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Screen printing T-shirts isn’t the only option for entrepreneurs who want to get into the screen printing business. Locknane Inc. got its start printing vinyl aprons for grocery stores and expanding into corporate promotions grew their revenue to an average of $400K/month. We’ll hear their story, tips, and growth strategies in this video.
Brent Locknane is the third-generation owner of Locknane Inc., which was started by his grandfather back in 1946. His wife joined the business in 2006 to help launch Lock Promo, adding jackets, face masks, and other apparel to the products they customize for customers. Today, we’ll find out how and why Locknane expanded their services, and what processes and systems have kept their core business going strong for 75 years-an impressive track record for a business in any industry.
Marketing is crucial for any business, and Brent’s sales skills have been a big part of his success in silk screen printing. We’ll hear his advice for bringing in new corporate screen printing customers, and how their advertising and marketing approach changed when the company launched Lock Promo. Getting new customers is only part of this equation-it’s just as important to keep existing clients coming back for more. We’ll learn Locknane’s secret to a top-notch customer experience and how that’s helped them build long-term relationships with national brands like KFC and Costco.
Resources:
bit.ly/3yBN4dU - Start or Grow Your Business with UpFlip Academy
jo-lock.com/ - Find Out More About Brent's Screen Printing Business
Timestamps:
0:00 Intro
1:30 Meeting the CEO of Locknane
3:00 Which Side of Business is Right For You?
4:15 How Much You Can Make Screen Printing
5:56 He Makes How Much Selling Aprons??
6:41 Don’t Miss This Advertising Opportunity
8:05 You Need To Learn This To Have a Successful Business
9:17 This is Crucial For Your Business
10:18 Can You Guess How These Are Made?
12:00 How To Build an Amazing Team
13:10 Revolutionizing A Business
14:26 You Can Start This Today
15:32 How You Add Quality To Your Product
16:38 When To Expect A Lot of Customers
18:12 When Everyone Works Together, This Happens
19:41 This Will Make People Choose You First
21:05 Keeping Your Products Heading Out The Door
22:35 Choosing the Right Postal Service
23:37 These Are The Supplies You’ll Need
24:40 Looking Toward The Future
26:23 The Secret To a Happy Life
28:07 Blitz Time!
30:37 How To Be a Leader
31:14 Choosing Your Entrepreneurial Path
#screenprinting #screenprintingbusiness #printingbusiness