Use Storytelling To Craft Unforgettable Experiences- Secret of Entertainment Design

Ever thought about what makes an experience truly unforgettable?
Join Chris Do and Paul Hoke in this eye-opening episode that promises to shift your perspective on what it means to deliver value. Paul Hoke specializes in orchestrating the best nights of people's lives, mastering the art of memorable client experiences. Learn Paul's strategies for crafting moments that resonate deeply and last a lifetime. This isn't just about events; it's about embedding unforgettable value into every facet of your business to stand out and cultivate loyal clients.
🌟 What You'll Learn:
🖌️ Crafting Experiences That Stick: Building client relationships that leave a lasting impact.
💥 Breaking Creative Boundaries: Offer unique and personalized experiences.
📖 Storytelling as a Tool: Enhance your services and make every client feel like the hero of their story.
✏️ In This Episode:
00:00 - Intro
02:43 - The Power of Personalization
11:02 - Truly Understanding Your Clients
17:30 - The Turning Point 🤧
19:24 - Asking the Right Questions
26:27 - Know What Sets Your Client Apart
31:36 - Inviting Storytelling Techniques
35:27 - Say "No" w/ Grace
47:36 - Paul's Game-Changing Approach
48:48 - Creating Experiences That Touch the ❤️
55:55 - What's Your Light Bulb Moment?
57:44 - Conclusion
1:01:08 - Outro
Understanding Paul's approach to experience design offers invaluable lessons in differentiation, emotional connection, and building a devoted clientele. It's about taking the essence of what makes an event memorable and applying it to your creative services or products, ensuring that every client interaction is more than a transaction-it's an unforgettable journey. Don't forget to like, subscribe, and hit the notification bell to join us on this journey of creative exploration and business mastery.
🫶 Where to Find Paul Hoke:
/ heirloom_entertainment
#clientexperience #customerloyalty #customerretention #businessgrowth
Reflective Questions:
What do I tend to assume is meaningful to my clients? How could I probe deeper?
Where am I adhering to industry norms at the expense of creating better experiences?
How could I extend the value and memories I provide beyond the main event/deliverable itself?
What will make my service worth a premium price in my clients' eyes?
Tying It Together:
Providing truly meaningful, memorable experiences requires shifting from a cookie-cutter approach to one of thoughtful customization. It means taking time to really listen to clients, draw out their stories, and design each event around their unique quirks and emotionally significant relationships. While this personalized approach takes confidence and a willingness to break the mold, the lasting positive memories created are priceless. Incorporating post-event surprises extends the value provided and keeps you meaningfully connected to clients. Adopting an entertainment designer mindset can elevate the impact of your work, in any field
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca

[@JeffersonNicholson]

Paul was my college dance professor and DJ/Taught at my wedding too. It was so fun! I've been watching and absorbing his multifaceted journey going on 15years

[@PaulHoke]

Jefferson, Same thing back at you and your journey! Be careful following my teachers and mentor,s Chris will make your brain hurt....but your wallet will grow :)

[@oyamamdleleni]

Chris I love your line of questioning, and how you are just a good listener, that is a rare skill and to top it off how you just reflect so wonderfully on what your guest said for your viewers so that they can marinate on it. You are the best and your guest is awesome on how creative and the relatability of how he concocts these extraordinary memories that he creates for his clients. I definitely learned a lot from this engagement ❤

[@itskindatricky]

Just watched this and I would highly agree with Chris on the challenge of doing a TED talk. If you talked with those in the industry and there was crickets that’s too bad for them they didn’t get it. Each of those moments you created I was like…wow, how can I use that to better serve those in my industry. Thanks to both of you for the insights.🙏🏽

[@PaulHoke]

Thanks so much for the encouragement! I'm glad it challenged you to improve how you serve your clients.

[@ChrisHokeTexas]

@@PaulHoke I am in the process of starting a business which has led me to the @thefutur channel. In the process I have been talking to different people and telling them about when I had my own DJ business 20ish years ago. Imagine my delight when I saw your name and heard your story. Sounds like you are doing an amazing job. Thank you for the stories and inspiration.

[@zavant]

Powerful silence is the kerning of the event world. Give people space to process what they're going through. Excellent interview with Paul!

[@thefutur]

Thank you!

[@dreamlaunchnow7332]

I think the biggest hack & superpower of his is EMPATHY. As someone who works in events & hospitality the miracles & moments are always born of a radical empathy on the part of the producer or designer to walk through the same steps your clients will. Many ppl demonstrate sympathy but not empathy.

[@thefutur]

Well said! Thanks for sharing.

[@mungozee5328]

100000% ❤

[@ryananderson1887]

This is exactly what I needed to listen to right now. This hits me right in the core. Paul's story is phenomenal. experience and storytelling is unique to everyone. I would love to connect with him.

[@Orlando_Montanez_92]

Paul has emotional story telling down. Clearly I don’t know Hailey but, Thank God that she found Paul for her day.

[@thefutur]

Yes he does!

[@CreativePTA]

This was an amazing conversation. Thank you so much for sharing it!

[@Camilla-tc8vq]

Paul is such a gem! I love the way he thinks about things

[@thefutur]

Me too

[@PaulHoke]

Awe, Thank You!

[@ThornappleConstruction]

Goodness gracious this guy is a human tear jerker

[@thefutur]

Grab those tissue boxes!

[@jennyjumpjump]

I already got some good ideas going just listening to this guy ❤

[@studioraphael]

Great talk for myself as a working DJ. Really interesting to hear these sorts of ideas put into practice and how they help impact an experience. Thanks for this episode, Chris.

[@LienLouise2074]

❤ Wow! I love this video. Your talking is very interesting and Paul's story is phenomenal. Thank you guys!

[@davymaina]

This is incredible. Loved it!

[@drawwithclawsarturoa.6772]

Hi Chris I believe this is somehow relative. Paul creativity have to do a lot with emotion and feelings. We has designers we try to stay away from feelings or we don't get paid. 😅 But honestly be that best listener in the room is what will get us the job to both industries. Also creative solutions to solve the problems ! Good video.

[@thefutur]

Thanks for sharing!

[@lailanabuaziz]

Loved listening to this on Google podcast!

[@glampreda3803]

Its amazing talent to be that empathetic

[@Jamesviolaofficial]

Just logged in and the new thumbnail jumped right out at me 🎉

[@sirenblog2583]

Amazing interview 😊

[@MichaelWilliams-lo3ix]

Awesome

[@leadgenjay]

Behavioral data can significantly enhance client experiences. By analyzing client interactions and feedback, you can predict needs and tailor services even more effectively.

[@MsLisa551]

Your personal story is really what got me following you. The story of unfucking yourself. I feel your authenticity and respect it❤

[@Jamesviolaofficial]

Try using a pic of Chris wearing his hat in the thumbnail and change the color to blue. Current pic sort of looks like a dating ad

[@aprilwilliams1788]

When I first click on this video I expected a how to type thing but instead I got so much more. I'm sitting listening to Paul's first story and I start tearing up. So I get up and got a tissue. Then the second story I just got up to get the whole box of tissues. By the third story I have used about six tissues. What is going on with me? So, now I'm trying to figure out what is Paul's uniqueness and how can I use it to serve others. So, I took away that each gift (experience) is wrapped differently but personally. Paul threw tradition in the garbage. It's about vulnerability. It's about love. Each sprinkle of a memory or message through out the evening was like Paul handing the family a flower that became a bouquet of flowers that will last a life time. I will try to find out what touches the hearts of the people that most people have in common and put that into my story with words of wisdom. That people can walk away with saying I can use that for a solution. I'm an author. My 2 books I think I have done that but not intentionally. Paul you are simple the best! You think out of the box. School doesn't teach us that. You listen to your heart. This was a great interview. Thank you The Futur

[@PaulHoke]

Your comments make my heart smile so big.❤ Thank you. Happy tears are kind of the best gift in the world. I love that these stories connected with you so deeply.

[@andrewselbyphotography]

I have an Aunt Wendy and Uncle Rod

[@mohibquadri4053]

Sir how to become a creative and futuristic thinker and earn promotions through it in my company as engineer/employee by raising valuable work outputs ? Any book recommendations or tips to work it out as i have less experience in my field so have to find something else to grow at faster pace in corporate world and stand out from rest...

[@In.the.darkness_there_is_light]

Me: what? Is it a unique spelling ? Airlume? Airloom? 🤦‍♂️

[@thefutur]

Heirloom

[@vukspasojevic2396]

This was not so good one.I am sure that guest is expert in his field but we got zero value about thinking processes, system, sales or marketing or any idea behind his business.It's not your fault Chris, you took maximum out of the guest story, so it was hard one for you.