UGC vs Black Creators: The lack of Brand/Clients for Black UGC Creators & the Tools to Implement.

[@karislostyle]

I was feeling like this and sometimes still do but I’M NOT QUITTING! Period! When God is for you who can be against you? That’s the only yes I need! Everyone and everything else has to fall under HIS INSTRUCTIONS. That’s where I find my comfort and peace when it comes to doing ANYTHING with social media and beating the odds because of my skin color!

[@ByCrystalWilliams]

With that smile!! You can’t quit! And trust me when I say it’s their loss you would make any brand shine sis 🙌🏾🙌🏾

[@karislostyle]

@@ByCrystalWilliams aww thank you so much! & thank you for sharing and inspiring US! God bless you! 🤎

[@jesuslovesyouandI]

Yessss

[@viralbuthow000]

It is ironic that we don't see more brands picking up black women for UGC deals YET we see more black women advertising products in commercials for brands. There's a huge disconnect there.

[@misfit.2fit]

I just got offered a UGC opportunity, it was my first one. If so did not do my research prior, I would have taken anything. The brand really tried to ignore my pricing and low ball me. Stand firm on your worth and your prices sis!!

[@ByCrystalWilliams]

Yasssssss I love this

[@Chauntihanna]

Good for you 👏🏾 If you don’t mind me asking what did you charge ?

[@misfit.2fit]

@@Chauntihanna I charged basically $100 per image/or video. They wanted a lump some of 4-5 pics, so I was willing to cut them a deal. But it fell threw sadly, we couldn’t agree

[@lovellebristol]

After watching this video, I decided to message some brands that had no people of color in their skincare products. I pitched them and offered to promote diversity into their brand and how representation matters and how I’d love to offer my services. I was flabbergasted when I was left on SEEN. Imposter syndrome is so real and it’s crazy seeing girls who look like models talking about how they made $2k+ their first month. While I’m being offered gifted collabs and dmed by sketchy brands🙄

[@ByCrystalWilliams]

This is our reality… it’s frustrating…. But hear me when I say all brands are not like this keep at it

[@itsci]

Makes me not want to do it

[@CreativelyDay]

I was just thinking about this. I’m new to the UGC space I found it hard to find creators that resonate with me. It made me a bit nervous to continue. Although a year later, your video came right on time. Thank you for your valuable content!

[@Tiffs80sdream]

I honestly got so down when I saw the title of this video because I thought my UGC content creating and Influencer dream was over because of being a black woman. I'm so glad I watched the video, and now see I can pave the way myself and work on my pitching and be able to do this. Thank you for this video because it was eye opening and inspirational. It will be a lot of hard work, and a huge mindset shift, but it will be worth it to make my dreams come true. I'm a bit scared now, but I'm going to move forward and take my first steps and make my portfolio, etc. I've got to try before giving up!

[@ByCrystalWilliams]

That part you have to try 1st. If you need anything I’m here or a zoom call away sis! You got this

[@Tiffs80sdream]

@@ByCrystalWilliams Thank you! 🥺💜

[@SidneySavaage]

So glad you did this and were honest about the responses that you get and how to navigate it. Now I know what to expect and know to keep pushing forward past the closed doors.

[@ByCrystalWilliams]

yass keep pushing sis

[@itsallaboutprofit8050]

A few days ago when I was looking into this I was thinking the same exact thing . Thankyou thank you Thankyou for making this video sis ! You are hitting all the spots

[@ByCrystalWilliams]

you are so welcome sis

[@thebrightlife92]

I definitely felt this comment. I want to take the dive into UGC but I only see them. I definitely don’t fit the societal norms for even black women. But I’m a black woman with Albinism I’m here, and I live my life like everyone else.

[@Alltheworldsillz]

Did you start?

[@nardettgbmwfitness]

sis the fact that you ended with prayer!!!!!! I AM NOT QUITTING. THANK YOU SO MUCH FOR THIS. Do you have a video explaining how to pitch to hotels?

[@corintnus]

Great video. Being black in the UGC world is challenging. I took me about 2 months before some wanted to hire me a UGC creator.

[@ByCrystalWilliams]

It really is!!! But I’m glad that you stuck with it.

[@joshuafoster8358]

It’s your honesty and transparency. Thank you

[@sonya5568]

Stumbled on your page and this right here……yup….I’m here for it.😳🤔 I love it when you said “what’s for you will be for you!” Facts! Working for myself digitally and on my own schedule I’m calling to be for me!

[@ByCrystalWilliams]

I love this for you

[@nadirajansen9762]

Thank you for opening up about this. Being a part time actrice here in The Netherlands, I also strive for more color on The Dutch television. It is crazy to think that people still think like that in 2022. Im here supporting you sis! Keep up the good work. 🙏🏾❤

[@nolasblog8939]

I think the lord brought your page unto my feed. Thank you so much for sharing with us your journey and knowledge. May the lord continue to bless you

[@ByCrystalWilliams]

Thank you for the blessing I am so glad you found me🙌🏾

[@tramichalle]

I absolutely love this! This is how I’ve been feeling? I’m more impactful when I’m true wow great comment

[@Thegenxnursemomlife]

Great video! I'm brand new to this.. haven't pitched to brands yet, this was very helpful!

[@scalewithsales2615]

Well we're currently looking for some Black UGC creators for one of our clients. There are people out there looking for all types of people :)

[@DineoDowd]

Interested

[@cassiiforniaa]

Thanks so much for this information! I've watched this entire series and I'm grabbing all your nuggets. On another note, do you recommend we reach out to Brands on the account that has fewer followers? For example, their Instagram has 70k followers vs their TikTok has 5K followers. Should we reach out to one or both?

[@kilandaatherbest]

Hi 👋🏾, I see that you offer 1:1 call with UGC creators. I am very new and would like to find ways that I can tap into this industry. But I am still struggling with finds ways to build my portfolio. Would this 1:1 be useful for some one like me. Wasn't sure if this was for someone who already created their portfolio. Thank you for being so open and sharing

[@ByCrystalWilliams]

Hey sis, you can use your 45 min however you like, so if you book a 1 on 1 and you decided you wanted me to walk you through creating a portfolio on the call we could do that or I can verbally tell you and then give you the steps to take to tap into the industry that will help land you clients. I’m here to help in any way you need.

[@ABOUTTHATWALLET]

I came across this video trying to understand what the heck is "UGC" - User Generated Content - Thank you for this video. I've tried the pitch and so far, did get the response that they are not ready to be on a podcast yet, but will send me one of each of their products to create content. Though I like the product. I think it would be good for my customers as well. My question to you is, do you still do a video for their product even though the company turned you down?

[@SarahDTV]

You are so awesome!!! 💜

[@Chauntihanna]

Thank you so much for touching on this !!

[@mia-sl7gd]

13:10 - what to pitch to brands (using this for myself lol)

[@ByCrystalWilliams]

🙌🏾🙌🏾🙌🏾🙌🏾

[@Alltheworldsillz]

You remind me of my sister so much but an upgraded version.. who I wish she would have turned into .. Unfortunately I don’t like her but I wish she was as nice and bright spirited as you.

[@peppaminttea]

Thank you so much for this video!

[@ByCrystalWilliams]

You are so welcome

[@peppaminttea]

❓️❓️How long does your amazon link stay active?

[@mandymootseng]

I had voices in my mind as well will i make it as UGC creator even harder black and african but i told myself ill make it.

[@ByCrystalWilliams]

Yes you will

[@sheirafred5409]

Hello... I'm in Africa and i really want to start ugc. But I don't even have a tiktok or Twitter yet, so I don't have the slightest amount of followers to be able to show that I'm not so new in the whole thing. Secondly, do you think these brands would want to work with an African? Cos I'm not even in the US first of all🥺

[@sheirafred5409]

I don't have any Amazon product referring experience to at least use as a back up the way you did. So what do you advise me to do🙏🏾? Thank you so much sis!

[@veinswithglitter1937]

You don’t need a following to be a ugc creator

[@InspiredByEbonyLove]

Would they have to shop products overseas for you to make the videos?

[@douglasmcbride960]

🎉 քʀօʍօֆʍ