Unbelievable Turnaround for Entrepreneur’s "OUTRAGEOUS" Valuation | Dragons’ Den

Michael Pritchard MBE's invention allows for every last drop of liquid to be used in multi-directional household product sprays, he's seeking an investment of £125,000 in return for a 5% equity stake in Anyway Spray.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #AnywaySpray #ExtraordinaryTurnaround

[@TechGamesAU]

He squeezed every last drop out of that negotiation.

[@dawoodtanveer]

That's why he handed them those tubes

[@bash547]

@@Baph839 What did he do 🤔

[@Locutus]

More like, sprayed every drop out!

[@anubusx]

It was good that he did not bottle it.

[@thesilenthero422]

Evan is that you?

[@DK-sz8lz]

"If I make a call to Procter and Gamble, they won't listen to me, but they'll listen to you!" Screw the bottles---I want to invest into his negotiating skills.

[@nackway]

...and also the strongest possible counter to them dropping their equity demand.

[@Stonk5331]

Damn that guy had balls of steel, congrats

[@callumhern2387]

He’s so calm and prepared and great negotiating at the end there

[@LieutenantAwesom3]

yeah the guy nailed it. it was quite impressive how he handled it. seemed in control all the time. the invention also seems quite impressive

[@linxlarry6402]

I definitely agree

[@hamelindabell1222]

I agree. One of the best pitches and negotiators on the show.

[@emanthegman9511]

Yup...and extremely persuasive

[@dacco9414]

Massive balls on that guy. Great to see some people coming to the Den, calm and collected. :)

[@rachelw5193]

The deal ended up falling through but now Tesco is selling these in their cleaning products and he got an MBE in 2013 for his invention 👍

[@Rocketman10057]

People in the comments will hate this ,they seem to like people failing

[@jojokoko1569]

happy for the dude

[@lunarmystic9896]

Disgusting . He invented it . Britain is constantly doing this to it's inventors .. the jet engine..the binary computer .

[@WittyMick03]

@@lunarmystic9896 what

[@lunarmystic9896]

@@WittyMick03 Frank Whittle Alan Turing

[@theactualcanadian8300]

SPOILER (Edit: you can stop crying now) He went from 40% to 20% on his negotiation. That is stunning, especially against the likes of Peter and Theo.

[@PhilosophyofElivagar]

Not only that but he pulled back Jones as he was about to declare himself out! Persuading someone that stubborn and self-righteous takes some serious skill.

[@garvey2510]

Thanks for spoiling that for us. Merry Christmas

[@williamking1905]

Yeah but it's always a good deal for the dragons because they try to lowball the entrepreneurs everytime so when it looks like the entrepreneurs have got a good deal the reality is they've just got a fair one for a change lol

[@MetzJnr]

@@garvey2510 why would you look at the comments before the video? 😂

[@MetzJnr]

Yes fantastic work!

[@johnmchugh4655]

Great to see he wasn't intimidated by the Dragons and is doing so well now, he was brilliant

[@Mogamishu]

Did the deal go through?

[@johnmchugh4655]

@@Mogamishu from some of the other comments it didn't, but he's in a deal with Tescos and making a fortube

[@huskiehuskerson5300]

@@johnmchugh4655 Why would he make a fortube? What is even a fortube? Is that his new invention?

[@mikedocherty859]

@@johnmchugh4655 That is actually quite good, made me laugh anyway.

[@rohithkumarsp]

@@johnmchugh4655 every deal on den almost never goes through or gets a deal from Tesco 9/10 times lol.

[@DanWareing]

Stopped watching Dragons Den clips for months. I just relapsed. Hello again, everyone

[@chilli-iceolive-abode2447]

Hello animation looking man

[@DanWareing]

@@chilli-iceolive-abode2447 hello there

[@trakrekkid]

Same

[@TheJohnCooperShow]

Welcome back

[@lorcster6694]

SAME

[@movzfast]

That negotiating was incredible

[@TheJohnCooperShow]

He offered money back Guarantee though so it took away all the risk for dragons

[@JoeAyres]

I've gone through so much sanitising spray because of COVID. I drive a taxi and have gone through numerous spray bottles, and there is always that little bit left that just cannot be used! This really does solve that problem!!

[@originalunoriginal4055]

So did you buy the product to solve your problem ?

[@hennersss]

@@originalunoriginal4055 I doubt it.

[@Honey_Daddy]

I just pour it into the next bottle. Problem solved. If it's an aerosol and that runs out of gas, i just drill two holes in top and pour it into s regular spray bottle. Works fine for me xD

[@JamesFodor]

Usually I enjoy watching overconfident and underprepared pitchers get destroyed by the dragons, but this guy played them like a fiddle. Absolute legend.

[@boneyarsebogman]

The deal fell through ultimately, but he landed a huge deal with Tesco so that they'll use the tube in some of their products. That is huge.

[@iz723]

Awesome

[@binarysignals9593]

Not that huge, 10Million units at a penny a pop is only £100k. That doesn't even cover the patent.

[@jasonsin8288]

how did you find out

[@kopthelotklopp1523]

@@jasonsin8288 he made it up

[@logitech2010100]

@@Avean I mean he may not have made it up but you can't ever use daily mail as a source lol

[@theengineonfire]

This guy is a gem! His pitch was silk smooth

[@iakobkv271]

yes baby

[@mixmastermaverick3336]

Could have sworn it was Evan coming up the stairs.

[@Clavinovaman]

No earrings.

[@anubusx]

Mark Strong.

[@mr.digital]

Same I thought he was bringing dragon's sanatizers

[@ozzydoop1473]

He played them all quite nicely because he knew exactly what he was doing before he walked in there : well done

[@thephantom4661]

Dragon's knew it was a good invention but wanted to suck him on equity, hence the punt and gamble rhetoric. They wanted him to cave but he showed them back and ultimately they caved.

[@karenspeidel1901]

He's arrogant ! He needs to shut up!

[@karenspeidel1901]

And it was never successful!

[@kanyebreast6072]

You mean Proctor and Gamble?

[@kanyebreast6072]

@@karenspeidel1901 Yes it was,get your facts straight

[@chilli-iceolive-abode2447]

@@karenspeidel1901 Karen Karen Karen. He cleaned up with Tesco. Suck it.

[@worstdayever196]

Theo: the bit that i'm uncomfortable about is why the manufactures out there haven't taken your arm off.. it's not normal! Michael: the difference is you go on the phone to the CEO of procter and gamble, he's going to take your call, he's not going to take mine. Theo: Speechless!

[@TheGearsofwar2010]

as successful and intelligent as the dragons are, they do talk some rubbish at times and forget that CEOs of major companies won't talk to unknowns.

[@human1414]

@@TheGearsofwar2010 what about trade shows? Big companies often go to them and scour for new stuff.

[@sadikmeah4057]

And what makes this dude think the CEO of Proctor and Gamble will even entertain Theo the feutus

[@mikesutton381]

This company exploded. GOt a deal with Tesco worth tens of millions now. Fair play he seemed sure and was correct

[@bryanking5358]

He was already a millionaire before this in the beverage and oil exploration industry..

[@dandandan01]

@@bryanking5358 I thought so - you could really tell he knew his stuff and he knew how to cut a deal

[@Kris_Aalst]

Not saying that it isn't true. But I am saying that many years after this aired, I still haven't seen his invention in any spray in any store.

[@AirQuotes]

@@Kris_Aalst I've seen a bunch of comments saying he's in Tesco now. It's one of those products that you might not notice until someone points it out

[@phil8145]

2:00 Haha with the way he said 'drop' he expected them to start clapping.

[@Albimar17]

he presents almost as if he's some sort of magician, highly entertaining stuff!

[@MultiTopgearfan]

Probably the best and most self-confident pitch I’ve seen so far on Dragons Den.

[@jamesliston5693]

For a minute I thought he is not gonna make a deal but he is a master negotiator well done

[@Kris_Aalst]

The deal never went through.

[@huskiehuskerson5300]

@@Kris_Aalst but he won in the den so

[@callename4169]

Best guy ever on the show.

[@Frank75288]

Thermaskirt guy was good

[@johnmc3862]

What about the shower head girl 😂😂😂

[@TheDimeDrawer]

Levi Roots?

[@dsmsl9734]

@@TheDimeDrawer different type of good, one was all about product the other, brand. levi was just his brand personifed from the moment he came up the stairs, great personality, really likeable and not a business man just great reggae sauce and a man playing his guitar to rootsy reggae music. it really was a one off where everything came together, thats why creating a strong brand image is so important in consumer marketing and sales. I LOVE levi thats why i buy his sauce and a that price point its mainstream so it "does what it says on the tin". So people fell in love with the brand not so much the product - Levi even had the most amazing name (or pseudonym keith!). But the spray guy (who has perfetly dull name) is the genius inventor who makes very functional products for detergents, hardly sexy but so mass market that 1p per bottle will make him a billioanire overnight. He as no brand effectively as it purely about licenseable technology. So in a nutshell, one is the greatest brand deal on DD and the other could turn out to be the greatest product on DD if it goes worldwide. Dont mention it

[@danielnichols5632]

It's so annoying when you have to jiggle around those bottles to make it spray so a neat little gizmo

[@bahriboy]

Considering the dragons & the risk of the business, that's one of the best negotiations I've ever seen on DD!

[@jimmyneutron129]

The deal fell through tho

[@huskiehuskerson5300]

@@jimmyneutron129 Has he become rich?

[@johanskoog875]

Longest "thug life" video i have ever seen.

[@EverthingsApple]

Hahaha underrated

[@Mannsy83]

I have this problem trying to spray my back with aloe vera after going to the beach plus he's helping the environment. Great product.

[@sierrahhofzon3878]

I see, Putin doing his side hustle

[@anubusx]

Mark Strong.

[@JonasHamill]

I thought Bezos

[@TheGearsofwar2010]

Jasper Carrot

[@Sam-wb2mp]

Putin mixed with woody harrelson

[@danjohnson2914]

James is the only dragon that never gets interrupted. His class, knowledge and presentation is pure class.

[@BenjaminGoose]

His class is pure class?

[@kashiffarid8175]

@@BenjaminGoose yeah. unadulterated class

[@devinsiriwardena7296]

lol. He's a snake!

[@Ladtyuven223]

This is the same guy that made the Lifesaver Bottle btw, an incredible invention he won an MBE for.

[@jfluffydog2110]

shame he didnt make much money

[@johnmc3862]

@@jfluffydog2110 He did, he’s worth a few million. 3+ million I’d say.

[@alalal123421]

whats an mbe

[@nathanloosemore4141]

It's an award usually given by the queen for exceptional public service. I think it stands for member of the british empire. There are also obe and cbe awards which are officer and commander. David Attenborough has a cbe.

[@mlw237]

Love this guy. Confident but understands how to negotiate a "weaker" position without losing his strength. How to quickly read the room and adapt accordingly in seconds. I love it.

[@9k49]

11:24 One of the best comebacks a contestant has ever had to a dragon in my opinion. The perfect balance between confident but not cocky / arrogant, soft tone which makes him seem open and Theo’s reaction at 11:33-34 shows that he knows he’s right. I’d be willing to bet Pritchard came in willing to accept 20%, used the money-back guarantee (which he was probably also ok with) to get the dragons to half their equity demands. All-round masterclass

[@DrTune]

5:40 "Michael's confidence takes a knock .. as the dragon's expose the flaws in his business". WTF. They just said "have you got a patent" and then nitpicked when he said "I've applied in 47 countries it's not come through yet".

[@terranceparsons5185]

Totally agree!

[@i.canalista7718]

This guy is a tough negotiator. The other fools pulled out to soon. They should have listened to what he had to say about disposing the cans

[@billsmith8825]

Well, to be fair, he should have led with that anyway. It wasn't until multiple people complained about the extra cost that he even mentioned that. Every one of the Dragons thought the product was going to cost the manufacturer more money, when in fact many manufacturers would save even more money.

[@i.canalista7718]

@@billsmith8825 true

[@donramanayake1505]

@@billsmith8825 Not sure though. Think it helped him to keep it up his sleeve for the negotiation. He managed to price disposal at the negotiation stage or just before, so I think that helped him.

[@rudra7615]

Theo was like "what mad sorcery is this?"

[@maxp9646]

A masterclass in being calm, prepared and standing firm for what you believe in

[@MrWindermere123]

Good and bad things happened after this 2009 show: the investment never happened, apparently due to a disagreement over the direction of the company. In 2017 Tesco put this device into its own brand trigger spray bottles. The company is still active and its website offers the device for use in perfume bottles, sprays and aerosols without VOC propellants. Mr Pritchard succeeded but would he have got there faster with the two dragons? We'll never know.

[@karthikhegde9752]

No, The other 2 dragons were blood sucking mosquitoes 🙏

[@ASXInvestor]

Calm, composed & cheering after that master negotiation 💪

[@TheJohnCooperShow]

“No business is s guarantee”. Loved that .

[@keithnaylor1981]

FOUR ad breaks in a 14 minute video, looks like the next step is an entry in the Guinness Book of Annoying Records!!!

[@SniperZaku]

Use brave browser

[@joewillburn]

Deal didn't go through. Company worth 90 million pounds.

[@okk2776]

Intresting!!

[@gammatester-techgaming5577]

Not true, mate. The google search result you're talking about is about the guy from pro gains. The evolved dragon, remember? xD

[@stevecarroll6760]

www.birminghammail.co.uk/news/showbiz-tv/dragons-den-reject-worth-90m-13806991 This one?

[@Timeismyrelative]

My favourite part was when the pitch left theo per fetus perplexed

[@hansiesma16]

Impressive. He must already be successful and experienced.

[@thealien_ali3382]

I would do Debra in the a holllley

[@MrMarko4]

@@thealien_ali3382 🤣

[@HellhoundX90]

I thought that was Evan walking up the stairs 🤣

[@troo_story]

@techno vikernes that well-known expletive. Evan Sabove.

[@RockyDave]

Yep, me too.

[@Pilkie101]

That would be the end of dragons den

[@RockyDave]

@techno vikernes Commentator.

[@anubusx]

Mark Strong.

[@adelezierler1547]

this entrepreneur is going to succeed, is astound, smart, has very clear thinking and has a pleasant personality. I think is a great combination to become successful.

[@RohitPant04]

Nice pitch, great negotiation & a superb disposition. What a guy!

[@michaelkyeremeh2473]

His demonstration at the beginning of the pitch is captivating. I could listen to him all day long without break.

[@ZrixTheMagician3]

Thought it was the host coming up the stairs for a second

[@The_Candyman86]

great negotiator that guy. thought at the start he was never gonna get an offer. great turnaround,

[@OneWingedEmma]

Happy Holidays to you all, may you all have a wonderful Christmas after this horrible year we’ve had. I wish you and your families good health and a wonderful 2021. Well done for making it through 2020.

[@davidmg1925]

Just remember folks the gov still owes working 1600 working people for the homes the have seized. The are still burying animals alive as I type but the gagging orders means it doesnt get to main stream media..

[@khalidazhar101]

Cheers hun 👍🏼

[@jreverie7018]

Bless

[@epic321123]

7:58 That's such faulty logic... "If they thought it was really a problem they would've done something about it". This is the guy doing something about it! If you use this logic on everything we'd never invent anything new because "someone would've done something about it".

[@keithnaylor1981]

What a brilliant persuasive guy! Cool calm and clever.

[@jamesboswell530]

This guy has to be one of the best negotiators in Den history, I honestly thought he was going to blow it.

[@myshinobi1987]

One of the best episodes I be seen in terms of a really great example of how negotiations should be conducted, positively within business.

[@deanivan3951]

I love this invention, I can't even express how annoying this problem is and have thought this for years so for Mr Khan to say he does not see where there is a problem here says a lot about being stinking rich lol.

[@andrewstubbs822]

He's a very smart guy indeed. Said nothing of his background but his pitch, and refusal to be undermined by the Dragons, suggested a business brain to match theirs.

[@g.karolidis268]

Pretty straight forward pitch and he stood by his invention in a great manner. And in the end, his negotiations were so strong not being scared by the eliteness of the dragons.

[@DarrenJCalvert]

So if she understood how the patent system works why ask him!

[@craigconnell8234]

Confident experienced guy knows his onions answers straight forward questions and also negotiates well at the end...this guy is probably up there in terms of a dragons dream for a pitch and entrepreneur...very well done.

[@jeffery7558]

He was so calm under pressure. Wonderful to see

[@campingwithjosh]

Wow I applaud this guy! 👏 Kept calm and gave some great responses.

[@Max34max34]

Spray a little prayer for him !

[@kb8570]

Michael Pritchard was amazing. Very sharp with his responses.

[@TehDawg]

Calm and collected, and a quality negotiation. Fairplay and good luck to him

[@lilfield2884]

3 days without an upload I've been suffering

[@jamiebrown6194]

Me too. Takes the fun out of lunch!

[@ashleelmb]

Wow, great negotiation skills, great product. This was a fantastic episode.

[@glowblank17]

*This Entrepreneur knows his $HIT 👍🏻!*

[@sarangan1995]

This was a thoroughly entertaining episode. So good

[@airjordan347]

He knows how to pitch when to pitch and what to pitch

[@karinaf8537]

I think what the dragons were trying to say is that "if it were needed, it would have been made by now." But it is quite the clever little product, and perhaps some things don't always take off, simply because there isn't a famous dragon on board yet to get the manufacturers excited. I suppose it requires more than just any random person to motivate a manufacturer these days, regardless of how beneficial it is to make exist

[@mauriciososa1879]

The balls on this guy, and it paid off. From 40% equity down to 20%. Damn, I know this show is edited down but I'd really like to hear the full convo to see how he negotiated the equity down.

[@ImTheScottMann]

These inventers don't realise that manufacturers don't want to add more things to revolutionise there stuff they don't care if you can't get the last drop out of a bottle you paid full price for

[@john8606]

You're wrong. If your product has this feature and your rivals don't, this is an interesting innovation for your company.

[@ImTheScottMann]

@@john8606 but nobody is gonna buy a special spray tube to add costs to production to something that already sells, people stick to the brands they use already

[@TheFameWiki]

@@ImTheScottMann ok so tell that to Tesco and get this guy's 90 million dollar deal retracted

[@ImTheScottMann]

@@TheFameWiki aight you let me know when you get a bottle with this guys design,

[@erica-iv3te]

Sometimes these dragons lack practical knowledge! This is a really common problem.

[@nikunjsingh9169]

Well they are rich. They have servants to spray it around. How will they even know? I doubt they have even used it even once. 😂

[@Lowkeyyshorts]

This guy is a bad ass negotiator

[@ZevMeth_originaljewishmusic]

That is some of the best negotiating I have ever seen in the den!!!

[@sassy_brit1975]

Wow one of the best negotiations i have seen on DD 😉👏👏 love this guy, he is so calm & cool..Great negotiator & chuffed to bits he got a deal 💛 x

[@seanjosephhayes]

Read in another comment the deal fell through but he did bloody well to get them down to 10% each with no secured patent and nothing really by way of revenue.

[@Siptom369]

This guy had a speech skill level of 100

[@freizagen]

I absolutely loved the idea of this simple product.

[@deanivan3951]

Yes that problem has annoyed me for years. It was a cool calm pitch!

[@erikja7762]

I really am looking for the time that the new next episodes will be made.

[@fahed2544]

11:24 I love that he said that. That was amazing

[@lincoln7184]

Don't know if it was just his slick salesmanship and negotiating skills but did I just witness the most impressive pitch, useful product and successful investment in the history of DD?

[@lolpiddu6242]

Go see the mark champkins one

[@asimwaqar]

Definitely a must have product!!.

[@hunlevistube]

great product for the environment, great neash, and good negotioating skills, probably one of the bests I have seen on this, he kept it calm and factual.

[@markchinguz4401]

Neash lol

[@hunlevistube]

@@markchinguz4401 niche, i hope spotting my mistake writing in another language made your miserable day better! ;)

[@rsdsingh4720]

11:35 first time a dragon had no comeback *new music piece activated*

[@robertj5208]

I love this guy's cadence!

[@craigconnell8234]

The way Theo looks at the little bottle at the start inspecting it with that look as to say he is not convinced by the product and then questions him with that same look 🤣😂

[@kd3446]

That’s the art of pure sales negotiation he overcome there objections....he must have practiced his pitch and rehearsed it a few times. Great to watch alit learne from this....

[@4minutesavedme]

Great pitch, great product and great negotiation.

[@YaFunklord]

Incredible invention and an incredible negotiatior.

[@hennersss]

For a few seconds there I thought Evan was going up to clean the Den 😂

[@tamimazizadah]

This problem definitely exists, and I would definitely use this!

[@mkram2154]

That is a brilliant invention. I would have sold my house to get a share in that company.

[@theworldssexiestman]

Excellent negotiation there, he deserves to do well with business skills like that. Excellent presentation too. It would be very interesting to see a follow-up on this project in a year's time. Jerry

[@shaywhelan4354]

Very good. Well done 👌

[@TheCheckit96]

Outstanding!

[@cookiekilbane5989]

Strongest negotiation skill of an entrepreneur I have ever seen

[@kevinscott5400]

This guy is fantastic he will go far

[@MBULTRAHD]

I mean, they must really have liked it if they were willing to drop down. And fair play to him for bagging the better deal.

[@LOrealHardly]

11:28 Probably the best comeback I've ever heard on this show, brilliant! so, where is it, I was spraying my wheels with 'Wonder Wheels' and cursing this issue!!

[@TaroutCommodore]

Ok here is how I would have helped this guy: talk about the environmental impact!!! If we could use 100% of our products instead of it being stuck in the bottle, it means we buy less, less trucks delivering stuff, less manufacturing, that tiny percentage, can add up really quickly to less pollution. This guy's invention should be mandatory by 2030.

[@gregorymorse8423]

Why do you think the Dragons dropped out. Without forced regulation, the companies want inefficient wasteful products do you have to buy more. These games go on in many industries, and they didnt openly say it but they hinted. Even Deborah who likes environmental friendly products knows it's too niche for the big companies who want repeat sales. But the aerosol tech was a different story.