Unit Economics - The Most Important Small Business Lesson!

[@ernestho2365]

Great video! I'm curious though, in the early stages of launching Sampford Advisors, how did you approach estimating client acquisition without the benefit of an established reputation? I imagine it's much more difficult to estimate than foot traffic analysis in a competitor's coffee shop.

[@contentbyed]

You’re right, it’s much harder with an advisory business to be able to figure this stuff out. But I was lucky enough to immediately start with 1-2 clients which gave me comfort that the business would be successful. I also did a lot of market research and competitor analysis to determine market size and if there was a gap in the market (there was luckily)