Ubisoft's Downfall: How They Lost EVERYTHING

[@kingnickolus]

"Players expect ultra polish on day one" We expect our games to work, yes.

[@NottherealLucifer]

They say that as if it's impossible to just release a game later after it's actually done.

[@SomewhatSlightlyBored]

at this point i think the first few months of every release should just be rebranded as beta testing. at least it would be honest.

[@goated3285]

😂🤣

[@justs553]

thats the bare minimum expectation for any game

[@Ad-jl7si]

If I'm expected to spend £60 on a game on release, then I expect to have the game. Not day 1 patches or horrendous game ending bugs or a promise it may be patched later. The product is not fit for purpose if it is released like this and should have been delayed.

[@RandalReid]

4:03 "Players expect extraordinary experiences and ultra-polished games on day 1" This should have always been the baseline

[@p4ul.e970]

This was the baseline

[@morgantaylor84]

@@p4ul.e970 About two and a half console generations ago this was the baseline. Ubisoft is but one symptom of "Online Gaming Era" trend towards releasing it in whatever state it's in because our management/publisher said too and fixing it later. Ubisoft may be one of the worst offenders, but they're not even close to the only.

[@mikehurt3290]

Idk why taken Ubisoft so many years to finally firgure this out and now it's probably too late

[@SageVallant]

Shhh. You're so entitled. Stop expecting a finished product when you part with your money.

[@craigl458]

Let's be honest. We got better quality games before online patches became a thing. We are basically guinea pigs used as testers for all games now. Look back at the pre-online era of games. We actually got better quality games on the PS1 because if the game was released with game breaking glitches and bugs the cost incurred by the company having to recall every game shipped would be huge. We need to stop buying these special editions that offer early access and day 1 release.

[@Urwrngshtup5791]

Amen.

[@000mjd]

Yep but to be fair games are A LOT bigger now in budget and development, dont mistake me, Ubisoft deserves everything Is happen with the company now, but have these standards now it's much more difficult now, even Sakurai said that

[@someguy1ification]

And note that console games are all played on the same hardware and same operating system. It just isn't possible to check on every possible pc setup... Becsuse there are an infinite number of possible pc setups.

[@craigl458]

​@@000mjdevery company is guilty of it. The fact games need "Day 1" patches show they don't even rigorously test the end product before putting it on sale

[@SoChillGamer]

You couldn't have said it better Amen to that. Yet i did buy games like Avatar Gold edition and skull and bones Ultimate Edition and so many more. No more... wait from now on. I made mistakes

[@esathegreat]

Car buyers expect their car to work on day one

[@kingofsnakes1000]

Well, I guess they should get used to not having customers.

[@joshblackwell8632]

They need to stop fighting their fanbase and deluding themselves. And they need to Actually listen to the criticism they're receiving otherwise it will be too late to save the company

[@beckyweiss6072]

I think it already is. They’re abstergo now.

[@jimbeaux89]

“A representation of feudal Japan” they say.. While not representing “feudal Japan”.. 🤦‍♂️

[@uservl7di9ti5y]

They brought telephone poles, cars, guardrails, crossing gates, flags of future historical re-enactments, and a future Japan where the feudal era had ended into commercial art books depicting scenes of feudal Japan. Among video games, they have introduced many things that did not exist in Japan at that time.

[@michaelbaumann5774]

Ubisoft is WAY past it's prime, none of this is particularly surprising

[@PatrickF.Fitzsimmons]

there won't be a return, they will be broken up and sold off.

[@ares12351]

Ur just lying if u say outlaws is their “best game in years” Its by far the biggest waste of money I’ve ever spent on a game

[@mynqmeis123]

It's crazy how effective "voting with your wallet" is for getting companies to care 😂 hope other companies look at ubisoft as an example of what not to do

[@jem5x541]

“We have conducted a thorough investigation and have determined that the correct course of action is to sack more developers and give bigger executive bonuses.”

[@w1nch3ster1]

Prince Of Persia - Starring someone else other than the Prince - Outlaws - People don't care about Star Wars like they used to due to oversarurtion/quality control - Shadows - I'm sorry, but making a black protagonist in a Japanese setting was stupid for the first game here(He should have been someone you interact with like DaVinci)the Japanese woman should be the star. Tsushima is how you do it, and yes, Yotei looks dope as well.

[@beckyweiss6072]

I read something about the real life lore surrounding Yotei being referred to as feminine in local culture. So the fact that they have a female protagonist is to connect to real life lore is beautiful.

[@CassCat69]

sorry but does no one find it problematic that when the time came for asian representation to come to assassin's creed, that they have to share their time in the limelight with black representation? that ubisoft had to find a very specific and frankly scholastically questionable footnote in japanese history to feature just because it had a black man they could make the hero? but past games set in american and european countries have their protagonist be native to those countries? and people find nothing wrong with this?

[@morgantaylor84]

Afro Samurai existed a decade ago doing the EXACT same thing that they're complaining about. No one cared. The people that care now ARE NOT the people of Japan. As a matter of fact the complaints the people of Japan actually have about Assassin's Creed Shadows are mainly NOT the race of the protagonist, but the inaccuracies in the historic representation of their culture in the time period it's supposed to be set in. The people on the Japanese version of the platform that used to be known as twitter "complaining" about the race thing were actually 99% google translated complaints from bot accounts pretending to be native Japanese people complaining about it. But to absolutely destroy your argument, Assassin's Creed Black Flag. Protagonist is a white guy in a historically NOT white setting. WHY IS THAT ONE OKAY BUT THIS ONE ISN'T? MAKE IT MAKE SENSE! Oh and don't use "there were white people there at the time" as an argument because the black guy you're talking about, by your own admission, was also in Japan at the time the game is set so that argument doesn't work.

[@atipuch]

​@@morgantaylor84 are you the representative of all Japanese? If not, dont act like one.

[@SignalFlowers]

​@@morgantaylor84 that's is a really bad comparison and wack counter argument. If you're showing a country's history and making a game about it, he/she MUST be the native resident. It's doesn't get simpler than that. If I'm making a game about a German royal family and their lineage, should the protagonist be a Muslim person adopted by that family ?

[@daydsly]

Good point

[@daydsly]

I heard he was homosexual if he’s im definitely not buying it

[@JamailvanWestering]

The major issue with Shadows isn’t so much that they picked a black person to play main character. It’s that they went out of their way to pick him. None of the actual Assassins we played before as did existed back then, but he did.

[@Windmelodie]

And that is the issue that many Japanese players have. Yasuke is historically debated and most definitely wasn't a samurai, yet AC tries to market it as historically accurate, the "first black samurai" kind of thing. Not to mention a bunch of culturally insensitive things (like the misuse of family crests, textures just ripped from google images, broken Torii, wrong kanji spelling, Chinese instruments in trailers and much more). The issue is not with having a Black protagonist, but everything else around it feels extremely disrespectful towards Japanese culture and history, while trying to blame critics for just being bigoted. Oh, and let's not forget the bots that were initially used to write praising comments under their most recent trailer in an attempt to drown out actual criticism... It's scummy af and if they continue doing what they are doing, then they deserve every bit that is coming for them.

[@guccigang5269]

In that regard, Altair was of arabic descent, Ezio was italian, Connor was indian-american, Arno was italian etc. Yasuke IS NOT japanese. He went far off his roots.

[@evanwoodward6376]

Ubisoft only have themselves to blame. They chased the live service model and failed. They betrayed gamers with those asinine comments about not owning games. They make too many disposable triple A games that then mean genuinely great games fail. They are stretching their workforce too thinly. I hope the devs show the board what they think and find work elsewhere. Failure of leadership has forever ruined the company, I will avoid their games in future

[@sheld0n]

I would have bought some of their newer games, but I recently stopped myself, because they said I should get used to not owning them. Just following instructions!

[@kenshir0.kazuma65]

Same. If it wasn't for Far Cry and to some extent Assassins Creed I wouldn't even bother looking in their direction. They are almost as bad as EA now. Don't believe the lies they spout and have been spouting for a while (remember Watch Dogs pre release) I stopped buying their games on or even just after release date so you can forget about pre orders.

[@robertbarga3694]

I usually love your work Scott, but hand waving away people's concerns with Yasuke as some sort of racist thing from a "certain portion of the internet" is completely disingenuous. People aren't disappointed with Yasuke because he's black-otherwise you would have seen the same outrage with Assassins Creed Origins (and you didn't see any controversy with that game). They're upset because there's no reason why an Assassins creed game set in Feudal japan doesn't feature a Feudal Japanese man as the headliner when the series has always featured and honored the people and customs from the location it's set in. It's a disingenuous take that belittles the reason why a lot of people are deciding not to preorder the game. It lessens your credibility to not even attempt to see where a LOT of people are coming from.

[@w1nch3ster1]

Well put. Having a legitimate discussion about this is tainted by people desperately wanting to not be called racist. This has nothing to do with that even though there are obviously people that feel that way, same as the idiots jumping on Yotei cause it's a female protag now. Extremists ruin it for everyone. It's just one side of that extremist coin actually gets listened to.

[@adarus9941]

I mean we have a Female Japanese Lead alongside him so really I don’t see why him being there is an issue, I think if they had just made Yasuke the only Main Playable character it would be bad, but even then I feel with a Female Japanese Lead alongside him being playable the idea of the man needing to be a Japanese Male isn’t really needed tbh.

[@bradmays1171]

This is probably the worst strawman argument I’ve ever heard. Show us on the Ezio action figure where the black samurai hurt you 🤡

[@pko1683]

@@adarus9941 because i'm a dude who want's to play a game set in medieval Japan with an actual Japanese samurai. If they wanted a black protaganist why not set the game in the kingdom of Mali or Ethiopian kingdom. LOL a Black assassin in medieval Japan it's so ridiculous not just historically, but I don't think the most conspicuous person on the Island would make a good assassin.

[@coltonwilliams4153]

I’m more concerned with the fact that Yasuke is an actual historical figure. Whether or not he was an actual samurai is irrelevant. The fact that he can be seen in historical documents is the problem. The main characters of AC has never been historical figures. They’ve always been nameless background characters that move through the shadows of history. That’s the whole point of the order. If they wanted Yasuke in the game, then have him like they did Da Vinci, but not as the main character. What’s worse is the Chinese architecture, using symbols for Japanese families and groups without permission, featuring landmarks and statues without permission, and the whole mess with the merchandising, it’s no wonder I’ve heard rumors that Japan is considering banning the game outright.

[@nathanmerritt1581]

They need a radical change with their leadership and how they do things. otherwise things are going to continue to fall apart.

[@d.a.baracus]

Ubisoft's attempt to respect feudal Japan included displaying a katana from One Piece instead of a historically accurate design. Lol.

[@marconeves1979]

Yasuke being black isn't the problem. It's not being a Japanese character that's the problem. Imagine if this game was telling the story of Naoe and William Adams (another historical character, but a white guy).... that would be equally as bad, but most importantly: it's not what gamers want! We wanted and expected a Jin Sakai type (Ghost of Tsushima).

[@autobotstarscream765]

That seems to also be a point of contention for Ghost of Yōtei, that fans want another Jin, not another Naoe.

[@raymondrembert6870]

Which gamers were having a problem with that? Jin and whatever character present in AC shadows would have been different because they were different games. Also let’s not pretend a lot of the anger was directed because Jin was black.

[@thepickle2535]

THe fact that about 10 years ago it was understood "The first game released by Ubisoft isn't going to do very well when it comes to little things, wait for the 2nd one for them to fix it" was really where the disconnected shown through and how little they care to put out something finished and polished. That or they just completely skip QC testing...

[@ininja32]

They haven't lost everything yet. Once the doors close for good, then they lost everything.

[@Jack_of_Blades_1980]

I miss my Sam Fisher... 😓😓

[@TombstoneActual42]

Hey at least we're getting an animated show! (Sam isn't voiced by Michael Ironside) Aw....

[@psychocobra1]

The thing most people never really mention about Ubisoft games is that they never really stay their full price for long. Like take AC Shadows for example. If it released this year you’d regularly be able to find it as much as half off a few months later. Same can probably be said about Star Wars Outlaws this year. Why would someone pay full price for a game when they know a few months after launch they can get it significantly cheaper, since that’s pretty much Ubisoft’s MO?

[@xamyool]

Pournelle's Iron law of bureaucracy... In any bureaucracy, the people devoted to the benefit of the bureaucracy itself (management) always get in control and those dedicated to the goals that the bureaucracy is supposed to accomplish (game Devs) have less and less influence, and sometimes are eliminated entirely.

[@ryanseijuro5279]

Love seeing bad things happened to big game publisher who disrespect their source of revenue time and time again. At the end of the day, money speaks more clearly and loudly than words could ever be in business

[@wr9209]

Yeah but as always in these situations with corporations. It’s never the people who should be punished that get punished. It’s your average Joe on the ground just having to follow what they’re told without any input that gets the boot first for ‘efficiency’, whilst the senior bad decision makers get to keep their jobs. Experienced this in my own workplace this Summer, 3 years of mismanagement by senior leaders, but it was 50% of the ground team lost their jobs after banging their heads against a brick wall with the idiotic decisions they make, whilst the senior leaders get to crack on with no real repercussions.

[@godraka3434]

Prince of Persia changed their whole play style WHILE getting people pumped for a remake with the og polished mechanics.

[@brunopavesi8159]

So basically I should buy stock after the next AC inevitably flops

[@YouTubeCensors]

Yup, but apparently penny stocks require extra purchase Fees... So maybe not, perhaps? Either way once Ubisoft sells their IPs you could make a small profit

[@flouserschird]

No you buy stock now when it’s at its lowest.

[@coltonwilliams4153]

@@flouserschird You don’t think it’s going to drop more when Shadows fails? I’d bet you could buy it for pennies on the dollar next February.

[@VF0312]

​@@coltonwilliams4153 Dont buy know its still dropping

[@taeallpurple]

buy a put contract on a options trade

[@Busyshark92]

I really have no sympathy for Ubisoft or any of the large publishers. They continue to make the same ridiculous mistakes and ignore their biggest fans. I’ve almost completely given up on Xbox and PlayStation and stick mostly to the Switch.

[@Orionstar1111]

Ubisoft has milked there own cow beyond dry and now the cow is dying

[@aimeerobidoux7635]

WhatCulture didn't mention that the AC Shadows toy with the broken Torii gate was an issue too, because it was incredibly disrespectful of Japanese culture and especially their history.

[@ZerotheeHero]

I agree, Ubisoft makes great games but their management just pushes trends and over used mechanics. To me Ubisoft is going thru what Capcom went through during the 2010s where they got too lost in chasing the trends like making Resident Evil a co-op action shooter series instead of making great games that will draw people to them

[@notjackiechansgrandma]

I started noticing the decline way back playing farcry 6. They lost me as a customer after that garbage. Good to see everyone else following suit.

[@quaxo1]

People have never owned their games or most software they've "purchased", even when games were published on CD and DVD. Read any EULA. You had a license to use the software. Delivery method of said software has changed, but the fact that they could cut you off at any moment has always been there. It's just easier for them to do that now.

[@perfidious333]

We love to see it.

[@justifiedfun9811]

Why root for developer downfall?

[@jholdip]

@@justifiedfun9811not just any developer. It’s Ubisoft. Next up, EA Games.

[@zachryder3150]

​@@justifiedfun9811It's the only way the industry will learn.

[@coltonwilliams4153]

@@justifiedfun9811 I do not support developer downfall. I support developers receiving a message when they screw up. If they refuse to listen to that message and get shut down, then that’s their own fault.

[@ThousandairesClub]

*I don't care if Ubisoft goes under, I just want someone to buy the rights to Far Cry so we can get Far Cry Alaska, Australia, Brazil and Capetown, Africa* 😍

[@JLCBubba]

Ubisoft's reputation was already rocky even leading up to this year (several online communities I'm in already use memes when talking about Ubisoft), but the whole save file issues with Outlaws, and yes, the Yasuke thing IS a factor, because even many Japanese gamers are annoyed at their chance for proper representation being ripped away from them (all the famous names from that period of Japan, and they choose the one black guy, also feels a little off to be going around as a foreigner beating up the natives). Combine this with the announcement of Ghost of Yotei which has generated way more hype, and no wonder the company is struggling. One other factor seems to be a gaming consumer trend away from AAA titles, with AA or indie games becoming increasingly popular because they don't cost loads of money and often have more enjoyable gameplay than most AAA titles. Why pay £70 for 20-30 hours' gameplay when you can spend half that or less for the potential of hundreds of hours?

[@wihukeon]

Up to debate? Bruh it was all fake from one guy posting it on wiki and sourcing his own book.

[@kaimhlanga4258]

Ubisoft is plagued by the curse of Watch Dogs 🤦🏿‍♂️12 years ago

[@Jseerockhead40]

Ubisoft is falling flatter then a still rising loaf of bread with the oven door prematurely opened

[@RichKnight36]

It's a shame nobody played Prince of Persia. It's my GotY. It's so good!

[@Alexczy]

If only they released it on steam

[@damned.major.mayhem]

"How did things get so bad?" Micro-transactions, Loot boxes, Day 0 DLC, Season passes, Live services, Anti cheat in single player games, Denuvo malware, ...... Oh and gamers not owning the games they paid real money for. I think AC:BF and FC:5 are the last Ubisoft games I have purchased and the only Ubisoft games I purchased in the 2010s.

[@DeadFishFactory]

One of the pettiest reasons I stopped playing xDefiant is because of those damned Ubisoft logos that are unskippable. When I just want to get on to play one game and get off, having to sit through 2 minutes of logos every time eventually makes me not want to play unless I can find time to commit to the game for an hour or more, which I never feel like doing. That, and I got a Deadlock invite and would rather play that instead.

[@CardCrusher29]

That is very petty indeed. I hate the "Ubisoft original" label, but I bite my tongue due to how replayable AC Odyssey is

[@scottjung1988]

I’m a fan of most of their series. I can overlook a few bugs if I’m having fun, but Star Wars outlaws in unplayable. I’m stuck in a mission and can’t do anything. If they aren’t going to bother to test their games before release, I’m done with them.

[@michellepatino8733]

Thats a bummer to hear that happened for you. I beat the game recently and have had no issues like that at all.

[@henrygalliher6574]

​@@michellepatino8733Same here. I for one had a fun time with this one. Sure, the graphics look like they were thrown into the wash with a cotton ball, but I can't recall anything that made flat out unplayable. I didn't even have to lower the difficulty to easy even once throughout my playthrough. I bet years from now people will look back and see this as an underrated gem.

[@dirtylizardneck3890]

To you that was the most boring quest you're just a gamer you don't get it, to Ubisoft its a unique innovative adventure showcasing a reflection of todays modern conflicts while bringing a light on diversity and inclusion while moving the industry forward... why else would they show it..

[@davidmylchreest3306]

I can imagine Phil Spencer is looking at how low Ubisoft's stock is going with interest...

[@SmiFF_]

i do hope this is gonna be a wakeup call for Ubisoft, since they "were" one of the best publishers next to EA back in 2000 ... but life has a funny way of making something bad out of something good and viceversa ... nothing would be the same if they get forgot into oblivion ... we need them in the same way they need us ... i hope they will learn from their mistakes and not making new ones ... fingers crossed :)

[@cameronkozlarek9416]

Assassin's Creed Shadows would probably be more anticipated if Ghost of Tsushima had not already done the Japanese assassin better

[@drewtheunspoken3988]

Ubisoft could have the most amazing developers in the world, but it doesn't mean squat if the management forces them to put out inferior products. I don't play Ubisoft because of their business models. I bought Immortals: Fenyx Rising because I heard good things about it. Then when I booted it up and I had to create an account? I ejected the disk and returned it. I play single player games on console because it used to be a complete experience on day one and you didn't have to do any more work than popping in a disk. Now? I wait to see what other experiences people are having before I commit. Until Ubisoft can create a more consumer friendly experience, they will not be getting a dime from me.

[@bobjacob4237]

It was more than that comment about not owning your games is out of context if ya don't mention when that comment hit shortly after the shut down several of their servers basically making their game unplayable which makes them untrustworthy. I know a lot of people like to hate on Ubisoft games but theres still love there from me however 1 thing I will never do is condone that kindof carry on from any studio. You made it sound like ya will still get to play them digitally which wasnt the case

[@Swordslinger-hb1ns]

The least Ubisoft can do if they go belly up is sell the rights to Far Cry to a better publisher in a flash sale considering that’s my favorite franchise from them. Just like THQ.

[@Asoeee]

Avada kedavdra for ubislop but it before month of crucio Reputation is not something that can be regained in a year... no one trusts them anymore, no one wants them. I will never buy any of their games again i just hate them

[@samreaper9795]

I'm loving it. I'll never forgive ubisoft for killing splinter cell.

[@faves2064]

The game that symbolises everything wrong with Ubisoft is Skull and Bones.

[@gauravsinha6060]

I lost trust in Ubisoft the moment when in an interview, they said they were intentionally blank DVD's of Watch Dogs because it was a part of their business model. So, Ubisoft betrays its customers, modified the same old titles over and over again with already pre-written codes with no creativity and attention to details and when faced with criticism, calls its customers "stupid".

[@CardCrusher29]

As an Asian male, it's disappointing that AC Shadows doesn't have a male MC that look like me. The first AC game set in East Asia featuring no male MC from the region feels like a slap in the face to East Asian males who buy the series. Ubisoft had no problem featuring male MCs hailing from the settings' regions. The exception is the last AC2 trilogy and the pirate game because European occupiers owned the pirate ships in the region at the time.

[@nixey738]

Wasn't ac chronicles in china? But even then they went with a female lol its a game industry or entertainment problem overall not ubisoft. Look at apex. They have 3 or 4 asian female. They added 2 back to back asian female and have only 1 asian male and he's the worst. Most hero shooters are filled with like 4 asian female and only 1 half as asian male but there's bunch of white guys. They want asian women paired with white guys only but they pretend the game us now diverged and progressive now that they've included asian women even though most the asian women are just sexualized for incles.

[@forcedfeedbackclassicgamer5499]

Yves Guillemot needs to be ousted by the shareholders. He should've been removed years ago.

[@MellowTarnished]

PoP was such a refreshing game to get but it definitely flopped because of the online comments they were making.

[@ALittleTooWordy]

The fact that the video game industry is the only industry that puts out unfinished products for full price with 'plans' to fix it with later patches instead of releasing it in a near finished condition is kind of disgusting given what AAA games charge per game. I mean do musicians charge a premium for a half-finished album, or an author's release their work that hasn't been edited with assurances it *will* be edited and 'patched' over the next few months/YEARS? The fact they still act like this is acceptable behaviour is abysmal. I mean patches are just supposed to fix bugs that weren't found in original alpha and beta quality testing, not to make a barely functionable game playable, especially not for the price they expect us to pay. Indie games get a bit of a pass because they generally come from small teams and limited resources, but AAA publishes with big budgets, teams and YEARS of experience have absolutely no excuse for this BS. The Day One Patch is pretty much game developers admitting the game wasn't finished to a good standard at launch and they knew it, but released it anyway. How is this something we just grumble about but put up with? Why aren't they expected to do better for our hard earned money especially since they shouldn't be charging so much for digital copies of games since they don't have to pay to manufacture physical copies in mass quantities like they used to anymore? I mean for a standard AAA alone you're charged $90+ AUD, whereas an 'ultimate' edition that adds a couple of skins, guns, artbook or soundtrack (ie all *digital* content) etc can go for $130+ AUD. It just feels so ridiculous to pay more for digital games when physical games they had to pay to be manufactured in bulk were a fraction of the price 10-20 years ago. I mean there should obviously be some allowance for inflation but the pricing are just ridiculous and greedy at this point. And that's not even mentioning micro transactions. Game developers have gotten so greedy, because they think they can just take gamers for all the money they're willing to spend as long as they create a half-way decent game and it sucks. *Note before someone mentions it:* Yes, I know game passes exist, but I'm exclusively a PC gamer and it takes me *months* to finish a single game so I prefer to buy it outright and play it when I can and not worry about the subscription fee, which means I tend to save all my steam credits for the big sales and rarely if ever pre-order anything I don't know I'll have the time to play the hell out of it immediately.

[@owen-8661]

I urge anyone who's actually excited about the inevitable trainwreck that will be AC Shadows to just play ghost of tsushima. The new AC looks so much like a ubi reskin of GOT. A lot of people call it the best assassins creed game never made, and I can definitely see why. One of the only games I can consider basically flawless and 10/10

[@desmondmaunder7896]

If you want a good game based in Japan with actual history and sticks to it, play ghost of Tshima

[@EpicLoLs89]

Can’t wait for their next game, Assassin’s Creed: Sahara with the main character as a Chinese Crusader

[@darrenchapman2786]

I loved all the legacy AC games, but when they started chasing the Witcher 3 they lost my money on AC titles, same goes for the Division, I loved the first one but the 2nd lost the atmosphere, Watchdogs tried to be something it's not and the last good Farcry was on the 360/PS3. In my opinion Ubisoft should stop chasing trends and make good quality games that break new ground like the original AC did back in the day.

[@robertbarga3694]

I used to love Ubisoft, but Farcry New Dawn was trash, Farcry 6 was mid, I'm getting exhausted with the samey bloated Assassins Creed formula, Avatar Frontiers of Pandora had some of the most bafflingly stupid game design ideas I've ever seen, and Star Wars Outlaws didn't look even remotely interesting. The only good thing to come from Ubisoft the past three years was Prince of Persia Lost Crown.

[@wihukeon]

I've noticed you guys are slowly becoming like ign I hope you guys don't follow suit and not fact check things and just use the most generic fact slop shilled out by journalist.

[@Tashuno]

The industry grew, Ubisoft didn’t, then they try to chase trends instead of being trend setters. Sad really 😢

[@elliswinchester5858]

“Players expect ultra polish on day one” We simply expect our rights and your duty to polish the game You know……”responsibility” It’s like a cook said “customers expect the food to be cooked when it serve to the table” No wonder why they lost everything In a job they basically saying “no we have no duty to serve you all but give us your money…….now”

[@DMBLaan]

I think it's time for everyone to stop giving games companies "good will" based off of happy memories for games release over a decade ago. It's not just Ubisoft. It's Konami, EA, Activision, Blizzard, and so many more. They all DID used to make amazing games. Hell, Activision was founded after splitting from Atari, with the purposes of giving the devs more credit. But sadly, for one reason or another, so many lagacy companies just aren't good anymore. The standards for them is so low, even a mediocre game is considered a "success". And sadly for me personally, this includes my personal favorite, Bioware.

[@vandaken3612]

Over the last decade, Ubisoft has pretty much released the same game I'm different genres with the same open world mechanics. They don't take risks with their games and just go for something that they think is popular.

[@ronsmart32]

Ubisoft is sounding like destiny Alot of similarities

[@jaynaick1953]

Spent most most of my lifetime playing Ubi games - Prince of Persia all versions, Assassin's Creed, Ghost Recon old ones, Splinter Cell all versions, HoMM 3-7, Rainbox Six Siege, The Division(s), Fay Cry 1-5 ... it goes on, but still hating the company for two reasons - Ubi Launcher and NO regional pricing for games when forced to purchase in their store. Shadows coming into Steam, not a surprise to me...

[@regulardude-22]

I like the title.

[@Teraphas]

I agree with the outlaws being marketed poorly. I was under the impression that it was a star wars smuggler themed hero shooter like concord and the ilk. Wasn't until I started seeing people talk about hands on that I found out otherwise

[@loganwolfhowl2405]

Seriously? They murdered breakpoint too early, we got a bait and switch with a prince of persia game no one asked for, got a ubisoft skinned trend chasing shooter no one asker for getting lost with all the others, a SW game that could have been better and the ONE game we have been begging to have for over a decade now they still managed to screw up and they have the gull to wonder whats wrong?!?!? I have loved Ubisoft for years and dam they have talented folks that can make beautiful and great gamed but OMG the stupid decisions they make are maddening! Whats worse is that it really would not take much to win customers over again, give us the remake prince of persia they promised, give us wildlands 2, pick up where SW1313 left off and fix AC shadows. Also it wouldn't hurt to fire all of upper management THEN go private lol

[@madmax6487]

Really liked Tom Clancy's Breakpoint and the Division 2 but Ubisoft games are so formulaic they are either Assassins Creed style gameplay or Far Cry gameplay with different skins.

[@DalazG]

I miss splinter cell and DRIVER. Ubisoft bought reflections and essentially let the franchise die and turned them into a support studio

[@GoldenJoe9176]

You know developers became lazy when they weren’t shipping out disc that couldn’t be “day 1 patched”

[@cblifeform8535]

A black samurai was a bad idea to begin with as he woud be so reconisable it would be very difficult to blend in unless it was in the dark.

[@NicoV-sz3rn]

Scott you forgot Skull & Bones when recapping their disastrous year

[@TheDietNinja]

I ditched them the moment they went too “diverse” and told us not to get used to owning games.

[@lokomosol]

I don't believe that the reason ubisoft is going down is just "higher-ups are dummies".

[@JasonK.-cy2tl]

I WILL NEVER BUY UBISOFT. EVER.

[@chrisc9592]

The writing has been on the wall for years, it's a shame things got this bad, hopefully, something good can come from this, but I doubt it.

[@Frank_Torre]

Ubisoft is just another prime example of failure from the top. The greatest devs will still put out broken busted games when they're strained in crunch because the execs just want cash cow after cash cow. You'd think after launches like No Man's Sky and Cyberpunk which took years to recover from that devs would get the proper time for a game to cook, but that's just not the case. More and more we're getting games, especially single player games that follow a live service approach of get the game out there and we'll fix it post launch. Yet the higher ups seemingly don't get that a disastrous launch will turn away gamers from given the game a second chance if it launches and months go by with NO progress on making it playable. Prime example is NFS Unbound is broken AF with bugs from them adding drag racing and lane keep assist and Hot Pursuit into the game, but since there's like 30 devs working in crunch on each new Volume of content there's 0 time for bug fixes.

[@goated3285]

“People need to get use to not owning games” Then people proceed to not buy your games & now you’re confused & lunching an investigation into why your profits are dropping. Let’s start with how tone deaf you are towards gamers period. You launched a subscription service when the economy is down and the last thing I would do is to subscribe to another subscription service when groceries are twice as high on top of the cost of living that is ridiculous right now. I would rather buy a disc version of a game on discount then to support your subscription service or your attitude towards us gamers not owning games. On top of you goal to make “solid” games💀….

[@himeko3315]

I liked how you put it, better than some sponsored youtubers try to get the favor of broken Ubislop studio for free stuff They shud close down and join in law making of LBGTQ+ instead of making fun games

[@scenicsudan]

Ubisoft Should just be a world building company.. build world for other developers and studios. They create magnificent maps and world.

[@TheRealMvV]

Truthfully, I’ve played 100s of hours of Ubi games over the past 5 years. I’ve really enjoyed the games (none at launch)

[@siden87]

The fact that you think Star Wars Outlaws is some of their best game is years pretty much invalidates your opinion on gaming.

[@asgads]

and they have basically nothing announced for now. you should at least expect a new watch dog, the crew, anno, just dance and farcry. very low hanging fruits

[@steforster2967]

I think games are getting worse. I don’t enjoy gaming anywhere near as much as I used to. Games I used to love are now terrible, due to greedy developers, extortionate prices and down right poor value for money. We as a community expect a WORKING game on launch. We shouldn’t have to pay 70 quid for a game that won’t be working properly until later on. It’s disgusting.

[@Jeremy-ql1or]

Making the main samurai a black guy is like making a hip hop game with the most important rapper ever: Eminem. While Eminem was a very famous important rapper, lets not pretend that he is the guy who should represent the entire institution.

[@dizzyscorpio1]

You know...I haven't been a huge fan of Ubisoft...just a few days ago my friend who loves avatar saw that they game had gone on sale for half off and got it for us both. I didn't expect much with all the news that has been...and how quiet they went on the game. To clarify I play on PC with a 3080 graphics card and the game moves really really well....Yes is it repetitive, yes you can see a lot of "time wasting" quests but so far the story has been ok(not mind blowing but not bad) combat is ok, and the world looks beautiful. I am glad we got it to give it a try is it a top 10 game of the year game...no...was it worth the price we paid for it...yeah I think we will get our monies worth. I agree you can see the potential....its like right at the edge of a cliff wanting to bungee jump but chickens out in the end....if those in charge would let their teams take the leap....I think they could rival some other big names out there in the way of world creation and story telling.

[@garyb9167]

I haven't given a toss about Ubisoft since Might and Magic X: Legacy.

[@Nijonibi]

3 months later and my Avatar save is still bricked cuz the DLC.

[@Mandrake42]

Okay I know everyone has banged on about it in the comments already but....of course we expect the products we buy to work the day we buy them. If the product doesn't work you shouldn't be selling it. If this was any product but a game, this would be so self evident that any product maker would feel utterly moronic for saying it was entitled for a purchaser to expect the thing they bought to work the day they buy it. But this is gaming and here we are. "You self entitled turds, you expect the things you buy to work the day you buy them? How DARE you expect that. How. Dare. You." - this sentiment should be from like bizarro world, not real life. I'd rather wait a few extra months and have something come out in a state that is good than have it pushed out the door to meet some arbitrary deadline. Better to make a good first impression than have to do a CP 2077 or NMS. Most games released borked DONT have a redemption arc.

[@Mandrake42]

I thought that sidescrolly Prince of Persia game was awesome. They need to do more of that kind of thing.

[@Robb_in_Oz]

Ubisoft didn't listen to the paying customers, that is all.

[@natsmith2466]

Enjoying Outlaws. Skull and Bones was a waste of money. AC, Splinter Cell, Farcry, Brothers in Arms, Watch Dogs and TC:Ghost Recon have all been games I've put plenty of time into without regret. Just wish they focused on good story telling and gameplay. Graphics have always been just fine.