UGG: 40 Years.

In AW18, we proudly celebrate our 40th Anniversary with a campaign that firmly establishes UGG as a convention defying, California fashion brand.
Many anniversary campaigns are retrospective, a view into the past, but this campaign looks forward, capitalizing on where we are today and setting the stage for where we are going. UGG® continues to show what it means to live the California lifestyle by being bold, provocative and free-spirited; to envision a new future that’s still deeply rooted in its past.
To celebrate this important milestone, we are teaming our most popular iconic products with icons in fashion, innovation, and art. These unique individuals represent the next generation of UGG®. We proudly present our campaign icons Adwoa Aboah and Heron Preston. Additional cast members will be unveiled throughout the month of October.
Welcome to UGG: 40 Years
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