Unlocking Growth: Markiyan Matsekh on How Incentives Drive Success

In this Talk, Markiyan Matsekh- growth expert who has worked at companies like Vimeo, Deel, and Verif- reveals how aligning incentives across teams can notably boost Customer Retention and ARR (Annual Recurring Revenue) without building new features. Drawing from his experiences, Markiyan explains how partnering with Customer Success Managers (CSMs) can drive feature adoption and turn existing product capabilities into powerful tools for growth.
What you will learn from Markiyan:
Real examples of how incentives can align CSMs and product teams around shared goals.
Why ensuring customers fully utilize existing features can be more impactful than adding new ones.
How CSMs can drive retention by promoting features that add real value to users.
How to create a collaborative environment where incentives are aligned to drive long-term success.
Markiyan’s journey in navigating incentive structures to unlock growth and achieve lasting customer satisfaction.
Some key takeaways from Markiyan's Talk:
1. Aligning incentives with product and CSM teams’ goals can boost both feature adoption and customer retention without needing new product development.
2. Instead of focusing on adding new features, prioritize driving the adoption of existing retention-driving features to maximize impact on ARR.
3. Customer Success Managers play a critical role in explaining and personalizing features for clients, making them essential partners in a growth strategy.
4. By aligning incentives, CSMs and Product Teams can share accountability for retention outcomes which fosters a collaborative, growth-oriented environment.
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Productized brings together top industry leaders to share their insights and practical strategies in product management, growth hacking, and operational excellence. Our mission is to empower product professionals with the tools and knowledge to drive innovation, inspire teams, and build impactful products.
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