1 - As a former bodybuilder, that analogy made that concept stick so well 2 - LOVE that while you acknowledge the 'profit first' approach is a useable approach, it's just not entirely relevant for the nuances of online businesses. 3 - You've helped me unblock the fear of eating into profits in the SHORT TERM to enable greater profits in the LONGER term. Another brilliant video Mr. Francis! Appreciate what you do 👏🏽