The Entire History of Loewe

[@ClickerFest]

You promised and you delivered. Amazing stuff as always, excited to watch this through.

[@understitchYT]

Ah thank you so much! Its my baby 🥰

[@FashionRoadman]

Another Masterpiece ❤️🌟

[@understitchYT]

Thank you 🥰

[@yesmarioo]

This should be shown in schools and universities. Just thinking now, l don’t remember to have attended any class during school or university with so much depth and so engaging. It’s a story about business, art, life, told at the highest standard. This cat 🐈 approves, again. 10/10

[@understitchYT]

I think the medium is tricky. KZbin, much like all social media platforms, in general makes people think that the information is unreliable. But given the fact that there are many many books with straight up fake information, it makes you wonder if that can change, and if it will be able to be used in that way (I know of two universities that currently have me either in their syllabus or in their suggested reading already) or if Ill have to get an ISBN 😂

[@CharisseKenionYT]

Whew, get your popcorn ready!

[@understitchYT]

Im so so happy to see you here this early 🥰🥰🥰

[@CharisseKenionYT]

@ yes babe! Baking in the kitchen and needed something other than music🙌🏽🙌🏽

[@understitchYT]

@@CharisseKenionYT I hope it comes out yummy

[@CharisseKenionYT]

@ ha ha not today! It’s rum cake ✨

[@understitchYT]

@@CharisseKenionYT Oooooo, I hope it comes with custard

[@pauliboyx]

this is such meticulous research, congratulations

[@understitchYT]

Thank you so much

[@rodolpheallane]

Outstanding work !

[@understitchYT]

THANK YOU SO MUCH!!!

[@rodolpheallane]

@@understitchYT been following your channel for a while, it was about time I contributed 🫰

[@understitchYT]

Youre very kind ty 🥰🥰

[@princessmiaxo]

Watched this while I worked out and it was so intriguing I had to restart my reps multiple times, what a fascinating history!!!! Well worth the wait 🎉

[@understitchYT]

Thats brilliant! Tysm. I hope its good for a relisten while doing chores and workouts and stuff 🥰

[@gasparm.2711]

You are setting the standard. Incredible work!

[@understitchYT]

I hope it lives up to your expectations 🙌

[@jcook003]

Daniel “Motta” Mello, is a fashion PR Genius with an excellent appreciation of the past with his eyes in the future. We went to college together and he always had the great ability to incorporate fashion, art, history, quality and “what the kids are wearing” mindsets. I adore Mr. Anderson and your in-depth research! You have a great ability of exploring historic house codes, their languages, social movements, and the importance of legacy houses moving forward to stay relevant, while maintaining craftsmanship and appreciating their past.

[@understitchYT]

Thank you so much for that lovely compliment about me. But mostly I want to agree with DMM, he seems to have his finger right on the pulse, and though he is wuite new to Loewe, Im interested how he contributes to their growth, he was obviously known for his quick success at Bottega so its interesting to see that translate in to quality leathers again

[@DougPettey-yg6dq]

Whew! That was...a lot. But, thank you for it! I'm almost as impressed with the info gaps you couldn't fill as with all the wonderful information you do provide. Your work ethic is as commendable as the end result it produces! Bravo!

[@understitchYT]

Info gaps are so important! Its like when you write a journal article and explain areas of further research! And if I ever find that SS73 Loewe x Chloe collab collection, you best bet Ill make a whole video on it

[@jtsbbsps8000]

woooooooooooooooooooooooooooooooow, this was wild and incredible and so detailed and i cannot even imagine how much work!!! thank you so so so much!!!!! so interesting!!!

[@understitchYT]

Oh days and weeks and months of work. I loved every minute 🥰

[@fernandobaldonado1070]

Fantastic information! I spent my teenage years, late 70’s, in Barcelona and was always in awe of their windows on Passeig de García. If I may, the pronunciation of two words I need to address. The first/Christian name Vicente has three syllables as it is a Castilian name, not French. More like be-then-tay versus van-sant. And the perfume house of Puig, is Catalan, so should be pronounced pooch versus pwig. Brava for the deep dive on this house!

[@understitchYT]

I absolutely knew I was saying Vincente wrong but I tried to check and couldnt come to a decision, so I just acquiesced to what felt right. However, I did not know Puig was pronounced Pooch, I have had farrrrr too many conversations with fashion people who pronounce it as I did! I will relay your message every time now 🤍

[@NaturalSounds1]

You give it to us every time. The detail and comprehension you have provided us...the entire fashion community thanks you💖

[@understitchYT]

Im so glad you enjoyed it 🤍

[@wordsbygemm]

Haven't watched yet but seeing the length of this video, wow! 👏🏾👏🏾👏🏾 It's said all the time in the comments but you are really creating some great work. I can't even imagine how much time and effort went into this!

[@understitchYT]

Its my masterpiece 🥰🥰 and in the end it took about 4 months, just shy of that. Im still waiting on some Loewe lost media to arrive in the post, so Ill post about that when it comes if only on Patreon (it will be free access, just dont want to hurt myself in the algo here)

[@Runtywendo]

Absolutely incredible and in-depth video! As an obsessed yet new LOEWE fan, I've always been curious about its history and how craft became such a cornerstone to the brand. However, my searches have always come up fruitless with info being very sparse and disjointed-- even from LOEWE's own sources. This video not only filled those gaps, but exponentially expanded my knowledge of the fashion world. This newfound knowledge really makes me appreciate the LOEWE pieces I've collected over the years and love them even more than I already do. I really thank you for making such an informative video through such beautiful storytelling. This video really solidifies the genius that is Jonathan Anderson. The innovation he has brought to LOEWE while staying true to its heritage of craft has been a wonder to witness. I had no idea the cursive LOEWE logo introduced in the Paula's Ibiza collections was actually the logo on a previous storefront! He has infused LOEWE's entire history into its modern identity and created something worth the laud and admiration it receives. LOEWE's runways shows are often ones I look forward to most since I know there will be something exciting and new. I especially appreciate how you've characterized LOEWE as a brand. I have always been drawn to their so-called "craft," but have never been able to truly pinpoint what makes it so enticing. I think you've really hit the nail on the head by describing it as "art couture" which is indeed hard to replicate and in my opinion has been something lost since the 90's and 2000's in fashion. We are seeing some shows that bring that level of performance back into their brands such as Galliano's Maison Margiela, but still no one is as pure to this intention as LOEWE is. I'm honestly surprised to see how successful LOEWE has been in Asia. Japan alone has more stores than it's origin country Spain. I thought their success in that region has been a recent development, however it seems they've established themselves in Asia since their first few forays into the international market. I'm now really curious to see the history and reasoning behind LOEWE's popularity in Asia!

[@understitchYT]

Im so glad you enjoyed the video! Thank you for such a considered comment. In regards to Asia, I would LOVE to know more about their distribution or their popularity in East Asia specifically. It was even before the 90s Japan boom in distribution which Ive talked so much about before. Fascinating and mysterious at the same time

[@Runtywendo]

​@understitchYT Agreed! I can guess that LOEWE had such a strong footing in Japan because of Japan's historical dedication to art (craft in particular), however I'd love to see some concrete evidence to support my hypothesis. Japan has always been an enigmatic luxury market with many brands often offering Japan exclusive items when not even their original country will offer any. (E.g., Dior has Japanese exclusive merchandise but not for France) I have no idea why, but it's intriguing in the business of fashion nevertheless! As for the rest of Asia, I really want to see LOEWE's story to success!

[@nene7343]

About to watch this while eating dinner and I just know you've done a fantastic work with this video😊

[@understitchYT]

I hope you liked it 🤍

[@nene7343]

​@@understitchYT I loved it!!

[@understitchYT]

@@nene7343 That makes me so happy

[@somthingelsa]

A whole mini series?! Amazing!

[@understitchYT]

I want to do a deeper dive into Jonathan’s years at the brand, but would three videos in a row be too much? Maybe 😂

[@bye3847]

Oh lord I need to watch this during dinner later. Well done my darling! I’ve watched you truly hone in on your craft ❤️

[@understitchYT]

Tysm! Im so proud of this video. And so good to have Loewe’s help with it. Hopefully more fashion brands will be open to working together from here on out

[@kalaysia77]

Long but so well done...and so interesting! Thank you

[@drobbi]

The amount of work you put into this is astonishing!

[@natashacutmore7005]

Fantastic piece of work- lots of hard work reflected in the quality of the video. Thank you for this!

[@understitchYT]

I enjoyed the research so much 🥰

[@therandomcatalt5242]

5:14 I love cigarette cases, especially older ones. My grandmother quit smoking before I was born but she kept a beautiful cigarette case from her first marriage. It had ornate metal work and engravings and ever since I’ve had a fascination with vintage cigarette cases.

[@milesclemente338]

Thank you for this amazing, well researched video. I appreciate your hard work and the length it took! I was at Casa Loewe Ginza and it was stunning.

[@understitchYT]

I would just love to go! Do you remember any of the art you saw?

[@bearcahcaw]

Youre so good at presentation, it made me care about the history of a brand i hadnt heard of until you brought them up!!! Fantastic work as always 👏💖

[@understitchYT]

What an amazing compliment tysm 🤍

[@bearcahcaw]

@understitchYT thank you for your hard work and dedication to this channel! 💖

[@understitchYT]

Thank you for commenting and helping to spread it 🤍

[@markjohnson2257]

Incredible!!! Absolutely Incredible 👏👏👏👏👏. This was a saga! I learned so much about this brand. I knew nothing about the brand before Narciso. After Narciso left l really didn't pay much attention to the brand until Jonathan Anderson took over and the brand shot into the stratosphere 🚀🚀🚀

[@understitchYT]

I see LVMHs goal of using celebrity designers really worked then! Bringing awareness to a brand is so important for sales

[@shamilampinga]

You deserve your flowers! Very very well done!

[@understitchYT]

Tysm 🤍

[@ET-hv2yk]

Amazing coverage and education - thank you

[@understitchYT]

Im so glad you enjoyed it 🤍

[@litalpeled2055]

This is so thorough, so well researched. I am truly at owe.

[@understitchYT]

Tysm 🙌

[@sushiinparis9906]

Wow. 🤩 Two. Hours. 😍😍👏👏❤️📺 Thank you!

[@understitchYT]

And a half!! 🙌

[@k1m.c0re]

it felt like i spent my entire morning digesting this but im so glad I did, ur content scratches an itch no other channel quite does in this niche niche space ty. I know you love video suggestions so here it goes, WE NEED A RISE AND RISE OF MATTHIEU BLAZY!!!

[@understitchYT]

Chanel definitely needs a revisit before his debut! My video on them is too short!

[@davidpachecogarcia]

Incredible work! 👏👏👏 I recently visited Florence,Italy and they have a small Loewe section in one of the malls and I loved it! They had pink and green tiling. Even had enough room to have a couple of art pieces and furniture pieces. They did the most with the limited square footage they had. The salesperson was also very knowledgeable about the most recent collection. I def liked that. They were more informational than “salesy”. They also currently have 2 of the exterior displays with the same tile, products and furniture theme. I’m not an expert but doesn’t that mean that Loewe is paying a premium for being in the displays since it’s not their store? As an architect I enjoyed that an architect helped them early on. We do have a way of thinking at different scales and dimensions.

[@understitchYT]

An architect was the brainchild behind the whole marketing of Loewe over the last 75-ish years! A genius! And sometimes brands pay for windows, most often its what the store believes will get customers through the door, so their most popular or eyecatching brands. Reasons vary but yeah

[@EXOL_1485]

A great brand and and amazing video as always. I hope you have a great holiday

[@understitchYT]

Thank you so much! And I definitely dont think a tonsillectomy can count as a holiday 😂😂😂

[@EXOL_1485]

@understitchYT omg when are you having the operation

[@understitchYT]

I had it! A couple weeks ago now, Im almost healed 🥰

[@EXOL_1485]

@@understitchYT hope you have a fast recovery 🩷

[@understitchYT]

@@EXOL_1485 if you listen carefully you can hear in this video where my voice isnt 100% there. Most of it was filmed before the surgery just in case, but a few bits had to be added and I'm trying so hard not to sound like Kermit the Frog hahaha

[@joshl.6982]

Epic fashion history analytical video! 🔥

[@understitchYT]

Thank you so much 🙏

[@NatalyaSesk]

Exellent work! Thank you! 💖

[@understitchYT]

Thank you 🤍

[@DIDDYKONG-x3r]

this is incredible research, thank you for what you do , so impeccably

[@understitchYT]

Thank you so much, I enjoyed the research deeply 🥰

[@DIDDYKONG-x3r]

@@understitchYT honestly I am an interior designer, with 25 years industry experience and liced/worked in uk - now home in Australia, I also have a passion for fashion and since childhood. I still learn so so so much from your videos and content, that is imply cannot find in books. than you so so much x x x

[@understitchYT]

@ thats my main goal so im so happy you do 🤍

[@sharonumulisa9191]

Your work is unmatched

[@understitchYT]

Tysm 🙌🙌

[@4342-s2j]

Thank you

[@understitchYT]

Thank you!

[@fionakida]

2hrs and 36mins?! Oh we eatin good today 😭😍

[@understitchYT]

🍿🍿🍿🍿 I hope you liked it

[@fionakida]

@ LOVED!!!🙏🏽💗 perfect to watch in the holiday season, watched half today and will get to finish it tomorrow morning as I get ready for the day!!🥹🤘🏽

[@understitchYT]

I’m literally so glad I included chapters

[@oyayemayafaro7307]

Whew!! I'm gonna save this to my watch later, light one up and have emdless snacks so i properly enjoy it

[@understitchYT]

Theres chapters for easy viewing dw, and Ive scripted it so they all have a concrete beginning and end so you can come back to it easily 🤍

[@mindyadkins5395]

Ooohhh nooo they took the feet off the bag,??? You can't do that in luxury!! What on earth. Loved the video

[@understitchYT]

Most brands have done it by now tbf, its an added expense that consumers dont require anymore 🤷

[@eliterun6214]

Amazing quality!

[@understitchYT]

Tysm 🥰

[@mikhailbrown1924]

Incredible video

[@understitchYT]

Thank you so much 🙌

[@LufyC]

Wow this ep is great for a long drive ugh !

[@understitchYT]

I keep saying its basically an audiobook 😂

[@opalititee2606]

Amazing video, thank u so much

[@understitchYT]

Thank you for watching 🥰

[@k0bb]

A gift to the world. Thank you

[@understitchYT]

Thank you 🤍

[@joseeliasfariasnery4412]

Brilliant video!

[@understitchYT]

Tysm, Im glad you enjoyed it

[@victoriaalveno363]

Amazing 🎉

[@understitchYT]

Thank you 🥰

[@VioletFem]

I was listening to this while shopping for vintage clothes and I found a vintage Loewe leather skirt. So excited! Thank you so much for this fascinating deep dive on the history of Loewe!

[@understitchYT]

Oh I wonder which era it is from??

[@mariannamonteiro6146]

whooooapppp🎉🎉🎉 u did it, i’m so proud of u hunny !!

[@understitchYT]

Thank you so much 🙌🙌

[@franciscojaviersevillano6719]

It is a clasic luxury brand in Spain, I went with my sister and parents to watch the aparadors in Christmas, so beautiful, I remenber a black panther in Diamonds 👌😉

[@understitchYT]

How interesting, what year is this?

[@franciscojaviersevillano6719]

@understitchYT in the eighties, I was teenager then 👌😜🌹

[@understitchYT]

A diamond black panther does sound very 80s 😂

[@kyleanuar9090]

I believe they're still a classy brand and not the go to for social media influencers or regular folks trying to look fancy. Hope it keeps being that way.

[@understitchYT]

I totally agree, they have such a unique spot in the industry. I cant wait to see where it goes

[@EmpressCosplay]

Yessssssssss excited for this!

[@understitchYT]

I hope you like it

[@AlexHider]

I am so locked in. To be honest, I’m shocked that they even have an in-house historian, considering how obscure and hard to find archive information is.

[@understitchYT]

I believe most of the big houses have at least one. Anything under LVMH certainly has archives

[@AlexHider]

@ they sure are stingy with that information. I understand they mostly need them for in-house design research and stuff, but it feels like any one of them had a brand history book in them just begging to be written.

[@understitchYT]

Most of them have had brand history is written, just too long ago

[@AlexHider]

@@understitchYT have you by chance seen any indication in your communication with Loewe that they intend to release any kind of organized online archive resource? I would love to peruse their old ads, catalogues and other collection materials.

[@understitchYT]

@@AlexHider No, and I don't think they will. They sold that book in 2017 and I honestly think that'll be it for the forseeable future

[@humanmaterialloop]

This is gold!

[@understitchYT]

Thank you 🥰

[@remmysimon0001]

Thanks a ton for this

[@understitchYT]

Thank you 🤍

[@avvattevStudio]

Well done!

[@understitchYT]

Thank you Antonio 🤍

[@ivanmyles]

Exceptional! Will the algorithm notice links posted in a pinned comment?

[@understitchYT]

Its hard to know, but I know I regretted including them before and from metrics I can see so few people click on reference links anyway that its not worth it. Esp here where the timeline in quotes is well over 100 pages of typed text just in used referential links, so it would have killed this video dead in the water, I dont even think I have the character count to include them all tbh. In the end it just went where I know the most interested members can find them. I can still get out individual information sources if asked here but with titles instead of links if people ask anyway, Im not trying to gatekeep, otherwise I wouldve made it into a book and kept the video to 20 minutes 😂😂

[@ivanmyles]

That's understandable. After seeing your comment last week I removed the links from one of my recent videos and saw the views more than double. (My channel is a much smaller scale, but it is always nice to see the line go up.) Have a fun/productive trip in the new year!

[@understitchYT]

@@ivanmyles Frustrating, right? I still havent removed mine from a past video, but I wont add them in again

[@thugalchemytv]

Ohhhhh this was everything!

[@understitchYT]

Tysm 🙌

[@dyptique]

Thank you for your excellent research, as usual :) and more importantly, your excellent insights as usual. I absolutely totally agree with your conclusion and am amazed that you even have to state it. Wake up lvmh!! You are keeping a ferrari in the garage

[@understitchYT]

Im so glad you liked it! Yeah unfortunately LVMH isnt famed for their considered slow growth of brands so I dont expect it to go that route, but its their best bet at that if they want it

[@hansmir5443]

The brothers reminds me of I Magnins and Joseph Magnins in San Francisco. 😊👌👌👌👌1960s

[@understitchYT]

Oh so famous!

[@gobyfish1399]

I think this proves that, what make a brand is the designer. Famous brands in the past, will remain dead, if a designer that doesn't fit, doesn't come along. Chanel was brought back by KL, and now Loewe brought back by Jonathan Anderson.

[@understitchYT]

Its certainly been a topic of conversation recently as to how much dofference a good CD makes

[@aaronjanlistanco]

Jonathan Anderson is perfectly at LOEWE.. I really Jonathan Anderson works both at JW ANDERSON & LOEWE same designer but still different perspective of arts and craft of thier products..

[@understitchYT]

I also think he is perfect. But what do you think of the rumours of his departure?

[@aaronjanlistanco]

@understitchYT some I heard/read/seen online they're still said a rumours.. then where Jonathan Anderson go?... if that will happen his fashion house will be out at LVMH? like they did of OFF-WHITE?.. CÉLINE?...

[@understitchYT]

There are rumours of that too 👀👀 and yes the rumours are that its still with LVMH 👀👀👀👀👀

[@aaronjanlistanco]

@@understitchYT thank God.. J Anderson stays at LVMH...

[@understitchYT]

@@aaronjanlistanco allegedly ofc ahha

[@8732xbox]

Insane work we appreciate you 🙏🏽🙏🏽🙏🏽🙏🏽

[@understitchYT]

Im just so glad to share 🤍

[@FudgeTheGoddess]

Oh yeah! 🎉❤

[@understitchYT]

🍿🍿

[@PinkPong-pt7ps]

Ohh my sweet 7 pound baby Jesus! Such a joy!

[@understitchYT]

Right in time for xmas 😂

[@lucasfrank8843]

Brainfood for creators and dreamers alike 😌

[@understitchYT]

I hope so 🙏

[@marcusf28]

Bravo！

[@understitchYT]

Thank you! 🤍

[@firmanang9132]

Christmas came early boysss

[@understitchYT]

By the time the video ends youll be men 😂

[@firmanang9132]

@@understitchYT thank you for your service King / Queen

[@understitchYT]

@@firmanang9132 youre too kind 🤍

[@Dorothy202]

Would love to see your analysis of Gigi hadids brand guest in residence

[@understitchYT]

Its on my list 💅

[@Carlos-nu6ik]

While I agree with the devastating and negative look on the Spanish dictatorship. From my point of view (I am a Spaniard) the war was not of democracy against fascism. The war was more of a fascism against heavy soviet influence/ communism.

[@understitchYT]

Its portrayed in a lot of ways, its not easy to get every opinion on it down, thats why I said its seen in many ways in the video

[@carvitqmilate9244]

The funny thing the loewe mean in my country literally “your intercourse" i still laughing everytime i heard loewe

[@understitchYT]

What language is ghat? In german it means lion

[@carvitqmilate9244]

@understitchYT it kinda slang from bahasa Indonesia lo mean you ewe mean intercourse....

[@shiner3]

I’m sat af

[@understitchYT]

🍿🍿🍿

[@KateLutaya]

Yessssss!

[@understitchYT]

🙏🙏🙏

[@Kinglystateof]

You’re watching Understitch✨

[@understitchYT]

🍿🍿🍿

[@somnisdreams]

hell yeah

[@understitchYT]

🙌🙌🙌

[@alexandriasimms4842]

Yes!!!!!!

[@understitchYT]

🙌

[@Viviano_Magami]

day 246 of asking for emanuel ungaro 😢

[@understitchYT]

It may be a while sorry

[@ChrisCoombes]

Hope Burberry is watching.

[@understitchYT]

I hope Burberry hires me!

[@aaronjanlistanco]

🎉🎉❤❤❤

[@understitchYT]

🙏🙏🙏

[@davidpachecogarcia]

SAT!!!

[@understitchYT]

Popcorn 🍿

[@kai.tiannaaa]

babe wake up new understitch just dropped

[@understitchYT]

understitch,: the movie

[@elizharber3564]

✨🪡

[@understitchYT]

🧵

[@kasrahmanian]

BUON FINE SETTIMANA!

[@understitchYT]

YESSS 🙌🙌🙌

[@learnc6947]

Fantastic work

[@understitchYT]

Thank you so much

[@kaboombox1581]

Bravo!

[@understitchYT]

Thank you 🙌

[@astonemmm]

The edit was well worth it! See? 😍🤎

[@understitchYT]

Youre so right, and it was good to be able to still work while I had no voice from the tonsillectomy 😅