Regional ITV Franchise Generic Idents (Updated | 1989-1998)

[@Colour247]

I worked on the Thames TV ident 05:02 - brings back a few good memories, Thanks for uploading

[@Colour247]

@Lachlan MC Magee [ᒪᑕᗰᑕMΣDIΛʏᴛᴘ] Yes, I was working at the Thames TV Teddington studios.

[@Colour247]

@Lachlan MC Magee [ᒪᑕᗰᑕMΣDIΛʏᴛᴘ] Thank you, it was a very enjoyable time alongside some very special friends. Thames TV was a great company to work for, I learnt a lot from the experience.

[@badcatalex]

I bet it was amazing honestly. Miss their old jingle though.

[@user-vh6ts9uf6c]

@@Colour247 Did you work on Sooty?

[@Colour247]

@@user-vh6ts9uf6c No I didn't but my best friend did. And in fact his wife is about to put his original Sooty crew jacket on to E-bay :)

[@davidmatthewvinotjr8396]

2:27 ITV is brought to you by Granada. AND DON’T YOU FORGET IT!

[@krisstarring]

That way Granada added their name awkwardly into the lower third of the "national" ITV ident never quite looked right. You can tell it isn't centered correctly.

[@d2dar459]

Staring u down like Superman...

[@jimbo6059]

Well they did mess uo the logo.

[@bytearchives]

Nahh Granada be sucking up to ITV. There's a variant with the actual ITV logo but with Granada text on the bottom too

[@jamesdelboy]

Though many regions didn't use it Border made great use of it even adopted it for their short news titles

[@davidread604]

Wish itv wouls use this ident tune again .much better than what we have today

[@thebigwthelogoremakingandm2469]

GET READY FOR ITV!

[@NClass468]

Bloody good effort!

[@jadsi]

Blood

[@jadsi]

@Dsl627part2 I know. I was being dumb at the time.

[@minerbloxer6471]

Grampian is the only sub-region, a sub-nation at that, to carry this until itv changed their logo

[@Garylpool1]

Compared to the BBC and Channel 4, ITV was seen as weak as it was fractured into different franchises with the bigger companies like Granada, Scottish Television and Central fighting for supremacy, putting themselves first regardless to the damage they were doing to the ITV network. So the 1989 attempt at bringing the companies together under the ITV name but at the same time maintaining the local providers identify should be praised

[@Vinnytv7679]

Only Central and Granada? Isn't about Thames Television, LWT, Yorkshire, Central and Granada?

[@Garylpool1]

@@Vinnytv7679 No because strangely the London companies Thames and LWT were more for having a united ITV. Yorkshire Television were always looking over their backs for fear of being bought out and eventually were by Granada. What is odd is Granada were very much against a united ITV image and yet they continued to buy up the other ITV providers and we now have a network that doesn't go by the name of the local provider but by itv.

[@jimbo6059]

@@Vinnytv7679 Thames was one of the biggest franchisees and they only had the Monday to Friday in London, but their output dominated the network. Along with LWT at the weekends and Granada. The others did not get much say apart from Scottish. Thames and LWT hated eachover.

[@MateusHonrado]

​@@jimbo6059 Is that true that Thames and LWT hated each other's guts?

[@chriswathen9612]

​@@MateusHonradoThames & LWT were in the unique position of competing with each other on advertising whereas all the other stations were monopolies on their patch (post 1968 anyway).

[@Ruthymon]

I remembered when they showed this on PBS in the U.S.

[@MichaelOKeefe2009]

PBS aired one of the idents here in the US?

[@Ruthymon]

@@MichaelOKeefe2009 yes, I think so

[@MichaelOKeefe2009]

@@Ruthymon Proof?

[@Ruthymon]

@@MichaelOKeefe2009 I can't remember what show exactly at the time aired on PBS

[@jadsi]

PBS and ITV had a lot in common in identity!!!

[@ianhalsall-fox]

Using the same jingle, I think Tyne Tees had a very successful re-edit using the same graphics package it seems as their last Northern Life opening titles where the logo spun around in 3D until resting in 2D

[@DMCAnimationStudios]

1:14 - 1:24 I'm now going to see this jingle in a different light since watching the countdown videos to one of my friends movie

[@peter0010]

Why on earth did they cut the chevron off the first Yorkshire ident? The second is much more pleasing

[@decimatorentertainmentstud8523]

4:53 interesting variant

[@cromagprophet]

0:05 To 2:43

[@joaovitormatos8147]

I don't know who in ITV decided to put logos in an inverted triangle, but was a terrible idea. OK, some of them did look good (the H in Harlech fit well, and the saltire in Grampian was naturally good on everything) but most of them are just cropped, badly-shaped logos. Terrible idea from ITV. Congratulations on Yorkshire to putting the Y in full up there

[@starsidebamber]

Thames was actually good because the logo at that time was actually a triangle! (and it made it fit)

[@AkiraMidori]

That's literally the main reason why some of them went unused.

[@TheSmart-CasualGamer]

HTV, LWT and Thames are the only ones that really work well with it, I think.

[@nkt1]

I thought this ident was excellent back in the day, and was surprised it was so short-lived. But I lived in the Grampian area; I can see how it didn’t work well with some other logos.

[@VermyScrubs]

Ok while yes a lot of them are pretty poor in quality, the problem here was with the execution not the idea. In fact I would go on to say it was a pretty genius idea to involve each regional logo into the main ITV brand. But clearly who ever was in charge of designing the regional identities just didn’t understand how to incorporate it in a way that was sensible being completely hit or miss producing delightful Thames, LWT and Grampian to the fairly bad Granada, Channel and the First Yorkshire variant

[@WRCSeb]

Didn’t Granada and tsw reject the generic idents and the ones shown are just tests right?

[@andyr4941]

I loved the music on the ITV network idents. Pissed all over the regional company ident music. Who wrote it and is there an extended version anywhere?

[@PhirePhlame]

A long version was used in this promo video kzbin.info/www/bejne/d5nappiHltyYl7s

[@andyr4941]

@@PhirePhlame Amazing! Thanks for that. Those vocals though..... yikes.

[@MathRaven1910]

Learned more of UK Television from Brazil

[@RealNahuelBarcelo06]

you are going to Brazil!

[@solojinglesradio1]

@@Vinnytv7679 Na sua cabeça parecia espetacular, melhor ter guardado e não colocado.

[@tommyball1863]

By the mid 90’s, ITV was already sleepwalking into deconstruction

[@TrangNguyen-hn7to]

2:14

[@ETERNALCRIMSON2013]

Nobody: Me in 2024: 😱😱

[@dawidtan8]

Bloody Helly Effort

[@kirilvelinov7774]

ITV 1989-1993 variations 1 Anglia 2 Border 3 Central 4 Channel Islands 5 Grampian(STV) 6 Granada 7 HTV Wales 8 London Weekend 9 Scottish(STV) 10 Westcountry 11 Meridian(TVS) 12 Thames(defunct) 13 Tyne Tees 14 Ulster(UTV) 15 Yorkshire In 1993 TVS became Meridian and Thames is now part of London Weekend

[@bytearchives]

Thames is not part of LWT.

[@TCDL11]

@@bytearchives Thames lost the London weekday franchise to Carlton in 1993.

[@bytearchives]

@@TCDL11 Yeah, but LWT survived Thames. Thames was never actually integrated into LWT

[@davidread604]

Carton won the franchise. So on a Friday evening after citv was broadcast carton would hand over to lwt. Then Monday morning lwt would hand over to gmtv.

[@decimatorentertainmentstud8523]

Fascinating

[@2008giles]

So was LWT first to use their version at 1715 on the first Friday of the new look? Did other regions wait until the following Monday?

[@User-sz1dn]

Most regions probably adopted it in the morning of 1st September 1989.

[@THEACTUALLDL123]

you has been blend by itv generic ident

[@kami-kun_va]

Idents (in order): National network Anglia Television(not used) Border Television (2 variants) Central Independent Television (3 variants) Channel Television (unused) Grampian Television Granada Television (unused) Granada Television (used) Harlech Television (1 general services, 2 for West, 2 for Cymru Wales) London Weekend Television Scottish Television Television South West (unused) TVS Television (unused) Thames Television (3 variants) Tyne Tees Television Ulster Television (unused) Yorkshire Television (2 variants)

[@jamez4826originality]

ITV CENTRAL IS NOW ITV CARLTON (CENTRAL)

[@hmial103]

Anglia Border Central Channel Television Grampian Television Granada Harlech Television London Weekend Television Scottish Television Television South West TVS Television Thames Television Tyne Tees Ulster Television Yorkshire Television

[@abandoned---channel-o7b]

this is an old comment lol. edited so u dont see the cringe that reeked from it xD

[@AkiraMidori]

That's quite possibly one of the reasons why some of them went unused (like the Channel one).

[@musmodtos]

@@AkiraMidori Quite a lot of them were rejected. Anglia had just spent £500,000 on a Martin Lambie Nairn masterpiece so weren't interested and their one was unused.

[@jimbo6059]

Granada only used the full itv one without the logo as it was incorrect, it did not show the line linking the g to the chevron above, , Tyne Tees, Channel, Ulster, TSW and TVS did not use it at all, Central had their own ones in tandem with the main one. Yorkshire had its own variation for opt outs. I live in what was Thames/LWT area and thry both used it.

[@davidread604]

​@@jimbo6059Yorkshire used both idents. Didn't use the first ident for long and changed to second ident for a many years

[@WRCSeb]

Didn’t Granada and tsw reject the generic idents and the ones shown are just tests right?

[@User-sz1dn]

Anglia, Channel, Granada, TVS, TSW and Ulster rejected the generic idents. The rest weren't tests. They were used as on air idents. Border used theirs until 1993, Central I think 1993, Grampian used it for the entire run, until 1998, Granada made a second variant, but it was only used until 1990, HTV made various forms, until 1993, LWT until 1992, Scottish Television used it for 2 months in 1989, Thames came in 2 variants, first variant until 1990, second until 1991, Tyne tees until 1992, Yorkshire Television had 2 variants, first was used until 1990, second until 1994.

[@WRCSeb]

@@User-sz1dn thanks I was wondering why they showed them as I thought they didn’t use them

[@jamesmt142]

​@@User-sz1dnCentral used a mix of ITV and local, but generally "remixed" the network package as we've seen here.