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In 2023 I spent a month studying retention charts of 100 games, and found a handful of consistent and predictable patterns regarding mechanics that impact retention, and thus the virality of a game.
Everything in Order: • Everything in Order
What Triggers a Game to Go Viral: • What Triggers a Game t...
What Actually is Entertainment: • What ACTUALLY is enter...
How Successful Games Leverage Human Instinct: • How Successful Games L...
Retention Study Conclusions Document: docs.google.co...