UX Improvements to Reduce Customer Friction in Online Checkout

As e-commerce space is advancing, there’s more to winning over frictionless checkout. with 5 years of working experience in eCommerce design, Shantelle has gaining insights on how to make the most effective online checkout. In this talk, Shantelle will share the lights on checkout abandonment, UX dark patterns in eCommerce, and UX design strategies to enhance online shopping experiences.
Speaker: Shantelle Liu, eCommerce UX Designer, Zoom Video Communications
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