UI color choice depends on culture. Here's why

[@isurujn]

Fun fact, in the iOS Stocks app, in China, the positive values are shown in red and negative values are in green. Whereas in most other regions, the positives are in green and the negatives are in red.

[@shiot]

It’s similar throughout all East Asia because of Yin Yang where Ying is considered to be ‘cold’/‘dark’ and yang - ‘warm’/‘bright’ therefore Red is positive and Blue or Green (virtually the same color in Asia) are negative.

[@MastaBaitaAmbatukam]

​@@shiot It's not that blue and green are viewed the same, it's that they were considered as 2 opposite ends of one big color. Like how "orange" is named after the fruit and didn't used to exist in English since we used to just view it as reddish yellow and yellowish red. This is why fire was called red, even though it would now be classified as orange

[@com34234]

that video was literally three hours of my design workshop from university concluded. nice

[@coffeeandproofs]

As a mathematics PhD student, a lot of what you say about good UI design and it's intertwining with cultural factors also heavily rears itself in math! From the way people write academic papers in different countries to how they prefer papers to be written (when read) differs somewhat interestingly - everything from typographical choices to reliance on figures and artistic style in depicting constructions can oddly go in-and-out of various "themes" that get more apparent the longer one is in academia. I enjoy your videos a lot, great job on them!

[@luiscastillo2925]

I'm not even a designer but I love your videos so much, they're so insightful

[@user-kl1ie5ls5f]

i love watching your videos, I'm an engineer and I find marketing, UI/UX, and basically all the human aspects so fascinating.

[@Jared1evi]

Red makes me feel revolutionary

[@santiagobydesign]

The amount of research is overwhelming: top quality, organized and super fun. 💯 I'll rewatch later and learn how to make my own... Subscribed!!

[@stardusts42]

6:26 and the "發" on your cellphone case is in pleasant red.

[@nominuranbat6481]

Hello, I am from Mongolia. We associate the color blue, especially dark blue, with our identity (Khukh Mongol, which means 'Blue Mongolia'), the sky, and the government. In Mongolia, many banks and government-related companies use dark blue to convey trustworthiness to users. We also like red, but not as much as blue. It is associated with fire, and red is in our national flag. However, many Mongolians dislike certain shades of red because bright red reminds us of China. Unfortunately, due to historical and cultural reasons that have persisted for over two thousand years, many Mongolians have negative feelings towards China.

[@MastaBaitaAmbatukam]

How do people in Inner Mongolia feel about "China red?"

[@nominuranbat6481]

@ Unfortunately, I don't know about how Inner Mongolians feel about "China red".

[@limyifengsong7520]

有趣，原来生活中看到的颜色设计和我们的文化息息相关

[@Bug-sg1li]

Red is also color of festival here in Nepal. Dashain is approaching and its gonna be red for next 3 weeks.

[@PandaRamble]

You outlined very well the theory that absolutely everyone big adheres to and this is exactly why we don't have anything interesting because designers due to lack of creativity NEED to do minimalist UI, round corners and specific shades of blue (90% of Microsoft stuff, Facebook), deep orange (SoundCloud, Orange) and apple green (WhatsApp, Spotify, Xbox) in the majority of icons even though there is so much space for innovation and standing out from the rest of boring slop.

[@VerwirrteMiauKatze]

Hi Phoebe. As a developer who sadly is, a terrible illiterate in design, I value your content alot. Lets me see the world with other eyes.

[@MichaelMossmanNZ]

I just had a thought (it's the next day now, after watching this video testerday) ... I've often wondered why a printed book/novel will have different covers, dependent on country/region. I did a quick Google search just now & discovered that MAINLY it's because the different countries/regions will have different publishers & each publisher buys/licenses just the text inside, not the cover itself. Hence, each publisher will commission their own illustrator. Someone else pointed out: quote "you have to change the aesthetics of something based on the market you're selling it in; that's especially the case with books. Although we're encouraged not to, people will judge the book by its cover" ... (nice pun btw). So it appears that this aligns with what Phoebe is saying in this video. Thank you @phoebeyutbt for another great episode =)

[@ISABELLYRODRIGUESBARBOSA]

i'm loooving your channel so much, loved all the videos

[@itsalltakenup]

I'm not a professional.. but I have always had interest in design. Your videos are awesome. Thanks Utada Hikaru.

[@albertsitoe7340]

I live in South Africa 🇿🇦 and in isiXhosa x is a click sound. And green 🟩 and Blue 🟦 are called Luhlaza. Which also means raw like raw food. Natural and unripe. I was always confused as a child when I asked my mom what the color of the grass was. But the older I got the more I realized she was saying the same thing 😂

[@pabloxavez]

Came across this channel a month ago and every video is super interesting :)

[@phoebeyutbt]

Thanks for watching, Pablo! Glad the videos helped you

[@clipsdestroyer18]

Thank you Phoebe 😊, got lot of insights from this vid

[@TheDigitalOne]

My favorite color is dark blue, but I also like cloudy blue, not an artist and or a graphic designer, but I love viewing and describing art. Excellent descriptive video! 😺👌🥰✨💎

[@11atlnathan]

I dont know if you will see this comment but i watched all your content and really enjoyed it, and more important learn a lots of things !

[@SamratDuttabdn]

Designer mommy is back with a new video yaaayy!

[@antonio_carvalho]

Color me impressed! Thank you for the video.

[@Elysian_520]

Red colour consider the colour of power, strength, and purity in India. It often associated with women and godess Durga. Even the bride's dress colour red.

[@cristinac9799]

Thanks for the thought-provoking video! 💡😊

[@dropperhoonmein]

0:19 soothing

[@danielosawaru9045]

Wow i learnt something new again.

[@oltenutu]

"i will show you several colors and tell me how they feel" Me: hm. hmmm.. hmmm! mf.

[@bora6981]

always black and white unless others r necessaary

[@fixpontt]

can you show an example where a big company uses different color scheme for their product (the same product) in different parts of the world to exploit this cultural difference in color perception?

[@com34234]

coca-cola uses red and GOLD in china and and the middle east. the gold represents weatlh. in western countries it's the (for us) iconic red and white. cola is more of a refreshing drink here and the white stands for energy. also things like kitkat have colorful editions i japan (i think) and in india most companies make things very vibrant with a lot of colors.

[@fixpontt]

@@com34234 i just typed coca cola in china into google and started watching the pictures... i dont se gold at all

[@lemarsh387]

​@@com34234Great examples. therefore I believe the discussion should focus more on colour use in different industries rather than culture perhaps? And rather than UI behaviour it more heavily impacts user perception?

[@isurujn]

@@fixpontt In the iOS Stocks app, in China, the positive values are shown in red and negative values are in green. Whereas in most other regions, the positives are in green and the negatives are in red.

[@3alocheijai362]

I love it keep going

[@KlearningDart-d1x]

1:04 Phoebe Yu is a UI/UX designer with a degree in Cognitive science

[@于波-w8k]

Great job

[@uxplosiveideas]

Phoebe, love your content. Where do you find research papers from (besides Google scholar)? Is there a particular site you use to get design research specifically or are you searching for things specifically when you make a video? And if you just use GS, what search terms are you using?

[@t01]

Very cool

[@taszidizaz4079]

Hello Phoebe, Love your videos . I am currently working as a product designer. Wanna get a degree on cognitive science. Do you think the degree is worth it for someone like me, who is working in the industry for about a year now? Or should I go for a Human Computer Interaction course instead. You should make a video on how the degree was for you and how much you've loved it. ❤️

[@ErCapoAlex]

❤

[@dominikdalek]

The idea that speakers of different languages perceive colors differently has been debunked many times over. One such myth is related to Greeks not recognizing color blue. In reality Greeks may not have the work for exact blue that is typical for English speakers but have an number of words that define different shades of blue. You can take this lack of 1:1 word as proof of Greek not having word for blue (assuming that there's objectively correct blue color) or simply infer that Greek is a richer language than English. Most papers are written from certain POV and decide that Greek is deficient. Plus: in reality Greek has perfect word for blue (κῠᾰ́νεος) but most people repeating this myth don't speak Greek well enough to know that. In short: having words that match nicely with English color names indicates nothing of consequence.

[@eQurancomplex]

hey which color is known for education color and also my target audience is worldwide from different countries and from different cultures can you suggest me one man army color

[@melaniebrueggemann5637]

To me, red is the color of menstruation. That is, annoyance and disgust. I will avoid red in in all circumstances and honestly am not sure why it seems to be such a crowd favorite. But yeah, that is just me. I love green.

[@mohammedsaqlainshaikh7029]

Are you looking for a video editor?

[@RogierYou]

Compliments to Apple IPhone for the quality of the Audio.

[@phoebeyutbt]

Sometimes less is more 😶‍🌫

[@Alchemetica]

What is the universal colour for food/hunger - it is red the world over. Don't think so? Look at all the multinational fast food companies. What is the color of McDonalds the world over? What colour dominates food packaging in a supermarket? - Another interesting point is how Kodak changed the colour rendition for skin on negative film. Skin colour rendering in Australia was different to skin colour rendering in Asia. How does that fit into how cultures see colour in a photographic print of themselves? How does colour psychology work when designing for a multicultural country? How are websites somehow designed for a plethora of ethnicities in a single country?

[@magnushmann]

I tend to agere with you that this insistance that people of different cultures see the meaning of colours in vastly different ways is quite overblown. But I need to just mention that McDonald’s is typically a desaturated green in most of Europe, and has been so for about 20 years at this point.

[@Alchemetica]

@@magnushmann Yes, I forgot about McDonald's green in Europe. I have even shot photos of them and their efforts to blend in around existing buildings. Whether that was instigated by McDonalds or was more to do with complying with local regulations in order to trade, I am not aware of the facts.

[@samuelschonenberger]

0:43 Bad example for me personally, I am Sam from Switzerland and Japan😅

[@bulatvaliakhmetov]

brain washing?