Unused ITV Hearts ident - LWT (1999)

At this stage, we're clearly further into the game of ident tennis as this is very similar to what eventually made it to air. Note the use of a more stripped-down variation of the piano-led jingle.
Cast your eyes also on this screengrab, taken at the logo transition: i.imgur.com/wx.... Might those be the LWT logo colours, hastily edited out? After all, if you need to change something quickly, the old "white flash" transition is a forgiving technique (see Perfect Day).
Designed by English & Pockett with music by David Dundas.

[@chriswathen9612]

Apart from the sans-colours LWT logo, I think this looks better than the spinning hearts background. The hearts music wasn't really that bad in retrospect, it was just the lack of variation. The only respite from the strings jingle was the rarely used (then eventually dropped) piano version, both of which resolved into the same soundtrack for the holding sequence. If a separate arrangement was used for every ident as Carlton did, these idents wouldn't have become so tired so quickly.

[@MondySpartan]

This version of the ITV Hearts jingle was then used by GMG-owned companies (Yorkshire, Tyne Tees and of course, Granada)

[@hudzj01]

Yeah but wasn’t LWT also a Granada owned organisation as well?

[@badcatalex]

@@hudzj01 nope, but it eventually was

[@Dog1818YT]

@@badcatalex it was bought by Granada in 1996 so at that point, they were already granada owned.

[@glassowlie]

UNM used them too as this was supposed to be used by most regions. It was made by English & Pockett.

[@brendanyoung282]

Not quite sure why this ident wasn't used. The visuals, with the people and the hearts looked really good.

[@markgenner7290]

ITV LWT Hearts.

[@northernplacecorporation]

Where'd you got this from?