1980's.. those things will only go up in value...

[@dudebruh8534]

You had me in the first half, not gonna lie 🤣

[@cernunnos_lives]

Those might sell now unlike Ubisoft games.

[@raeilltasticinkburke9111]

Who puts the nail into their own coffin?! 😂

[@eternaldarkness3139]

Same person who "Shoots themselves in the Foot"... After "Putting their Foot in their Mouth."

[@sfseven7404]

I don’t remember what it’s called but there’s something where customers who like your product(s) will put up with stuff because they like you used to do even if they’re not happy. But there’s some point where you piss them off so much that they finally leave and it’s basically impossible to get them back because they don’t trust you anymore. And that’s when a company fails because all those people leave and want nothing to do with it anymore. Ubisoft is at that point of no return.

[@WraxTV]

Oh yeah. This'll do it, Ubisoft. This'll get everyone to love you again.

[@baltogames1501]

Ubisoft should change their name to "Years-late-to-the-party Trend-chaser". I hear they're going to launch one of their "new" inventions they call "The phonograph" within the next 3 years.

[@ArneoVT]

I’m so glad they told me to get comfortable not owning their games. This is a game that should never have gotten beyond the ears of the person who made it up

[@krush9673]

Card game? Board game figurines? I gotta admit, they've done their homework this time. They're targeting the market of nerd whales very precisely.

[@whatasaverl6456]

OK now they really are sinking 😅

[@VIKclips]

Ubi is on a spedrun, they are on a fucking mission out there to go down as fast as possible as hard as possible...

[@Aranenesto]

that trailer looks like a cool game if it wasn't an nft game, didn't have 50000$ figurines and if the title was better.

[@Bombardier15]

It looks like a Hearthstone knockoff

[@mikew466]

Does it really though? It looks pretty crappy to me.

[@Popebug]

​@@Bombardier15It's ripping off a lot of things (mainly Darkest Dungeon), but I'm really not seeing the Hearthstone comparison.

[@Bombardier15]

@@Popebug I'm not familiar with Darkest Dungeon

[@cosmicdioxide]

Ubisoft really tried every possible strat to speedrun their downfall

[@MiamiSunrise]

Ubisoft has the dirtiest diaper in the industry.

[@ryanl3722]

i read about this game yesterday and searched youtube and noone was talking about this. thank god i wasnt dreaming about this

[@noamias4897]

At this point it wouldn’t surprise me if Ubisoft are sued for going against the EU principle that limited companies are presumed to operate to earn money and give dividends to shareholders

[@august3777]

Ubisoft releasing an NFT game makes it look like they took an investment from Mark Cuban.

[@The_Primary_Axiom]

Man, this company has more balls than brains. How can you say they’re not deliberately trying to tank this company at this point lol.

[@Alpha-oo8]

I wonder if there is someone out there who would willing to proudly say “I spent a million bucks on Luke’s golf ball”

[@darnellcharles6576]

At this point I don't blame ubisoft anymore, I blame the ppl that are paying for their games, which is the only reason they are still business, no matter what ubisoft does, even if they are selling the ability to pause their games, I blame the gamers, cuz idc if there is a guy selling his toe nails for $20 a piece, thats fine, but but I will blame the ppl buying from him.

[@chuco6010]

NFTs in Big 2024 is nuts

[@TheHK_47]

Oh dear ubisoft

[@Nico78Not]

Ubisoft really saw the statuette fight minigame of New Tales from the Borderlands, something which everybody hated, and thought "yep let's make an NFT game that is only that mini-game"

[@lucashouse3299]

The irony is that the driving force of NFTs is marketing

[@KnightsTempura]

3ple down?? Nah bru we going full 6 feet deep

[@cinerir8203]

From the style of the cards I was thinking Dragon Age 2 Hawke at 1:48 and at 1:54 I was like "hey, that's a Qunari"...but then...wait...Dragon Age...Qunari....Ubisoft. Oh. I got that totally mixed up lol.

[@sarentheadept]

Am I losing my mind? What the hell is happening?!?

[@tdotsmooth]

I trade in Bitcoin and ethereum and I've made a decent chunk of cash but I always thought nfts were a joke

[@borisdorofeev5602]

One of the funnest free experiences is snipping NFTs, and copy pasting them back to the owner with a comment like, "my monke now!" Then watching them sperg and say they'll internet sue you.

[@XionSteel]

seeing the figurines beating the shit out of each other reminds me of some tactical games i looked over on steam. NGL those being units in a regular game and fighting like this would be a cool idea. Them being sold as nfts... not so much.

[@animatrix1490]

I agree, I thought the animation in that part was really cool. Honestly, selling collectible, real-life versions of the figurines would probably be more appealing to people. Even at over $50k, at least then you'd have a thing you could put on your shelf that wouldn't disappear when the servers shut down.

[@megamandrn001]

Yup, I would love a digital version of Heroclix like this

[@joehynes2964]

Ubisoft cannot buy a clue...

[@darkrai2007]

Luke's reaction to the £50k is just everyone's reaction to Ubisoft doing an NFT game, oh god.

[@gtmine1343]

11:55 It's about what they say versus what they do; their actions mess up their own game, and then they blame the players for the company's mistakes.

[@Kristyybug]

on a random side note i love that at the end of every video i just randomly yell HE TOOK MY THING lolol

[@GW7Rain]

Because their last attempt at NFTs was a massive success success…

[@StNerevar76]

They didn't play Farcry 3.

[@howlingwolf7280]

I can only think that the higher ups think they can’t really be hated any more than they are already, so go for it.

[@greed-1914]

It's like Ubisoft has different factions at the top. Some see the sense in changing release strategy to try to get better sales, and some are stuck where they were years ago and just dump anything out there to chase a buck.

[@joshuarohrer8161]

"Unique ingame assets"? "Strategic Gameplay"? Wait, so it is NFT Raid Shadow Legends?? Wow Ubi... wow..

[@jeffcdeleon]

Was waiting on that realization moment at 1:07. 🤣🤣

[@sambaoleck295]

That's so true, they ignore or not aware of the damage control.

[@kalter-chan-owo6772]

The crashing issue is common across all Ubisoft games. Idk what is up with it but it happens on siege when I boot it up on pc

[@Adeptus_Miniatures]

I'm offended by this on so many levels it's honestly staggering.

[@Phirestar]

“NFT? That’s a name I haven’t heard in years…”

[@cookiecreep9204]

Someone at Uni for the past several years has been thinking the market is played the same way limbo is.

[@champkiker638]

Isn't this the same company that said we need to get used to not owning digital games? i dont believe that they would want us to own their nfts

[@MusingsMuses]

Didn't Bandai-Namco announce a game where everyone thought it was a sequel to a long dead IP cuz the name was basically the main ideal behind the first game, and then they dropped a trailer where it was like a pixel NFT game completely separate from the hyped IP so everyone got pissed and SURPRISE SURPRISE, it STILL hasn't come out. Honestly shocked ANY nft game came out from a major studio...

[@TPCDAZ]

Imagine making an NFT game in 2024 ...... Ubisoft showing they are so out of touch it's unreal.

[@mrmatejator]

Aren't people running Ubisoft also currently trying to buy all shares in Ubisoft alongside Tencent or something like that? At this point they must be intentionally running it down for a few last years to buy it as a bargain.

[@craignaylor2648]

It’s like the blind leading the blind.

[@eternaldarkness3139]

Todd Howard; "FFS We're hated over Two-F*cking-Dollar-Horse-F*cking-Armor!!!"

[@thacoolest13]

tbf, It's basically Monetization: The game. Ubisoft probably thought it was the greatest idea to ever slide across the desk

[@alexholker1309]

For Ubisoft of all companies to do this is peak absurdity. The company is currently infamous for killing the games you've already bought; they aren't going to let you keep using the NFTs in any meaningful fashion after this game has outlived its novelty.

[@nicholasnguyen9503]

I’m baffled why they would release this game when NFTs are well on their way out the door

[@hippieyoda1993]

@@nicholasnguyen9503 probs cuz as someone said, it takes a while for problems created years ago to rear their ugly heads 💀

[@sarentheadept]

My jaw was on the floor. Pure disbelief

[@TheAlair1]

I’m so done with this company

[@iulixMAXgames]

make a lot of sense when you prepare for bankruptcy😅

[@GNCD2099]

A this point. there is no more foot to shoot. It's just a rotting stump.

[@madmanvarietyshow9605]

Ubisoft trying to channel Yakub with this big brain strategy 😂

[@Yautja24]

I think they don't wanted to do NFT. But they get desperate...

[@tychodragon]

Luke Stephens is a comic genius, His Comedy is subtle but effective and sharp

[@ashe_regera]

Ubisoft Ivory Tower might likely be the only Ubisoft team that actually decided to stop goofing around and get to work. Every 3 days, a Ubi team just screws up publicly, while Ivory Tower rides underneath quietly continuing to work on TC2 and Motorfest. We even got news of an offline mode and installer in the works.

[@czlowik]

It's bold of them to release a game based on a thing everyone hates, when the market for that thing has crashed like 90% If there ever was a time for nft games, it was a very long time ago

[@cayoonnaise]

bruh those figurines look like they were made in hero forge