Looker Studio tutorial for Google Analytics 4 | GA4 + Google Data Studio

Learn how to use Looker Studio with Google Analytics 4.
Connect GA4 to LS and visualize data in various ways. In this tutorial, you will learn:
* How to connect Google Analytics 4 with Looker Studio (previously known as Google Data Studio)
* The main components of Looker Studio
* How to build your first Google Analytics 4 report in Looker Studio
* Additional GA4-related tips
=== TIMESTAMPS ===
00:00 - Intro
00:18 - Why should you connect GA4 to Looker Studio?
02:19 - How to connect Google Analytics 4 to Looker Studio?
03:56 - Building your first GA4 report in Looker Studio
14:31 - Report of top default channel groupings
19:52 - Data controls
26:38 - Additional tips
=== LINKS ===
Subscribe to our KZbin channel / @analyticsmania
⭐⭐ Google Tag Manager courses ⭐⭐
www.analyticsmania.com/course...%looker%20studio%20for%20ga4%202022
📕 Free e-book: Getting Started with Google Analytics 4
www.analyticsmania.com/p/gett...%looker%20studio%20for%20ga4%202022
✭ Get access to the GA4 demo account
• New: Google Analytics ...
✭ Custom dimensions in Google Analytics 4
• How to track Custom Di...
✭ Google Analytics 4 tutorial for Beginners
• Google Analytics 4 Tut...
=== CONNECT WITH JULIUS & ANALYTICS MANIA ===
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✭ Twitter / fedorovicius
✭ Linkedin / fedorovicius
Subscribe to our KZbin channel / @analyticsmania
#googleanalytics4

[@mcbuzzvideo]

Excellent introduction to Looker Studio. As always, providing plenty of detail in very clear language. Thanks, Julius!

[@retofurrer9112]

Great video! Very helpful, crystal clear voice and excellent tempo. Thank you a lot, very appreciated!

[@kilspace]

Bought all your courses and you are truly the best out there. Cannot wait for any new course coming up - ill be the first one buying it!!

[@davideylerYT]

As always - another amazing tutorial - thank you for sharing your knowledge Julius!

[@niravdiev4477]

Thank you so much for such a great tutorial! Keep it up!

[@r.j.slagter3112]

I literaly had a smile on my face for the entire duration of this video. Thank you so much for showing the possibilities of this amazing application!

[@amatuer2]

Thank you very much Julius ; outstanding lesson. I am very grateful!

[@lucianodomingues2290]

Excelent video! Thanks for sharing.

[@ruiames4691]

Thank you very much for posting this video. it's very helpful to learn how to use Looker Studio.

[@awababd-arrahman3104]

Thanks, Julius, your videos are super useful😃

[@raimanasir8576]

Amazing tutorial as always!

[@buray1998]

Amazing tutorial, Julius!

[@user-uf4mk9gb8m]

Thank you Julius! This is very helpful

[@KhosyiAidillana]

thank you Julius very help full and simple to understand

[@adderlyacevedo8232]

Very useful video! Thank you so much!!

[@darkwindsage]

Very helpful! I was looking for a quick guide because the client wants to move from Looker to Looker Studio, I can see why, it is indeed simpler. Thanks!

[@user-gj8ir4ib3f]

Great video, it was extremely helpful.

[@schwipps5]

Hi. thanks for this content! Any idea how to find/compute the session duration, or the average pages viewed per session metrics, in a default channels table, for example, from GA4?

[@isagive]

thanks man, actuall examples is great 👍👍

[@kfox6187]

Very helpful, thanks

[@SasaStankovic]

Another great tutorial.

[@emmanuelochidi1581]

Thank you a lot for your videos

[@siarasingleton1631]

This helped me so much. Thank you!

[@AdamSwaine]

Would love to know what you think about the GA4 Connector now being subject to Google Analytics API quotas. At this time you cant use the GA4 connector for the Demo account due to "Exhausted concurrent request quota". Quotas get reached pretty quickly on your own GA4 properties if your LS report page has 10 or more charts on it. Do you think they will backtrack on this or at least become a bit more generous with the quotas?

[@MrSebordel]

It's hell. I've been using Data Studio for a few years now, it's great for making data more intelligible to customers or top management. And being able to make the reports interactive with control panels is a real plus, everyone can refine the data according to their criteria, it's almost fun. As for me, I have adopted Data Studio as my main exploration tool in my daily SEO work. I find it more permissive than GA4's exploration reports on many points (I admit I still need to learn a bit about Exploration Reports tho, I quickly gave up). But now... Since the introduction of quotas, I can barely view a few pages before the limit is reached. And I can't use it for reporting to clients and N+X anymore because the document breaks super fast. It's like Google saying "Hey, you can use Looker to visualize the data... but not too much". What a waste.

[@AdamSwaine]

​@@MrSebordel I use Data Studio much in the same way. Exploration reports can be useful for adhoc analysis. But they are not very good at looking at data in relation to other data. I get the feeling that this is a step to commercialise Looker Studio. I wouldnt be suprised if sometime soon we hear Google say "Get a quota free GA4 connector with Looker Studio Pro" I think its also part of the push to get people to use GCP and BigQuery. Guess we just have to wait and see how this plays out.

[@daveroeser8461]

I greatly dislike both the GA4 API quotas and the 'Looker' name - internally we have started calling it 'Hooker Studio'..I doubt GA4 will backtrack but maybe they will increase the quota limits.

[@dmitrypodoleev6992]

Yep, guys. We also met this quotas limits several days ago. Very annoying. And till now there is no answer from Google what should we do. Some tell to use Extract data - I have tried that method but it also does not work , lol

[@DavidRuderman]

Google silently increased the Quotas twice, so now they are about 11 times what they were in November. Also Looker studio now reports on quota token usage - just edit your report and right-click to see.

[@lukasrakauskas1709]

You are the best !

[@naomicitarella8609]

Thank you Julius for this content! Your videos are really helping ☀️ I’m having difficulty with the calculated metrics, could you make a video in which you explain in detail how to write the functions? Greetings from Italy 🌈

[@hanakhelfat7324]

I have the same problem. Did you resolve it?

[@AurelieColombet]

Excellent help. I just have a question, how we can analyze the conversion in the channel grouping ? What does mean a conversion in there ?

[@odds87]

Would be great to get a video about api ga4 data limits / workarounds, as it’s becoming unusable with gds/looker

[@user-ue8kp4oc8n]

Great video

[@mioyediaz8336]

Good video.😁

[@dtps_champion6016]

Loving your videos

[@philmckeown8475]

Great video as always (longtime viewer, first-time commenter). Question for you re: the Data control drop down and custom events/dimensions. I find that despite my custom events and custom dimensions being named the same across all properties, I'm unable to add any kind of chart that consistently references these data. When I switch between properties, the data jumps around. I assume this is because Looker doesn't identify them by name - perhaps an ID under the hood. Have you experienced this as well? Or, perhaps I missed something in my GA4 or Looker setup. Thank you again for the great content.

[@AMoktar]

Thanks bro ❤

[@MurenRandom]

Great Job!

[@NexusCircuit]

How would I make a report wide dropdown filter after having created the filter under File > Report Settings?

[@jmalone1187]

Thank you for the video. My data seems to be coming exclusively from the traffic acquisition report. I'm trying to build a report based off of data from the user analytics report in GA4. Any idea how to filter this information properly in looker?

[@saranardo6001]

Hello, and thank you for your video. I'm having difficulty in reproducing a very simple table in looker studio I had built in ga3, using ga4 as data source and indicating: Google ads campaign, Google ads group, revenue, cost, leads (event), quotes(event), transactions, CPA, Roas. Google looker studio doesn't seem to recognise the metrics (or count them correctly) even if you transform events in custom metrics or dimensions. Another problem is that ga4 doesn't seem to import past data ( unless you have analytics 360). I was wondering if you could make a video explaining how to solve these problems. Thank you and kind regards

[@user-rc5xq6vz4o]

Great video and your videos have been very helpful in my GTM, GA upskilling. One thing, I want to create a MAX value metric in a report for a GA custom metric from an event parameter. Only the count and avg automatic metrics are auto created for an custom metric, and it says you cant perform a MAX() function on a custom metric (auto genderanted) - 're-aggregating metrics is not supported'. Do you know how to get a MAX value reprensentation for a GA custom metric? Thoughts anyone else?

[@fildude]

Thank you for the tutorial, how does Looker Studio compute for the increase or decrease compared to the previous period? And what does that exactly mean?

[@ronenTheBarbarian]

Great video! Question: do you know what the GA4 equivalent of the Views metric in Looker?

[@DannyboyBarber]

I also would love to know this

[@kbr804]

I am in the process of converting a report from Universal Analytics to GA4. Most of the metrics and measurements can be quickly and easily converted or displayed through individual filter options. However, I am reaching my limits with the "Entries" metric. For UA data sources, a predefined measurement value "Entries" already exists in Looker Studio. For the GA4 data source, however, it does not. In GA4, the entries can only be evaluated via exploratory data analysis, which is relatively simple to set up. However, I have not yet found a way to display the entries in Looker Studio as well. Do you have any ideas? Thanks in advance!

[@DavidRuderman]

Thank you for another great video. I am curious, when using free GA4 with quota limits, if your reports render without error messages.

[@allisondoami]

Did you ever figure out how to address this problem?

[@DavidRuderman]

@@allisondoami Google silently increased the Quotas twice, so now they are about 11 times what they were in November. Also Looker studio now reports on quota token usage - just edit your report and right-click to see.

[@himansusekharmishra5114]

Does it provide the real time data like Google analytics. I have made the same dashboard using google analytics as a connector, and added multiple chart but somehow I am unable to get the real time data like Google analytics for current time like 30mins before and its showing only the time frame prior one day.

[@vimode8992]

Can you do the video on data extract for GA4 to avoid quota error?

[@phdm32009]

We use segments extensively in our Universal Analytics reports but I cannot find a similar feature to use in Data Studio. We are attempting to segment sessions showing shopping type behaviors vs sessions that are accessing content they have already purchased.

[@AnalyticsMania]

You can't use GA4 segments in Looker Studio. The closest thing is audiences

[@librakhan25]

@@AnalyticsMania can you please this template with us in the description, I would suggest if you can share your templates with each such video. because we are professional like you. regards

[@Rama-nj8hq]

Thanks for the video Is it possible to change the font size of a value on a dashboard?

[@AnalyticsMania]

Check the style settings of widgets/tables

[@swordfishalvin]

if your total up the sessions by path in chart format and by scorecard, the amount doesnt tally for ga4

[@HairManiaGreeceAthens]

Hello . One of my vendors wants to share with him the sales and other data of 3 specific brands of my ecommerce website. How can I configure looker to send data of specific products (or brands) of my GA4? to him? Thanks in advance of any help

[@user-tn9yw1yk3k]

Hi Julius, I have a question about connecting Facebook Ads to Looker Studio. I am trying to import custom events data but I get a message that metrics are DEPRECATED (Results and Cost of Results in particular). How can I fix it? Thank you.

[@volodymyrkreschenko9036]

Thanks for the superior content

[@elb159]

👏

[@BachByAI]

Does anyone know how to integrate custom conversions from GA4 into Looker studio? I get an error then

[@OliverWellmann-un1yk]

why can't i find the session default channel grouping

[@user-wj8zc5if9n]

Is there a way to move Explorations tab from GA4 to Data Studio?

[@AnalyticsMania]

No

[@amalaugustine2183]

How to add top pages section?

[@CaribouDataScience]

But apparently there is no Excel connector?

[@SpindogsDigital]

Next refresh... and then get a GA4 API Quota error... fantastic...

[@swordfishalvin]

google implemented quota system to ga4 in lookout studio so you have a limit to pull data each session

[@Ellirius]

I would like to be present at the meeting, when they came up with "Looker Studio" as a name... Must have powdered their noses pretty nice for that one.

[@Arjun-lt3nx]

𝓹𝓻𝓸𝓶𝓸𝓼𝓶

[@Hitchedfuncom]

Thank you!! Very helpful.

[@ilianasam6814]

I LOVE YOUUUUU. Thanks