Direct Mail 101: Part 1 of 5 - Introducing Direct Mail

In today’s omnichannel landscape, direct mail marketing can help you set your campaigns apart, inspiring customer action at every stage of the purchasing journey. In this video, we’ll go over the basics of getting started with direct mail.
You should begin by choosing a mail class: Both First-Class Mail® and USPS Marketing Mail® are good options for a direct mail campaign, but if this is your first campaign, you may want to start with First-Class Mail. It’s more personal, and there is no minimum number of mailpieces you have to send. For larger campaigns, however, USPS Marketing Mail can be ideal, offering reduced pricing for campaigns with at least 200 mailpieces.
From there, you’ll want to focus on establishing the basic objectives of your campaign. Are you looking to attract new customers, for example, or promote an upcoming sale? Next, you’ll want to consider how your direct mail campaign can help connect customers to your digital channels-perhaps by including a QR Code® or a phone number, for example, making it easy for customers to act.
To help you get the wheels turning, this video will also showcase a hypothetical direct mail marketing campaign from a trendy local clothing company advertising a summer sale.
Once you’re finished with this video, continue onto the next four installments in the Direct Mail 101 series:
Direct Mail 101: Part 2 of 5 - Defining Your Target Audience: • Direct Mail 101: Part ...
Direct Mail 101: Part 3 of 5 - Creating Your Mailing List: • Direct Mail 101: Part ...
Direct Mail 101: Part 4 of 5 - Creating and Prepping Your Mailpiece: • Direct Mail 101: Part ...
Direct Mail 101: Part 5 of 5 - Mailing and Measuring for Success:
• Direct Mail 101: Part ...
And be sure to dive deeper into everything we’ve covered by exploring the comprehensive Beginner’s Guide to Direct Mail tutorial: uspsdelivers.com/a-beginners-guide-to-direct-mail
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