UNIVERSAL MUSIC TOOK MY SONGS OFF TIKTOK!!!

Crazy situation but also a golden oppertunity
Don't miss the next stream - / ldretv

[@SkeeterMelody]

Thanks! L.Dre keep on doing what you’re doing bro and turn this around for a positive🎶👍👊

[@ldre_tv]

Thank you!! And I will 🙏🏽

[@karlosmartos4646]

yet another reason to go independent

[@ldre_tv]

facts

[@livlarix]

Yeah, I noticed that, NIN La Mer is gone 🥺 However, after the initial shock, I replaced everything with indie music 😉

[@Dead_Posey]

This directly hurt us… we’re an independent artist under the UMG distribution umbrella. All our songs on TikTok were muted.

[@ldre_tv]

It really sucks!

[@Dead_Posey]

@@ldre_tvwish we could all go on strike against big tech and labels till they pay all artists a fair wage. Off With Their Heads 💀

[@esco.letsgo]

@@Dead_Posey independent but still teamed up with a record label?

[@realtalk6195]

@@esco.letsgoTheir indie label has a distribution deal with a major label. That's not uncommon.

[@syrasul]

The way you told that story like a hood drug deal transaction 😂

[@taycassomadethat]

this will give a chance for people to discover artists again like it used to be during the 2010’s.

[@OohWeeShaShaCooCoo]

This is an interesting perspective. Didn’t think of it this way but you’re giving me some ideas!

[@elianatheghost]

Love this… hella insightful as an indie artist!! Thank you for the content 🤘🏽✨

[@SnookRecords]

seize these opportunities. This can be one of the darts to hit the bullseye moment

[@ldre_tv]

1000%

[@SCMESD]

I feel the same way. Time to pump (pause) TikTok with content.

[@cblanchhiphop]

Crazy - all the more reason to stay independent!

[@KyleBeats_]

crazy!

[@mrr5835]

Agree! This is an opp for everyone else. 👍 I think Universal will have a change of heart shortly.

[@LDreTheGiant]

First!!

[@PondScumGalaxy]

Kinda excited about this ngl

[@Brxvs]

As an independent instrumentalist, I’m actually pretty happy this is going on. Maybe now we have chances to actually be heard lol. But I do feel bad for smaller UMG artist being affected.

[@thahyst_beats]

Straight up, now I'm worried about my song I released through UMG

[@Morali-D]

This shows the extent of how which an Artist can get hit in business cross-hairs. This can hurt their attention reach on a major platform.

[@ldre_tv]

Exactly lol I almost forgot I had an album with them

[@SoundsBySun]

The implications are crazy

[@Fortune332]

Smart dude

[@Allthatwethink]

Can you pls tell me what to do after I’ve chosen an artist name? Meaning is just making socials with the name sufficient or should i do other things to solidify it as MY name? Is it just the most popular person who has the name that can run with it or am I supposed to copyright it?Thanks.

[@ldre_tv]

Honestly it’s just whoever is most popular with the name haha I like how you put that. If you are extra serious and have money to burn you could trademark the name. But I hear it’s super oricey

[@Jime0326]

Artists and producers need to do same the thing to all the labels and streaming services that are ripping artists and producers off. No music producers or artists means no music industry.

[@Blue-f5c]

Lessons learnt

[@scarvello]

Man the music industry is a tangled mess.

[@RichCraftbeatz]

Belive me They will make a 360 turn very soon

[@yumelofimusic]

umg has getting bacck on tikoto

[@TwoToneAPProductions]

I think it's an good decision by UMG as tiktok doesn't pay nothing.

[@johnviera3884]

UMG will pay you less

[@UncleSipheEC]

Lil Wayne gone 😂😂😂😂 man now the grass is low 😂😂 and we are seeing all those artists that claimed to be indie ( "I own my music") , we are seeing who calls the shots around here

[@ldre_tv]

NOT TUNCHI

[@notsogood9449]

Yo LDre... what's going on with your record label?

[@mixedbysurresh2]

How many strikes does Tik Tok have?

[@bebeforpresident]

Labels are dead. Stay independent

[@ldre_tv]

I definitely would say dead but now is the best time to be independent for sure

[@SoulPapiii]

man

[@N8oRMusic]

I haven't heard of any of the artists you've mentioned.

[@SelfMadeSilu]

I’m forever stuck in the 200 view gulag

[@filser.official]

same atm but soon we rise 🫶

[@SelfMadeSilu]

@@filser.official I hope so. Been like this for like 3 yrs now

[@CardoLoot]

@@SelfMadeSilutry making a new account . Tik tok wants you to pay to promote

[@SelfMadeSilu]

@@CardoLoot that’s exactly what happened. I was getting 600-700 views before I start using ads. After I stopped. They hit me with that. I made 4 other pages. It worked but I guess the algorithms seen my scheme or something lol.

[@SelfMadeSilu]

I have to post 5 videos a day to get a thousand views

[@PuffinPass]

Not trying to start anything here but think about what you said at 2:22 Instead of creating your own unique sound you piggyback off someone elses sound and create specifically for the social media viral hit which is fleeting at best. I know the intent is to get people to listen to the rest of your catalog but that isn't how music works when it comes to making short form focused sounds. It is shortsighted to create art in that way, people will know the song for 3 days until the next one comes along and you are left chasing that algorithm over and over again sacrificing art for views that don't really pay off in the end.

[@ldre_tv]

I feel you but also wasnt meaning for it to be taken too literally. Like that is just a known strategy. Like if you make unique music but evey now and then some says "sounds similar to x artist" marketing wise people can just use that similarity to their advantage. Noones music is 100% unique.

[@realtalk6195]

That's called Pop music. It stands for Popular music. It's always been mostly formulaic.

[@taycassomadethat]

people are always using a song i just released with another artist on tiktok today! it’s 🆙

[@youngorangee]

Imagine giving your masters to someone else

[@Staykool777]

Why do you always wear a hood?

[@ldre_tv]

My house staykool 69 degrees max

[@mrgeraldbroughton1105]

Yea they took my music off spotify cause I was getting more listeners than their artist

[@MachoGrande777]

Question.. what is better, having a label taking down music because TikTok is not paying the license or instead the label doesn’t cares at all and you just don’t get money at all while at the same time tiktok rips your royalties… I don’t wanna protect umg here but I think it’s a two sided sword… or am I wrong? All of that sht sucks in the end so better no TikTok and no labels lol

[@PuffinPass]

The real question is how much of that cut is UMG taking off your work? They are rarely fighting for artists rights and instead fighting for their own profits as a company, they aren't your friend no matter what the A&R guy tries to gas you up with.

[@ldre_tv]

I second what PuffinPass is saying. While I agree that tiktok should be paying more (really everyone including Spotify should be) But I dont think UMG made this decision just for the artists like they claim because they already own the majority of the artists music. but who knows who knows

[@johnviera3884]

like he said. he signed with a small label under UMG and the music didn’t go anywhere and is now muted. so why did you sign? psychological clout

[@ldre_tv]

Wasnt a small label it was actually the biggest classical label of all time lol It was a dope oppertunity got to work w full orchestras and do all types of cool stuff that I wouldnt have been able to do on my own. BUT it was just for 1 album so im a free bird still. Was a great deal

[@johnviera3884]

@@ldre_tv fair enough

[@Djsatile]

Umg full of crap bro I delt with them and don’t

[@justjoshp8581]

i just feel bad for the artist. like you promote your music for years growing you signed with umg and you are hyped and then umg pulls the plug and all that time promoting went to waste

[@marker710.]

first!

[@hypebeastdad]

Clickbait