UX Research Interview Process Part 2 - Interviews, Analyzing Data & Reporting

[@vius0013]

Thank you for both videos on Research, I just started a course with Google and your explanations were solid and super helpful!

[@TheBumpdjs]

This is so good. Really helpful. Thankyou

[@MattBorchert]

Thank you Manuel!

[@LizHamburger_]

Thank you so much for this video series. So many people talk about how to do the interviews but always gloss over the analysis so thank you!

[@MattBorchert]

Happy to help!

[@israelebiti8143]

Thank you for taking the time to do this. Could you explain or show me a summary document please?

[@hansanderson9039]

thank you, matt! where is the link to the myfonts preso?

[@MattBorchert]

Was it removed?

[@استمعوأنصت-ه8ف]

thanx a lot

[@Dora-sc5ct]

Thank you very much for the video!

[@MattBorchert]

Of course Dora! Thank you for watching. :)

[@daasdasdasdasd-j5w]

hahahha explaining what zoom is pre pandemic! thanks for the knowledge

[@psiloshift6430]

Both your videos on UX Research were incredibly helpful. Would you be willing to share any more ressources that you find valuable and that could help a junior researcher become better at the craft? (e.g. articles, videos, websites) Thank you!

[@MattBorchert]

I think this is one of the best resources out there: www.nngroup.com/articles/ :)

[@jooorence]

How long does analysis normally take for you? And how do you not lose motivation with sometimes the large data sets you get lol

[@MattBorchert]

Really depends on the amount of data. I would say for a typical 5 person study, around 2 days. But I've also had analysis that has taken weeks when dealing with 20+ participants. I personally find it very helpful to start synthesis between interviews to keep that process moving before "finishing" the interview stage. I do my best not to start making any assumptions about final outcomes of that data while it's being synthesized in order to not potentially bias the way I ask questions about rising themes in interviews. I also personally consider myself far more strong at analysis than running the interviews themselves, so everyone will have personal areas of strength that they can leverage. You might also want to consider doing team-based analysis if you have anyone who consistently watches interviews that you conduct, for example. You can then start to break down the data and generate themes together, which may make it easier to maintain motivation. :)

[@jooorence]

Matt Borchert yes I definitely think I need to prioritize starting organizing/prepping analysis during the interview stages. It is just so hard doing the analysis by myself when you implement it at the very end (once all interviews are completed). So far my process is: 1. Organize data by participants 2. Organize by questions/sections or tasks 3. Find themes within the answers/common behaviors to those questions/tasks 4. Check themes along side the main research questions/assumptions of the research plan 5. Iterate 6. Polish and report Does this sound ok? Haha thanks also for getting back to me at this hour! (Well it is PDT for me loll) Really appreciate your insights man!

[@MattBorchert]

That sounds very close to what I do! That should work great. As you keep going, feel free to adjust and iterate your process to better suit your personal style if you find yourself preferring another method.

[@jooorence]

@@MattBorchert Thanks Matt! Would love to link up with you via linkedin or email!