Use THIS Formula for Your Swiss Posters

I did a study across 10 Swiss design posters and found a (relatively) consistent formula for sizing type. Let's recreate this David Bowie poster and analyze the sizes!

[@chardywork]

The font is most likely Akzidenz Grotesk, the 1950s Swiss designers' favourite

[@kelvin_ruweta]

Elite, simply elite.

[@TheDesignSmith]

Thank you very much!

[@luukje]

these videos are amazing, appreciate them a lot!

[@TheDesignSmith]

Thank you so much! Glad they're of help to you 😀

[@QwnDee]

A very underrated video, thanks

[@TheDesignSmith]

Thank you so much, I'm glad it was helpful for you!

[@user-um2wc2cv3k]

this was so helpful! thanks a lot!!

[@TheDesignSmith]

You're welcome!

[@danielgaviria1751]

This is GOLD❤ THANK YOUU!!

[@TheDesignSmith]

You're welcome! Glad it was helpful 😎

[@NotRyan.]

Really nice outcome

[@TheDesignSmith]

Thank you!

[@mohashir7086]

woahhh thank you so much for this !!!! Loved your explanation

[@TheDesignSmith]

You're welcome, glad I could help!

[@massimobaita7178]

Thank You very much!

[@TheDesignSmith]

You're welcome! Glad it was helpful 😎

[@graphiwhisper]

amazin tutorial! thank you sir! your channel is very helpful to me!

[@TheDesignSmith]

Thank you for your support and I'm glad this video helped you!

[@yeaheiamahmudhridoy277]

damn! never knew the swiss typo has this sorta rule. trying it right now!

[@TheDesignSmith]

Yeah, there's definitely a lot of formulas and measurements to use to ensure a great looking Swiss poster!

[@jacekbiaecki3433]

Smashing Pumpkins poster in the background ♥ - thumb up in advance!

[@Mikepizza]

Hi Design Smith! I am on windows, and I was wondering where you are able to get the Helvetica font. I can't find it from the Adobe Font library

[@TheDesignSmith]

Try it from here: font.download/font/helvetica-255 I wish Helvetica came standard on all machines.

[@jhamcham7701]

Muchas gracias por tu excelente explicación. 😊¡Tienes nueva seguidora!

[@TheDesignSmith]

You're welcome! Glad I could help 🙂

[@valentine2411]

laughed do loud there, great video

[@TheDesignSmith]

Glad you enjoyed!

[@abishek6629]

Thanks man

[@TheDesignSmith]

Glad it helped, thank you for watching!