Using the obvious to stand out in life and business | Mark Levy | TEDxCapeMay

[@manufacturinggreatness]

A stand out message from a brilliant mind. We are not just making beer, such a great reference to manufacturing and greatness in ourselves and our companies!

[@ThomSinger]

I have admired Mark Levy since the first day I met him several years ago. He is the real deal.

[@113adamb]

This talk is like getting an instant 10,000% boost in identifying what I need to highlight about my business. A true marketing hack. It is unbelievable how blind we are to what makes us unique.

[@anawelsh56]

Anyone else clap at the end of Mark's talk (while by yourself in your home office?). Mark is the REAL DEAL. Truly a gem in our industry and world that helps you "find your lean". Loved this talk.

[@michelnerayspeaker]

Mark shines a spotlight on why we can't see our own greatness -- and therefore why we don't value it. But it's there right in front of us... if you want to see yours, stop staring at it! Great TEDx talk!

[@fastinnovation]

This speech not only demonstrates important concepts but also serves as a masterclass in delivery and construction. Clear. Concise. Story-based. Actionable. It had me leaning in.

[@julieholly6768]

"What may be ordinary to you may be extraordinary to the world." Mark Levy never disappoints with great story telling and insights into what differentiates us. This talk is so relatable and today especially, I needed the reminder, "Don't aim to be impressive- aim to be real."

[@dnewman]

Mark, your talk was a masterclass in uncovering and embracing what makes us unique! Your opening challenge about how to stand out resonated deeply, especially in today’s crowded world. It’s so true that we often overlook our own greatness because we’re too close to it. Your Leaning Tower of Pisa metaphor was a brilliant way to illustrate how a flaw or quirk can define a brand and draw people in. The Schlitz Brewery story was equally powerful, showing how what seems ordinary to us can be extraordinary to others when communicated effectively. Your practical framework, especially the four questions you posed, is a game-changer for helping people identify their 'lean'-those surprising, memorable, and authentic elements that set them apart. Super well done. I am sharing this video with my 35k email subscribers. YOU rock!!!

[@HaileySunshineDesigns]

I’m so grateful I got to see Mark Levy at my NSA chapter meeting! What a great speaker to learn from.

[@edgartestrada]

"You can't read the label inside the jar" is such a great saying for this!!

[@andybass_phd]

Masterly, insightful, quotable. This is how you do a TED talk. So much insight compressed into 17 minutes. One of the many cool things about this talk is that Mark is demonstrating what he's teaching while he's teaching you!

[@smilingputin]

The Leaning Tower Of Pisa encapsulates his point perfectly. It's so embedded into our minds that even if we hadn't thought of the tower in years, one can say little more than the country it belongs to and we remember it instantly.

[@DovBaronLeadership]

"Mark Levy is the undisputed master of revealing the hidden brilliance within us all! His TEDx talk was absolutely phenomenal - a true wake-up call that reignited my curiosity and self-reflection. I'm so grateful I took the time to watch it. It’s got me rethinking everything about my unique 'lean' and how I can lean into it with greater purpose and power!"

[@vwhwang]

So true! Mark Levy is one of the greatest thinkers and doers in business brand development.

[@henrydevries2846]

Conversations with Mark have created huge improvements in my business. He is the hero of several stories I tell. Bravo on your insights.

[@starlingbrookleadershipcon736]

Gold sitting on top of the soil! Our brilliance is right there but so hard to see for ourselves. Thanks so much Mark for this illuminating talk. No wonder you are a stand out in your field!!

[@marisahandler8991]

Mark is brilliant. Period. Everyone should watch this talk! Because we could certainly use more greatness in these times... and this demonstrates precisely how to deliver it.

[@ramonray2942]

Mark Levy's ART Of story telling is so good - I was captivated!!!

[@cdhfloyd]

One of my favorite stories!! Applies to each of us as well, look for the extraordinary people around us!

[@JohnBielinski]

We have hired Mark to help us with our business and to differentiate us. He's brilliant. His ability to differentiate our value proposition has launched a movement. Mark helped us make the obvious to stand out in life... with extraordinary results.

[@sylviedigiusto3800]

One of the greatest minds in our industry. I love "Other people can see your greatness easier than you can because they are not burdened by the kind of knowledge you have." Bravo, Mark, I'm so glad you share your brilliant mind with more people!

[@thomastriumph]

An insightful and important talk, and one that's relevant to everyone interested in learning where they're unique, why that uniqueness is often "hiding" in plain sight, and how to find it!

[@devodevoo3627]

This is why it's so important to be authentic, that's when the magic of who you are and what sets you apart has the chance to come through

[@zoneofgeniusyes]

So good - THANK YOU Mark Levy for taking the art of story telling to the NEXT LEVEL

[@Elainepasqua]

Absolutely brilliant message! Mark Levy has helped so many unpack their greatness when it's not so obvious to them. In a world that's crowded with a lot of noise, it's important to stand out above the rest with a message that differentiates. Once again, Mark delivers and shows us why he is known as the differentiator expert.

[@lilyschmyer]

True, sometimes we're so close to our own stuff that we forget how unique it really is.

[@hannahroth5080]

What an inspiring message! Thanks for sharing, Mark! Brilliant as always!

[@mindfulmeditationsforall]

The Schltz Brewery story is fascinating. A perfect example of how we all overlook things that could set us apart.

[@gregzlevor9047]

Wow! So many good ideas and insights on branding and how to use the obvious to stand out. Mark is genius. I will come back to view this many times. I'm wondering how I am trapped by myself and how I can unlock more of my value and standout. Thanks Mark!

[@TKROCKERZ]

Mark, your presentation skills shine through so that your compelling message is crystal clear. Every person or business has that "something" that makes them different and special for their customers. Your examples and encouragement will help people and their business find it so they can provide more value to their customers.

[@knockitdownagain]

The questions at the end are a great exercise. I think focusing on what's truly unique in your story rather than trying to impress is solid advice.

[@theexpressory]

Mark, your genius never disappoints. This is the perfect platform for you because your stories are always so engaging. I've used your questions a number of times as I think through the message I'm trying to convey. My favorite is this - What is it about my work that people talk about even when I'm not around? Thank you for sharing your guidance.

[@davidraymond1623]

Marvelous advice! Thank you Mark! I will now proceed to crawl out of my jar so I can see my label and then amplify what I think is so obvious about me and share it with the world!

[@gracefairbank]

He's so right around the 8:30 mark there's all kinds of things you can do to be unique

[@GregChambers]

Love this! The problem solving inside our stories revealing our "ready-made" wisdom is golden. I got a ton out of your book "Accidental Genius" too, btw!

[@theRealSteveHolly]

A great reminder that what we assume is ordinary about our self or our business is often quite amazing to others... if they only knew about it.

[@CroonGirl]

I think this is why it's so important to have good support around you! So they can help you identify what it actually is that sets you apart He's so right about that, it can be so hard to know!!

[@seantracey5140]

Mark. As always. Stellar. Great speaker. Great message.

[@NadyaZhexembayeva-h4q]

Love the invitation to take a step from your own greatness. Thank you so much, Mark!

[@theXchangeZone]

So good and right on time.

[@ericrozenberg]

Great TEDx talk from THE differentiation expert. Great examples that make you reflect on your own business.

[@theideasagency6466]

Absolutely brilliant. We have followed Mark for some time and he is the go-to when it comes to differentiation. Fantastic talk....time to escape the jar :)

[@notthatoneorthoseones]

This was a wonderful and well-thought-out discussion, I loved it Mark - thank you

[@alice-jayne]

I've always thought it's better to stand out than to try to fit in!

[@adam-cooper]

This is brilliant advice! We all have that thing that sets us apart, we just have to figure out what it is and utilize it!

[@koalakamishere]

I really liked at the end when he spoke about aiming to be real. If you use a facade long enough, you just become the facade.

[@oscarayala1]

Loved the points about the leaning tower of Pisa.. it's so true too, they weren't trying to do that but they've taken advantage of what ended up happening and it's still so popular!

[@sandraburthill]

Absolutely, you need perspective to be able to see what you're doing as a whole!

[@sienaredders]

Loved his point about the leaning tower! Looking forward to figuring out what my lean is hahaha

[@leposunce6016]

This is great advice for standing out in a crowded world, but I don't think it's always about what's special about your work. Sometimes it's about who you know or how much money you can throw behind your marketing/branding.

[@realdelilahjones]

Never really thought about how my work might be extraordinary to others just because I'm so used to it.

[@lyndsayramster]

Okay the bit about how many marketing messages we see on a daily/monthly basis kind of eeked me out a little bit

[@toxic_sxgur]

Had to laugh when he said it's obvious to everyone but you. That's been my experience with so many things.

[@KozomoBlur]

So it's like in Mad Men when they enquire about a tobacco company's process and from that they come up with the ad/slogan "It's toasted!"

[@darlenemjackson]

I wonder what it is in my retail job that anyone could find fascinating.

[@ProOneBetterThanProTwo]

Does this work everywhere you think? I get it for the philosophy of Apple or the extraordinary beer process from a century ago, but can't see it for the local accountant or coin laundry,

[@FollowedFriends]

The label analogy is cool, but I think you can never know how other people really think and feel about you.

[@kalebmurch3528]

I don't know why but everytime I hear "personal brand" instead of like... personality or identity it just bums me out

[@lorrainegracelacson]

Are we supposed to find something quirky about our work that others will notice? Or is it about the story we tell?

[@elainaarenz]

Just more proof as to why you need to align what you do with who you are. Imagine trying to embrace and implement something that makes you stand out in an industry where you just shouldn't be working. Like a vegan trying to be a leather artisan. Just doesn't work.