Unpopular Opinions: Beauty Brands That Fell OFF | Jackie Aina

[@katiemccomb5573]

No one gonna talk about urban decay.... they cling on to those naked pallets for their life.

[@itserinagain]

Katie McComb and they’re setting spray lol

[@AvecPoesie]

Those palettes were always so overrated.

[@kemibello9009]

LMAO!!

[@potatopotatoeOG]

🤣 yup. Kat von D needs to bring it too

[@conantf]

How they “retired” the naked palette.. had a funeral for it?! Lol. Then they come out with more... cherry... then honey??

[@Fararia21]

I feel like Tarte really fell off. They haven't released anything exciting in a LONG time, and they keep riding the Shape Tape train.

[@megannicolefoster]

For sure and their packaging has gotten so tacky...

[@_heyyjade]

The shape tape train is what got them in this mess

[@manillagrape804]

@@_heyyjade LMAO that's true

[@skinbysandy]

honestly ever since that whole shape tape foundation controversy, they've never been able to recover from that.

[@dearestsunny718]

I just said this earlier today!

[@emilymantei2567]

MAC always seemed like they didn't want my money. When I would walk in no one would help me or even talk to me. I think they got too cocky thinking they were at the top of the game, and it led to their downfall.

[@effahsalehal-ismaily5875]

" they always seemed that didn't want our money" I FELT that, that's the kind of a attitude that sold them out

[@anitaannamma]

@emily Mantei so true! Even half way around the world here in Singapore their attitude is shitty. And if you are brown skinned forget about any semblance of service:/

[@yv4568]

SAME

[@emysupernova]

Happened to me too here in Canada. I was waiting for a while and kept staring at the two girls and they refused to acknowledge me. I just left, other brands would like my money I'm sure.

[@shanae6271]

I’m from Australia and it’s exactly the same here!! Lmao

[@irerim2961]

girl i unsubbed for a long time because my husband told me i couldn’t follow any more makeup influencers and the i left him and resubbed and am catching up on a years worth of videos 💁🏽‍♀️

[@noellephants]

That man said WHAT...honeyyy

[@irerim2961]

noellephants when i was wised up i was like bye 😩

[@felicitymoorcross198]

So proud of you for freeing yourself from toxicity, beautiful babe 🕊

[@irerim2961]

bi spice thank you so much 🥺💕

[@DutchessKay]

Don’t ever let a man tell you can’t watch someone’s KZbin channel.

[@juanitadennis1559]

“I don’t have a brand...yet” Cannot wait

[@NeneJ]

Lmao that “yet” was all she had to say !

[@blipstercravings]

I know it’s coming. Me and my pockets are prepping right nigh!!!

[@watsonar70]

@@blipstercravings Mine too!!! Lord knows whatever she puts her name on I buy it! LOL

[@m.e.5]

Bout to drop my whole bag on her products when they come out

[@MiVidaBellisima]

Tbh technically she does! Her name is her brand and in my opinion the integrity of it is rock solid ❤️

[@houlda3492]

NYX is falling too. Let’s talk about THAT, their prices became higher when influencers started to recommend their products.

[@Jadasan]

NYX is slowly trying to get too bougie for a drugstore brand

[@tolualabi5965]

It’s almost like they have forgotten they are supposed to be drugstore

[@annie7367]

@@tolualabi5965 Except that their quality and packaging hasn't become more bougie to match. Drugstore makeup for mid end prices.

[@donghyucksmom2413]

I already got the feeling they increased their pricing!! I remember getting some of their stuff years ago and a while ago when I went to dorms and found a store that sells them I kind of found it to be higher in price (but compared to bougie brands it is still "cheap" tho - If I remember correctly they kind of have a bit higher pricing than L'oreal and Maybelline)

[@bee_outside]

For real though! I just looked on ulta and some of their palettes are like $35 now? No ma'am.

[@raeperonneau4941]

Mac got arrogant. The employees weren’t kind or welcoming, they discontinued awesome products to pander to particular market sectors, stopped innovating, and had more attitude than product. Not a recipe for success. 🤣

[@J.K.7]

And their packaging was never updated...arrogance

[@hemabhatt7059]

100% agree

[@anigeorgieva2630]

100% agree but their lipsticks will always be my ride or die .Never found better opinion at Sephora

[@CanopusLux]

True. As a teenager (15,16) I was in two different Mac stores twice and the girls are so ignorant, unfriendly and arrogant. They never really helped me and if you have bad acne they make jokes about you behind your back. All of my friends have made the experience

[@bee_outside]

@@J.K.7 That's what bugs me the most about Mac. I remember being a teenager and feeling giddy every time I looked at my two little eyeshadow singles out on my dresser because they looked so sleek and cool. Now the packaging just looks very... of it's time lol.

[@evamarva9481]

"It's not about who invented the wheel, it's about who made the better version of it!" THAT was my favorite statement!!

[@alexandradavis1369]

MAC has fell off. I remember being 14 and looking for a red lip and the lady who worked there said that MAC doesn’t make red lips for people who look like me. I walked over to Sephora for my red lip and showed it off to her as I passed by the MAC store.

[@LoveKeyara]

WOW 🤦🏽‍♀️

[@softdroid1655]

14yo you is ICONIC!!

[@TyraUK]

Dear Lord, the caucasity 🤦🏽‍♀️

[@BollywoodMediaOnline]

I am glad you walked by and showed her

[@bibizolele]

The arrogance is so much they fell off and they can be mad.

[@bluetals]

Video idea: Brands that fell off, but then redeemed themselves. Could be interesting

[@raggedyhaggity250]

would love to see that

[@J.K.7]

Yes!!

[@eden-artemis4392]

Yess brands that made a comeback

[@namelessperson438]

Top ten beauty brand redemptions

[@KimberleyGrace]

Omg yes

[@hilarynwonuma3508]

I feel like Stila also just disappeared. I thought of them as having one of the best liquid lipsticks, and then they had their liquid eyeshadows, then nothing.

[@leia5251]

so true

[@shillilove]

Wow. I forgot about them lol 😂

[@Saya-bw2cn]

Literally forgot about them

[@shanae6271]

All that stands out to me from stila are those liquid eyeshadows 😭

[@destinyjade0]

They HIT then didn’t even try to step up to the plate

[@leama4597]

whenever I'vee been in a mac store there's just like this aura of judgment? they always push sales SO hard its uncomfortable. also, random story my boyfriend said when he was like 12 (he was a little emo haha) he went to get eyeliner at a mac store with his dad and apparently, the employes were laughing at him? no doubt it would be an amusing situation; seeing a little chubby boy and his father buying him eyeliner at a mac store but I just find it super unprofessional like how can you feel like thats okay as someone working in customer services?

[@tiffanypham2187]

I worked there and I agree it’s just times are hard.. MAC traffic flow is not how it use to be. So the artist are pressured into reaching their sales goals.

[@iHatebreed]

Subscriber from Germany here and I totally agree. I‘ve heard they are supposed to act all snobby to give of the mean girls „you can’t sit with us“ vibe aka „not everyone can afford Mac“ storyline - bitch pls mac quality ain’t all that 😒

[@mlybshr4121]

@@iHatebreed you described zara employees

[@MsUschi123]

lmafo yup that happened to me too. and im a chick. I slipped in an individual black eye shadow into my moms purchases and right has he was scanning it she stopped him and said that wasn't hers. I quietly and shamefully said, "Thats for me" and all three employees burst out laughing.

[@FrancesDeLancey]

I just wanted to say kudos to his dad for supporting him. He must have grown into an awesome boyfriend💜

[@TheRebekahShowTV]

I feel like smashbox is constantly relying on their primer and tarte on shape tape. Don’t come for me 🥴

[@rachaeldbmiller]

Agreed!

[@skinbysandy]

honestly you just reminded me that smashbox still exists..

[@effahsalehal-ismaily5875]

i agree too!

[@nessagorr8908]

Not a Smashbox fan at all! I agree too!

[@LanaRyan]

And urban decay on their setting spray

[@adamross2756]

Every critique is a masterclass on how to get your point across constructively, clearly, and honestly. Nothing but respect and admiration for the queen.

[@jackieaina]

Thanks boo 🤗

[@potatopotatoeOG]

Facts. Bless kind your soul

[@matxalenc8410]

And respectfully. I love Jackie for that.

[@mmsvolly]

Honorable mention: Urban Decay The naked pallets are so tired, and beyond that they are nothing

[@smitty5641]

Yes!!!

[@Valkyriegrl]

Plus those shadow primers?? Used to be the pinnacle. Now?? aint shit.

[@taesmani]

their long lasting setting spray though >>>>>

[@tristajackson3804]

Born to Run tho. The GOT collab??

[@monicaamerssonis5388]

I knoooow! Urban decay used to be such a bold makeup brand, but eventually the other brands started to do what they were doing BETTER. Get over with the naked palettes already

[@blessngifted]

You are so right. I'm over these celebrities trying to sell us makeup, when quarantine has showed us, THEY CAN'T EVEN PUT ON THEIR OWN MAKEUP!! 🤨

[@iamsunflower2011]

🤣🤣🤣

[@hanae9742]

quarantine has revealed alllll

[@namjoonie936]

the amount of celebrities that dont do their makeup is insane i always find it impressive when i see a celeb that can actually do a smoky eye

[@blessngifted]

@@namjoonie936 honestly. all that money and they can't even put on a brow. 😒 but they want to be out here creating makeup brands 🙄 😒

[@namjoonie936]

@@blessngifted THIS !!!!!!!!!

[@whocut333]

Wanna know why MAC fell off? THEY STARTED DISCONTINUING ALL THEIR GOOD PRODUCTS

[@liynne]

that was the start of their slippery slope. tht and reformulating loved products. only thing i go for at mac now are their iconic lipsticks and fix plus spray.

[@Melbrwn]

I agree they had a great lipstick called huggable in maroon. My perfect nude. I can't find it anyware...they discontinued the entire line!

[@Dani-qh6ho]

I don’t even understand why they do that. Why discontinue what works? 🤷🏽‍♀️

[@MariaSalazarcruzlopez1978]

I agree! They discontinued "double shot" and that was my perfect nude for my lips.

[@lesterbunny2112]

Reformukations and that other brands has customizable palletes nowadays

[@berlineczka]

I don't really get why companies won't make eyeshadows that show up on darker skin colours. If it shows on Tiana, it will show on Snow White! So many white people also bought Jackie's palette and loved it. So, what's the harm in targeting darker skin tones if you are not abandoning the lighter ones anyway? That's just stupid from a sales perspective.

[@evediby2183]

You make a great point! For real that's something I dont get like how can these companies not understand that whatever shows up on us dark skinned people will show up on light skin?????

[@sirtrusez]

I know right, as an insanely pale person who loved Jackie’s palette, it’s just simple business knowledge.

[@boycrazygirllover]

i feel like it’d be really prosperous too because it’s targeting two demographics at once, instead of excluding one altogether.

[@davina6969]

@@boycrazygirllover exactly like they'll just gain from it. It makes no sense why the don't

[@SamMKKK]

bunni sin - I don’t know where this statistic is sourced from, but I know that newly launched makeup products made for deeper skin constantly sell out at rates that other skin tones usually don’t - at least at the store chain I’m associated with. Everytime. So the market is there.

[@CarolineFBEL]

MAC is like that one best friend you had forever ago that you have the best memories with so you try to reconnect but shit just don’t hit the way it used to and you’re too bored to keep trying to rekindle something that ain’t there anymore

[@nazcookz9948]

I’ve had girls actually do that to me 🤦🏻‍♀️ why try to rekindle a friendship when you know you’re too lazy to even try 😂

[@CarolineFBEL]

N S I feel that !! That’s exactly what I’m talking about ! The effort just isn’t reciprocated lol

[@CharriseRenee911]

Lol but this... Frfr

[@kyvette511]

You hit it spot on!! I'm seasoned, so I remember when that was like all brown girls wanted in life. They stopped hitting the mark long ago for some, others they never did.

[@laurakelleher1995]

Wow you got it!!!! So true !!!! I recently bought heaps of Mac product and I’m just using it for the sake of not wasting it lol idk what Mac brings to the table

[@randomguda]

I walked into a MAC without makeup and the employee followed me around the whole time I was in there and when I opened my backpack to pay she came around the front counter a little and peaked in my bag to see if I had stolen something. Never walked in a MAC every since.

[@sidehustletoceo]

Wow

[@namjoonie936]

mac gives me so much anxiety i feel all the mua’s are judging me because i dont spray tan😩

[@Tamaki742]

Wow wtf.

[@lauraelizabeth5779]

MAC manifested their own demise when they started DISCONTINUING ALL THEIR GOOD PRODUCTS

[@LizzylovesLobo]

warm soul's old formulation..

[@user-iq9sz8gm8y]

True, I have to scour the internet now to find Mineralize.

[@jdel97]

rip the green gel cleanser

[@TyraUK]

I was PISSED when I found out they discontinued the Sunny By Nature bronzer! Whyyyyyy

[@Jennifer-Guerlain]

HATED that they changed the spiked eyebrow pencil to some hot mess.... why fix what’s NOT broken.

[@morgantaylor442]

who remembers when everything Colourpop sold was $5...the good ole days

[@ceciliatulip]

😢😭😭😭

[@jackieaina]

Meeee

[@GirlwithDrive]

The good days! Lol

[@hb7580]

And E.L.F! Remember when NOTHING was over 6$?

[@taradc6037]

H B yes!! At Target I see that their line of black brushes (I think it’s called their Professional brushes) are now $6 each even tho they were $3 for how many years!! Like what

[@IzzyLM99]

But also, as I’m watching her more I feel so awful for her for the fact that in this society, she had to make so many disclaimers and announcements just so people don’t cause problems with her or takes what she wants to say out of context. She’s just trying to give her honest opinion on companies, as she’s paid to.

[@SuthenGirl]

As Chrissie says they don’t know how to think critically or they’re just being intellectually dishonest. When people are jealous & envious they go out of their way looking for that “gotcha” moment.

[@chelseecooper3974]

Same. It always kind of bothers me when she has to do 50 disclaimers before saying anything because people are spiteful.

[@laurakelleher1995]

Also people always going to harshly criticise black women in comparison to white women.. tbh I don’t think I would have to provide as many disclaimers in comparison to Jackie, because I’m white. Systematic “””””unconscious””””” racism at its finest

[@thefabulouscrissyd2412]

LMAO! I dead got in an argument with a MAC employee because I was helping MY Cousin pick out products and she kept interrupting us and suggesting products that did not compliment her darker skin AT ALL. GIRL if you don't move around!

[@niyiraluvsmb]

I subscribed to your channel 🥰

[@JasmineAirdelle]

MAC took too long to get on the influencer train

[@jackieaina]

by the time they hopped on everyone caught up :/ I feel like ABH took over where MAC left off

[@the.annethology]

Yep, felt like MAC was being that entitled kid who didnt want to do what everyone was doing because they thought they were popular enough to always be everyones fave brand. The direct opposite happened

[@JasmineAirdelle]

Jackie Aina yesss!! That’s literally exactly what happened!

[@ciripmd]

Totally agree 💯

[@marjoriecoleman]

@@jackieaina Soo true

[@hat880]

i feel like fenty beauty did to mac what savage fenty did to victoria's secret... Edit: lmao jackie was right about BECCA too...rip

[@kerrie790]

Rihanna really out here dominating multiple industries. Her power.

[@marvelous8340]

so true

[@LALuv213]

I think makeup geek started the MAC demise

[@AvecPoesie]

Victoria's Secret is still the top seller of women's lingerie in the nation, even in spite of their PR fiascos and slipping sales. Kudos to Rihanna and her success but the narrative that Savage somehow dominated VS is in itself a PR narrative. VS has a lot more competition and them slipping has multiple factors.

[@Jeanettelovesyouh11]

AvecPoésie they’re gonna be closing down stores tho...they’re not as successful as they want to seem.

[@drillangie4ever]

I agree with Colorpop. I don’t need a thousand palettes launching a month.

[@avh009]

*cough* Norvina *cough*

[@guen4413]

At least they’re all cheap

[@KarenDurantExperience]

Clinique also fell off for those of us with sensitive eyes and skin. Their cosmetics are irritating just like the other companies.

[@olivelime9493]

Yuppp I noticed that their ingredients don’t match their damn prices

[@AnjaliDandriyal]

And they are not cruelty-free. If only... their hydra-surge moisturizer is bomb!

[@rimun5235]

Nah, I am loyal to their moisturizer. I have been using the dramatically different for like 12 years. Their makeup cleansing balm is also great.

[@alexisjohnson8072]

Clinique has always messed with my skin lol

[@domoniqueedwards5856]

Facts....

[@anaisveroniquee]

To be honest, I think it’s more about skincare now. Like everyone is becoming more obsessed with skincare and slightly less obsessed with makeup🤷🏾‍♀️

[@brijay12387]

Yes!!

[@veneratedvixxen]

Which is why Milk is poppin the way it is 💕 it gives a great inbetween

[@KJ-ts1lw]

Yh thats why huda beauty quickly launched skincare brand

[@anaisveroniquee]

Alexus Davis agreed. Milk makeup is really giving other brands a run for their money now

[@veneratedvixxen]

Anaïs x yup. Beauty standards are changing. Powdering and being matte all the time ain’t it for everyone no mo 😌

[@triekong]

Y'all remember Gerard cosmetics? Lorac? Coastal Scents? La Femme blushes ? Laura Geller? The Balm? Hell even Urban Decay Naked shoulda been on that list 😂

[@Anew3A3]

I forgot all about coastal scents!!! Wow what a throwback.

[@TukeMorgan]

I remember the Coastal scents eyeshadow palettes

[@whehwr]

Gerard cosmetics!! Omg remember that 1995 lipstick everyone was obsessed with

[@reze3416]

Or that Laura Geller gold Gelato highlighter!!

[@neffield4255]

@@reze3416 I still have mine to this day

[@BKNAILS.]

I agree about MAC and I’ve been thinking about this for a while. MAC is an OG in this game but they just fell off 🤷🏼‍♀️

[@mimicovers97]

BLESSINGS LOVE I loveeee their lipsticks my fav of all time is Ruby Woo

[@franoliviax1]

I still use their foundation

[@jackieaina]

BLESSINGS LOVE - the purpose of the video was to highlight brands that aren’t as talked about or relevant anymore lol so that was the whole point

[@alysiaa.]

i saw someone say to a lady that her makeup looked like mac era and that’s when i realized that mac hasn’t popped off in years.

[@unems1999]

Probably also because nowadays everyone is looking more for vegan and cruelty free makeup which mac is not

[@nicolelima24]

GURLLLLLL, the Portuguese (Brazil) subtitles, i am LIVING!! I can finally recommended your channel to my dark skinned friends who don't understand english. Thank you so SO SO much for that.

[@Itssimplysteph90]

Becca also did that random ass collab with Khloe and Malika 🤦🏽‍♀️ went straight to clearance lol

[@tigerskiss1986]

I’m Tk Max’s in the UK.

[@xiCandixTV]

And that's when i bought a few things :)

[@Bigmoodx]

Wait they had a collab? 😂

[@vondonstrut218]

@@FIFII when was that lol? I legit don't remember it

[@josancolon1668]

Omg!!! It was so bad I purchase an item and I was like .... really this packaging cardboard.... A FLOP

[@shanettequao9043]

I feel like everyone is more focused on making their skin healthier and more “your skin but better” make up is more popular. Skincare has become really important to me these days ❤️

[@amandawaldron715]

I agree!!

[@Drea_A]

Yes yes yes!

[@kikaleek3897]

this!!!

[@TysheenOrane]

I agree

[@elianaguzman7295]

Amanda Waldron I

[@donnaevelyn5875]

MAC were theee brand for dark skin girls back when everyone was was ignoring us. Unfortunately they got big headed and complacent. I will always go up for the Chestnut liner and Studio Fix powder, but that’s it. I also agree about Becca.

[@MiVidaBellisima]

Yeah too many affordable quality dupes now 🤷🏾‍♀️

[@thamlett379]

i agree 100%. i don’t think they were expecting these newer brands to accommodate the brown girls like they have @ a more affordable price. i went to the MAC counter after I don’t know how many years because I wanted to try their foundation again.

[@tigerskiss1986]

They did good stuff years ago for yellow undertone skinned but then everything started looking orange.

[@tigerskiss1986]

Tanya Hamlett Fenty changed the game for woc. Even my friend in H-town Texas who is Scottish and very fair says fenty changed he make up game as she has yellow undertones for a white girl.

[@thamlett379]

Reema Miah true. my daughter is biracial & Fenty’s foundation has been the only foundation that’s matched her perfectly.

[@NadirahZM]

I feel this way about Benefit! I feel the only thing saving them is their brow products

[@ajm935]

Yup & their primers.

[@kiks4757]

I'm soo happy man fuck them and their raggedy ass prices, products and uninclusive shit.

[@ann-rs8kk]

I just looked at your KZbin page and I just had to say that you look absolutely stunning, wow! 😍

[@NadirahZM]

Grateful 22 Aw thank u so much!!

[@danielabassano9528]

And hoola

[@ksha]

Makeup altogether isn't exciting anymore. Everything looks the same now. 🤷🏾‍♀️

[@KlassyKam]

I agree!! I haven't been super excited about anything lately.

[@rosyrocherdee]

I agree totally!!

[@gentlestormwyatt]

100000000% agreed! Nothings exciting. I think I bought every exciting thing that came out, and was over it by the time James Charles’s collab came out. I kept my money and that was it. Now I’m shopping in all my products on things I’ve purchased and didn’t use. Smhhhhh 🤦🏽‍♀️

[@mayyube513]

I do think that Huda Beauty is stepping up the game with their palettes. Something about the brand has always felt off to me (as a black woman), so I never purchased anything. But their shadows do look fun and amazing!

[@naturalQueeP]

I agree! I rarely buy make up anymore.

[@vicdelray376]

all brands fell off. this industry oversaturated itself into oblivion.

[@tayloringthroughlife2534]

Agreed

[@genieinawinebottle]

Completely agree

[@luvjones4dasoul]

Totally agree!!! Drugstore, Indie, high end, it’s all overwhelming

[@watsyourdestiny2086]

🎯🎯🎯

[@positivevibrations6110]

Truth.

[@rachelwilbur9512]

Jackie, my almost 3 year old daughter Betty wants to tell you “hello” and says you are beautiful.

[@bionicsouthernbelle1539]

This is the cutest comment I’ve seen and I’ve had a KZbin account for seven years, thank you for warming my little bitter heart even if just for a moment.

[@shikorina7323]

Awwwwww 🥰🥰🥰🥰🥰🥰🥰❤️❤️

[@Smittenhamster]

Awww say hi back, she has great taste!

[@DominicanMeridaLife]

mac fell off so hard. I remember when in the beginning of youtube they were all you saw from good beauty gurus. Anyone had a beauty channel used mac because they had solid branding. Now, mac is boring.

[@ravenclawhouse9616]

Fr! Everyone used mac, bh cosmetics, and makeup geek and now it's like they dont even exist anymore

[@rozerahim8133]

Fenty Beauty really shook up the beauty world and caused some brands to fade into the background and I love that for Rihanna.

[@anaheim4854]

You saying people think you’re pressed about free makeup while wearing Fendi hoops is a vibe

[@jackieaina]

Lmao!

[@karlenah10]

Ana Heim Do you know where her necklaces are from?

[@anaheim4854]

karlenah10 no clue

[@roseschonfeld2252]

I totally remember feeling intimidated and judged walking into a MAC store when I was a teenager just getting into makeup, vs Sephora which was so much more inviting & approachable

[@NotesofJaz]

FACTS

[@Jeanettelovesyouh11]

fr! everyone was so cold and looked miserable lol. to this day i’ve only ever gotten like 3 products from them

[@VAL702]

That’s Because a lot of the girls that worked at Mac were complete judgemental stuck up snobs. I had the same experiences at different macs throughout California

[@angel455dix]

Honestly, I'm still very intimidated when I walk into makeup shops but Sephora is always very inviting and nice. To me at least

[@cxtrying6708]

See I feel like this is an American thing!! Sephora associates are the cold and uninviting ones and Mac employees have always been so helpful and nice! And all my friends feel this way as well!! Someone let me know 😂

[@mbaleez]

The MAC issue must be a global one then, cos even the South African ones have so much attitude, you end up not buying a thing cos they judge you as you walk in

[@faithfamodimu6533]

So true. It's like they size you up and conclude that your wallet isn't up to par.

[@whoiamdoesntmatter]

I havn't bought a mac product for almost 5 years because of this.

[@lesegokekana9137]

Totally agree with all of these comments, I haven't bought there in years because the service is terrible. Horrible experience!

[@Julia-sy6bl]

Same thing in Brazil... I love their lipsticks but I never buy them anymore because I get super umcomfortable in their stores

[@melisaoezel3420]

GIRL same thing in Germany....

[@zamalisa1]

Can’t wait to live in a world where Jackie Aina has her own brand.

[@keycrum4218]

yazzzzzz

[@radwahussein669]

Might be broke in that world. In fact, I’m broke now😅

[@ConstanceSorrow]

Remember how hype BH Cosmetics was? They, Coastal Scents and Makeup Geek were the original budget friendly cosmetics brands.

[@79madybell]

Funny I was just playing with my costal scents eyeshadows today. I just can't get rid of it, too much memories. Lol

[@SimplyAnimated]

I loved BH cosmetics, I hate that they discontinued a lot of their original makeup palettes. (For ex: The party girl palette, Take me to Brazil, Day N Night, and etc.)

[@guardedheart7855]

Simply Animated girl I just bought take me to Brazil a couple days ago for 10$ so you can still get that one

[@SimplyAnimated]

GuardedHeart where did you get it?

[@cheekynuggiies]

As someone that grew up in China, Lancôme is the shit over there, I think Lancôme and most luxury brands target the rich asian demographic. I think thats why they real quiet, cause they loud in Asia

[@naturalsincebirth2]

That's not way off tho 👏🏾👏🏾👏🏾 Certain brands are louder in certain countries, and to certain demographics...

[@shantelrousseauonline]

Absolutely. I used to freelance for Lancome and almost everything they do (70%-80%) of their line is focused/tailored to the Asian client.

[@lalauo]

SHANTEL ROUSSEAU and you can really sense that in the aesthetics of their branding. Very minimalist compared to some of the louder stuff.

[@juliette4772]

This is 100% true!

[@marlea1988]

Makes sense.

[@moonlightfire7671]

I haven't seen alot of influencers using MAC products like they used to.

[@annajsmet]

I think it’s because they’re still not cruelty free...

[@kristinagaskin1413]

MAC always had this "hierarchy" of being superior and now its biting them in the ass...

[@effahsalehal-ismaily5875]

FACTS

[@TheTwinsCompany]

YEEEESS, also I feel the products' quality has down. I got an extreme allergic reaction with the last lipstick I bought, but I tested my older mac lipsticks and it didn't happen. I think it's because they change some ingredients in the formula or sth...

[@Kuttie03]

Kristina Gaskin yepp

[@BlondieBisquit93]

Joke's on MAC for being anti-social media in the beginning when social media is literally one of the main platforms for marketing in the cosmetic industry. You either roll with the times or get rolled over.

[@AmyLovesMakeup]

I used to feel so intimidated shopping at MAC 😅

[@TattooedGoddess]

Amy Loves Makeup it was the people they had working there. If I didn’t go in there looking like a diva they wouldn’t pay me any attention... until I’m at the register and I pull out my MACPro card lol. They all of a sudden get real nice like “oh she was worth my time”. Lol

[@kymmmitchell7922]

I still feel intimidated shopping there🥴

[@effahsalehal-ismaily5875]

@@TattooedGoddess agree ive experienced this one too many times, they be so judgey

[@Z_err]

A lot of people be say this, I really be not be paying attention because I be in there looking like a slob.

[@jessica99998]

This is at literally all their stores even in the Caribbean.

[@thabani6511]

Y’all remember limecrime? Whew chile they gone

[@msgirly6827]

😂😂

[@lg403]

What about eyeshadow geek?

[@lg403]

*Makeup geek eyeshadows

[@literaIIyshy]

Only e-girls use them now

[@rdant6190]

and they had some bomb lipsticks, too!

[@suesaurischia7237]

"Bye. My Uber Eats is here." The mood of Quarantine.

[@jackieaina]

😂😂 a girls gotta eat!

[@angelinacroft7001]

What are you eating?

[@nkiruanyika]

Jackie aina out here giving these brands FREE consultancy, hun you know some of them are taking notes watching this!! love this!

[@emalaforteresse]

Lmaaaaao you are right with free consultancy!

[@yukisora5775]

Mac is an example of companies that failed bc they refused to progress with the world 🤷‍♀️

[@nazcookz9948]

So many companies right now refusing to progress with the times and CHANGE especially due to COVID19! It’s so bad it’s always these out of touch CEOs and upper management that just do not get it!

[@mmb4094]

ABSOLUTELY! Adaptation is so important in today's society, and if a brand doesn't comply to that standard, they're dust on the shelf.

[@mocofen]

Facts

[@chaycesmom1212]

I love Mac!

[@blessngifted]

I knew MAC fell off when they went crawling into Sephora.

[@patb2582]

😅😅😅

[@kustakuties9847]

😂😂😂😂😂

[@citlaliargueta3306]

@Avy Gr the makeup brand Sephora or the store

[@citlaliargueta3306]

@Avy Gr why do you think so

[@jessical.9065]

One brand I feel that is struggling is urban decay. Products are amazing but they need to stop with the 100 different naked palettes

[@nissichepkirui]

truuuu

[@jessicarabbit381]

yessssss

[@cannsmith]

They’re single eyeshadows are better quality than their naked palettes anyway

[@cynthiar1977]

They make some bomb lip glosses

[@PaiMuyambi11]

the naked palettes are literally my least favourite product from them. they need to spend more time promoting that bomb stay naked foundation, setting spray and generally everything else they make.

[@isissantonimorro6663]

I feel like Lorac just disappeared too. I remember when the Lorac pro palette was what everyone went for.

[@79madybell]

I still use mine. Lol 💕

[@tazzel10]

Omg yes

[@charliewright6273]

Yes! I honestly cannot even think of a recent launch I've heard about from them. I actually still like their eyeshadow formula. I'd like to see some more on-trend launches from them.

[@BFF24able]

What's that?

[@isissantonimorro6663]

BFF24able Lorac is a brand that was really popular in the beginning of the whole beauty guru trend. They were really known for their eyeshadows (especially the Lorac Pro Palette) and some of their eyeliners and mascaras, they’re still great but you know, people move on and find something newer and better.

[@m9eleven]

M.A.C. kinda lost me when they discontinued EVERYTHING I love. Everytime I find something that suits my complexion a year later it’s no longer exists. Now I have to go to “ certain “ M.A.C. Locations to find stuff even for my skin tone. Most stores only carry for the white/ Asian skin tones. So I have to order online or find dupes.

[@kahluaqueen]

M9eleven they’re the discontinue Kings

[@hellohorcrux]

When they discontinued their Matte2 eyeshadow formula, I was OUT

[@miraclecooke8411]

Yea once they started discontinuing everything I like I gave up and looked else where

[@DnewNancy]

That bittersweet pro lipliner!!! I cried when they discontinued it

[@KatBlaque]

I just need ColourPop to restock Kae And literally most of their lipstick colors that they no longer have.

[@jackieaina]

Right!!! Let me tell you...I’m still holding on to my last 2 Kae liners!!!!!

[@lilmommamish1]

🎯

[@donnamaria3059]

Oh my goshhhh 🤩🤩 I love you & your channel Kat!!

[@huriebah8856]

Honestly Colourpop just need to restock in general or take the items off promotion. Like why promote the Sailor Moon collab when its out of stock.

[@queenv4340]

@@jackieaina I loveee uuu

[@lindseysloan8735]

What ever happened to smashbox? Where the hell did it go?

[@kaywashington5024]

LOL where have I been?! They LEFT? I never even noticed haha

[@kmp8985]

Their primers are still good

[@laazysusan9608]

This is true! I completely forgot about them haha

[@rachaeldbmiller]

They need to smash out of their box if you know what I’m saying 😅

[@harlempixie338]

I still like their foundation stick with contour.

[@jessguzman]

And MAC quality has gone down and their prices keep going up. Remember 10 years ago when their lipsticks were $13 and the pigments were twice the size?

[@sandrinewhite5500]

Agreed! Not to long ago i went into MAC Bc I wanted to start using their studio fix fluid foundation again. Not only was the quality trashhhhhh but they charged me $10 for a pump for the bottle. When did that become a “thing”?

[@megannicolefoster]

Sandrine White it’s been a thing for a while! I bought a foundation from them in 2015 and that was an option and as a high schooler of course I just bought without the pump lol

[@gentlestormwyatt]

Sandrine White that’s one of my fav foundations 😭😭😭🤯

[@jackieaina]

when I worked there they did annual price increases. like it was a known thing. Not sure if they still do

[@yanyanc20]

Every January they are upping the price just a little bit so you barely notice but compared to 10 years ago... It's a lot!

[@stephaniedickey6383]

I remember when colourpop was selling nail polishes and their liquid lips/super shock shadows were $5! their prices have been steadily creeping up. and even as a super pale person, I never thought their pressed shadows were great either. I hope they can rein it in

[@nadiadandrea6347]

omg I thought this was just me. I started buying their stuff about 5 years ago. also ive noticed their lippie stix don't smell as nice. I was comparing my 4 year old ones vs my 6 month old lippies and they don't have that nice smell anymore

[@siradubz]

Nadia D'Andrea makeup also expires. i’m pretty sure that’s why it doesn’t smell the same after 4 years.

[@sam7922]

i’m very very pale and i still am not... getting the payoff i want. them and morphe. the formula is so dry and chalky. bh is soooooo much better

[@AllThingsGina]

I also think MAC hasn’t been innovative for a while. Personally, with the introduction of more expansive complexion lines and Fenty...MAC became less of a go-to.

[@ThatGirlShaeXo]

Jackiiie 😭 thank you so much. This means so much to me I can’t even explain it THANK YOUUU!!! ❤️

[@jackieaina]

love you Shae! 🥰

[@alexaquinonez3670]

My favorite youtubers 💞💞💞💞

[@gigipera5751]

Shaeee! You really reserve it

[@vanitybymari]

I was hopping u saw this. Cause u do need yo props

[@joycebivins2256]

Been saying this for a minute. I would buy the full collection. Your eye swatches are the reason I even buy their shadows.

[@allyj4322]

I just remember old KZbin when everyone was obsessed with MAC, benefit, and those freaking coastal scents pallets 😂

[@Peaceful456]

omg I forgot about the coastal scents palettes. That's a throwback lol!

[@keahmonique1005]

Costal scents and sigma brushes

[@kirbynmack]

and bh Cosmetics! Lol

[@Je551kuhhh]

Omg you made me have a “That’s So Raven” moment 😂😂😂

[@sarah.weaver]

I got 3 coastal scents palletss, the reaveled ones. Those were actually decent. Ive de and re- constructed them, and kept one whole pallets worth of shades i loved, and gave the other two to my mom. I just have too much to keep all those old palletes that have less than the best quality

[@deenieyt]

Urban decay hasn't impressed me in a while. Same with Revlon.

[@poorlildarkbxy]

Let’s not forget about Makeup Geek, OCC (literally they don’t even exist anymore), Tarte, Smashbox, and KVD. Literally no one is checking for them... *AT ALL*

[@quiarawalker9615]

I think bareminerals and clinique are getting there too

[@genieinawinebottle]

Tarte, smashbox, kvd - those brands feel so old school. I never think of them when I think of makeup and they’ve been around forever now.

[@MrMandy789]

Ugh I can’t stand KVD. That’s def a brand that has sunk as far as I’m concerned.

[@niloobakes]

My mom still has some OCC products

[@chanellejade6206]

I feel like Clinique is just for skincare now ...

[@indoora]

Bobbin Brown is one of the few cosmetic brands that back in the day had a wide range of foundations for POC.

[@Brunellesp]

I agree but, they still have plenty of work to do. Their undertones are weird. I still struggle to find a match.

[@matildaoliver6838]

it's animal tested though :/

[@AvecPoesie]

Bobbi Brown's line is and has always been exceptional. Their prices are a deterrent for most consumers however.

[@watsonar70]

@indoora Actually that honor goes to Estee Launder, they made makeup for black women in the 70s however because of their price point the average consumer wasn't spending their money on them when they had Fashion Fair and Flori Robets. These companies were founded by black women.

[@indoora]

@@watsonar70 Thank you, I did not know that about Estee Lauder. I am familiar with Fashion Fair and I know that it was founded by an African American woman. I never knew about Flori Robets but now I will look them up.

[@jessicarabbit381]

the truth and honesty that Jackie gives us is PRICELESS.

[@mitsukiification]

Mac has definitely fallen off. I remember years ago everyone would go to Mac. Now you pass by the store and it's empty (and that was before this Covid stuff).

[@RachelSeun]

Other brands that have fallen off - Urban Decay, Makeup Forever, Cover FX and Kat Von D. Sometimes in life what goes up must come down. Not everything can become timeless and revelevant forever. It’s something can be applied to all stages of life.

[@ashleytune1598]

I used to look forward to EVERYTHING Urban Decay put out, but I can't remember the last time I checked for them at all :/

[@beggin4thebeat353]

I think where Kat Von D fell off was that she involved too much personal stuff in her business brand. While people loved that her brand was vegan and cruelty free, the whole anti-vaccine thing rubbed people the wrong way.

[@delilahlunar5395]

They've rebranded, completely without her. KVD Vegan Beauty is no longer associated with Kat Von D at all.

[@Brianna58321]

Delilah Lunar I think the legacy has remained, though.

[@coffeesticks_03]

Urban Decay's Cherry palette looked so promising!! And then it was fully revealed and it was chalky AF! And that Honey palette too...chalky. I would think that we'd be past that by now but I guess not.

[@stackkkkkk]

You’re saying everything that everyone says but doesn’t put it on the internet! I hope you don’t get hate for this. Loved this video- totally refreshing.

[@79madybell]

Too Much Mouth does a series on this topic on her channel.

[@nikkirivera]

As a former MAC employee myself what she said was 100% truth. Some of the employees were so arrogant and condescending. Most were friendly but the few that weren’t went out of their way to be bullies. It was unattractive and I just had to separate myself from them.

[@charliekerr811]

I think a lot of brands that were well established before social media blew up have really struggled with embracing social media and just staying relevant in general

[@briannaclark1185]

Colourpop must have seen this video because about two hours ago they posted a black girl on their page 😅

[@26Pearls]

I came to comment just that! 😂🤣

[@BossLadyGrady]

Brianna Clark 😂🤣😂🤣

[@slimgirls78]

🤣

[@theaansel8738]

🤣🤣🤣🤑🙄

[@colonelperry42n]

It's that one confused looking girl they stuck in the corner of the pic, too...it's like they asked an employee to model at the last second, and she's like "wha...why??"

[@ryleighloser8007]

Y’all remember LORAC? They’re like, GONE GONE

[@sydneycabell9033]

As the sales manager at an ULTA... I can attest to this... their bay is so depressing 😂😭

[@lizrenaud8890]

lorac pro 3 palette is my all time favorite everyday eyeshadow palette so like honestly let them die out and maybe it’ll get cheaper lmao.

[@hailey3261]

i used to LOVE my lorac palettes but i feel like they don’t blend as well as newer formulas and they’re shimmers aren’t pigmented

[@ryleighloser8007]

Sydney Cabell dude yes! They used to have the WHOLE prestige wall at my ULTA and now it’s this teeny tiny little bay lol, they’re getting swallowed

[@madelynnhartley2338]

oh this brand name was just pulled out from the DEPTHS of my brain!!

[@noornqay]

don’t know why this got me on a google spiral but when you mentioned jennifer aniston and her fav red lipstick, i realized i’ve never seen her wear red lipstick so i looked it up and cannot find any pictures of her wearing red lips. im literally sitting here like 👁👄👁

[@ravenclawhouse9616]

I just googled it cuz I was also curious and I cannot find one either! The closest thing I've found is her in a glossy berry colored lip otherwise it just seems like she doesn't wear lipstick

[@jbird1969]

She has small lips 👄 they look better natural

[@bianca5482]

Urban decay and too faced just haven’t made anything interesting in a while for me

[@walkingbyfaith5504]

Depends on who you ask!!!

[@deeslifestyleloves]

Born to run palette was the last...

[@murhabanblack1274]

And too faced are literally two faced

[@jessicagomez4328]

Urban decay hurts. They used to make such amazing products and their limited palettes were to die for, now it’s.....sad and overdone 😔

[@n.k.pierro]

how many naked palettes from UD and unicorn festival cupcake ish from TF do people need. they kinda fall into gimmick brands now & they are probably a couple of the most duped brands on the market

[@beamarie8041]

Jackie! Pls consider doing a “best current brands” video that’s like the flip of this vid. That would be really interesting

[@Tabbi910]

It is Blockbuster and Kodak all over again. When a market reaches the point of saturation, the big inventor brands that used to just expect customers because they were their only option are now scrambling because they are required to invest into their marketing to actually attract and keep customers because the once smaller brands are now competition because theyve been innovating and actually putting in the time and effort to develop relationships with their customers. Without continous innovation and motivation, a company will get behind the curve and eventually die out.

[@farah4906]

Yes the process of disruptive innovation 👏

[@kasiedike1264]

NARS now is what MAC could've been 🤷🏽‍♀️

[@BlaydeAlabama]

Welp

[@sngtfrk1661]

BLOOP

[@glowgyal4777]

y’all remember when everyone wanted Makeup Geek?? 😭😂

[@killjadeskye]

MUG really really fell off. It's a bit sad

[@cinnamons2962]

Hell yeah their whole thing was “just as good or better and cheaper than MAC shadows” I remember taking notes in a Jaclyn hill video lol filling up a Z palette! Old school KZbin haha.

[@Kymee474]

I just got a few of their old singles for, 1.50 I racked up 😂 😂 😂 they had a clearance sale

[@IntenseFoolishness]

Yeah and sadly, if I remember correctly, they fell off the face of the Earth due to a dropped collab with Jaclyn Hill and then a hiatus to rebrand and reformulate(?)

[@LauryneAmanda]

GIRL! They fell so hard they weren’t even mentioned!

[@amyu.9722]

Every time I walk pass MAC in the mall, it’s completely empty nowadays.

[@jackieaina]

I remember MAC stores used to be a place to BE on the weekends. music was lit and everybody was there getting their makeup done to go out that night

[@TrulyADETOLA]

@@jackieaina I know right?!!!💖

[@shanettequao9043]

Amy U. Chileeeeee that just shows how far they’ve fallen

[@losymone7425]

The only time I’d look to Chrissy Teigan in the beauty world is if she did a collab with Beauty Bakery. Food = Chrissy Teigan lol

[@osioneoseni-elamah4161]

That would actually make so much sense

[@miabella6323]

waitttt you’re on to something

[@ajaratu]

And the way her comments have recently resurfaced about Quvenzhané Wallis I hope/doubt they would lmao but fr that would be a great collab

[@lukystarrk4life]

Lol yes I agree. Collabs should make sense

[@losymone7425]

Ajaratu the ones from a couple of years ago or has she said something recent? Genuinely asking, please

[@Whisperingcouragepodcast]

I'm in Kenya and I think Mac is the only make up brand that has attempted to set up a foot print in Africa

[@nyambokgrace]

Hey!! true that. Try buy foundation as a black girl in Europe or any major airport!! They give you zero time and refer you to MAC! They will be the only ones with foundation for black skin.

[@KofiMaame]

How about sleek?

[@chanelschippers2961]

Yet the owners are huge trump supporters....

[@namjoonie936]

@@chanelschippers2961 greed is funny

[@halimaaa4839]

It’s so expensive thooo

[@79madybell]

I knew Mac fell off when you were able to buy their stuff in Ulta.

[@whaddupes]

Mady Bell i remember i was SHOOK when i heard the news mac being sold at ulta. SHOOK

[@p_elle]

🤣😂🤣🤣🤣😂😂😂😂😂😂🤣🤣🤣🤣🤣😂😂😂🤣🤣😂😂😂🤣🤣😂😂😂😂🤣 GIIIIIIIIIIIIRRRRRRRLLLLLLLLLLLL 🐸☕

[@79madybell]

@@p_elle I still love them though. They will always have a special place in my heart. I still buy the powders, lipsticks, lip liners, concealers and foundations. 🧡

[@79madybell]

@@whaddupes Right! Shook! 😯

[@cupidsulfer7504]

I worked at Ulta for a month to open a store in Florida when I tell you.... I was surprised and happy then seeing how the two people "specialized" in MAC super snobby lmao

[@oliviacoleman2521]

“let me not have the bar so high that i’m expecting mothership 5 and i get physicians formula” THE WAY I SCREAMED SKDSKDKSKD

[@BanaDoyabad]

I can't wait until the day that I walk into a sephora, ulta, or whatnot, and see a Jackie Aina display!! Then blessed be the day when I can walk into a Jackie Aina store!! I just hope on the receipt or painted on the wall it says "🎶Jackie, Jackie, Jackie, Jackie... Jackie, Jackie, Jackie! Jackie, Jackie, Jackie, Jackie... Jackie, Jackie, Jackie!🎶"

[@Neenerella333]

💗

[@terrihickman]

Im buying the entire section!!!

[@teresabeaumont5597]

Every brand mentioned should be so freaking grateful for this free consultation.

[@rileighadrienne]

Spot on about colourpop. I can't keep up with them so I tend to ignore them. It's no hate; I'm just overwhelmed so my brain says no.

[@ceciliatulip]

Also that they’ve gotten rid of so many of the amazing products they did have. They don’t even have the same variation in colors they did before. It sucks. That’s what made me fall in love with colourpop.

[@livinglikeaghost2340]

Cecilia Lopez Yep. When they discontinued my favorite liquid lippies, I haven’t bought anything from them since. I was hurt lol

[@rileighadrienne]

@Lara Love I haven't tried a complexion product yet but I was wanting to. Any particular reason you do not want to?

[@shelovestulipss]

Jackie: I dont have a brand..YET us: 👀 sniff

[@TXPearl1908]

Right! I peeped that comment too.

[@lunabby8455]

My eyes wided at that! Miss Jackie is about save the makeup industry 🤩

[@NeezerTheBestest]

Auntie said “Kombucha POP” I am SENT 😭😂

[@iambrittanylynn]

*Bare Minerals.* I LOVE them. I will buy their foundation over any other brand but they need to up the ante and promote to the younger consumer.

[@ravenclawhouse9616]

Bare minerals gives me old lady makeup brand vibes.

[@SO01j20]

I will take what you say as king you obviously know what you are talking about looking at your profile picture

[@MeghanF93]

I feel the same! That’s probably why they recruited Hailie Baldwin lol

[@jasmineeeism]

they tried with the bareminerals barepro line. I think they should have picked someone other than hailey beiber bc she barely mentioned it at all.

[@princesscyb3r]

@@jasmineeeism fr and not many people like her

[@ivy3640]

Needless to say, Auntie Jackie’s look and critiques are on POINT like always

[@dierdrahbelle]

Yuppp

[@evelynvela2641]

Agreed! small youtuber here 💗would appreciate any support

[@goldengirljay4478]

PAUSE y’all remember OFRA??? Now that’s a brand that fell off

[@blipstercravings]

Among the indie community OFRA is still popping. The indie community seems like it is on another planet than bigger, more mainstream communities

[@nnk158]

What happened to them.

[@Maria-tn5oi]

Gerard Cosmetics as well

[@myriambhji3951]

@@Maria-tn5oi Oh God yes, Gerard Cosmetic !!!!

[@natatatt]

Also Jouer, Lorac and Buxom, although perhaps Jouer and Buxom weren't that successful to begin with. But they were mentioned frequently it seems.

[@SaplingTarot]

Brands should be paying you big money for this sort of critique not getting sniffy with you, this sort of advice could single-handedly turn some of these brands around.

[@beautifullyshay5029]

That's exactly what I was thinking! She should be a consultant to these brands

[@88ashjen]

Sadly, they won’t. I feel like they have to keep the majority happy and the rest can suck it up.

[@Neener1437]

👏🏾real👏🏾talk

[@makkh4746]

Jackie singing her name in the beginning always gets me boppin and I can’t explain why

[@pumpsandgloss]

MAC doesn’t do the weekly collections like they used to. That was just not sustainable. It would be great if they stopped making orange foundation for darker skin tones.

[@ShanekiaRenee04]

That part!

[@iamnolafromcali1346]

Another reason I stopped buying MAC....the foundation was not it for my skin tone

[@tigerskiss1986]

So much of the collections are mainlines that are chosen it’s not as exciting as it used to be.

[@pumpsandgloss]

@@tigerskiss1986 That is so true and they have the nerve to add fancy packaging!

[@nobody-n9s]

Jackie is the only entertaining beauty guru out here like she’s so unique and she always makes me laugh 💖

[@hihi-ug1fc]

also antonio garza!