Ubisoft's Situation Is Even Worse Than You Think.

[@BellularNews]

► Enjoy games, without the bs: bellular.games ► Read the latest Loading Screen: bellular.games/valve-retroactively-protect-themselves-from-lawsuits/

[@davidjsaul]

I've gotten comfortable not owning their games. I see no reason to change now

[@kwisatzhaderach9591]

Hey didn't you make a game with sweet baby, and never "addrssed the elephant in the room"?

[@williamyoung9401]

If his business model has been gutted, so should his paycheck. He should be taking orders, not giving them.

[@wintersummers3085]

"enjoy games without the bs" and the first article on your website I click has a paywall. that's bullshit

[@w0rmblood323]

I don't remember who said this but Ubisoft need to be comfortable with not existing.

[@kieran5476]

That's bleak as fuck 💀

[@poppyrider5541]

Ubisoft needs to get comfortable not owning their games. I bet Microsoft are licking their lips.

[@fr0ck360]

@@poppyrider5541 God no. Microsoft is just going to ruin Ubisoft’s beloved IPs

[@videon6134]

@@fr0ck360 after what Ubisoft has done. Anything Microsoft can do is an improvement.

[@adamk.7177]

@@kieran5476 remember, they told us we consumers need to get used to not 'owning' our games. OP's statement is spot on.

[@Mygoditsfullofstars]

Cute - NOW they want to listen. Probably should have listened when people bothered to care back when it mattered. Now its water under the bridge. Cya Ubi.

[@zevul7870]

Back then, we were angry, we cared. Not anymore...

[@fr0ck360]

@@zevul7870 Boy who cried wolf moment I meant for Ubisoft like spewing lies, etc. to the point players are done with Ubisoft. I’m tripping for not reading the comment properly

[@Rietto]

@@zevul7870 "The opposite of love isn't hate, it's indifference."

[@mygamechannel2300]

Ubisoft actually just want to release Assassin's Creed Shadows on Black History month, because according to Ubisoft, Yasuke is black people's hero, idol, role model, inspiration, leader, visionary, mentor, and symbol of hope.

[@InsideManyAk]

Ubisoft is gay

[@megamandrn001]

Ubisoft is about to learn a very hard lesson about how long it takes to build back up your reputation

[@enightc]

unfortunately, there is plenty of Gamers that do buy games just to buy them because of Brand and LOGO. Luckily they aren't a huge part of the Gamer base, but there is still quite a large number out there. Just look at Dragon Age Veilguard, people are buying it not because they have faith that it will be a Great game, they are buying it for the Bioware name, and Dragon Age name. You can put Dragon Age logo on a bag of fertilizer and they will buy it and love that smell.

[@bluehairedaigaming]

People went and saw Inside Out 2. So therefore it doesn't take very long.

[@hannes0000]

Nah it will come back pretty fast tbh, look cyberpunk it was complete mess now its praised

[@RookMeAmadeus]

Unfortunately, EA has proven there's still a consumer base so uncaring, you don't NEED one. Madden keeps pulling in money year after year despite not really innovating.

[@megamandrn001]

@@hannes0000 Cyberpunk was made by a team that knows how to make a good game, it was just lead wrong and rushed. Ubisoft hasn't made anything good in a decade.

[@svenstevenson2245]

If we better get used to not owning games, they better get used to not being in business lol.

[@videon6134]

More like they better get used to filing for 11.

[@JeruTheDamaja3]

Fine with me. Haven't bought a ubi game in a decade. I usually get em when they're free downloads. The one exception was Far cry 5

[@smithynoir9980]

That's it! If they think buying isn't ownership, then that's okay, I'll pirate their stuff, own my untouchable copy and the developer can go get f***ed.

[@LadyGreyC]

All games will be like this eventually not just ubisoft games so get used to it

[@insertnamehere8723]

​@LadyGreyC You do realize their buisness model is slowly eroding, right? Trend setting works on the basis that these strategies are successful for other devs and publishers to take notice of. Given the situation, blatantly anti-consuner narratives are only ever going to set yourself up for failure and blacklist you in the eyes of consumers with even half a brain.

[@shadow102890]

I no longer buy Ubisoft, EA, or Activision games. Those developers/publishers are absolutely trash and have released broken games at launch, expect us to pay full price, then wonder and blame us for not buying thier shitty games. I wait for games to release, see if they're broken and worth full price, then buy, or wait until I get it for free on PS Plus or it's a massive price cut like sub 20$

[@archersterling6726]

Yeah, same here. Rejected all corpo gaming basically

[@luenetikgamer6313]

I completely forgot that EA made games

[@wizardoflolz5626]

let alone promote globo-blackrock propaganda

[@JackCarsonite]

EA killed most sports games 😢

[@magicfok]

But , many people buy EA NBA and FC(Fifa). Every year most negative review , every year many people buy.

[@mrthewhite2620]

That memo was one of the most damning thing to me. It's clear they had a strategy before, officially or unofficially, to launch unprepared games and relying on dissatisfied customers to QA the game for them and forget the failed launch by the time the next under baked game launched. They were more concerned with how to monetize their games than actually producing a finished product.

[@Rose.Of.Hizaki]

Ubisoft Executives Were So Preoccupied With Whether Or Not They Could, They Didn’t Stop To Think If They Should

[@Neb_Raska]

They are still going to launch an unfinished, unoptimized game, what the hell are you talking about? lmao

[@Dragon-Believer]

If people buy bad games they deserve bad games.

[@GnarledStaff]

The higher price tag is one part of the situation, along with American income not increasing with productivity. However, corporate greed lies at the root of the problem. They want more money and they make more money with abusive practices that hurt the consumer. So they adopted those practices and burnt the trust and respect of the consumer. Of course, the increase in cost of games does play a role, in that it pushes AAA game studios to rely on investors, which then pressures them into a profit over people mindset. This is also what pushed the increase in short term profit mindsets, and will cause the collapse or at least degradation of companies that pursue profit over people. Shareholders only care about immediate profit and are perfectly willing to tank a company to line their own pockets. So we get this situation, where shareholders try to destroy the company for short term profits and the company tries to adapt away from bad management and abusive practices before they collapse. The end result of the person on the other side of the table screwing you over as best they can is increased distrust, attempts to screw them over, a distaste for their product, and lack of empathy towards them when they are suffering. That shit only flies when consumers lack options or are really stupid/desperate.

[@brown_recluse_human3458]

So, typical capitalist bullshit?

[@rubisco5997]

There are more games to play than time to play them, don't settle for ubishit games, play good games

[@bushmonster1702]

Exactly this. There are a million and one games to play that are better than the slop they churn out.

[@kevalincowri586]

Ubishit games...hahaha

[@hemmhumm5182]

@@kevalincowri586 hahahaha

[@operator8014]

But there really aren't many GOOD games coming out. I'm still playing 10-15 year old games because there just isn't much worth getting since then.

[@1_underthesun]

@@operator8014 I could name 100 of them that came out in the past 2 years off the top of my head. Granted, not all would be genre's you like and most are indie games, but to say there aren't good games coming out is ridiculous. Now if you're talking AA/AAA games, then yes, the number goes down, but there's still a good couple dozen that have come out in the last 24 months

[@blazingmonolith4323]

Im convinced that when the games industry started asking people for 70$ per game, the audiences became that much more critical of the games they were buying. I havnt spent 70 dollars on a single game yet and i dont plan too. Steam sales work, its pretty simple.

[@Kieray]

I’d say the problem begins with when you get games like bg3 for $70 or you get the bad version of a Ubisoft game. $70 doesn’t get you a full game it gets you access to a beta then you need to pay $70 more for the full game I was looking through my game collection and apart from elden ring , baldurs gate 3 and like a dragon infinite wealth almost all my other games have been bought during a sale I genuinely thought I bought more but it turns out out nope even the new dead rising remaster wasn’t a full price game.

[@technikchaot]

I never bought a full price game. There were games I bought at times without sale, the most expensive was Timberborn, the second most not reduced price was Minecraft. The most I ever spent on a single game was Witcher 3 with all DLCs for 50 or 60€.

[@kamurotetsu4860]

$10 more is alot to ask, especially when the releases are getting worse and they push out the same tired open world formula. Why play Ubisoft when there are hundreds of better and cheaper games on the market.

[@CrispyBarOfSoap]

It’d be one thing if the games got better and better. But the games are getting worse. Games now are released unfinished, loaded with bugs, esg bullcrap, writing is terrible, characters are terrible. They produce a far worse product but charge more, it doesn’t work that way.

[@razorback9999able]

70$? Wait and see until video game prices became 100$.

[@necnotv1683]

The sad part is Ubisoft games have been so bad they aren't even worth pirating. I have no idea who would think they are worth spending money on.

[@paulchenpanther5717]

Anno 1800 is nice tho

[@adamk.7177]

I literally wouldn't pirate an Ubisoft game if Ubisoft themselves paid me to do it. I'd rather not waste my time or be affiliated with such a trash company.

[@Noname6589]

Nearly every Anno game, prince of persia the lost crown is a really good game.

[@gubbothehuggo2771]

Yeah there’s a point where you realize that piracy actually isn’t completely free because you have to store the dumb thing somewhere taking up precious hundreds of gigabytes. At least when you bought a disc, provided the game was ON it, you could set it on the shelf and forget it, or even sell it on ebay if it’s really burning a hole in your collection.

[@TheCaptainBlock]

I don't think their bad games, although I haven't played any of their games for years. They seem very bland and uninspired, probably worst of any game sin behind being broken. Why buy any of those games when you have a worse looking game with a soul.

[@ProcyonDei]

Investors acting as though they weren't the cause of the problem in the first place...

[@BBP-OMO]

@@ProcyonDei honestly this might be the 1 time they didnt do nothin wrong

[@crisschan2463]

the activist investors

[@ProcyonDei]

@@BBP-OMO It was the investors who made Ubisoft hire the consultancy groups which in turn led to all of this...

[@thehob3836]

@@BBP-OMO Public companies legally have 1 goal: make money for investors (upheld in a number of court cases U.S. side at minimum). So there is only one thing you can guarantee with a public company: Infinite growth, the only metric publicly traded companies are legally allowed to care about.

[@diablow1411]

That's how they operate, unfortunately. They are quite adept at the element of deception...

[@coladict]

"ultra-polished games" was just called standard games back when they couldn't update the games post-launch. When you had to stamp hundreds of thousands of discs, all of them working from start to finish so that you avoid recalls, they had to polish everything!

[@VoidPhantom0917]

That's why PS2/GCN/Xbox was the best console generation ever

[@weatherman1504]

@@VoidPhantom0917 100... 110% That gen had some of the best games in gaming history.

[@Franku_4]

Thank god we don't live in that age anymore

[@Canbilly2]

@@Franku_4 everyone, let's play spot the contrarian.

[@SovietReunionYT]

They usually still didnt polish everything though. Broken games kept getting released all the time. We just dont remember them. And even the good ones had bugs that the fanbase learned to work around. Look up old guides on Gamefaqs and note how many of them have sections detailing the game's known bugs and the solutions people have come up with. I'm not saying things arent worse now, just that the past wasnt all that rosy. Honestly, I have no idea how things are nowadays in mainstream gaming, cause I almost exclusively play slow strategy games. Plus, for the past 10 years or so I've been gaming on integrated Intel graphics. And I dont have 50+ gigabytes to spare on a single game. So I'm completely detached from the AAA space.

[@Danceofmasks]

It's "on" steam? No, that's not what I asked for. I asked for the steam version to NOT require the ubishit launcher. They don't actually understand what's important.

[@BlackCherryZyn]

Yeah it’s not going to help out too much when a majority of people already know this and hate it

[@Bassalicious]

Damn, they still do that? Wild. That's a giant red flag for me, no way in hell am I gonna install their BS launcher. No, sir.

[@cheesecake7159]

We need to connect to ubisoft launcher bcs we don't own the game 😂

[@Danceofmasks]

@@cheesecake7159 You get it ... every layer of DRM on PC is just another way of having your crap deleted. Lose your Steam account? Bye ... Lose your Uplay account? Bye ... Ok, to be fair to them, ubisoft games you've activated probably still work without Steam if you get it off their store directly ... but it's still the same shit. If they don't pull this shit on a playstation, pulling it on PC is literal disrespect that deserves disrespect in turn.

[@rnickerson43]

Agreed. I've already decided not to buy any games from developers/publishers that require their own launchers or (especially) require me to make an account in their system just to collect data. So while this seems to move Ubisoft in the right direction I'll likely still pass on their games. Sucks for me I guess...

[@DragonsilverXGenesis]

"In today's ultra competitive market, players except extraordinary experiences and ultra-polished games on Day 1" This is absolutely not true, and it's absolutely why indie games are blowing up, those guys are in a PERMANENT coping, it's insane, they don't live in the same world.

[@nigelmaynard1641]

It’s is true. We want the game to be complete on day one and not the same game with a different wrap. That POS acts as of that’s just too much to ask for. And as you said, indie games understand and that’s why they are rising.

[@wrathofoprah9557]

How dare you not buy the broken game. How dare you

[@sheshin]

I remember when DICE defended that BF bullshit game saying gamers had BRUTAL EXPECTATIONS, aparently a working game has become such an impossible high bar to beat, im amazed the industry didnt crash sooner

[@250914616672152]

copying and coping

[@oncewasblind4292]

Translation: "There are now enough quality games being produced that we no longer can get away with our smoke and mirrors act."

[@jimbeaux89]

“Gameplay first approach” he calls it. Yeah right Ubisoft has been putting gameplay LAST, and that’s not going to change.

[@_MaZTeR_]

Copy paste gameplay mechanisms and plot in every game ever since Far Cry 3 for 12 years. That might have been the last one to truly innovate.

[@TexasSpectre]

Gameplay first approach is going to require that they fire an awful lot of ESG management first and restart with competent devs and other personnel. I don’t see that happening fast enough.

[@Slav4o911]

That's true, for them their launcher and their "monetization" is more important, then is DEI.... and if some time is left they put some simple repetitive gameplay.... and that's it....

[@RookMeAmadeus]

"Ultra-polished games on Day 1" I don't think we're even asking for THAT much. We're asking for it not to launch with obvious, game-breaking bugs. We're asking that they actually TEST their products before release. If they call that "Ultra-polished", we need to let Ubisoft collapse, because the bar has fallen WAY too low.

[@KPX01]

Unbroken and good gameplay is not really ultra polish and UBI still fails on that front.

[@RookMeAmadeus]

@@KPX01 Yep, that's what I'm getting across. Unbroken isn't even close to "Ultra-polished". That's "Release candidate" at best. But Ubisoft's standards have gone so low you need an oil drill to find them, so...

[@Dimas_Lopes]

what i found baffling is that it seems the CEO discovered this just now...was there a time when gamers wanted unpolished games? this is just corporate greed and envy when games like PUBG launches because they are complete outliers finally, the appeal to "modern audience" was grossly misinterpreted by these corpos and now they want a "safer" product to save their business, should have spent that money polishing the games instead eh?

[@beeman4266]

For the past few years I've wondered how the hell Ubisoft even stays in business. It turns out it was canadian tax incentives that kept Ubisoft "profitable." They made something around 630 million in net profit and had 600 million in tax breaks.

[@L4Disillusion]

That should be criminal

[@thehob3836]

@@L4Disillusion Its only illegal if you are poor!

[@Lonaticus]

@@beeman4266 It's flippin hilarious. Activist investors who benefit from late stage capitalism.

[@pyrelord8763]

i honestly thought they were a canadian company because of their heavy presence in montreal, apparently their the other kind of french and just like tax subsidies. learn something new every day.

[@chuckysmaria6466]

@@Lonaticus Why blame capitalism for this? Corpos and soc/com arce pretty much alike. Both want big daddy gubermint. Both want said gubermint to work for them to screw the other. The difference is only the corpos have dough to buy off politicians.

[@Unprotected1232]

Ubisoft is the abusive boyfriend that only acts nice when you're about to break up.

[@jixxey]

Or abusive girlfriend.

[@arandompasserby7940]

@@Unprotected1232 DID YOU JUST ASSUME THEIR GENDER?!? 😜

[@jaz093]

Abusive feminist

[@jochenkraus7016]

@@arandompasserby7940 You wrote BOYfriend instead of e.g. partner (which even leaves open the kind of partnership) 😛

[@joshuaanderson1712]

'I'll change, just keep giving me your money!'

[@watchout5508]

I wanted to buy FC5 the other day and it was on special on Steam for next to nothing! I really considered getting it and was so close until I ultimately decided Id rather not support Ubisoft in their current state. That should be a clear sign how much they've insulted me as a gamer, that even for basically chump change, I still wont support them on principle alone. If they dont want us to "Own our Games" then I jst wont own their games. PERIOD. Edit: Thanks for the 69 likes...nice.

[@yerbudspud]

The majority of your games probably have that same agreement, that you have a license not ownership. Pick a different copypasta.

[@chasingthefish9042]

Fc5 sucks

[@chasingthefish9042]

Additionally, games bought on steam isn't yours either. You just have the license to play the game.

[@Thefess]

I'd say buy it second hand or just pirate it. Joseph seed is a really good character to get invested in while also having a good story and good acting too. It's one of ubis underrated games. But uh fuck fc6 though. Stay away from that

[@apexanimo]

FC5 is on Gamepass. Play it for a month and ditch it. That way you're not really "supporting" them.

[@MF033D]

Ubisoft: Be comfortable not owning the games and be happy. Also, why is our company shares having a sharp decline?

[@MrTripleAgamer]

They dont make games for my demographic anymore. Also, they told me to get conformable, not owning their games... so i did. 😂

[@flamingburitto]

They make games for the "modern audience" now. Too bad the modern audience is just the few thousands that played concord and suicide squad.

[@CrispyBarOfSoap]

@@flamingburittoI’m still looking for those modern audience people out there. Have you found them?

[@h4ppyn00dl3b0y]

The "modern audience" they cater to are too busy competing in the victim Olympics on Reddit to buy/play games.

[@smithynoir9980]

​@@flamingburitto Few thousand? Wasn't Concord sub-100?

[@CrispyBarOfSoap]

@@smithynoir9980 I think it’s peak player count was in the 400s 🤣

[@EastyyBlogspot]

Ubisoft games are by the books...they really need a new book

[@SystemBD]

They really were so obsessed with creating "formulas" with their franchises to mitigate risks, that they forgot to innovate and players abandoned them. Even FromSoft, after coming up with the Souls "formula", continued to tweak it and created experiences that felt radically different, like Bloodborne or Sekiro.

[@johannlothe]

​@@SystemBD Innovation is one thing, but Ubisoft is literally going backwards. Even their pre 2010 games weren't this clunky and shallow.

[@chuckysmaria6466]

@@johannlothe They're evolving, but backwards.

[@TheBlargMarg]

There's always NFT's Ubisoft!!!!

[@WanderingWeenie]

They just need to go drive Ubers for awhile, spent some time on the beach.

[@JF-cd5hc]

🤣😆

[@wiliestrogue2924]

lol

[@weatherman1504]

@@Pwnopolis ngl, Donald Trump NFTs were not on my 2024 bingo card

[@nathankim7936]

I got outlaws for free for buying a rtx 4080 super and cant be bothered redeeming the code. The 3 minutes of work to get it just doesnt seem worth it

[@tonyhybo8597]

I literally just saw that yesterday looking for a rtx4070 super, my first thought was "wish it was some other game" then i saw i also get 20 euro steam gift card and i actually got a smile on face.

[@fs5866]

imagine the shame of Ubislop knowing that they give their newest game for free with a high end card and you can't even be bothered to redeem it....oh what am i saying, Ubislop has no shame.

[@morbionicle]

@@nathankim7936 same here

[@HaykInWonderland]

Wow cool

[@unifiedhorizons2663]

I mean it’s a free game download it and use mods to make it

[@Syn741]

i don't get why companies like ubisoft think catering to investors is a good idea. make a good product that focuses on the customers, your money will flow in naturally. you don't, you lose customers. They think meeting investors are the highest priority without actually knowing where the money is coming from.

[@d33pblu3]

Because there was a lawsuit a hundred years ago where the precedent was set that maximising shareholder value is the primary objective of publicly traded companies. Read up on Dodge v. Ford.

[@ItaChu787pr]

So they keep investing....

[@Syn741]

@@d33pblu3 looks like it's time for a revision.

[@DaComebakKid]

@@d33pblu3 Yeah, I watched a How Money Works video that referenced that

[@Syn741]

@@ItaChu787pr indeed, and that's what we have right now. full panic mode.

[@SatoThe]

Ubisoft: We want people to get used to not owning their games People: We want Ubisoft to get used to not being a company Ubisoft: 👁️👄👁️

[@fs5866]

Ubislop needs to get used to the idea that they might cease to exist as the company they are right now.

[@Slav4o911]

Ubisoft should learn to stop existing and be comfortable with it... ...

[@josephteller9715]

Private Equity - the Death of Ethics and the Death of the Company. We're watching what Private Equity does right here where I live... Private Equity moved on some of the most successful Hospitals in our state, ran them into the ground, sold off their assets and filed for bankruptcy while buying themselves superyachts and mega-mansions in various countries. Now they are being held in contempt of the US Congress and criminal warrants being issued for the CEO and his cronies while the state has been left holding the bag of getting the hospitals functional and trying to seize back the buildings from the crooks that sold them to an offshore real estate equity group that they are the key owners of for far less than their value as part if the asset grab. Always say NO to Private Equity. Always. They are scammers, thieves and con artists.

[@SimuLord]

I've been saying for years that we need a 95% capital gains tax on what I call creating money without creating real economic value. If you make a trillion dollars selling goods and services and employing people in good jobs, enjoy your money, that's what capitalism is supposed to do (and did do, WAY back in the postwar boom era.) If all you do is manipulate numbers on a spreadsheet in order to artificially inflate an asset with no tangible value so you can skim off the top and get rich, whether it's private equity vulture capitalists, crypto bros, the "collateralized debt obligations" and other gimcrackery that set off the 2008 recession, any of it...well, it's 19 for me and one for you, I'm the taxman.

[@takethesquid]

@@josephteller9715 whoa, got any links, or at least keywordsto search? Those sound like interesting news

[@VoRiiactual]

💯

[@azurekutella3812]

@@takethesquid Bernie Sanders put out something on his channel

[@takethesquid]

@@azurekutella3812 can i get more specific direction please? None of the uploads in the last month seem related, and they're all shorts. Does Bernie have multiple channels or am i missing something?

[@MedardoJC99]

I want Tom Clancy's intellectual works to be freed from Ubislop.

[@Gruak7]

Pirating Ubisoft games is morally justified, although still not worth it.

[@SimuLord]

I agree with the latter half of your thought. Ain't even worth stealing.

[@strugglesnuggledslime7040]

Disagreed with the latter,while I already own SC,Pandora Tommorow and Chaos Theory I would happily pirate them again.

[@Gruak7]

@@strugglesnuggledslime7040 Yeah, I was talking about more recent titles. Chaos Theory was magnificent but it was a long time ago.

[@Bassalicious]

@@Gruak7 And back then worth supporting too. They made some killer games in those days. Chaos Theory was so good.

[@Entropy67]

​@@SimuLord if buying isn't owning, piriting isn't stealing. Stealing implies that the person you took from lost something. Piracy is more like copying, which is a different thing. Ultimately you get the same result though, the company that made the game doesn't get paid.

[@LordOfTheElden]

It's as if now Ubisoft needs the "Time Savers" this time around

[@Hakeens]

@@LordOfTheElden the only time saver people want is to not play Ubisoft’s games

[@Xpancakes11X]

1:30 And they still force their terrible launcher on us. They need to "sunset" that program.

[@hanspeter731]

Imagine they just close the launcher. let steam do the launching. I mean, how much does it cost to run the launcher? The Servers, the UI designers, the Bugfixers all the people involved in keeping this mess updated and working. Imagine how much they could improve on their games if they would take that energy away from their shitty launcher and towards their actual products. Separate launchers never worked, they've always been a necessary evil that most companies figured out by now are not worth the cost. EA got rid of Origin, Microsoft got rid of Windows Live, Bethesda closed their launcher and Rockstar did so too. Ubisoft is literally one of, if not the last company that actually still holds on to their launcher that has never worked for them. They really need to do a lot of cleanup.

[@metalema6]

They stole my FC3 copy from me because I didnt open their client often enough. Sounds illegal to me.

[@fearlessgeek1288]

We said no more live service.. They ignored us.. Because they forgot that WE PAY THE BILLS.. This is not because of investors, or game journalists. this is the result of lost sales DIRECTLY stemming from greed and a disregard for the people buying and playing these games.

[@Marbeary]

Gabe: You could not live with your own failure. Where did that bring you? Back to me!

[@Bassalicious]

4:08 There's not a single trustworthy score on that sheet. Stop listening to the critics that are being paid by the publisher. User reviews only. Period. SW has a critic score of 76 on metacritic with a user score of 5.4. It's not a 76, it's a 54.

[@TomJakobW]

User Reviews suffer from their very own reliability issues, including botting and coordinated efforts of loud minorities. There’s a reason both co-exist for pretty much every medium/art form out there.

[@Bassalicious]

@@TomJakobW Yeah that's also true I guess. Reading through user user reviews and discarding those that are irrelevant is what I usually do anyway.

[@agodelianshock9422]

Its too late to give us what we want. They built the games around not giving us what we want. Central pillars, the main characters, the assets, the stories, its all wrong. I literally wouldn't even play it for free, there's not enough time in the day to give up something actually good for that. I haven't played an Assassins Creed title for longer than an hour since Syndicate and that was pushing it. I haven't played a Far Cry title for longer than an hour since 4. I'm not even bothering with Outlaws, and probably not Shadows either.

[@blampfno]

Couldn't be happening to a more deserving group of people. I can't even feel bad for the 'little' folks in the organization given how caustic and insulting they've become to their customers.

[@OmegaGamingNetwork]

"Despite solid reviews"...yea solid from activist critics who are running cover instead of actually honestly reviewing anything. Reviews from actual gamers however are far from "solid".

[@KPX01]

referring any review from shill like ign is really pointless and unworthy of mention like they are ever honest about anything when crap like Golum get 7/10

[@lyledeyounges1276]

Games used to be ready when they were released. They also used to be fun - Ubisoft, among others, decided to go with grind and microtransactions, making casino-style games “get them in, piss on their time and make them pay”. I hope they get to pay now.

[@claytondora]

The Plan to Decimate Ubisoft: players not buying their shit games.

[@WILLPORKER]

There wouldn't even need to be a boycott or negative press before the launch for their game to be failures, that's how little the gaming audience thinks of Ubisoft, absolute crap of a company and probably worse than EA, atleast they occasionally release games like the Jedi series which is actually pretty goated.

[@Thejigholeman]

my bf pointed out something interesting about the ass creed shadows delay. they delayed it till february, *Black History Month*

[@blackmanwithcomputer]

No, they moved the latest they could before the end of the fiscal year.

[@godknightomega]

@@blackmanwithcomputer Why not both? They can attempt (and will from non-paying activists) to get positive P.R. while covering up for their fiscal year.

[@T0asty-]

@@Thejigholeman this is actually hilariously on brand for ubisoft. I guarantee they use it as a marketing tool. Lol

[@blackmanwithcomputer]

@@godknightomega That's technically what they're doing by putting it on steam, cancelling the season passes, polishing the game and giving away the first expansion. They might even be reducing the grind and taking out the exp boosts. All those things will enhance the experience. At this point, people will keep shitting on Ubisoft regardless of what's said or done. It's all about how good this game can be now. The people bitching about Yasuke either weren't going to buy the game or are just going to be pissed about it always despite it being small potatoes in the grand scheme of the franchise. If the game is good, it's a step towards a better Ubisoft, if they take away the right lessons.

[@karlkarlson3502]

*NICE STEALTH BRAG ABOUT HAVING A BOYFRIEND*

[@leoSaunders]

3:49 very good mr editor. for splitting the image in two and using the width of the screen

[@fadepanther6224]

I'm... worried. Blackrock is one of the elements in this story. And HERE is the only place that has even talked about it at all. Everyone is just so gunho about taking Ubisoft down... they are either ignoring or just not seeing how this feels like a long term, super villain, play. I have no reason to go into details here, but if you're looking into stuff. How's about looking into who started the ESG money funds, pushing for DEI stuff, and now is sooping in to buy up the broken husks of game companies?

[@perceptibleperception8733]

@fadepanther6224 it's the World Economic Forum (WEF) that is behind all this madness, with BLACKROCK at their side. These are the people destroying Western civilisations! We are at war, and no-one knows.. it's all evil..

[@Nurix09]

Ghost of Yotei sealed Ubisoft's fate, they now AC: Shadows cannot compete with that.

[@mrthewhite2620]

By the time Ghost comes out we will be talking about the next AC entry. They aren't competing against one another.

[@kay_keik7842]

They don't even compete with each other lol

[@vinnythewebsurfer]

I now, right?

[@awesomepawn2]

Man its still trying to compete with ghosts of sushima and ill bet people are going to still spring for that or just re download it instead of buying a new open world samurai game

[@gentlemancharmander4411]

Know*

[@Myst109]

AC shadows doesn't need more polish it needs to be entirely razed and rebuilt from the ground up with different protagonist characters. no one is interested in playing the DEI injection yasuke that revisionist historians are once again trying to push as important or notable, and no one is interested in playing as a korean female girlboss larping as a ninja give us a japanese male protagonist, or just cancel the game and spare yourself even more loss and reputational damages, ubisoft

[@Continuum7]

I quit buying Ubisoft games after ACIII ... I was way ahead of the curve in realizing their company was becoming slop. I'm glad the greater gaming community has also now moved on and Ubisoft has to start actually making good games instead of cookie cutter products.

[@JohnClarkW]

The only other good AC game was Black Flag. But I didn't buy that until it was on sale for $5.

[@halimbademjon]

Same. Last AC I bothered playing was |||.

[@blairowens8912]

AC became Ubisoft FIFA. Same game, new roster. Every year.

[@Continuum7]

@@halimbademjon The bugs that AC III on launch had really showed me the quality was going down ... but the story is ultimately what made me give up. Ubisoft even publicly made a statement back then saying they planned to "milk" the AC series ... before the series was just planned to be a trilogy. They've gone so overboard and I was done.

[@Bassalicious]

I rented 1 & 2 for Xbox360 back in the day, blockbuster style, and bought Black Flag for PC when it was discounted to like 15 bucks I think. That's when I stopped. I don't have any regrets.

[@smoketinytom]

Them going back to Steam is incredible... They might as well scrap the entire Ubi-Connect to save funds.

[@BluishGnome]

"It's good even if you never planned to buy an Ubisoft game." Agreed, but what game does Ubisoft have now that would even warrant a thought of buying them? Even if they're back on Steam, most of the games in their catalogue blow.

[@prw56]

I remember years ago when I used to watch jim sterling, he made fun of multiple ubisoft games for the fact that you needed a spreadsheet to make sense of how many editions there were. Think a bunch of companies were/are still doing that, to their own detriment.

[@LokiHarrison]

I'm sure the "modern audience" will come out in droves to buy their games, because I won't. Oh, wait, the "modern audience" twitter crowd usually don't have money or jobs.

[@Aufsammelkabbler]

Bots tend to miss those…

[@jbeardsley323]

I feel a similar fate for Bethesda on the horizon.

[@DamjanDimitrioski]

I don't rely on reviews, 100% of them are bought. All the mainstream critics are paid, so I don't trust anyone. When I see a footage of the game I can judge by my self. And if it sucks it sucks, nobody can change my mind.

[@X_x_ShadowGaming_x_X]

Honestly I would've paid for the 100 dollar Version if I: A. Got the Season Pass (all DLC) B. Got the Preorder Bonus (cuase ya know...I'm preordering it BUYING it early) C. No Additional Store Content to make me feel shitty despite paying 100 dolales early upfront. D. The Game & DLC is ACTUALLY good, which unfortunately hasn't been Ubisoft lately. Which is what Preordering Special Editions USED to be but I guess that got lost in Translation nowadays.

[@jochenkraus7016]

So you mean, if you want to sell a premium, luxury, whatever-you-want-to-call-it edition, just make the choice simple, easy and don't make the people that buy it feel that they still don't get everything?

[@X_x_ShadowGaming_x_X]

@@jochenkraus7016 Correct. Preorders used to be basically ONE of sometimes Two choices, you either: A. Spent 30 more Dollars off the base price (60) for: -Preorder Bonus -Season Pass (All DLC) -and the Base Game of course or B. Spent a COLOSSAL amount ($200+) of the Collector's Edition, mainly to support Developers, which you got: -Preorder Bonus -Season Pass (All DLC) -Base Game -and a Statue, Figurine, WHATEVER; basically something PHYSICAL. I feel like THOSE are the only times Preordering (assuming the Game is good), is worth it. Not everyone has 120 bucks to throw around to only THEN get the Preorder Bonus with the Gold Edition or whatever. It's stupid. Add on to the fact that you have the Store items Ubisoft throws in for $40+ in some cases, and it's like, what are you even paying the Preorder for?

[@ZenAndPsychedelicHealingCenter]

never preorder. This is a major reason why games companies have learned to treat players so badly to begin with.

[@X_x_ShadowGaming_x_X]

@@ZenAndPsychedelicHealingCenter Read, I'm well aware. I said IF the Game is good and does the following.

[@jochenkraus7016]

@@ZenAndPsychedelicHealingCenter Let's take a moment and dream of a gaming world where you can pre-order and even buy the "I'm a fanboy, shut up and take my money" edition without feeling betrayed.

[@Iggysdust]

@2:00 I'm so happy to hear that, I canceled my Netflix account to subscribe to this channel and I'm glad I did. Rooting for ya

[@conskript]

The problem? Ubisoft's shareholders are too greedy and too eager to please their investors, they are not paying attention to possible future genres, instead focusing on current treads that seem to rise up and die just about as quickly as they came, they have absolutely no clue what gamers WANT, only that their shareholders wants success, and with that comes the short-sighted goals of simply dumping all their "trending" ideas into the next Smash hit game!(flop), Assassins Creed has been the mainstay of this company, easy of access, promotes thinking outside of the box, allowing players to pick their approach to a target or mission, good storytelling in most cases (a few notable examples when the story got pushed aside by DEI rubbish or poor narrative), some smash hits got absolutely shelved even though players loved it (looking at you Black Flag's ship combat system). But almost every other PC game that has been released by Ubisoft these past 8 years have been disaster after disaster, they stopped being a studio that focused on a games experience and became a studio that followed trends and not even good ones. I hope something good can be salvaged from Ubisoft, but my expectations, much the same for their games, remains low.

[@KalebAsmadi]

5:23 There's a MASSIVE caveat there. Japan region preorders are NOT being canceled or refunded. You can make a few assumptions about this decision, the cynic in me screams "so Ubi can point to the Japanese numbers when they're better than the rest of the world and claim that Japanese players approved of it." As of 9/28 Japan time, this is still the case.

[@davidhurle2761]

Need to change the management as this is a long term problem for a long-term

[@Protofall]

The funniest part is them claiming "We don't have a political agenda, we just want to make fun games". 2 lies for the price of one, lmao.

[@johnathanrhoades7751]

@@Protofall They don’t have a political agenda, they just want money. If they actually cared about the politics and not just the optics they would have done their due diligence on research and due diligence on development…

[@frankieseward8667]

Exactly. Shadows isn't sone pandering pipe dream it's one of the most racist and historically accurate games ever

[@metalema6]

People who seriously think there's no political agenda are exactly the people who would use that same political agenda.

[@MrFanservice]

Shout out to Ubisoft Montreal for making themselves the sacrificial lamb of the games industry for horrid business decisions

[@jabrazil416]

Deus Ex in Real Life.

[@Shskdndnxkdnd]

Ubisoft wanted me to get comfortable not owning games, I am comfortable not owning ubisoft games😂

[@Ian_Moon42]

Good. Haven't bought a Ubisoft game since AC 4. One of the best decisions of my life

[@Dexter037S4]

Genuinely shocked Tencent didn't bail Ubisoft out, wouldn't be surprised if they do a hostile takeover before Private Equity takes hold.

[@kiddy1992]

Tencent also owns a 10% chunk of paradox and the suspicion is that they're stirring in the decisions there as well

[@iXSIKOBOIXi]

If Ubisoft started making Polished games that didn't insult their audiences then weirdly enough I think people might actually start buying them again

[@blkwng]

Let this be a reminder to YOU, gamer thats reading this. We do have power. We dont have to settle. We might have to get bored for a bit, but at the end of the day, if you show the companies you dont want a product or a service, theyll have to listen. If you want gachas to stop existing it can happen, if you want passes to end it can happen, of you want early acess out it can happen. Its jiat a matter of enforcing self restriction and acrewing the companies so they are forced to listen to you. Thats goes for DEI too. Finally gamers are retaking back our industry. I say screw them. Good riddance.

[@yerbudspud]

As soon as the economy recovers, the normies will go back to buying all the slop. Bunch of companies got caught out this time and might not make it but us 'gamers' aren't doing much to move the needle.

[@blkwng]

@@yerbudspud i disagree man. The normies in our industry only buy things when they see hype and a community behind something so they can join it. I do think we gamers just dont resist getting bored too often to stand up for ourselves, but I've noticed our community is kinda....fed up. I see gamers being a whole lot more outspoken about DEI, about passes, about early access, etc. I think that before, maybe some gamers didn't mind because it was on a small scale, but now that every single company and game is being scummy things are just getting blown out of proportion. And at least for me, I'm all in on it.

[@gloweye]

We don't have to be bored, there's lots of good old games that we DO own and can play and still have fun with.

[@cavernus26]

@@blkwng the normies are real mate , if i sort by "best selling " on playstation store in the deals section i see AC mirage in the top sellers as well as Crew Motorfest , u think these people care ?

[@DearShion]

@@gloweye Or indies ! There are great indies out there and they deserve your money more than AAA slop companies

[@MrPenguinsfan66]

Ubisoft pulled the "getting rid of season pass" thing before. The division 2 did that, then they put insane unlocks for the new classes which they still sold the season pass for instant unlock. That is the reason why I boycott Ubi to this day. Scamming and ripping off customers is what ubisoft does.

[@shemyaza8934]

If your goal is to lower your risk, methinks the best option is not dropping multiple layers of a steaming evacuation on the culture youre trying to represent.

[@sellis2819]

it must be hard not mentioning the herd of elephants in the room. no changes to race based hiring or any of their other internal issues that directly effect game quality

[@Feanarth]

Launching on Steam - but without Uplay requirement...right? RIGHT?!

[@trindalas]

They don’t want me to own my games, I don’t want them to own my money. Worked fine for me and it’ll take a heck of a lot more than them panicking about losing money and promising changes for me to trust them even as far as I could throw them. I can’t even install my Assassins creed 1 and 2 from my disc because the server that lets me install it doesn’t exist. That alone is enough for me to not trust them. And that’s an OLD issue. I hope they close. Let it burn. They did this to themselves. Coming crawling back isn’t gonna help them this time, in my case.

[@tomigun5180]

They wanted to lecture us. Now it's our turn.

[@grantwallace1882]

I love that "customer focused" is a novel idea.

[@possesstime2648]

Ubislop games are the type with huge investment, huge worlds, huge chore lists but absolutely no excitement, where you turn your brain off and auto pilot it for hours straight. They are the brand cereal of gaming, you know it's bland and tastless, but you've been eating it for so long you just crave the familiarity

[@CaptHB]

Unfortunately Ubisoft published games are on my Steam blocked list and I have no intention to ever remove. Way too little way too late.

[@fs5866]

My man, fighting the good fight.

[@nophone9311]

Should have listened when people were angry. Now they are apathetic. Ubisoft is done. Maybe not today or tomorrow, probably not even this year. But in the not to distant future, they are done.

[@fs5866]

Yup, they literally have nothing that could potentially get gamers excited for, their reputation is in the gutter, they could never pull anything out anymore that i won't be suspicious of and would always wait for a thorough review before thinking of a potential buy.

[@nisejohnsmith]

Not going to miss Ubisoft even though they were probably the biggest western publisher whose games I most consistently enjoyed (not in a WHILE though). It'll be weird to see EA's Tom Clancy's Dot Com Bubble Burst, Bethesda's Elder Scrolls V alternate: Far Cry, and THQ Nordic's Assassin's Creed Gotterdammerung 2 electric boogaloo or something like that once the company's IP eventually gets chopped up and sold off though.

[@T0asty-]

Good, I hope the company goes under. lol

[@Thugblader92]

I just came over from the Rainbow Six wheelchair character reveal. Not surprised at all, well deserved.

[@Cottage_Punk]

Hopefully Ubisoft is not the last the fall but the beginning of a trend. Far too many publishers and dev studios based their entire business model on milking their loyal customers with samey game, DLC pipeline, subscription models, "live service" scam and overall releasing the same game ever with ever fewer content at ever higher price. Ubisoft does it with open world. So do most studios withing their niche. For exemple Paradox and Creative Assembly with their strategy games.

[@Espedals]

I grew up in the 90's, when a game for the Sega Genesis would regularly cost $180 (adjusted for inflation). Games today are amazingly cheap - cheaper than ever before in history. I think that's a fact most people tend to forget, or maybe they're simply not aware of it. That being said, Ubisoft is trash and deserve what they're getting. Just maybe not because of their pricing, imo.

[@HaraldinChina]

Stock price today is 2.31USD, last time it was 10USD was 2 years ago. Not sure what your graph at 0:29 is showing?

[@AlesterReads]

@@HaraldinChina not sure where you got that from, but as far as I've seen, the Ubi stockprice hasn't been at 2.xx Usd/Eur since 2002.

[@dannygleason5912]

For me, while the last few weeks has been filled with bad decisions coming to light and falling stock prices, the bit that sealed the deal for me was he leaked memo with the ceo flat out lying by saying they do not endorse agendas while an intern program expressly for women or those who identify as non binary is publicly accessible on their very own website. is it surprising? Absolutely not. Does that make it any less egregious? Nope! UBISOFT was absolutely my favorite in the early 2000’s. I have all the splinter cell games and was literally obsessed with prince of Persia. this isn’t the Ubisoft I know, and it hasn’t been for a long time. It’s just only know after that leaked memo that I see that they have zero intent of respecting their own investors, let alone their customers. They may make business model changes, but they don’t care about great games. They don’t care about players, they don’t even care about their own company interests, until it’s a crisis and even then they are too late. This is a sad day for me. Very sad.

[@alexmaxwell3708]

if ubisoft dies. will rayman be gone or become public domain?

[@talion4033]

No doubt someone would pick it up

[@Random_dud31]

No company will die. A company buy it out and keep all the assets which includes ips

[@keit99]

​@@Random_dud31and if we're unlucky they won't do anything with those IPs

[@Robotdestroyer0]

@@keit99 if we're lucky you mean?

[@keit99]

@@Robotdestroyer0 depends, but well if we're lucky they just hold the IPs hostage

[@AleBober]

There's a sense of very grim satisfaction to this.

[@Drakenn100]

the game that put ubi up with the big guys : rayman 1 the last game that ubi made with a metacritic score of 90+ : rayman legends It's funny how they have a good mascot with only great games under his belt and they didn't do shit with him for the past decade because you can't make a live service pos out of the rayman games design. If only they had two working brain cells and made one rayman game every 5 years...

[@lm9029]

Ubislop dont deserve a IP like Rayman. They should have made a quick buck selling the ip to a indie or a different developer that cares. I dont know why they didnt do that since they made it clear they have no faith in their flagship franshise anymore.

[@davionelliot]

The downfall of this company all started with the first watch dogs game and how the way the IP has been handled so far

[@cpuuk]

Well Stockholders, we tried really, really, really hard to screw the fans with our cynical tiered pricing structure and phish-poor games... and it failed. Now the stock price is worth nada.

[@78MatWar87]

i'll say the quiet part out loud about Outlaws. they hit the protagonist with the ugly hammer too hard. i am willing to bet money that if they main character wasnt so below average looking OR they just had a character creator the game would of did fine.

[@Korelon7]

Ubisoft deserves this wake up call. Dogshit game design, insecure devs...yeah.

[@hvanmegen]

OMHO, gaming companies should NEVER be publicly traded.. once you go public, you have to keep the larger public happy, and those investors don't care about games, they only care about MONEY.. and you're not in the money making business, you're in the game making business.. if you make good and loved games, the money will come, guaranteed.. but you will need figure out what's popular by starting some kind of Ubisoft Labs and start making rapid prototypes and release them to reddit and youtubers to see if it's a fun concept to begin with or something..

[@toreadoress]

​@@hvanmegen even tho you are right, I don't think the issue is necessarily a gaming company being publicly traded. The issue is what kind of people invest and become shareholders and what they actually expect and want. A lot of people saw the gaming industry booming and becoming so large and widespread in the past 10-15 years that many people who have no idea about gaming jump on the wagon of making more money and that's their only goal. They saw there is a lot of money in gaming even tho us gamers were laughed at until the mid-late 2000s, yet now the same people who were laughing at us and never cared about gaming are probably the ones who invest money even tho they don't care about games and only want the profit from them. They saw it as a new gold rush and push for unnatural and rapid growth each quarter while sacrificing the art and the people who actually play the games. If the people who invested in gaming companies were the actual gamers who know and understand what gaming is and wanting to improve it with their investment, this wouldn't have happened or at least not to the extent it is now. If investors don't care about their customers and product, it will never end well in the long term.

[@aurecueil]

it was over 100 euro actually, it has dropped by 90% everywhere

[@nrudy]

Alas, the UK really IS that screwed.

[@MCCCLXXIII]

Don't buy. Wait for 90% off; don't buy. Wait for it to be free; don't buy, Wait for you to be paid to (not own it); don't accept. Invest your time in art no BS; like Dark Souls, GoW, Arkham Games, Ghost of Tsushima, Metal Gear etc...

[@wiliestrogue2924]

Wallets closed.

[@KPX01]

wont even bother with Ubislop even if someone paid me to play it. I have better games to spend my time on

[@terroir5001]

This post got me a little cackle cause i bought the crew 2 on steam last week cause it was 98% off 😂

[@MCCCLXXIII]

@@terroir5001 fair fair!

[@paulmayson3129]

Screw Ubisoft. I will never forgive them for what they did to Assassin's Creed.

[@duskullll]

Ubisoft is no longer Ubisoft

[@williamhill9658]

Kinda funny about the star wars outlaws dlc debacle, ubi did the exact same thing in 2018 with GR breakpoint, released it as half ass, full of bugs and glitches and then because of that it flopped so they decided to not do much DLC for it, kinda said really. Breakpoint had alot of potential

[@intangible_kant]

Was that a red letter media reference at 8:30 lol

[@Azmodaii]

@@intangible_kant it was, i clapped when I heard it

[@OptimusPerformante]

I couldn't care less if Ubisoft failed as a company. They have only themselves to blame. "Did I ever tell you what the definition of insanity is? Insanity is doing the exact... same fucking thing... over and over again expecting... shit to change"

[@cacophonic7]

The irony of wanting an open world Assassins Creed game set in old Japan, and only getting it when the company is on fire. Well, better late than never.

[@creativecorn]

Problem is playing it safe is what's got a lot of games not doing well, a gane for everyone is a game for no one

[@uncle1sstvan]

They never sold video games in the first place. Remember? We should get comfortable not owning our games. They should get comfortable not owning a game company.

[@benetx]

We need everyone's help in correcting Yasuke's wikipedia english article. The amount of lies and false claims to force its samurai status have reached the point of insanity