Using Google Data Studio to Create Marketing Report [Free Template Included]

Google Data Studio is a perfect solution for creating powerful marketing reports. While there are many business intelligence tools on the market, this free tool from Google is packed with everything marketers need to get their jobs done.
In this video, I'll share how you can leverage Data Studio to create actionable marketing reports.
Get the template here: datastudio.google.com/reporti...
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📺 How to Use Analytics and Business Intelligence in Marketing: • How to Use Analytics a...
🎬 What Is Direct Traffic?: • What Is Direct Traffic?
🎬 What is Referral Traffic? A Guide to Understanding Google Analytics
: • What is Referral Traff...
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Who is SMA Marketing?
SMA Marketing is an international search marketing agency that has been helping global and local brands grow online since 2009.
We specialize in SEO and Inbound lead generation. Levering both data and intuition, we've help hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos.
Learn more at: www.smamarketing.net
#googleanalytics #businessintelligence

[@heama]

Thank you for this video mate. Much appreciated.

[@bluefuzecom]

This is great, thanks!

[@johaguilacahucom9854]

Thank you for the template. It was really helpful! Kudos and more power!

[@smamarketing]

You’re welcome!

[@francocolomba]

Great info, love it!

[@juniordefender]

This is such a great resource -- thanks for providing the template and such thorough instructions! Does anyone know if there's a way to drill down the traffic overview to a specific audience segment? We measure against a certain set of users (which have been added to GA as an Audience Segment) but I'm not finding a way to pinpoint that level within the metrics that are found within the template parameters. Thanks again!

[@AvalonCakes]

Thank you so much for this!

[@IainMace]

Really useful thanks.

[@tanaysaha225]

Thank you sir for providing a nice template. I am seeing that in your template, page view on the left side of the report for choosing multiple pages in the report. would you please teach me how to make the page view like this.

[@PhilTucker]

Great stuff! Thank you!

[@smamarketing]

Glad you liked it!

[@jonathanrevans]

Thanks for the tutorial! Do you know if it is possible to create custom reports based on specific views set up in analytics? For example, I have a dynamic landing page pulling in data depending on certain clients. Ideally, we want to provide a report on each client's landing page, but I will need to set up URL filtered views within analytics first based on the client URL.

[@smamarketing]

I believe you can. When you set up Google Analytics connection, you can choose the view you want to use for that data source.

[@tomsmith7960]

This looks great thank you! Is it possible to connect GMB results to this, with the number of calls and clicks generated from local search?

[@tomascarabantes]

you need to use a connector. i used the jepto and works nice. www.jepto.com/google-my-business-data-studio-connector

[@juanjosemolina5501]

hello do you bring consultancy? how can we transform this data into mkt actions ? strategic mkt ?

[@trigerspring]

Very nice giveaway! but how come there is no organic traffic from the channel dropdown menu?

[@isuruwan23]

Thanks mate

[@smamarketing]

Happy to help

[@shreyas4544]

I tried to connect the data via Google Analytics and Search Console but both are blank can you help?

[@smamarketing]

Make sure you have the right dimensions and metrics. If you want to send me a link to view, email me at [e-mail]

[@kimp4986]

Very informative. I would be nice though if you could go into detail about the different metrics... but I understand that you also need to make money and people should hire you in as a consultant.

[@smamarketing]

Which metrics are you interested in learning more about?

[@DonatasSimkus]

It's not a marketing report it's an SEO report